Episodes
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Creating a Scalable Offer Ecosystem
In this episode of the Rave Results Podcast, Vic Meldrew discusses the common challenges entrepreneurs face with their offer ecosystems and why they often feel unscalable. She explains that without a scalable framework, time and energy are spread too thin, leading to ineffective lead magnets, constant launch cycles, and burnout. Vic advocates for a streamlined approach: focusing on a single entry point offer, a spotlight offer, and a graduation offer to create a sustainable and scalable business model. Through her Sales Spice program, she helps clients refine their offers to convert cold audiences quickly and set up effective, automated traffic systems.
00:00 Introduction to the Rave Results Podcast
00:40 Identifying the Problem: Unscalable Offer Ecosystem
04:21 The Pizza Analogy: Visualizing Your Business Tasks
09:13 Breaking Down the Scalable Offer Ecosystem
10:24 Growth vs. Scale Phase in Your Offer Ecosystem
12:24 Sales Spice Program: Support and Solutions
15:09 Conclusion and Upcoming Events
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Unlocking Cold Converting Offers for Business Growth in 2025
In this episode of the Rave Results podcast, host Vix Meldrew discusses the importance of creating offers that can effectively convert cold audiences to ensure sustained business growth. She addresses common issues faced by entrepreneurs, such as stagnant waitlists, diminishing launch numbers, and struggling evergreen funnels. Vix shares her extensive experience working with over 500 clients and introduces the concept of 'cold converting offers.' She also teases an upcoming free class on this topic and outlines how refining offers can convert new clients more quickly and consistently.
00:00 Introduction and Episode Overview
00:25 Identifying Common Launch Challenges
03:47 The Importance of Cold Converting Offers
07:32 Case Studies and Real-Life Examples
11:03 Upcoming Free Class Announcement
11:46 Conclusion and Next Episode Teaser
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Missing episodes?
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Scaling to Six Figures with Community-Based Offers: Insights from SalesSpice
In this episode of the Rave Results podcast, host Vix Maldrew delves into the successful strategies behind scaling to six figures with community-based business offers. Vix shares insights from her SalesSpice program, a high-level group mastermind aimed at established coaches, service pros, and experts. The episode covers the importance of demand-driven offers, effective messaging, evergreen funnels, and the use of ads. Vix highlights differences between those who successfully scale and those who don't, stressing the need for a long-term strategy. She also teases new program features and tools aimed at improving conversion rates and driving business growth.
00:00 Welcome to the Rave Results Podcast
00:35 Introduction to SalesSpice Program
01:37 Key Features of SalesSpice
05:00 The Importance of Offer Refinement
06:05 Effective Messaging Strategies
06:57 Launch Strategies for Success
08:40 Evergreen Funnels and Scaling
21:18 Knowing Your Numbers
24:56 Playing the Long Game
27:32 Conclusion and Next Steps
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Behind the Scenes of a Monumental Membership Launch
In this episode of the Rave Results podcast, host Vix Meldrew takes listeners behind the scenes of her recent membership launch for 'Volume,' aimed at helping coaches, service pros, and creators. She details the timeline of events from conception to launch, including her strategies, lessons learned, and the mindset challenges she faced. Vix also shares the support she had from her business and mindset coaches, as well as her operational and design teams. Listeners get insights into the successful launch metrics and receive actionable lessons on building community, branding, and launching effectively. She emphasizes the importance of addressing current market needs and being consistent and present in community building.
00:00 Introduction and Overview
01:50 Membership Launch Timeline
06:32 Support System and Team
09:56 Mindset Challenges
17:00 Launch Data and Strategy
25:17 Lessons Learned and Future Plans
34:01 Final Thoughts and Wrap-Up
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Unveiling the LOUD Framework for Explosive Community Growth
In this episode of the Rave Results podcast, Vix Meldrew discusses her new membership program, Volume, which focuses on sustainable community growth strategies. Vix shares insights on the foundational philosophies and frameworks integrated into Volume, and introduces a specific framework called LOUD (Lore, Openness, Uniqueness, Depth). She emphasizes the importance of creating content that fosters community growth, moving beyond vanity metrics, and adapting to changes in the social media landscape. Vix also highlights the significance of being a community leader and provides details on how Volume will help members enhance their content to achieve greater engagement, reach, and sales.
