Episodes
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Unlock the secrets of successful retail expansion and learn how you can transition from Direct-to-Consumer (DTC) to retail seamlessly. With insights from our amazing guests:• Vir Satyan from RangeMe• Caroline Grace from Product & Prosper• Jake Karls from Mid-Day Squares0:04:30 - International Virtual Meeting (57 Seconds)0:08:17 - Transitioning From E-Commerce to Retail (44 Seconds)0:16:47 - Choosing the Right Retailers for Brands (70 Seconds)0:27:23 - Retailer Expectations in Brand Evaluation (70 Seconds)0:35:33 - Building Trust With Retail Buyers (78 Seconds)0:37:43 - Key Considerations for Retail Pitch (161 Seconds)0:41:27 - Influencer Marketing for Retailer Awareness (69 Seconds)0:51:56 - Empower Store Staff Through Relationships (64 Seconds)0:58:49 - Innovative Channel Strategy for Brands (72 Seconds)1:01:09 - National Expansion Strategy for Partners (49 Seconds)Sign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Yasameen Sajady, co-founder of Maazah, takes us on a flavorful journey through the creation of a successful Middle Eastern sauce empire. With her sister Sheila by her side, Yasameen transformed their mother's cherished recipes into a beloved brand that has taken the retail world by storm. From their initial days selling cilantro chutney at Minneapolis farmers' markets to landing their products in major chains like Kroger, Costco, and Target, Yasameen shares invaluable insights into scaling a family dream into a culinary sensation. Discover how cultural heritage and customer validation played pivotal roles in their inspiring story of growth and perseverance.Sign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Journey with us as we unravel the surprising evolution from bagel-making to innovating bagel chips. What started as a simple offer to provide bagel dough turned into a creative partnership with a smoked fish dip company. This collaboration led to the development of bagel chips seasoned with nostalgic flavors like Old Bay, culminating in a unique licensing deal with McCormick for both Old Bay and Frank's Red Hot. Our guest provides a behind-the-scenes look at the licensing maze, brand recognition efforts, and the complex process of getting these delectable chips onto store shelves. From overcoming logistical challenges to grappling with manufacturing delays, the path to market is filled with both hurdles and rewarding milestones.Sign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Former SpaceX IT procurement buyer turned winery owner takes us on a fascinating journey from the high-tech world to the charming realms of wine country. Our guest shares how the camaraderie and rich history of the wine industry enticed them away from the tech sector's fierce competitive spirit. We explore the challenges faced when entering the wine business and dispel the myth of simply trying to create the "greatest" wine. Instead, discover their innovative shift towards premium single-serving wines, designed to captivate a new generation of wine lovers. The conversation unravels their strategic pivot from rebottling existing wines to sourcing grapes and producing original wines, leveraging valuable industry connections to navigate the intricate world of winemaking.
(0:00:00) - Intro(0:01:51) - From IT to Winery
(0:17:00) - Retail Operations in Winery Expansion
(0:32:39) - Cash Flow and Retail ScalingSign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Michelle Breyer, the trailblazing CMO of SKU and founder of Naturally Curly, joins us in this episode to share her incredible journey from personal hair struggles to creating a game-changing platform for textured hair. Michelle opens up about how a casual conversation turned into Naturally Curly, a vital resource that caught the attention of industry giants like Procter & Gamble, transforming it into a flourishing business. Her transition to SKU, a leading consumer products accelerator, reveals the fascinating dynamics between beauty products and the ever-evolving food and beverage sectors.(0:00:00) - Intro(0:08:35) - Evolution of Hair Care Industry(0:14:14) - Discovering Innovative Consumer Products(0:27:21) - Effective Brand Positioning and Pricing(0:33:04) - Key Product Attributes and Emerging Trends(0:39:08) - Non-Alcoholic Beverages and Retail Success(0:45:52) - Closing Remarks on CPG Industry
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Get an insider look at the intricate challenges Sarah faced while creating a shelf-stable, freeze-dried matzo ball soup. Hear about the critical role a talented chef played in refining the recipe and slashing labor costs by 75%, and how partnerships and SOPs became crucial to manufacturing success. Understand the strategic decisions behind product features such as including three matzo balls per serving and navigating the logistical hurdles of packaging and supply chain to ensure a consistent, high-quality product.0:00:00 - Intro0:06:58 - Matzo Ball Soup0:12:27 - Freeze Dried0:18:15 - Product Development and Supply Chain Challenges0:25:17 - Ball Count Impact on Customer Satisfaction0:27:54 - Matzo Ball Soup Gifting Options0:34:06 - Channel Strategy and Retail Opportunities0:39:11 - Direct Sourcing for Innovative Products Sign up for our events: https://manufactured.com/events/
This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Adelle Archer, CEO and founder of Eterneva, takes us on an emotional and enlightening journey through the innovative process of turning ashes and hair of loved ones into custom diamonds. Sparked by the loss of her dear friend Tracy, Adele delves into the heartfelt inspiration behind Eterneva and its mission to memorialize loved ones in the most unique and lasting way. We explore the intricate steps involved in the creation of these bespoke diamonds, from the initial consultations with families to the precise growth and meticulous cutting of each gem. This episode offers a deeply personal insight into how Eterneva brings comfort and remembrance to families during their time of grief.
