Episodes
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Learn how to maximize your short-term rental profits and minimize your tax burden with expert advice from Amanda Han. In this episode, we'll dive deep into the latest tax strategies, deductions, and best practices for STR investors.
01:10 - Guest Introduction: Amanda Han's Tax Expertise
02:25 - Maximizing Real Estate Tax Advantages
04:50 - Understanding the Short-Term Rental Tax Loophole
06:30 - Depreciation: A Game-Changer for Real Estate
08:45 - Breaking Down Bonus and Accelerated Depreciation
11:00 - Leveraging Tax Savings for Portfolio Growth
13:15 - Simplifying Material Participation Requirements
15:00 - Strategic Planning for Year-End Tax Benefits
17:25 - Cost Segregation Studies Demystified
19:40 - Tackling Misconceptions About Tax Strategies
21:50 - Educating Syndicators on Tax Optimization
24:10 - Key Questions to Ask When Hiring a CPA
26:30 - Turning Tax Complexity Into Clarity
28:45 - Short-Term Rentals as a Wealth-Building Tool
31:15 - Navigating Tax Planning for High-Earners
33:00 - The Power of Tax Planning for Generational Wealth
35:20 - Implementing Tax-Efficient Investment Strategies
37:45 - Understanding Tax Laws for STR Professionals
40:00 - Strategic Partnerships for Real Estate Growth
42:30 - Overcoming Common Tax Pitfalls
45:00 - Final Advice for STR and Real Estate Entrepreneurs
Guest Bio:
Amanda Han is a CPA and tax strategist who specializes in helping people use real estate to save massive amounts in taxes and keep their hard-earned money. As founder of Keystone CPA, she educates investors on how to maximize tax write-offs, legal entity strategies, tax-efficient ways to access profit, how to use 401 (k) money for real estate, and much more.
She is the author of the highly rated book Tax Strategies for the Savvy Real Estate Investor and has been featured in prominent publications including the Forbes Finance Council, Money Magazine, Talks at Google, CNBC’s Smart Money Talk Radio as well as the BiggerPockets podcasts. Today, Amanda has helped thousands of investors nationwide to save on taxes with proactive tax planning.
Connect with Guest:
https://www.instagram.com/amanda_han_cpa/
Get FREE Access to our Community and Weekly Trainings:
group.strsecrets.com
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Ready to take your short-term rental business to the next level? In this episode, Mike and E sit down with Danny Mabley, STR Secrets’ content expert, to explore how social media can transform your hosting game. Learn how to showcase your properties, document your journey, and create a personal brand that connects with guests and drives direct bookings. From highlighting amenities to sharing behind-the-scenes stories, Danny provides actionable tips for crafting authentic and engaging content. Whether you're managing short-term rentals or looking to master social media for any business, this episode is your guide to growing your brand and building lasting success!
02:10 - Guest Introduction: Danny's Creative Journey
03:30 - From Videographer to Full-Time Content Strategist
04:50 - Building a Personal Brand for STR Success
06:40 - Creating Authentic and Engaging Content
08:30 - Leveraging Social Media to Connect with Guests
10:00 - Balancing Professional and Personal Content
12:15 - Documenting Challenges to Build Trust
14:05 - Turning Vulnerability into a Strength
16:20 - Developing Consistent Content Habits
18:45 - Simplifying Content Creation with Tools
20:30 - Collecting Feedback to Improve Properties
22:50 - Measuring Content Success Through Analytics
25:00 - Scaling Social Media Presence Strategically
27:30 - Actionable Tips for Long-Term Content Success
29:45 - Breaking Through Mental Barriers for Growth
31:30 - Storytelling Techniques to Captivate Audiences
33:10 - Building a Habit of Daily Content Creation
35:20 - Adapting to Trends Without Losing Authenticity
37:00 - Focusing on Value-Driven Posts
38:50 - Strengthening STR Marketing Strategies
40:15 - Staying Resilient Amid Criticism
42:00 - Developing a Growth Mindset for STR Success
43:30 - Encouraging Small Wins to Build Momentum
Guest Bio:
Danny Mabley is a seasoned content creator and social media strategist with over a decade of experience in leveraging digital platforms for personal and professional growth. Starting with a personal weight-loss journey that went viral, Danny mastered the art of storytelling to build a significant online following. Now a vital member of the STR Secrets team, he oversees content production and social media strategies, empowering businesses to optimize their online presence. With a passion for authenticity and innovation, Danny excels in helping brands connect with audiences through engaging, impactful content.
