Episodes
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In this episode of Sense Per Mile, we dive into the world of driver feedback. We’ll explore the best ways to gather it, how to effectively use it, and strategies for those tough conversations when the feedback is about an issue you can’t resolve. Tune in for practical tips and insights to improve your driver’s experience!Powered by CDLLife & HOT SEAT SERVICESGuests:Tim Hindes, Co-Founder, Stay MetricsDavid Harper, Military Program Supervisor, Melton Truck LinesMerryl Gerhardt, President, Hello RetentionSponsored by:Hello RetentionTenstreet
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In this episode of Sense Per Mile, we’re talking about what drivers actually want, not just what companies think is “good equipment.” Ever wonder what makes a driver happy on the road? Is it the comfy seat, the hood, or maybe a super cool GPS? We’ll explore the top picks that make trucks feel like home. Tune in and discover what gear gets the thumbs up.
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Guests:
Christy Choice, Professional Services Consultant, Tenstreet
Stephan Richardson, Director of Transportation, Hurricane Express
Mike Wilson, CEO, Consolidated Chassis ManagementSponsored by:
Mesilla Valley Transport
Decker Truck Line
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In this episode of Sense Per Mile we discuss how driver recruiters can handle frequent rejections. Get practical tips, hear from experienced recruiters, and learn strategies to stay motivated and improve your recruitment process.Powered by CDLLife & HOT SEAT SERVICESGuests:Ashley Pearson, Account Manager, TenstreetTommy Valenzuela, Director of Recruiting, Hansen & Adkins Auto TransportBrad Hackett, Director of Recruiting & Retention, C1 Transportation IncSponsored by:Drivers Legal PlanTenstreet
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In this episode of Out of Hours, Charles and Paul talk to Tim Norlin from Roehl Transport about some of the craziest driver orientation fails from their collective 43 years of recruiting experience. After that, they give real advice to drivers and carriers on how to make a better orientation experience for everyone.
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Orientation is a necessary evil. Most drivers feel like it’s a waste of time. It is a huge hurdle in the recruiting process. So we’re going to talk about how to do it right. We’ve also included a satirical short film to show some of the biggest mistakes companies make.
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Guests:
Natalie Williams, Account Manager, Tenstreet
Tim Norlin, Vice President, Roehl
Casey Bellman, Vice President, EOS, IncSponsored by:
Decker Tuck Line
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In this extended episode, we dive further into a CDLLife story about a trucking company that started covering costs for a personal trainer for its employees two times a week, but only the office employees show up. We also bring in Michael Lombard, a former driver turned fitness coach, to break it down from his unique perspective. The original CDLLife article can be found here: https://cdllife.com/2024/trucking-company-covers-weekly-personal-trainer-but-only-office-workers-seem-to-make-it/
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We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so we break down some of Liquid Death’s branding and marketing techniques. Then, we show you how your carrier can apply them to start killing it at advertising!Powered by CDLLife & HOT SEAT SERVICESGuests:Andy Pearson, VP of Creative, Liquid DeathSponsored by:TAFS, incTenstreet
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Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of.
Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.”
All this and more in the Season 3 premiere of Sense Per Mile!
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Guests:
Tim Crawford, CEO, Tenstreet
Charles Gracey Jr (No job due to child labor laws)
Greg Iverson, Director of Recruiting, Koch Companies
Chris Thomas, Owner Operator, Autumn Transport
Sponsored by:
Mesilla Valley Transport
Tenstreet
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Tune in as we go back and visit some of our favorite moments, conversations, guests and hot takes from season one and two of Sense Per Mile.
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We talked to Kevin Hall, CEO of CDLLife during S2 E25 ("Reputation (Sense Per Mile's Version)") and he had a lot of insights that we weren't able to discuss in the episode. So we decided to hope back on and pick his brain a little bit more.
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What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!"
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Guests:
Kevin Hall, CEO, CDLLife
Justin Martin, Former Driver, Content Creator
sensepermilepodcast.com
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The trucking industry has a turnover problem! We asked the world's largest driver audience: 'What does the company you work for do that makes you stay?' The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers
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Guests:
Marilyn Surber, VP of Sales & Marketing, Drivers Legal Plan
Becca Mathews Client Success Retention Advisor at Tenstreet
Sponsored by:
Decker Truck Line
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This week Josh and Paul go over some recent news. Charles goes solo to Vegas to checkout the Tenstreet User Conference
Brad Klepper - Drivers Legal Plan
Miranda Arman & Brittney Fordham - Hogan Transportation Companies
Sean Hayes - CDLLife
Robert Pierson - Mesilla Valley Transportation
Carlo Solórzano, MBA - Driver IQ
Teresa Krimbill - Tenstreet
Bryan Schafer - Decker Truckline
Amanda Worthen - Red ClassicPowered by CDLLife & HOT SEAT SERVICES
Sponsored by
Mesilla Valley Transportation
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Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together. Powered by CDL Life & HOT SEAT SERVICESSponsored by Mesilla Valley TransportationTAFS, incMaybach International GroupMid America Trucking Show
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On this episode we take you inside MATS and talk to some amazing people!Larry Wyluda and Keith Whann / TruckSuite LLCJeromy Brockelsby Jared Reorda / Sapp BrosBrad Bentely and David Harrison / FastportLewie Pugh / OOIDAAmanda Worthen / Red ClassicGeorge McWilliams / TAFS, IncChris Thomas / Autumn TransportEvan K Shelley / Truck Parking ClubCody Bolick / Clean HarborsDanica Long / Messer AmericasMarc Schmidt /Transport Enterprise Leasing, LLCTim Haala / Koch CompaniesBill Trotter / Bennett Family of CompaniesRobert Pierson / Mesilla Valley TransportEd Cornish / 7- ElevenTimothy Dooner / Freightwaves …and more!Stay tuned for next week to hear Paul and Charles Breakdown the industry by Perspective from the ProTalks theater stage!Powered by CDLLife & HOT SEAT SERVICESSponsored byMesilla Valley TransportationTAFS, incMaybach International GroupMid America Trucking Show
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Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking?Powered by CDLLife & HOT SEAT SERVICESGuest:Sam Watts, Safety Supervisor, Meiborg Brothers IncJamie Hagen, Owner, Hell Bent Xpress
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s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking.Powered by CDLLife & HOT SEAT SERVICESSponsored by Mesilla Valley TransportationGuest:Casey Lehman, Director of Recruiting, PGT TruckingDaren Fristoe, Vice President of Human Resources, CDLLif
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When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode.Powered by CDLLife & HOT SEAT SERVICESSponsored by Decker Truck LineGuest:Jacob Ridge, Director of Lead Generation, CDLLife
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The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt.Don’t miss our LIVE coverage at MATS! Powered by CDLLife & HOT SEAT SERVICESGuests:Jake Bjorseth, CEO & Founder, TRNDSTTRSBailey Clement, Director of Recruiting, Riverside Transport
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