Episodes
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Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest looks and the top-of-their-game stylists making it all happen behind the scenes. Plus, they discuss the trends they're loving on the carpets and which ones they're willing to leave behind.
Shop our editor's picks here!
And check back next week for a link to watch clips of this episode on the Who What Wear YouTube channel!
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Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a nonstop filming and production cycle. During this busy period of life, she still found time to pursue outside projects, publishing a book of poetry in 2020 and founding a production company. When Riverdale ended in 2023, it allowed her a moment to pause and consider what she wanted to work on going forward. Since then, she’s been developing projects with her production company that ignore the mainstream in favor of tackling topics like mental health. She’s taken on a few acting projects, like the TV series Hal & Harper, which premiered at the Sundance Film Festival last month. She also spent two years developing her skincare line, Personal Day, which launched this past fall and has been receiving great reviews for its nonirritating formulas and effective solutions for acne-prone skin.
Promo Details:
Go to PersonalDay.com
Enter code WWW15 at check out for 15% off your order
Ends 3/31 at 11:59pm PST
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Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director Lauren Eggertsen details her experience finding her own wedding dress at LOHO!
Shop our editor's picks here!
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Caroline Chambers is an author, recipe developer, and the creator of the popular Substack and cookbook What to Cook When You Don’t Feel Like Cooking. Caroline began her career in advertising in New York City, and to make ends meet, she also started a floral design business, delivering flowers across the city by cab. After a few years, she felt like the city—and the advertising industry—wasn’t for her. When her boyfriend (and eventual husband) relocated to San Diego for work, she took the opportunity to join him and resolved that, when she did, she’d also pivot to an industry she was truly passionate about: food. Over the next few years, she worked in catering, restaurants, test kitchens, and more, before finding her niche as a freelance recipe developer. She then began to grow an audience on social media, which culminated in the launch of her Substack What to Cook When You Don’t Feel Like Cooking in 2020. Readers loved her quick, delicious, unfussy recipes, and her community grew quickly. Today, she has over 409,000 subscribers and is the #1 Food & Drink Substack. Last year, she expanded her culinary universe even further by publishing the What to Cook When You Don’t Feel Like Cooking cookbook.
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Jeremiah Brent is an interior designer and the founder of Jeremiah Brent Design. Jeremiah got his start in fashion before realizing that creating meaningful, cherished spaces was where his passion lay. After years of building his successful interior design business, he joined the hit Netflix show Queer Eye last year as the interiors expert. His first season on the show, which premiered last December, introduced the world to his stunning designs, his kindness towards the show’s heroes, and his lightning-fast wit. This week, he joins Shopping Director Bobby Schuessler to talk about how he got his start in the interior design world, his time on Queer Eye, and his best tips for creating beautiful, purposeful spaces within your home on any budget.
Shop our editor's eBay picks here!
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Chanel Iman Godchaux is a model and founder of the home, baby, and lifestyle brand Chasa. In 2006, at age 15, Chanel won third place in the Ford Models Supermodel of the World contest and signed with Ford shortly after. Over the next few years, she rocketed to stardom, appearing on the covers of almost every major fashion publication, including Vogue, Teen Vogue, and Vogue Korea. In 2010, she became a Victoria’s Secret angel, and Vogue France named her one of the top 30 models of the decade. In the years since, she’s expanded her horizons, pursuing new career avenues. She’s dipped her toe into acting, fashion, and retail, culminating last year in the launch of Chasa. The project is close to her heart; the collection features luxurious blankets, candles, and robes—all inspired by the items that helped her find a sense of home throughout her modeling career. Godchaux just recently released a new collection that includes children’s robes, luxe candles, and spa bundles for the ultimate self-care day.
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New York Fashion Week F/W 25 just wrapped up, and our Editorial Director Lauren Eggertsen and Associate Director of Special Projects Kristen Nichols are here to break everything down. They’re covering their favorite shows, the buzziest moments, and the trends they’re noticing—from tassels and neutral tights to skirt sets and plush shearling coats. Plus, they hear from some of our other editors via voice notes as they report live from the streets of New York.
Shop our editor's picks here!
