Episodes
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In this episode, Carla and Marissa talk about Revenue vs. Profit, what actually matters and how to get really intimate with your numbers.
HIGHLIGHTS:
How to think about revenue vs. profit (and which is more important!)Get intimate with your numbers - Do Annual, Quarterly and Monthly forecasting using an Operating Budget (see the resources for a template and tutorial!)Why you should look at your actuals each and every monthSetting a Money Date is both a fun and useful way to stay connected to your numbers and make smart choices!RESOURCES + LINKS:
You can access Marissa’s Operating Budget template here
You can access a Loom Overview of how to use the template here
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk about designing a business around the life you actually want to live and how to make sure you’re staying true to your needs when you develop your business strategies.
HIGHLIGHTS:
Marissa’s aha moments as she wraps up the beta round of her Ignite programWhy it’s so important to be very aware of the decisions you’re making day-to-day - even the little ones! They end up in the future version of youHow to consider product/lifestyle alignment when you’re designing your programsBe sure you always ask your clients and customers what their experiences and breakthroughs have been working with you.RESOURCES + LINKS:
Interested in Marissa’s Ignite program? DM her “Ignite Podcast” at @marissaliesen
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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Missing episodes?
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In this episode, Marissa and Carla talk about the “final push” when it comes to launching - in this case their final push for their live event Thrive.
HIGHLIGHTS:
The importance of social proof - and how to share new sign-ups to gain momentumThe nr 1 strategy to get “emotional buyers” off the fenceThe power of community & letting your clients do the selling for youTapping into local networks and making offline connectionsRESOURCES + LINKS:
⏰ LAST CHANCE: Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.
HIGHLIGHTS:
The 5 stages of awareness in marketing: what they are and why they’re so importantWhy sales and launches can feel so HARD - and how to turn that aroundHow to create offers that will fly off the shelvesCarla’s marketing plan for the next 6-12 monthsRESOURCES + LINKS:
Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
The 5 Stages Of Awareness:
The concept of the "5 Stages of Awareness" in marketing, introduced by Eugene Schwartz in his book Breakthrough Advertising, is a framework that helps marketers understand the different levels of awareness that potential customers may have about a product or service. By recognizing these stages, marketers can tailor their messaging to meet the needs and concerns of their audience more effectively. Here’s a summary of each stage:
Unaware: Description: At this stage, the customer is not aware of the product, the problem it solves, or even the problem itself.Marketing Strategy: The focus is on raising awareness about the problem or need. Educational content and broad, problem-oriented messaging are key.Problem Aware: Description: The customer is aware that they have a problem but is not aware of any solutions.Marketing Strategy: Messaging should highlight the problem and introduce the product as a potential solution. Emphasis on the pain points and the consequences of not addressing the problem can be effective.Solution Aware: Description: The customer knows about the solutions available but may not be aware of your specific product.Marketing Strategy: Differentiation becomes important here. Marketers should focus on why their product is the best choice among the available solutions. This includes showcasing unique features, benefits, or advantages.Product Aware: Description: The customer knows about your product but may not be sure if it’s right for them.Marketing Strategy: The focus is on convincing the customer that your product is the best fit for their needs. This can involve addressing specific concerns, providing testimonials, and offering trials or guarantees.Most Aware: Description: The customer knows about your product and is ready to make a purchase or is very close to it.Marketing Strategy: The goal here is to make the final push for conversion. This could include limited-time offers, discounts, or simply a clear and easy call-to-action to make the purchase process straightforward.Understanding these stages helps in crafting targeted marketing messages that address the specific mindset and needs of potential customers at each point in their journey.
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this juicy episode, Marissa and Carla talk all things dating, and the reality of attracting high-value men - especially for entrepreneurial, high-value women!
HIGHLIGHTS:
The “downside” of being a financially independent woman - and what that means for dating & relationshipsEarly stages of dating and money: should you talk about your finances?The No-Nos of Dating as an Entrepreneur: Red flags to look out for when dating and what to steer clear ofMoney & investment insights from our exesRESOURCES + LINKS:
Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa shares vulnerably that she’s having some motivation struggles with content creation & she and Carla talk about the realities of the motivation roller coaster of an entrepreneur and how to address keeping content creation going despite the creative slump.