Connect with Guest:
www.instagram.com/dannymabley
Get FREE Access to our Community and Weekly Trainings:
group.strsecrets.com
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Discover the secrets to scaling your short-term rental business with seasoned host Chris Petzy. In this episode, we dive deep into the challenges and triumphs of growing a portfolio to 85 units. Learn invaluable lessons on team building, operations, and financial management. Tune in now to elevate your STR game!
01:15 - Guest Introduction: Chris’s Leadership Journey
03:45 - Building Robust Operational Systems
05:00 - Maintaining Quality Amid Rapid Growth
06:22 - Driving Team Engagement Through Leadership
08:00 - The Art of Delivering Exceptional Guest Experiences
09:35 - Leveraging Reviews to Elevate Standards
11:00 - Innovative Strategies for Sustainable Scaling
12:45 - Nurturing Loyalty and Retention in Teams
14:30 - Mastering Strategic Growth in Competitive Markets
16:20 - Turning Challenges into Long-Term Opportunities
18:05 - Aligning Business Goals with Team Aspirations
20:10 - Setting Boundaries for Work-Life Harmony
21:55 - Innovating Guest Experiences for Higher Returns
23:40 - Staying Ahead with Marketing and Technology
25:20 - Key Advice for Real Estate and STR Leaders
Guest Bio:
Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.
Connect with Guest:
https://www.instagram.com/chris_petzy/
Get FREE Access to our Community and Weekly Trainings:
group.strsecrets.com
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Want to take control of your business and enjoy true freedom? In this episode, Mike and E share their insights on how to stop being tied to your phone, let your business serve you, and elevate your role as a CEO. Discover transformative systems, mindset mastery, and key leadership habits that will help you scale your operations, master delegation, and build the perfect week for long-term success. If you’re ready to achieve real business freedom and lead with purpose, this episode is packed with actionable steps to help you grow and thrive!
00:00 - Intro: Embracing Gratitude and Resilience
01:10 - Overcoming Challenges: Turning Pain into Power
02:00 - Mindset Mastery: Life Happens for You
03:00 - Entrepreneurial Growth Through Problem Solving
04:20 - Transformative Systems for Holiday Freedom
06:00 - Seven Steps to Elevating the CEO Role
08:00 - Building Your Perfect Week Blueprint
10:30 - Optimize Time with a Two-Week Study
12:00 - Master Delegation Through the 4R Framework
13:30 - Onboarding Excellence with Strategic Hiring
15:00 - Leadership Evolution: From Managing to Empowering
16:30 - Awareness is the Catalyst for Growth
18:00 - Achieve True Business Freedom
Get FREE Access to our Community and Weekly Trainings
group.strsecrets.com
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Discover how to build a profitable short-term rental portfolio by focusing on quality over quantity! In this episode, we chat with Andrew about his journey from managing 2 properties to earning $21K/month with just 6 high-performing homes. Learn how to set and maintain strict standards, choose the right owners, and create long-term success in the STR market.
01:22 - Guest Introduction
02:44 - Starting with Just Two Properties
03:18 - Quality Over Quantity Strategy
04:30 - Mastering Tough Client Conversations
05:03 - The Power of Setting Expectations Early
06:15 - Turning Down Non-Ideal Properties
07:50 - Defining Tangible Standards for Success
08:58 - Effective Direct Booking Marketing
10:30 - Expanding Into New Markets Strategically
11:12 - Managing Unique Historical Properties
12:48 - Weighing Future Opportunities vs. Standards
14:15 - Launching and Growing a Meet-Up Group
15:05 - Networking in a Regulation-Intensive Market
15:32 - The Importance of Leveraging Partnerships
16:20 - Focusing on High-Margin Operations
17:15 - Long-Term Vision: Quality and Sustainability
18:25 - Learning from Challenges and Successes
19:40 - Key Advice for Aspiring Hosts and Managers
Guest Bio
Andrew Rodriguez is the President and Co-Founder of Stay Booked, a full-service short-term rental management business that specializes in maximizing the revenue of large and unique vacation homes. In this role, he oversees all aspects of operations and guest and owner services. Outside of Stay Booked, he is the co-founder of Brews & Deals NYC, one of the largest short-term rental networking events in the country, as well as an active investor in short-term and long-term rentals across the Northeast.