00:00 Welcome to the Rave Results Podcast
00:08 Introducing Volume: A Community Growth Membership
01:43 The Core Skill of Growing Your Community
04:28 The LOUD Framework for Content Creation
05:51 Why Your Community Growth Has Stagnated
13:38 The Importance of Authenticity and Uniqueness
18:00 Join Volume: Membership Details and Benefits
19:12 Free Masterclass: 1,000 Community Members in 100 Days
20:45 Conclusion and Final Thoughts
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Vanity Equals Volume: Understanding the Importance of 'Vanity Metrics' in Social Media Success
In this episode, Vix Meldrew revisits the topic of 'vanity metrics' and their relevance in today's social media landscape. She discusses how content strategy has evolved from 2019 to 2025, emphasizing the crucial role of platforms like Instagram, TikTok, and Threads in driving traffic and community growth. Vix challenges the notion that views, likes, and follows don't matter, arguing that they are essential for increasing reach and engagement, which ultimately lead to sales. Additionally, she introduces her new membership program 'Volume,' aimed at helping creative entrepreneurs grow their communities and convert leads into sales through effective content creation and strategy.
00:00 Introduction to Vanity Metrics
00:09 The Evolution of Content Strategy
01:18 The Controversy Around Vanity Metrics
03:05 The Importance of Community Building
04:58 Reevaluating Vanity Metrics
08:13 The Role of Traffic in Business Growth
20:28 The Value of Virality
25:43 Effective Content Strategies for 2025
30:15 Introducing the Volume Membership
30:57 Conclusion and Upcoming Events
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Proven Strategies for Membership Success: Lessons and Strategies from My Journey
In episode 51 of the Rave Results podcast, Vix Meldrew dives into the strategies that were successful in her previous membership and discusses how she plans to implement them again in her new venture. Vix candidly shares her challenges and triumphs while managing her first membership, emphasizing the importance of founding member launches, essential daily activities, in-person events, community curation, co-working sessions, expert contributions, and comprehensive tracking. She also touches on her personal struggles with ADHD and memory, methods she used to overcome them, and how she aims to ensure the success of her new membership.
00:00 Welcome and Episode Introduction
00:06 Reflecting on Past Membership Strategies
02:29 Strategy 1: Founding Members Launch
07:13 Strategy 2: Essential Daily Work
09:00 Strategy 3: In-Person Events
11:18 Strategy 4: Curating the Community
12:20 Strategy 5: Community Managers
17:37 Strategy 6: Co-Working and Co-Creation
19:55 Strategy 7: Tracking and Feedback
22:44 Conclusion and Upcoming Details
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Lessons Learned: Mistakes from My First Membership
In the 50th episode of the Rave Results Podcast, the host celebrates the milestone and discusses significant changes coming to the show, including a potential rebranding. The episode delves into the mistakes made with the host's first membership, analyzing lessons learned from launching, scaling to 1,200 active members, and eventually closing it down. Key points include the importance of maintaining specificity, managing churn, pricing strategies, avoiding overstuffing content, accountability, the role of guest experts, and the right balance of call offerings. The host emphasizes intentionality, specificity, and effective member engagement for successful membership programs.
00:00 Welcome to the 50th Episode!
00:29 Exciting Changes Ahead
01:27 Launching a New Membership
02:24 Mistakes from the First Membership
05:20 Addressing Membership Challenges
14:19 Strategies for the New Membership
21:27 The Importance of Specificity
34:30 Avoiding Overstuffing and Ensuring Value
43:46 Final Thoughts and Next Steps
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Community Growth: Why Qualification Trumps Quantity and Quality
In this episode of the Rave Results podcast, Vix Meldrew challenges the common perceptions around growing a community, questioning whether quantity or quality of content is more important. She shares insights from her experience and interactions with her free Slack community, emphasizing that the true key to community growth lies in qualifying your audience through strategically aligned content. Vix announces her upcoming membership program designed to help community builders, coaches, and entrepreneurs master this approach for scalable success.
00:00 Introduction and Today's Topic
00:49 Common Myths About Community Growth
04:50 The Real Issue: Qualification
10:23 Introducing the New Membership
13:19 Conclusion and Exciting Announcements
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From Audience to Community: Your Blueprint for 2025
In this episode of the Rave Results Podcast, host Vix Meldrew discusses the crucial difference between having an audience and building a community. Drawing from her extensive experience with course creators, coaches, and service professionals, Vix emphasizes the significance of fostering a community for achieving consistent sales, steady inquiries, and impactful launches. She introduces her new offer focused on community growth, unveils the name 'Volume,' and shares insights on transforming passive followers into active, engaged community members. Listeners will learn how to build a shared identity, foster interaction, and scale their digital product sales by focusing on community growth.
00:00 Introduction: Audience vs. Community
01:22 Why Community Building Matters
01:47 Challenges in Launching Offers
02:50 The Importance of Leads
04:30 Marketing Basics: From Strangers to Clients
04:54 Engagement and Community Growth
08:13 The New Offer: Building Community
09:38 Identifying an Engaged Community
19:54 Transitioning from Audience to Community
21:25 Introducing the New Offer: Volume
23:41 Conclusion and Next Steps
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Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow
In this episode of the Rave Results podcast, I’m sharing eight community campaigns that have shaped my business and personal brand over the years. From my early blogging days in 2014 to where I am now, each campaign played a huge role in teaching me how to grow loyal and engaged communities—and I’m spilling all the details!
