Episodes
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Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.
00:00 - Intro and Episode Overview
01:34 - Why Specialization Matters
04:15 - Investing in Quality: Buy Once, Cry Once
07:45 - Shockwave Therapy for Adhesive Capsulitis
12:30 - Creating a Program for Non-Responsive Shoulders
17:40 - How to Keep Patients Coming Back
21:55 - Building Long-Term Practice Value
27:20 - Using Technology for Recruitment
30:00 - Monetizing Hardware to Grow Revenue
35:50 - PT Innovation: Evolving or Falling Behind
40:05 - Show vs. Tell: How to Attract Patients
45:10 - Parting Shots and Key Takeaways
Key points covered:
The evolving business models in physical therapy, focusing on patient outcomes and retention.
Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.
Why investing in quality and patient satisfaction is crucial for long-term success.
Building a practice that can thrive without constant owner presence, increasing resale value.
How niche specialization can lead to significant business growth and recruitment opportunities.
Special Guests:
Tony Maritato, Physical Therapist & Business Innovator
Dave Kittle, PT, Business Coach & Clinic Owner
Target Audience:
Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.
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In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.
The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.
Key Points Discussed:
The role of AI scribes in PT clinics and how EMR companies are adapting.Why integrating old tech into new platforms is limiting, and what PT owners can do about it.Marketing strategies from PPS to increase clinic visibility and patient engagement.The evolving expectations of patients and how to offer premium services in competitive markets.Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.Special Guests:
Dave Kittle, PT – Clinic owner and tech enthusiast.Tony Maritato, PT – Private practice expert and business strategist. -
Missing episodes?
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In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.
Key Takeaways:
The alarming statistics on falls in older adults.The SAFE Act and how it supports PTs in fall prevention.How PTs can advocate for change and help reduce fall risks for their patients.Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.
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Join Jimmy McKay as he interviews Pedro Teixeira from Prediction Health at the APTA Private Practice Section (PPS) Conference 2024! They explore how Prediction Health’s AI technology is transforming documentation for physical therapists by cutting the time spent on notes by up to 75%.
Hear about the challenges PTs face with documentation and compliance, and how AI-powered solutions are helping practitioners focus more on patients and less on paperwork. Pedro also shares his predictions for the future of AI in healthcare and how it will continue to empower clinicians.
Key Takeaways:
How Prediction Health’s AI platform works in real clinicsAddressing common concerns about adopting AI technologyThe future of AI in physical therapy documentation and patient careReal feedback from PTs: “AI made me love patient care again!”Guest: Pedro Teixeira, Co-Founder of Prediction Health
Host: Jimmy McKay, DPT
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Join Jimmy McKay and Tony Maritato as they interview leaders from Sarah Health at the APTA’s Private Practice Section (PPS) Conference 2024! They dive into the emerging world of Remote Therapeutic Monitoring (RTM) and how this technology is reshaping the physical therapy landscape.
Hear from SaRA Health’s experts on how their platform is boosting patient engagement between visits, improving outcomes, and streamlining billing processes. They also discuss the future of healthcare technology and offer insights on how PT clinics can stay ahead of the curve.
Tune in for:
Practical tips for integrating RTM in your practiceThe impact of AI on PT business managementThe differences between PPS and CSM for physical therapistsReal-world examples of improving clinic revenue with RTM -
Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024.
Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy
00:00 - Introduction & Welcome Back Larry Benz
02:00 - Why Larry Started Writing More
08:30 - Productivity Comparisons: PTs vs. Physicians
13:50 - Challenges in PT Workforce Development
19:00 - Solutions for PT Productivity & Cultural Change
24:20 - Regulatory Barriers & Payer Restrictions in PT
31:00 - The Future of Physical Therapy: Culture & Technology
36:45 - Final Thoughts & Encouragement for Clinicians
Discover the potential of AI, the role of middle management, and how cultural and systemic changes can shape the future of physical therapy. Tune in for a thought-provoking conversation that touches on everything from CPT code constraints to the economics of PT practice. Don't miss this essential discussion for any PT professional!
Timestamps:
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Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency.