Outside of real estate, Andrew spends as much time as possible in the mountains with his wife and business partner, Lindsey, and their 2-year-old son Riley. Andrew is passionate about skiing, ultrarunning, and helping others change their lives with real estate.
Connect with Guest:
www.instagram.com/andrew.j.rod
Get FREE Access to our Community and Weekly Trainings
group.strsecrets.com
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Ready to scale your short-term rental business fast? Learn how Nate Klatt & Dan Mitchen share their journey of going from 1 to 50 properties in just one year. Learn their proven strategies for explosive growth, system optimization, and how they built a powerhouse property management team. If you're looking for actionable tips to scale efficiently and thrive in the STR game, this episode is for you!
05:42 - Strategic Team Building for Scaling
06:13 - Client Referral System for Rapid Management Growth
07:43 - Building Key Relationships with Investors
08:14 - Exponential Growth from Investor Partnerships
12:49 - Delivering Consistent Returns for Investors
17:21 - Conservative Fund Management
19:44 - Balancing Scale and Quality
22:55 - Reassessing Vision for Growth
25:43 - Choosing Best-in-Class Software
26:00 - Negotiating Vendor Contracts
26:15 - Negotiating Contracts to Optimize Costs
27:47 - Acting Fast to Avoid Operational Breakdowns
29:00 - Handling System Breakdowns Proactively
30:40 - System Optimization for Seamless Operations
31:08 - Prioritizing Functionality Over Trendy Tools
32:35 - Setting Expectations for Support with New Software
33:00 - Choosing Software for 24/7 Operations
33:58 - Importance of Solid Investor Partnerships
34:16 - Assessing Investor Trust and Relationships
34:45 - Critical Advice on Business Partnerships
36:14 - Success Secrets in Short-Term Rentals
36:14 - Honest Communication in Business Partnerships
36:42 - Scaling with Long-Term Vision
38:24 - Mistakes with Property Management Software Choices
Guest Bio
Nate Klatt is a licensed CPA with over 10 years of experience who shifted his focus earlier this year to commit to his short-term rental business fully. Nate started in short-term rentals in 2021 and, along with his partner Dan Mitchen, now owns 9 properties. Dan's real estate journey began in 2015 when he became a licensed real estate agent, quickly excelling and earning recognition as a top agent within his brokerage. Prior to this, Nate and Dan completed approximately 15 flips during 2020 and 2021 before transitioning to a more scalable business model in short-term rentals. Previously, Nate worked at a Y Combinator-backed AI startup, where he helped drive a 10x revenue increase. As co-founders of HomeHop, Nate and Dan have grown their property management portfolio from 1 to over 50 properties in just a year. They raised $2 million to acquire around 25 homes in Cleveland and are preparing to raise another $5 million next year for their second fund. HomeHop’s focus on leveraging technology and optimizing processes has been key to scaling in a competitive short-term rental market.
Connect with Guests:
HomeHopPM.com
Get FREE Access to our Community and Weekly Trainings
group.strsecrets.com
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Are your STRs stressing you out? Marisa Grover shares how she went from 80-hour weeks crying in her closet to calm CEO in just 6 weeks.
02:27 - Overcoming Overwhelm and Transformation
04:19 - Guest Introduction: Marisa Grover
05:11 - Realizing the Need for Radical Change
08:29 - Taking Bold Steps to Reclaim Balance
09:16 - Game-Changing Documentation for Success
10:00 - Strategic VA Hiring for Freedom
11:01 - Quick, Dramatic Workload Reduction
13:39 - Mastering Delegation for Growth
14:14 - Bulletproof System Documentation
16:14 - Empowering the Team Through Leadership
19:45 - Focusing on High-Impact, Profitable Assets
24:03 - Selecting Ideal, Aligned Clients
27:00 - Building Strong Owner Partnerships
30:13 - Relentless Perseverance for Success
Marisa Grover's Bio
Marisa Grover is originally from Utah and then moved to Texas 4 years ago. She got into Airbnb in 2021 with a small property near the university in her town, and she loved it. What started there, turned into building a family of 9 STRs, and 10 LTRS, and then creating a cohosting company 3 times. Marisa hosted over 1,000 guests and grew from 1-55 properties in 3 years. She is a mom of two boys under 4 among all of this.