We’re talking about everything from creating the Blogger Beauty Box to hosting live dating events (Vix Swipes, anyone?), and how launching Grow & Glow turned into a six-figure membership for content creators. Along the way, I’ve learned the power of doing unscalable, personal actions and staying consistent when it comes to building those deeper connections.
I’m also sharing my current focus for 2025: doubling down on growing my communities in fresh, meaningful ways. Plus, I’m inviting you to join my free Slack channel where we’re chatting all things community-building and sharing insider tips.
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Join my FREE Slack Channel to grow your community: https://vix.myflodesk.com/grow
In this week’s Rave Results podcast, I’m getting super real about a major “aha” moment I had recently—there’s been a critical gap in my offer ecosystem, and it’s been holding my clients (and me) back.
After digging into market research, listening to client feedback, and chatting with my coach, realised I was missing a key piece: a strong focus on community building. This episode is all about how I identified that gap, what I learned from it, and the new offer I’m creating to bridge it. Spoiler: I’ll be building it in public!
Here’s the breakdown:
- 00:37 A look at my current offers (*Rave Results* and *Sales Spice*)
- 01:46 How market research and feedback uncovered what was missing
- 04:12 Why community growth is the missing piece for my clients
- 12:06 Signs your community strategy needs a boost
- 15:01 How I’m planning this new offer step-by-step
- 21:55 Why I’m building it in public and what that means for you
If you’ve ever wondered how to strengthen your client journey or felt stuck between offers, this episode will give you so many ideas for making things flow better—for your clients and your business.
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This week on the Rave Results podcast, I’m pulling back the curtain on one of the hardest calls I’ve had to make recently: canceling the launch of my program. Yep, I made the decision to hit pause, and in this episode, I’m spilling all the tea on why.
From strategic tweaks and logistical hiccups to those pesky mindset wobbles, I’m walking you through what led me to this decision. I’m also diving into the worries we *all* have about what people might think and how I reframed canceling as a smart, long-term move—not a failure.
Here’s a peek at what we cover:
- 01:58 Why I knew this launch wasn’t the right fit (right now)
- 03:10 The process of reevaluating my program and messaging
- 08:46 The mindset hurdles that come with canceling something big
- 11:14 How to cancel strategically, without turning it into drama
I’ll also share why transparency is such a game-changer when making tough business calls—and a little preview of what’s coming next! Spoiler: I’m diving into lifetime access for Rave Results and the gaps I’m closing in my offer ecosystem in upcoming episodes.
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In this episode, I’m diving into something so many of us face—how to scale your group program without losing the magic that makes it special. Scaling is exciting, but let’s be real: it comes with its own set of challenges!
I’m chatting about the common struggles you’ll face with both small and large groups and sharing the solutions I’ve found to keep clients engaged and getting results—no matter the group size. We’re talking structured curriculums, experience design, and how to keep things feeling *personal* even when you’re working with big numbers.
Plus, I’ve got a little teaser for you: I’m introducing a brand-new training designed to help you level up your curriculum for better client outcomes. You’re going to love it!
Here’s the breakdown of this episode:
00:00 Kicking things off: Let’s talk about growing your group
00:29 What’s harder—small groups or large ones? Spoiler: both!
02:11 My favorite solutions for managing big groups
03:06 How to keep things personal as you scale
07:31 Boosting engagement and participation at any size
12:53 Balancing different client needs (without losing your mind)
14:40 The secret to ensuring every client gets results
19:43 Systems and logistics that make scaling easier
20:46 How to design group dynamics and unforgettable experiences
24:01 Wrapping up with a sneak peek at my upcoming training
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In this episode of the Rave Results podcast, I’m diving into my mission for 2025: helping more people by scaling group programs in a way that’s not just profitable but *impactful*. I’m exploring the idea that we’re all “Made for More” and reflecting on my own experience scaling groups—whether they’re big or small—and the unique challenges that come with both.
We’re talking about everything from the benefits and hurdles of small vs. large group programs to creating engaging experiences, making them financially viable, and designing curriculums that truly deliver results. I’m also breaking down myths around group size and sharing insights on overcoming common challenges—like low energy and over-reliance on the leader in smaller groups, or managing engagement and dynamics in bigger ones.
Here’s the episode rundown:
00:00 A warm welcome and intro to the *Rave Results* podcast
00:10 Reflecting on Rave Results and my rebranding journey
00:37 “Made for More”: What scaling your impact really means
02:02 The challenges of growing group programs
03:52 Myths about small vs. large groups—debunked!