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Marissa Vosper is the co-founder of the cult-favorite intimates brand Negative Underwear. She studied political science and Spanish in college and started off her career in brand consulting. Vosper worked at two prestigious global branding agencies, learning the ins and outs of building a successful brand identity. But after eight years in the industry, she knew it wasn’t where she wanted to stay. She and her college friend—and eventual co-founder—Lauren Schwab began to think: What if they could pursue careers in fashion, an industry they had always loved but never felt was accessible or possible for them? They began taking classes at the Fashion Institute of Technology (FIT) and soon realized that the lingerie industry was ripe for disruption. After four years of research and development, they launched Negative Underwear in 2014—a line of high-quality, minimalist intimates without all the bells and whistles that were popular at the time. The brand was an instant hit; their first run sold out in two weeks. Over the last 10 years, Marissa has grown the brand without any outside investment, expanding into new categories like sleepwear and loungewear.
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Jonathan Simkhai, the creative director of Simkhai, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, his feminine, sculptural, and utterly wearable designs have become go-tos for celebrities and unapologetically chic women everywhere. He joins Who What Wear Associate Director of Special Projects Kristen Nichols today to talk about how his retail background has helped shape his design philosophy and everything that went into ideating and creating his newest collection—which debuts at NYFW in just two days!
Shop our editor's picks here!
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Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, giving her firsthand insight into the world of content creation. After graduation, she worked in business strategy and analytics at Arnold Worldwide, a global ad agency, and Popcart, a small start-up. At Popcart, she met her future co-founder, Harry Rein, who was working on a little side project—an online storefront where you can share products you like—and sought her advice. Eventually, they teamed up with another co-founder, Chris Tinsley, to create ShopMy. The platform launched in 2020 and quickly became invaluable to both creators and brands through its sophisticated affiliate network. Lopinsky and her co-founders have continued to refine and expand the platform, creating new programs that allow creators to have a steady income from brands and helping brands connect with creators who genuinely care about their products. Last month, they announced a $77.5 million Series B funding round, allowing them to expand into new markets and categories.
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Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an injection of something new. Ayal also used his PR skills to advocate for these designers, connecting them with stylists, celebrities, and other resources to grow their brands. Today, the account has over 500,000 followers and is a huge source of education, information, and inspiration. This week, Ayal joins Editorial Director Lauren Eggertsen to talk about the evolution of his career, the impact that Up Next Designer has had on the fashion world, and a few of the emerging designers he's most excited about.
Check out Ayal's current favorite emerging designers below:
Andrea Brocca
Clara Daguin
Mark Gong
Phan Huy
Dickson Lim
Kim Mesches
George Trochopoulos
Zhaoyi Yu
Weiraen
And shop our editor's picks here!
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Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a huge white space in the laundry category and knew she could do something about it. In 2004, she launched The Laundress with her co-founder, and over the next 15 years, grew the company without any outside investment. The Laundress came to be known for its excellent products and elevated design. In 2019, the company was acquired by Unilever, a move Whiting hoped would help bring its products to a global audience. In 2021, she left the company, and in 2022, watched in shock as The Laundress recalled all of its products due to elevated levels of bacteria. Before the incident, she had no desire to ever return to the laundry world, but after observing the scandal from the outside and realizing how much she still wanted to help her core customer base clean better, she decided to get back into the laundry game. The result is her new venture, The Fill, a private members cleaning community and collection of sustainable cleaning solutions.
Head over to our Instagram @secondlifepod to enter our giveaway celebrating 7 years of Second Life! Giveaway ends Monday, January 27th at midnight PST. Terms and conditions apply.
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Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techniques, and approach to your makeup looks—all with the goal of helping you "get out the door and look gorge." Today, Maalouf joins Who What Wear co-founder and Chief Content Officer Hillary Kerr to give listeners a taste of what he offers in his sessions. Kerr had a session with Maalouf in the fall and can't stop raving about it. They get into application techniques, product recommendations, and the TikTok advice you should definitely avoid.
Shop our editor's picks here!
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Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the tech company, she also received an MBA from the NYU Stern School of Business, again to expand her worldview and career options. Working at Google taught her countless lessons, but she realized she wanted to work on physical products and something that made a real impact. So in 2020, she left her position, and after a brief stint at an AI company, was hired as the SVP of strategic initiatives at Starface World. Brothers implemented key communications and organizational strategies at the fledgling company and was made president soon after. Today, she uses her wealth of experience to guide all aspects of the company’s internal and external operations, as it continues to expand its footprint in the skincare and beauty industry.