HIGHLIGHTS:
The reality of the motivation roller coaster when you’re running your business - and tips to overcome the low timesHow to successfully set realistic goals and habits that will keep momentum goingWhen to take motivation as a cue to delegate something in your businessHacks to make content creation easierRESOURCES + LINKS:
Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk about finding community as an online entrepreneur and what to do when you “outgrow” the people around you
HIGHLIGHTS:
The reality of “leaving people behind” as you continue your personal growth journey as an entrepreneurHow your fears of abandonment and getting judged may be keeping you from going after what you REALLY wantFinding your community: online vs offline (and what we’ve done to build ours)How to use Instagram to connect with people you want to be friends with (and succeed!)RESOURCES + LINKS:
Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk about selling through webinars and Carla shares her experience of what’s worked well for her in the past (and some hacks!).
HIGHLIGHTS:
What you need to consider when you're doing a live webinarHow to balance the right amount of value without providing too much (so they don’t actually buy your offer!)Tricks of the trade for getting better engagement from your audienceHow Carla grew her business using webinars as the primary sales vehicleRESOURCES + LINKS:
Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla share about the “$10k in 10 Days Challenge” they recently ran inside their Scale with Soul Mastermind
HIGHLIGHTS:
Rachel Roger’s $10k in 10 Days ChallengeHow to use and set goals to 10x your resultsSetting SMART goals that will build trust in yourself as an entrepreneurThe best (and most fun) way to create momentum and more salesSales psychology and celebrating your goalsRESOURCES + LINKS:
Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Carla asks Marissa what it was like to start her entrepreneurial journey and how she was able to make 6 figures in 6 months.
HIGHLIGHTS:
What specifically to focus on when you’re first starting your businessWhat matters and what really doesn’tInvesting in yourself - why this matters (and how to approach it)How our mind plays tricks on usWhy the people you surround yourself with can make all the difference (& how to do this right!)RESOURCES + LINKS:
Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
Marissa’s Ignite program for new coaches, consultants and course creators starting on their journey to multiple 6 figures
https://marissaliesen.mykajabi.com/ignite-sales-page
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla share their habits and rituals for creating success in their businesses.
HIGHLIGHTS:
Why morning routines aren’t for everyoneThe tools and practices we use to stay in flow (they might surprise you)The ONE resource that led to Carla’s most profitable month ever (and it’s free)A (free) challenge you don’t want to missRESOURCES + LINKS:
Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
Deepak Chopra’s 21 Day Abundance Meditation: https://open.spotify.com/show/0LtsgWkOpLdYR7wK0senTX?si=w60O0jr4RP2X1zZsRQrX3g
FOLLOW us on IG & we’re happy to answer any and all questions!
@marissaliesen
@carlabiesinger
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In this episode, we talk about the power of what happens when you get into high-level group containers and Carla reflects on the era where she went from $1,200/mo to $100K/yr to $500K/yr to surpassing $1MM/yr.
HIGHLIGHTS:
The power of being around ambitious people & how it impacts your thoughts and actionsWhat accountability will do to change your resultsMastermind breakdown - what works well and what doesn’tCarla’s personal journey from barely scraping by to abundance - and how her Mastermind played a key part in thatRESOURCES + LINKS:
Join The Mastermind Experience (June 25th)! https://carlabiesinger.thrivecart.com/the-mastermind-experience/
During this hour you'll be put into a group of 3-5 women and have an opportunity to:
Share a question/challenge you're currently experiencing in your businessReceive feedback, input, and suggestions from other women entrepreneursBrainstorm or validate an idea you're been thinking aboutGet out of analysis/paralysis and into ACTIONConnect with other inspiring women entrepreneurs (not guaranteed but you may meet a future friend, business partner, or even client)Early Bird Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all retreat questions!
@marissaliesen
@carlabiesinger
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In this episode Marissa supports Carla as she’s sharing the behind the scenes of what it’s like when you’re funnel is NOT working.
HIGHLIGHTS:
The mindset work that will shift you out of fear - even when it looks like nothing’s workingFB ads + the stock market: what you need to know & how to prepare yourself for “dips”Chasing shiny goals vs creating what you actually desireAn overlooked tool for getting out of negative thought spiralsRESOURCES + LINKS:
Join our 3-Day Business Retreat in Lisbon, Portugal (September 11 - 13).
