Episodes
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When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.
Key Takeaways:
00:40 - The habit of the present. What people are already doing?02:19 - A customer's alternative isn't always your direct competitor05:06 - 37signals competition now vs. when the company started06:29 - Being open to something new often requires breaking a habit12:13 - Considering what people are replacing when developing 37signals newest products14:00 - How dogfooding your product helps you figure out what it needs17:33 - Using free trials, 1:1 demos, and group classes to give potential customers experience with your product
Links and Resources:Jason's post about what your product replaces on X
Basecamp classes with live Q&A
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.
00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for possible marketing opportunities08:42 - Form questions and answer fields that allow customers to use their own words to express what they think14:18 - Focus on organic feedback rather than quantitative metrics
Key Takeaways:
Links and Resources:Customer feedback on basecamp.com
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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Missing episodes?
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In this week's episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share their approach to product design, explaining why the first version of a product (V1) is always built for the company's internal use case. They discuss responding to user feedback and the importance of actively using their own products to uncover issues. They also dive into the challenges they've faced when building software for someone else's needs vs. their own.
00:35 - The problem with imagined use cases07:21 - A trimmed down V1 gives you permission to focus on what's most important10:28 - The story of Highrise17:27 - “Dogfooding” to help identify and address product issues20:48 - Avoid the temptation to react too quickly to early customer feedback23:11 - Design breakthroughs come to life by creating innovative solutions
Key Takeaways:
Links and Resources:Version 1 is for you – Jason Fried's HEY World post
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com\
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X -
37signals’ co-founders Jason Fried and David Heinemeier Hansson share insights from their write-up, The 37signals Guide to Internal Communication. They discuss effective communication strategies within the company and with the public, offering practical advice to consider when conveying messages.
Key Takeaways:
00:41 - The backstory of how the guide was created02:39 - The write up serves as both an internal reminder and a practical manual for how communication is handled at 37signals06:36 - Why publishing doesn’t require perfection10:52 - Poor communication can lead to misunderstandings18:26 - How unclear communication can come across negatively23:03 - Why you shouldn't rush tough conversationsLinks and Resources:
The 37signals Guide to Internal Communication
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X -
In their book REWORK, 37signals’ co-founders Jason Fried and David Heinemeier Hansson write about the power of saying no. This week on the podcast, they revisit that idea, diving into the hidden costs of saying yes and the burden of commitments that often come with it. They also discuss how saying no preserves simplicity and helps maintain focus.
00:45 – Saying yes often comes with regret03:00 – Yes feels good until it’s time to fulfill the commitment07:58 – Adding features to products often results in layered complications14:53 – Saying no is more difficult when you have the capacity to say yes19:51 – The courage to say no creates space for simplicity29:30 – The best way to say to no to customer requests
Key Takeaways:Links and Resources:
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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Twice a year, 37signals brings the entire team together for a company meet-up. In this week’s episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson reflect on how these meet-ups began and how they've evolved over time. They also discuss how they prepare for the meet-ups and the importance of the venue selection.
00:50 - Jason shares the early history of 37signals' meet-ups02:18 - Why in-person conferences build deeper connections than online meetings06:57 - How the location and architecture of meeting spaces can elevate the experience15:30 - Weighing the financial cost of a meet-up against the value it delivers18:48 - Memories from the company's Atlanta gathering22:17 - An inside look at the meet-up agenda
Key Takeaways:Links and Resources:
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.
Key Takeaways:
00:41 - The launch of Writebook confirmed 37signals' achievement of optionality03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently09:26 - 37signals history with buyout offers11:22 - When it was tempting to consider venture capital offers18:03 - Finding fulfillment in doing what you love rather than creating solely for profitLinks and Resources:
“Achieving Optionality” HEY World post by Jason Fried
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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It's been reported that up to 75% of the population has a fear of public speaking. This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, recount some of their previous speaking engagements and share a few tips for building the skill. They discuss the styles of successful speakers and their thoughts on being over prepared.
00:47 - Jason recalls his first speaking gig02:30 - David shares his preferred style of delivering a talk 06:48 - Preparing for talks, podcasts, and Q&A sessions08:15 - Preparing for keynote speeches and speaking with authenticity13:05 - Examples of great public speakers who are authentically themselves on stage14:43 - Being comfortable improvising a bit on stage
Key Takeaways:Links and Resources:
Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X -
37signals' co-founders Jason Fried and David Heinemeier Hansson discuss their unique approach of operating without full-time managers. They reflect on the company's experience with full-time managers and share why they've moved to a flatter organization.
00:54 - The before and after of 37signals' experience with full-time managers08:34 - The founders thoughts on being directly involved in the business10:36 - Why the company's management hierarchy works best for the founders17:17 - 37signals' career ladder doesn't necessarily mean people leadership20:03 - What company size makes sense for having more management layers
Key Takeaways:Links and Resources:
HEY World post – We once more have no full-time managers at 37signalsBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X -
This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.
Key Takeaways:
00:34 - The power of keeping things simple10:55 - Why small businesses don't need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Building products with depth versus surface area23:09 - Knowing when to listen to customers for product input and ideasLinks and Resources:
Merchants of Complexity Post by David Heinemeier Hansson
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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37signals works in 6-week cycles, which begin with a Kickoff and wrap up with a Heartbeat. In this week’s REWORK podcast, co-founders Jason Fried and David Heinemeier Hansson break down the purpose and benefits of the Kickoff and Heartbeat documents and share tips for implementing this process across an organization.