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Claire Sullivan is a designer, creative consultant, and founder of the design label Miss Claire Sullivan. She grew up loving fashion and has a penchant for dramatic, voluminous designs. It’s no surprise, then, that after working as the co-creative director of the streetwear label Vaquera, she founded her own atelier, where she creates dynamic, one-of-a-kind designs. In the past year, she’s generated several iconic red carpet moments, such as Addison Rae’s padded bustier with a big tulle skirt. Her pieces have also been worn by the likes of Chappell Roan, Kylie Jenner, and Camila Cabello. This week, Sullivan joins Who What Wear Editorial Director Lauren Eggertsen to discuss her earliest style influences, what it's like to design custom pieces for her clients, and how she created an Anna Wintour–approved dress made out of maps for Hailey Bieber.
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Arianne Phillips is the costume designer for the new film A Complete Unknown, starring Timothée Chalamet as Bob Dylan. Phillips is an accomplished costume designer for stage and screen and has been nominated for the Academy Award for Best Costume Design three times, beginning with James Mangold's Walk the Line in 2006. For A Complete Unknown, she teamed up again with Mangold to re-create Bob Dylan's visual style with extreme specificity. Phillips spent several years researching Dylan's wardrobe, working with vintage experts, designers, and even Etsy sellers to find pieces that captured each iteration of Dylan's unique style. This week, she joins Erin Fitzpatrick, WWW's associate director of fashion news, to talk about her approach to the project, working with Chalamet, and collaborating with Levi's on a new capsule collection that re-creates Dylan's favorite skinny jeans style.
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Erika Thompson is a beekeeper, bee advocate, and founder of the bee removal services company Texas Beeworks. Erika grew up in Texas loving all things animals and bugs. She studied geography at the University of Texas at Austin, and after a brief stint as a vet tech, embarked on a career in communications. She worked at several different nonprofit organizations over the years, but despite the impact she was making, she didn’t love sitting at a desk every day. In 2012, she signed up for a beekeeping class as a fun outlet. But from that first class, she was hooked. She started keeping bees herself and eventually began offering humane bee removal services to people in the Austin area. In 2018, she left the world of communications to commit to being a beekeeper full-time. In 2020, she made another major career move when she began posting videos of her bee removals on TikTok. Her passionate, kind, fascinating storytelling immediately resonated with others, and her audience grew quickly. Today, she has over 11 million followers, and several of the videos of her bee removals (which she still does for free!) have over 100 million views.
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Susan Korn is the founder of the charming, quirky, and downright joyful accessories brand Susan Alexandra. Korn started her brand by making jewelry and creating handmade painted pieces. But one fateful day, she discovered a bead shop in Chinatown and had a vision of a beaded bag she wanted to create. Her beaded bags have since cemented her as the queen of whimsical fashion. Now, she’s expanded into DIY charm jewelry, custom sculpted pet pieces, home goods, a full Judaica line, and has collaborated with brands like Pebbles, Bose, and Crocs. This week, she joins Kat to talk about how she approaches designing a new product, her dreams for the brand in 2025, and her epic dog fashion show with Rachel Antonoff at New York Fashion Week this past fall.
Listen to Susan Korn’s Second Life episode here!
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Aisha Bowe is an aerospace engineer and the founder of the engineering consultancy firm STEMBoard. Bowe wasn’t always an engineering wizard. In high school, she struggled to connect academically and enrolled in community college with little hope that any field could interest her. But a teacher identified her strengths and suggested she try out engineering. She thrived in her engineering courses, and her confidence and sense of possibility for her career began to grow. She followed this passion to the University of Michigan, where she gained two degrees in aerospace engineering. Bowe interned at NASA in college and then was hired full-time. She ultimately spent seven years there, working on small spacecraft and flight trajectory dynamics. In 2013, she founded STEMBoard, a startup that provides engineering services and solutions—a feat she accomplished without any outside funding—and eventually left her job at NASA to pursue her startup full-time. In 2020, she founded Lingo, a company that creates self-paced, at-home STEM education kits for kids. Earlier this year, it was announced that she would be the first Black woman to travel to space with Blue Origin, the spaceflight company founded by Jeff Bezos.
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This week, Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols to discuss her 2024 Luxury Report. Her insightful, well-researched piece breaks down everything you need to know about the high-end fashion business right now, the biggest trends, what the most-coveted pieces say about where the industry is headed, and how leadership changes at the top fashion houses are setting the tone for luxury fashion’s future.
Watch this episode of the Who What Wear Podcast on YouTube: https://www.youtube.com/watch?v=VYortCBaf3A
Read the Luxury Report here.
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