(0:00:00) - Custom Diamond Creation Process Overview(0:14:22) - Establishing Diamond Manufacturing and Quality Control(0:22:13) - Exploring a Blended Business Strategy(0:28:29) - Funeral Home Partnerships & Distribution ChannelsSign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Navigate the intricate stages of venture capital funding with us as we break down what VCs really look for in seed and Series A investments. Learn about the critical importance of consumer validation, strategic decision-making, and strong leadership. Melissa and Megan discuss the current market landscape, including how valuation compression and tightening access to capital are reshaping investment strategies. They also touch on the evolving criteria that make a business sustainable and attractive to financial sponsors, providing real-world examples and actionable advice for aspiring entrepreneurs.(0:00:00) - Investing in Consumer Brands With Experts(0:09:06) - Consumer Brands Funding and Growth Strategies(0:14:02) - Series A Metrics and CPG Realities(0:26:36) - Investor Expectations and Business Mapping(0:31:06) - Investor-Investee Dynamic(0:41:45) - Balancing Profitability and Growth in Business(0:53:25) - Strategic Insights for Business SuccessSign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Navigate the complex terrain of bankruptcy options and restructuring plans with our in-depth exploration of essential steps for founders and company leaders. We tackle crucial questions about potential buyers, secured debt holders, and early determination in managing a company’s future. Listen to real-life anecdotes illustrating how bankruptcy can serve as a strategic threat to facilitate rational negotiations. Learn about various debt options, their impacts, and the importance of understanding vendor behavior and risk profiles in these high-stakes scenarios.(0:00:00) - Subchapter 5 Bankruptcy for Small Businesses(0:10:28) - Bankruptcy Options and Restructuring Plans(0:19:20) - Debtor-Friendly Bankruptcy Plan Confirmed(0:29:02) - Bankruptcy Trends and Subchapter Five Impact(0:43:47) - Manufacturer's Business Support and Services
Sign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://MFD.com/
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Unlock the secrets of successful business restructuring with insights that could save your company. This episode of re:COGs sheds light on Subchapter 5 bankruptcies, a pivotal amendment to Chapter 11 of the US Bankruptcy Code, designed specifically to assist small and medium-sized businesses (SMBs) in navigating financial turmoil.Gregory Jones, a partner at Stradley and Subchapter 5 trustee appointed by the US Department of Justice, joins us to share his firsthand experiences and invaluable perspectives on how this legal tool can streamline reorganization and pave the way for recovery.0:00:00 - Intro0:01:50 - Trustee Perspectives and Turnaround Strategies (50 Seconds)0:10:59 - Subchapter Five Allows Expedited Business Bankruptcy (120 Seconds)0:13:34 - Debtor-Friendly Legislation Impact on Creditors (79 Seconds)0:17:04 - Creditors Advocacy in Bankruptcy Cases (86 Seconds)0:23:55 - Evaluating Good Faith in Bankruptcy Plans (114 Seconds)0:30:27 - Subchapter Five Debt Reorganization Strategies (79 Seconds)Sign up for our events: https://manufactured.com/events/This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://MFD.com/
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What if your next big business idea was hiding in your kitchen?Meet Matt Weiss, co-founder and CEO of Rind Snacks, who transformed a home-based dehydration hobby into a thriving brand focused on the often-overlooked rind of fruits. In this episode, Matt shares his inspiring journey, from the humble beginnings of experimenting with fruit blends in a New York apartment to acquiring a manufacturing facility that has revolutionized his business. Learn about his "less is more" philosophy and how it has shaped Rind Snacks into a unique player in the dried fruit market.(0:00:00) - Building a Successful Inventory-Focused Brand(0:08:46) - Scaling a Fruit Dehydration Business(0:15:13) - Developing Partnerships for Innovative Products(0:20:15) - Innovating With Blended Fruit Products(0:24:04) - Vertical Integration(0:29:45) - Strategic Acquisition for Brand Growth(0:35:57) - Building Community Through Industry EventsThis podcast is brought to by Manufactured (MFD). Manufactured is an inventory success platform for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/Sign up for our events - www.manufactured.com/events
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Unlock the secrets to turning a pandemic-driven trend into a nationwide brand as we sit down with Emily Heintz, the visionary CEO and founder of Sèchey. Discover how Emily leveraged the growing interest in non-alcoholic beverages to build a thriving community and launch her own successful CPG line. From the initial steps of home deliveries and pop-up stores to forming strategic partnerships, Emily’s journey is packed with actionable insights for anyone looking to break into the consumer goods industry.0:00:00 - Intro0:01:17 - Emily Heintz (118 Seconds)0:11:32 - Non-Alcoholic Wine Market Strategy (89 Seconds)0:18:28 - Target Partnership for Non-Alcoholic Beverage Brand (92 Seconds)0:21:36 - Exploring Alcohol-Free Alternatives at Sèshay (104 Seconds)
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How can a skiing accident revolutionize the men's skincare market? In this episode, we're joined by Jake Rosenberg, founder and CEO of Krete, who shares his unexpected journey from the slopes to the skincare aisle. Jake's personal experience with skincare post-accident unveiled a glaring gap in the market, setting him on a mission to create effective, well-branded products specifically for men. Listen as he recounts the hurdles and triumphs in finding the perfect formulations and manufacturers that make Krete stand out in a crowded industry.