00:00 - Introduction & Overview
02:35 - The Importance of Salary Transparency in Job Listings
09:12 - The Reality Behind High Salaries and Long Hours
15:45 - Hiring the Right Fit: Quality Over Quantity
22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications
31:20 - Communication Tactics: Over-Communicating with Your Team
38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment
47:50 - Parting Shots
They discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.
Key topics covered:
The reality behind high salaries and long hours in physical therapy.
Why transparent job descriptions lead to better hires.
The importance of over-communicating with your team to foster engagement and retention.
How the military and companies like Zappos create commitment-driven cultures.
Practical steps to filter out uncommitted candidates during the hiring process.
Special Guest: None in this episode
Target Audience: Physical therapy clinic owners, practice managers, and therapists looking to optimize their hiring process and team management.
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In this episode, we sit down with Lance Mabry from High Point University to discuss groundbreaking research on why only 20% of doctorally-trained physical therapists use the title 'Doctor' during patient introductions. We dive deep into the implications this has for patient trust, therapeutic alliance, and the future of the physical therapy profession. Lance and his co-authors, Dr. Justin Martino and Dr. James Smoliga, explore key demographic trends, legal considerations, and how the use of the 'Doctor' title can advance the profession.
Want to know more about Physical Therapists using their “Doctor” Title?
Read the latest article in the Journal of Manual and Manipulative Therapy
Link: https://doi.org/10.1080/10669817.2024.2396706
Get $25 off Musculoskeletal Imaging CME
Taught by Dr. Mabry, PT at Redefine Health Education
Coupon Code: mskimaging2425
Link: https://redefinehealthed.com/imaging/
Key Topics Discussed:
Why only 20% of physical therapists use the title 'Doctor'The impact of using 'Doctor' on patient trust and therapeutic allianceGender and experience differences in title usageLegal implications and best practices for using the 'Doctor' title in PTFuture trends and how PTs can embrace the changeSpecial Guest:
Lance Mabry, PT, DPT, OCS, FAAOMPT – Assistant Professor at High Point University -
In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.
If you're a PT looking to build or scale your own practice, this conversation will inspire and guide you on your journey. Learn how to leverage your strengths, build lasting partnerships, and market yourself effectively in a competitive healthcare environment.
Key Points Discussed:
How self-reflection can drive your success as a PT entrepreneurAvoiding burnout and creating a work-life balance that works for youBuilding strong partnerships and collaborations to scale your businessThe power of saying yes to unexpected opportunities to grow your practiceHow to effectively sell your value as a healthcare providerWhether you're just starting out or looking to take your practice to the next level, this episode is packed with actionable insights to help you thrive.
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Tony Maritato and Dave Kittle dive deep into the rapidly evolving intersection of artificial intelligence and physical therapy. As AI technology continues to improve and infiltrate every industry, we explore how it might impact the future of physical therapy practice. Will human therapists be replaced by AI? How will technology change patient care, diagnosis, and treatment?
From discussing the benefits and challenges of AI-driven telehealth to the increasing demand for empathetic human interaction, this episode covers it all. Tony and Dave also debate the potential for AI to handle patient motivation, implementation of care, and the importance of hands-on therapy in a world increasingly reliant on digital solutions.
If you're a physical therapist, practice owner, or healthcare professional, this episode is a must-listen as it explores the critical questions surrounding AI's role in the future of physical therapy.
Key Points Discussed:
The Impact of AI on Physical Therapy: Can AI deliver the same quality of care as human therapists? Tony and Dave discuss how AI could change the profession forever.Telehealth and AI Integration: The growing role of AI in telehealth and what this means for patient engagement and outcomes.Empathy vs. Efficiency: The debate over whether AI can match the empathy and accountability provided by human therapists.Physical Therapy Market Growth: Insights into the future of the PT industry, including market projections and opportunities for growth by 2033.AI for Training and Education: How AI tools like ChatGPT are revolutionizing training for physical therapists and improving diagnostic skills. -
Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.
Key Points Discussed:
The role of AI in improving clinic efficiency, including AI-driven billing and denial management.