Key Takeaways
00:40 - When 37signals started using Kickoffs and Heartbeats 02:13 - Details of the Kickoff write-up process07:34 - How much input Jason and David have in the Kickoff13:43 - What Kickoffs & Heartbeats look like for departments with ongoing work17:37 - The Heartbeats as an opportunity to highlight and celebrate the work of individual employees and team22:50 - The benefits of writing up work summaries for institutional historyLinks and Resources
Shape UpBooks by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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This week on the REWORK podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer another round listener questions. Jason and David talk about the ups and downs of their long-running business partnership and friendship, tackle a critical question about Basecamp, and share their thoughts on starting a new company. Plus, they reveal the inspiration behind their Campfire software.
Key Takeaways
00:34 – How Jason and David's partnership has stood the test of time
09:21 – A listener's opinion on Basecamp's shortcomings
14:56 – Advice for building a new company from the ground up.
25:35 – Creating products out of a need versus seeing a business opportunity
Links and Resources
Is group chat making you sweat?Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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In this episode, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, return from a summer hiatus to answer a new set of listener questions. They dive into topics like the role of A.I. in writing and their updated thoughts on staying Facebook-free. REWORK host, Kimberly Rhodes also gets in a question of her own.
Key Takeaways
00:38 - Emphasizing the importance of using your own voice in writing rather than relying on AI
05:50 - Discussing how targeted advertising can be beneficial for some but not for everyone
08:50 - One disagreement with a company or person shouldn't lead to complete condemnation
19:28 - David shares his reflections on taking a summer break from X (formerly Twitter)
Links & ResourcesGoogle pulls Dear Sydney ad
Google - Dear Sydney Ad
ONCE.com
Jobs at 37signals
Books by 37signals
HEY World
The REWORK Podcast
The 37signals Dev Blog
37signals on YouTube
37signals on X
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In their book REWORK, Jason Fried and David Heinemeier Hansson write about the benefits of building products and services that you use yourself. "The easiest, most straightforward way to create a great product or service is to make something you want to use." In this episode, originally aired November 2, 2021, Jason and David sit down with Shaun Hildner to discuss creating products that scratch your own itch.
Key Takeaways
00:43 – The origins of Basecamp and how it fulfilled an internal need04:38 – Building to solve your own problems vs. someone else's06:27 – The evolution of HEY and how it was created to solve their own frustrations with email09:50 – How building for yourself leads to better quality control 14:25 – The problem with creating MVPs (Minimum Viable Products) and building based on customer feedback aloneLinks and Resources
Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYOnce | CampfireThe REWORK podcastThe 37signals Dev Blog37signals on YouTube@37signals on X -
In this episode of the Rework podcast, host Kimberly Rhodes chats with Eron Nicholson from 37signals' operations team. He shares insight on his role and the department's various functions. The conversation covers details on the ops team structure, system reliability, global expansion projects and more.
Key Takeaways
00:38 - Meet Eron02:17 - The structure of the “ops” team05:15 - On-call coverage and schedule08:40 - Managing data center outages13:25 - Balancing project cycles with system administration16:56 - A sneak peek into the Amsterdam projectLinks & Resources
37signals developers blogOptimizing Site Performance via Anycast RoutingJobs at 37signalsONCE.comBooks by 37signalsHEY WorldThe REWORK PodcastThe REWORK Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube37signals on XSign up for a 30-day free trial at Basecamp.com
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In this episode, Andrea LaRowe, Head of People Operations at 37signals, joins host Kimberly Rhodes to answer questions about the company's HR practices. They discuss the company's management structure and performance evaluations and what the company looks for when hiring. Andrea also shares what's involved in the All Hands meeting and tips for planning a company meet-up.
Key Takeaways:
00:42 - Meet Andrea02:19 - 37signals' managerial structure and one-on-one process06:15 - 360 evaluations and annual employee reviews09:38 - What job applicants can do to stand out12:45 - All-hands meetings17:21 - Company meetups21:57 - Hiring employees using the ‘manager of one’ conceptLinks and Resources:
Jobs at 37signals
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
Once software products
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways:
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
Links and Resources:
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
Once | Campfire
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use.
Key Takeaways:00:26 - The next Once product
02:52 - The excitement of easily sharing free information in book form online
07:02 - Simplified publishing software that you completely control
12:12 - Starting a new product from scratch creates an open space for new ideas
15:55 - The various authors and enthusiasts that may want to use the new product
22:10 - Making the case on why this product is free25:27 - Q&A from X (Twitter)
Links and Resources:ONCE.com
Jason Fried on Twitter / X and LinkedIn
David Heinemeier Hansson on Twitter / X and LinkedIn
The 37signals Employee Handbook
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X -
REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.
Key Takeaways:
00:37 - What Founder-Led Marketing means for 37signals
02:43 - The journey to finding the authentic voice of the brand
09:24 - Why paid advertising doesn’t always work as intended
16:50 - The love/hate relationship of posting content
27:19 - There are different decorums for different platforms
Links and Resources:
Saddleback Leather Company
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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In this podcast episode, REWORK host Kimberly Rhodes talks with David Heinemeier Hansson, co-founder of 37signals and CTO, about his personal shift from using Apple products to exploring Linux and Windows platforms. He discusses the expanded platform integration at 37signals, which now includes all three operating systems.
Key Takeaways:
00:21 - The last straw with Apple06:34 - Discovering Microsoft’s recent improvements and support of developers
10:30 - Linux and Windows work well together
13:27 - The user-friendly and upgradeable Framework laptop
17:45 - Transitioning 37signals to a multi-platform development team
22:58 - David’s recommended computing and operating systems
Links and Resources:Steve Ballmer: Developers!
The Ikea Effect
Books by 37signals
Sign up for a 30-day free trial at Basecamp.com
HEY World | HEY
The REWORK podcast
The Rework Podcast on YouTube
The 37signals Dev Blog
37signals on YouTube
@37signals on X
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