This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Jacob Guss, founder and CEO of Bold Move Beverage, takes us on an exciting journey from his love for coffee to creating a unique Ready-to-Drink (RTD) concoction that masterfully combines American whiskey and premium cold brew coffee. Listen as Jacob shares his motivations behind merging these two beloved beverages and his meticulous process of blending various coffees and whiskeys to perfect the final product. Gain insights into his experimentation phase, the challenge of catering to different coffee preferences, and the realization that black coffee was the favored choice among testers.This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsDiscover the secrets to revolutionizing the baby food industry with Erica Bethe Levin, founder and CEO of Globowl. Learn how Erica's personal experiences and keen observation of her own children's eating habits led her to identify a crucial "flavor window" between 4 and 18 months, sparking the creation of a brand dedicated to adventurous, nutritious foods for young kids. Gain valuable insights from Erica as she shares the highs and lows of transforming homemade recipes into a thriving commercial product, shedding light on the importance of finding the right manufacturing partners and the invaluable role of a seasoned recipe developer.This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets behind scaling a multi-million dollar brand with Ryan King, CFO of Thread Wallets. You'll learn how this family-founded business skyrocketed from handcrafting wallets in a garage to hitting a million-dollar milestone in 2017. Ryan shares his personal journey of joining the business, the decision to bootstrap without outside investments, and the role of their website and local wholesalers in their early success. 0:00:00 - Intro0:05:00 - Company Growth and Revenue Progression (95 Seconds)0:11:37 - Expanding Business Through Asian Manufacturing (89 Seconds)0:16:45 - Brand Growth Strategy and Amazon Expansion (78 Seconds)0:21:56 - Retail Pricing Strategy and Sales Maintenance (85 Seconds)0:30:01 - Retail and Wholesale Product Strategy (99 Seconds)0:35:41 - Navigating Global Supply Chain Crisis Success (87 Seconds)0:39:59 - Value of Inventory vs Cash (72 Seconds)This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to operational efficiency and high-growth strategies in our latest episode with Greg Brown, SVP of Operations at Dude Wipes. Discover how a lean team of just 25 members has managed to shake up the toilet paper aisle by leveraging technology, automation, and robust retail partnerships. Whether you're curious about their supply chain strategy or the role of ERP systems in saving time, Greg's insights will provide you with a blueprint for scaling your own operations without expanding your headcount.This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to revolutionary insulation technology with Michael Markesbery, co-founder and CEO of OSOS Labs and SolarCore. Discover how a simple backpacking trip in Europe sparked Michael's mission to eliminate bulky, inefficient insulation in outdoor apparel, paving the way for the creation of Solacore foam—a flexible, durable aerogel composite. Learn the fascinating journey from concept to groundbreaking innovation that tackles insulation challenges across various industries.(0:00:00) - Innovative Insulation Revolutionizing Outdoor Industry(0:13:19) - Revolutionizing Thermal Insulation in Consumer Products(0:21:26) - Solar Core Foam in Various Industries(0:32:13) - Manufactured Ecosystem Events and ServicesThis podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsUnlock the secrets to transforming a stagnant market by tuning into our riveting conversation with Heather and Enwei, the masterminds behind Heali. We'll explore their journey from chiropractic and Chinese medicine experts to innovators in the sports tape industry. Learn how their unique blend of skills led to the creation of an infused tape that does more than just support—it alleviates pain and aids recovery, all thanks to a breakthrough ingredient: magnesium.(0:00:16) - Founding Heali Medical(0:13:06) - Retail Expansion Strategy and Learning Process(0:23:57) - Product Strategy and Market Expansion(0:31:39) - Retail Pricing and Inventory ConsiderationsThis podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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Sign up for our events - www.manufactured.com/eventsStrap in as we shift gears to dissect the intricate sales strategies and distribution channels within the e-bike industry. Andi sheds light on the delicate balance between online direct-to-consumer models and the traditional dealer networks, revealing how Lyric Cycles maintains its competitive edge. We'll uncover the secrets behind pricing strategies that prioritize value over cost, and learn why features like dual passenger seating make these e-bikes worth every penny. The conversation steers towards Lyric Cycles' laser focus on e-commerce and the thoughtful expansion into retail partnerships, serving up a masterclass in market differentiation and customer appeal.This podcast is brought to by Manufactured (MFD). Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
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