Real-time data analytics and how it helps clinics make better business decisions.
How AI-driven documentation reduces clinician burnout and improves patient care.
The impact of AI on revenue growth, including cleaner claims and faster payments.
How adopting AI technology can be a competitive advantage for physical therapy clinics.
Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.
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Explore the evolving landscape of physical therapy. As the industry shifts post-pandemic, the conversation delves into the challenges and opportunities of telehealth and hybrid care models. The hosts share their insights on how clinics can adapt to changing patient preferences while navigating the balance between virtual and hands-on care. Are virtual visits here to stay, or is in-person therapy still the gold standard? The episode also features expert perspectives from cash-based clinic owners on the real demand for telehealth and how future generations might reshape the industry.
Tune in to learn how physical therapists can future-proof their practice by staying flexible and responsive to both in-person and digital demands.
Chapters with Timestamps:
0:00 - Introduction to Telehealth in Physical Therapy
5:15 - Why Virtual Visits Are Declining Post-COVID
12:00 - Hybrid Care Models: Balancing In-Person and Virtual Care
22:30 - Insights from Cash-Based Clinics on Telehealth Demand
30:00 - Predictions for the Future of PT: Virtual vs. In-Person
40:50 - Employer-Funded Telehealth vs. Direct-to-Consumer: What’s Next?
50:00 - Parting Shots: Reflecting on PT's Changing Landscape
Key Points Discussed:
The current state of telehealth in physical therapy and why demand has decreased post-COVID
How clinics can balance virtual and in-person care to meet patient needs
Insights from cash-based clinics on the practicality and profitability of telehealth
Why building strong relationships and offering valuable experiences is crucial for long-term success
Predictions on how patient preferences and technology will shape the industry over the next 5 to 10 years
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Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that’s now used by elite athletes and clinicians alike.
Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on your next big idea.
Timestamps:
00:00 - Introduction
03:20 - Identifying the problem: The birth of the MOBO Board
06:15 - Prototyping and early development
08:40 - Why good products don’t need flashy marketing
12:15 - Challenges of scaling a physical product
16:00 - The importance of a lean business model
19:30 - Learning from customer feedback and product iterations
22:50 - How MOBO Board impacts clinicians and athletes
26:45 - Tips for physical therapists wanting to create their own product
30:15 - The future of foot and ankle rehab
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In this episode, we’re joined by Amir Rand, Director of Talent Acquisition at Spear, who shares his unique journey from working as a physical therapy aide to transitioning into a non-clinical role at one of NYC’s top PT organizations. Amir talks about opening clinics, leading regional operations, and now overseeing talent recruitment at Spear. He sheds light on the opportunities available to physical therapists outside of the traditional clinical path and offers inspiration for PTs looking to pivot or explore alternative career trajectories.
Key Takeaways:
Amir’s career journey from PT aide to leading Spear’s Talent Acquisition team.How his clinical experience informs his non-clinical role and makes him a more effective leader in recruitment.Insights into opening and managing PT clinics in NYC and transitioning to corporate roles.The importance of always looking for new opportunities and creating your own path in the PT profession.Guest Information: Amir Rand
Director of Talent Acquisition at Spear
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In this episode, we dive into the concept of "Bridge Visits" – a faster way to get patients into physical therapy while they wait for their regular provider. Special guest Jerry Durham, PT joins us for the first 15 minutes to share his insights on how clinics can improve patient experience and satisfaction from the very first phone call.
Jerry is an expert in patient engagement and clinic operations.
He’ll be presenting at PPS 2024 with his talk titled "DROP OFFS, NO SHOWS, CANCELS: The Short Term cashflow killer, The Long Term Value Destroyer" – a must-see for any practice owner or manager looking to boost their clinic’s efficiency and profitability. Learn how the front desk can make or break your patient relationships and how to optimize this crucial part of your business.
In this episode, we cover:
What are Bridge Visits and how can they help fill your schedule?
Why patients appreciate quick access to care without long waitlists.
Jerry Durham’s expertise on building a better front desk experience.
Tips for improving your clinic’s intake process and patient satisfaction.