11:55 Why client results and testimonials matter so much
14:39 Financial viability: How to make group programs work for you
20:53 Managing group dynamics and keeping everyone engaged
27:21 How to create buzz and networking opportunities
34:18 Building perceived value in group programs
41:04 Wrapping up with a sneak peek at what’s coming next
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Welcome to 2025! In this first episode of the year, I’m diving into my predictions for where the online education and group coaching world is headed. Recorded on January 2nd, this one’s all about what I think we’ll see in the months ahead—and how you can prepare to thrive.
Here’s the scoop: AI is shaking up the way we deliver information, and that’s going to have a huge impact on course creators and group coaches. I’m sharing why building strong, engaged communities will be more important than ever, how leading with quality and commitment is a must, and why theming your offers could help you stand out in a crowded market.
I’m also making some big calls:
✨ The comeback of evergreen funnels
✨ Innovative launch strategies that move away from the same-old-same-old
✨ A shift toward marketing for the long game (no quick wins here!)
✨ And balancing responsibility when designing courses that actually deliver results
Here’s the breakdown:
- 00:00 Kicking off with my predictions for the year
- 00:12 Reflecting on how past predictions played out
- 02:33 AI’s rise and what it means for course creators
- 07:45 Prediction 1: Why community is everything in 2025
- 14:27 Prediction 2: The need for leadership and commitment
- 18:06 Prediction 3: The power of themed offers and unique worlds
- 20:29 Prediction 4: Evergreen funnels are making a comeback
- 26:00 Prediction 5: Launch strategies are about to get a refresh
- 27:23 Prediction 6: Designing courses with balanced responsibility
- 33:08 Prediction 7: Why the long game is the way forward
It’s packed with ideas, insights, and practical advice to help you crush it this year.
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In this episode of the Rave Results podcast, I’m reflecting on the biggest lessons I learned throughout 2024—because, let’s be honest, this year has been *full* of growth, challenges, and aha moments. I’m sharing why implementing solid systems, focusing on real client results, and dialing in on a specific target audience have been total game-changers for me.
I also get real about the importance of staying true to yourself when taking advice from coaches, the sneaky dangers of people-pleasing when scaling your business, and how mindset has played a huge role in hitting multi-six-figure revenue. Plus, I’ll talk about some incredible collaborations and share tips for improving client onboarding, refining your offers, and gearing up for a successful 2025.
Here’s what’s coming up in this episode:
- **00:00** Intro and a look back at 2024
- **00:45** Personal challenges and the business priorities they shaped
- **02:32** Reflecting on business growth and scaling wins
- **04:32** The biggest lessons I learned this year
- **05:43** Why effective systems are *everything*
- **13:36** Finding the right coaches and mentors (and staying true to *you*)
- **18:54** Avoiding bias and projections in business advice
- **21:53** The importance of understanding and meeting client needs
- **24:40** How people-pleasing can derail you when scaling
- **28:55** Wrapping up and looking ahead to 2025
This one’s packed with insights to help you refine your business, stay grounded, and set yourself up for an even bigger year ahead. Can’t wait for you to tune in!
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We’ve got another interview this week with one of my fabulous masterminders! Chloe covers how she started her membership, her experience running it and what (if anything) she’d do differently if she began the process again. OH and how running the membership has led to her creating even more offers for her students to better serve them.
There’s so much to learn, so get listening!
Find Chloe on IG here: https://www.instagram.com/chloe.burroughs/
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It’s time to debrief!
In this episode, I talk about the launch of my Sales Spice program AKA my first EVER 6 figure launch. I’ve had 28 clients sign on to work with me for a year (!) in this high-touch, £5k group program.
And I want to chat all about it with you, how I made it happen and why this was my biggest surprise of a launch so far.
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Case Studies Expert - Jocelyn Montemarano - Scale Your Resonance
Ops Expert - Debbie - Debbie Does Co
Join Sales Spice HERE
In this episode of Rave Results, I’m diving into the four essential levers that can make or break your evergreen sales strategy. Whether you’re setting up your evergreen offer for the first time or fine-tuning it for better results, these four areas are your keys to success. Here’s what we’ll cover:
- **00:00** Kicking things off with a quick update
- **01:37** Breaking down the four vital levers of evergreen sales
- **01:59** *Lever 1: Showcasing Results* – Why you need social proof and tangible success stories to build trust and drive action
- **05:53** *Lever 2: Building a World Around Your Offer* – How to create an engaging, immersive experience that pulls people into your brand
- **13:06** *Lever 3: Crafting Clear and Compelling Messaging* – Tips for making your message speak directly to what your audience needs
- **21:12** *Lever 4: Creating an In-Demand Offer* – Aligning your offer with real client demands so it’s exactly what they’re looking for
- **28:51** Wrapping up and an invite to *Sales Spice* for more support on evergreen strategies
If you’re looking to maximise your evergreen sales and want everything working together seamlessly, join me for a closer look into each of these levers—and don’t miss the details on *Sales Spice* at the end!
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