Early Bird Pricing is available until July 8th: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla break down all things RETREATS!! Especially for entrepreneurs. What makes a good one, what makes a bad one, and how to create your retreat business model.
HIGHLIGHTS:
Our powerful experiences attending retreats…and what happened nextWhat makes an awesome retreat and what to avoidThe business model & sales tactics to use if you want to host your own retreatThe absolute magic that happens when you get in the energy of other people with growth mindsetsRESOURCES + LINKS:
Join our THRIVE Retreat in Lisbon in September 2024! Magic, Masterminding, and setting you up to end 2024 with your best quarter yet! Learn More here: https://www.elevatetoscale.com/thrive-retreat
FOLLOW us on IG & we’re happy to answer any and all retreat questions!
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk about Carla’s new email strategy (& whether or not it’s working to drive engagement and sales!)
HIGHLIGHTS:
What did increasing the amount of value emails do for Carla’s metricsWhat to consider if you want to delegate your email creationCreative ways to pay for outsourcing content creationTips for monetizing through email WITHOUT “launching”
RESOURCES + LINKS:Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to scale your business with the goal of creating more income but also more FREEDOM to enjoy that income boost!
FOLLOW us on IG!@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk all things Instagram, Reels, and content creation.
HIGHLIGHTS:
The BTS of Carla’s May Reels challenge: the goal, how it was set up, and what Carla regrets about doing it this wayThe backend funnel, and how Carla is using monetizing the challenge (even though it’s free)The number 1 rule about creating content to promote your paid offersReels vs Carousel posts - should you be doing both?RESOURCES + LINKS:
Check out Manychat to start automating your lead gen on Instagram
Check out the May Reels challenge here.
Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game
FOLLOW us on IG!
@marissaliesen
@carlabiesinger
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In this Episode, Carla is analyzing Marissa’s Instagram Reels to help her increase her reach and views.
Tune in to learn:
The 3 “non-negotiables” for ANY ReelReel aesthetics: what’s working and how to create your Reels in 3 simple stepsHooks vs Content: what comes first and how to optimize your creation processCarla’s number 1 Reel tip for increasing your engagement (and reach)2 easy and effective ways to leverage other peoples’ audience & drive traffic to your funnelRESOURCES + LINKS:
Check out Carla’s Funnel & Thank you page: go.carlabiesinger.com/instagram
FOLLOW on IG:
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla talk all things evergreen funnels and how to set up a system that can make you millions.
HIGHLIGHTS:
What a weekend of unplugging can do for you & massive breakthroughsHow to know if and when you should make tweaks to your launch funnelSmall tweaks to your funnel can make a big impactDriving traffic with both organic & adsWhat a good webinar conversion looks likeLaunch models vs. evergreen modelsRESOURCES & LINKS:
WHAT YOU SHOULD KNOW:
We are considering running a retreat this September in Lisbon…if this sounds interesting to you, drop one of us a DM below!
FOLLOW on IG:
@marissaliesen
@carlabiesinger
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In this episode, Marissa helps Carla talk about scaling Carla’s Passive Income Accelerator program and map out her Instagram content pillars and strategy to market it.
HIGHLIGHTS:
Instagram trends vs marketing your offers in a way that feels authentic to youHow to structure your program (and pricing) to fit your lifestyleStrategies to turn a close proximity program into a DIY courseHow to let go of your fear of underdelivering as you’re starting to serve more clientsRESOURCES + LINKS:
Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game
FOLLOW on IG:
@marissaliesen
@carlabiesinger
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In this episode, Marissa and Carla chat about how to increase your income with passive income strategies (that don’t require so much of you!), tactics for marketing these types of products so that it does stay passive, and the right and wrong for how to incorporate a webinar into your marketing funnel.
HIGHLIGHTS:
Passive income strategies to infuse into your overall business model & offer planThe 3 things to focus on in marketing when you want it to require less of youFunnel strategies to consider depending on the price of your productWhy less is more when it comes to passive incomeStrategies for selling through webinarsRESOURCES + LINKS:
Watch the Free Masterclass: Scale Beyond 6-Figures to learn how to uplevel your game
FOLLOW us on IG!
@marissaliesen
@carlabiesinger
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