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In this live episode from NYIT, we chat with John Handrakis, Professor of Physical Therapy at NYIT and Principal Investigator of the Thermoregulation program at the Spinal Cord Damage Research Center. John shares his insights on the importance of research in DPT education, how to critically review clinical evidence, and how PT students can engage with research early in their careers. We also dive into the practical application of evidence-based medicine, and why it’s essential for physical therapists to stay updated on current research throughout their careers.
Key Takeaways:
How DPT students at NYIT engage with research and why it's critical to their education.Tips on how to ask a clinical question and where to find reliable research evidence.The importance of critically evaluating research publications for clinical application.Whether physical therapists should continue looking for evidence after they leave academia.The role of research in advancing physical therapy practice and education.Guest Information: John Handrakis, PT, DPT, Ed.D.
Professor of Physical Therapy at NYIT
Principal Investigator of Thermoregulation Program, Spinal Cord Damage Research Center, VA Medical Center
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In this live episode from NYIT, we talk with Eric Greenberg, Associate Professor in the NYIT DPT program and a Sports Certified Specialist. Eric dives into the importance of professional development in physical therapy students and early-career clinicians, covering topics like residency education, the power of mentorship, and how to build your professional network. Whether you're a PT student, a young clinician, or an experienced therapist looking to give back, this conversation offers actionable insights into fostering growth in the physical therapy field.
Key Takeaways:
Eric’s personal journey through residency education and how it shaped his career.How mentorship plays a crucial role in professional development at every career stage.Tips on forming a professional network and the benefits of putting yourself out there.Why professional conferences and finding your niche are essential to career growth.Insight into the workings of the NYIT DPT program and how a smaller program can have a big impact.Guest Information: Eric Greenberg, PT, DPT, SCS
Associate Professor at NYIT DPT Program
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In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.
Key Topics Covered:
The power of price anchoring in physical therapy.Why selling services based on value—not price—can unlock growth.How premium pricing can drive higher demand and attract affluent clients.Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.Strategies for promoting self-pay services while still leveraging insurance-based referrals.Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.
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In this live episode from NYIT, we sit down with Cheryl Hall, Program Chair and Pediatric Clinical Specialist, to dive into the world of pediatric physical therapy. With over two decades of experience, Cheryl shares how her clinical practice working with infants and toddlers in Early Intervention (EI) informs her teaching, and vice versa. She also reflects on her path into academia, the times she almost quit, and how her leadership role helps shape the next generation of physical therapists. Tune in for an insightful conversation on resilience, pediatric care, and balancing classroom instruction with hands-on clinical practice.
Key Takeaways:
Cheryl's personal journey into physical therapy, inspired by an Elvis story.The challenges of nearly quitting and how Cheryl found her passion in pediatrics.How clinical practice, especially in Early Intervention, adds credibility and depth to teaching.Transitioning from Director of Clinical Education to Program Chair at NYIT.The importance of resilience in overcoming professional obstacles.Guest Information: Cheryl Hall, PT, MBA, PCS
Program Chair, Pediatric Clinical Specialist at NYIT
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In this special live episode from NYIT’s DPT program, we sit down with Lori Hochman, Assistant Professor and Director of Clinical Education at NYIT.
Lori shares her journey of building a fulfilling physical therapy career rooted in volunteerism, mentorship, and specialized care for individuals with spinal cord injuries (SCI) and Parkinson’s disease.
Lori also discusses her roles with Empower SCI, APTA NY, and Rock Steady Boxing, emphasizing the power of giving back through pro-bono work and how it can elevate your career in ways you might not expect.
Key Takeaways:
How pro-bono work at Empower SCI has shaped Lori’s career and personal growth.The importance of mentorship in the physical therapy profession and tips for becoming a great mentor.Insights into treating individuals with spinal cord injuries and Parkinson's disease, and the role of Rock Steady Boxing.Balancing a successful career in academia, clinical practice, and volunteerism.Guest Information: Lori Hochman, PT, Ph.D.
Director of Clinical Education, Assistant Professor at NYIT
Rock Steady Boxing Coach | Clinical Specialist at Empower SCI
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