Connect with Marisa Grover
www.instagram.com/marisagrover
Get FREE Access to our Community and weekly Trainings
facebook.com/groups/strsecret
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Mike and E warmly welcome Sarah and Annette to an engaging conversation, where they share their journey from diverse backgrounds into the world of real estate and podcasting. They discuss the importance of community involvement, the evolution of their business, and the dynamics of their partnership. The conversation highlights their strategies for hiring, the significance of mentorship, and how they attract top talent while fostering a supportive work environment. Their insights provide valuable lessons for aspiring entrepreneurs in the real estate and podcasting industries. In this engaging conversation, the speakers delve into the multifaceted aspects of real estate and short-term rentals, emphasizing the importance of understanding personal values, lifestyle design, and the significance of authenticity in branding. They discuss the necessity of knowing one's numbers for financial empowerment and the value of vulnerability in personal and professional growth. The conversation also highlights the mission of 'Thanks for Visiting' in uplifting the hosting community and the critical role of property inspectors in ensuring guest satisfaction and operational success.
05:18 - Guests Sarah and Annette join.
06:00 - Guests introduce their business.
08:37 - How they entered short-term rentals.
17:12 - Tips on choosing a business partner.
20:29 - Adapting communication styles in leadership.
30:41 - Balancing career and personal life.
34:50 - Building a personal brand.
43:43 - Using a “legacy scorecard” for tracking.
48:31 - Overview of “Thanks for Visiting.”
51:34 - Top tip for rental success.
Sarah and Annette's Bio
As short-term rental owners and operators for 10 years and counting, Sarah and Annette founded the Thanks For Visiting podcast and their online educational platform to bring their diverse knowledge to hosts ready to grow their businesses.
Sarah and Annette met at a Columbus, Ohio City Council Meeting fighting for their right to host homes on a short-term rental basis. The two shared a belief that the short-term rental industry needs hosts to be more hospitable. Every resource they’d come across in growing their own businesses was purely profit-driven, and “heads in beds” just wasn’t their style.
Connect with Sarah and Annette
https://www.instagram.com/thanksforvisiting_
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E sit down with Isaac Oswalt, a key member of the seven-figure boardroom, to uncover the nuances of real estate development. They explore Isaac's Spillway Lodges project, a 36-key resort in Bel Air, Michigan, and differentiate between real estate developers and builders. Isaac provides practical guidance on starting in real estate development, highlights the importance of clear vision, financial planning, and strategic relationship-building, and underscores the significance of community engagement. The discussion covers the financial dynamics of development, early-stage steps like due diligence and feasibility studies, and strategies for influencer marketing and SEO to boost business growth. Listeners will gain invaluable insights into creating impactful community projects and building long-term wealth in real estate development.
00:00 Introduction
00:29 Meet Isaac Oswalt
01:31 Isaac's Real Estate Journey
02:14 The Spillway Lodges Project
08:24 Development vs. Building
11:34 The Role of a Developer
13:51 Key Relationships in Development
18:36 Navigating Local Government for Development
20:03 Is Money a Barrier to Entry in Development?
21:03 Steps to Secure and Develop Land
22:23 The Importance of Patience and Capital in Development
26:03 Balancing Active and Passive Income
29:08 Introducing Spillway Lodges
32:35 Marketing Strategies for Hospitality Projects
35:41 Final Thoughts and Success Secrets
Isaac Oswalt's Bio
Isaac Oswalt is a real estate developer of boutique resorts and workforce housing. He created a 36-unit boutique resort in Bellaire, Michigan, called Spillway Lodges. He owns a development, construction, and management firm—1983 Company. Based in West Michigan, they execute their business throughout the state and empower other current and future developers to create long-term assets within their own communities.
Connect with Isaac
www.instagram.com/isaacoswalt
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success.
00:00 Introduction to the Podcast
00:20 Today's Episode Overview
01:39 Guest Introduction: Eric Cabral
02:25 Eric's Journey in Branding and Marketing
04:11 Transition to Real Estate Investing
07:38 Building a Personal Brand
11:57 Practical Tips for Content Creation
18:06 Shiny Object Syndrome: Juggling Multiple Roles
18:26 Finding Your Niche: The Power of Intentional Branding
19:47 Consistency is Key: Building Your Platform
21:04 The Long Game: Podcasting Tips and Strategies
23:59 Outsourcing and Leveraging Your Podcast
27:08 Overcoming Content Creation Fears
31:19 Living in Service: The Ultimate Success Secret
34:08 Final Thoughts and Resources
Erik Cabral's Bio
Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients.
Connect with Erik
www.erikcabral.co
https://www.instagram.com/erikecabral
https://www.facebook.com/erikecabral
https://www.linkedin.com/in/erikcabral/
https://www.youtube.com/@erikcabralbrand
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities.
00:00 Introduction and Welcome
00:26 Weather and Gratitude
01:32 Introducing Debbie Todd
02:58 Debbie's Journey into STRs
04:25 The Give Back Initiative
09:46 Expanding the Impact
19:42 Future Vision and Community Involvement
26:00 Final Thoughts and Success Tips
Debbie Todd's Bio
Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back.
Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3.
After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community.
Connect with Debbie
https://www.instagram.com/hospitablehosts
https://www.instagram.com/debbie.monti.kay
https://www.hospitablehosts.com/give-back
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication.
00:00 Rebuilding After the Storm: A Global Effort
00:36 Welcome to the Short Term Rental Secrets Podcast
01:09 Storm Preparedness and Response
03:23 Introducing Tyler Coon: Expert Insights
04:56 Tyler's Personal Storm Experience
08:45 Navigating Insurance and Repairs
15:28 Managing Bookings and Misinformation
17:53 Immediate Impact and Response
18:25 Handling Cancellations and Prioritizing First Responders
19:53 Media Perception vs. Reality
22:56 Community Mobilization and Support
24:51 Insurance and Co-Hosting Considerations
27:01 Long-Term Recovery and Preparedness
33:27 Conclusion and Final Thoughts
Tyler Coon's Bio
Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment.
Connect with Tyler
www.calendly.com/TylerCoon
https://www.instagram.com/savvy.realty/
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals.
00:00 Introduction
01:26 Gambling and Personal Preferences
02:09 Boutique Hotel Con Recap
04:23 Raising Capital and Pitching Deals
07:13 Hotel Operations and Team Building
07:59 Networking and Personal Stories
12:34 Mindset and Decision Making
18:15 Setting Effective Goals
19:02 Building a Dream Facility
20:32 The Importance of Personal Branding
21:09 Launching Group Coaching
21:32 Purpose of Goals: Growth Over Achievement
22:52 Accountability Partners and Goal Setting
24:34 Protecting Your Goals
26:51 Balancing Responsibilities and Ambitions
28:01 Pushing Beyond Comfort Zones
28:55 The Power of Vision and Persistence
34:16 Join the STR Secrets Community
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment.
00:00 Overcoming the Fear of Learning
00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels
02:00 Kim's Journey into Real Estate
05:12 First STR Project: Transforming a Home for Large Groups
10:21 Mindset and Overcoming Fear in Real Estate
20:17 Scaling Up: From STRs to Boutique Hotels
25:12 Revitalizing the Community
27:30 Designing a Boutique Hotel
28:32 Challenges in Renovation
32:20 Operational Differences: STRs vs. Boutique Hotels
35:19 Tech Stack and Online Presence
43:11 Marketing and Group Buyouts
46:15 Final Thoughts and Success Tips
Kim Herrlein's Bio
Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun!
Connect with Kim
https://linktr.ee/purveyorsofleisure
https://www.faintingcouch.com
https://www.facebook.com/The.FaintingCouchHotel/
https://www.instagram.com/the.faintingcouch/
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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E interviews Bob LaChance, an ex-professional hockey player turned real estate expert, who has completed over 2000 transactions since retiring in 2004. Bob discusses his extensive real estate journey that includes successful ventures in rehabbing, short sales, and now, virtual assistant services for real estate professionals. He emphasizes the importance of perseverance in the 'long game' of real estate and shares insights on hiring and integrating VAs into a business. Bob also touches on adapting his sports experience to business, maintaining balance, and his future plans in real estate and VA services.
00:00 Introduction to the Long Game in Real Estate
00:20 Host Introduction and Event Updates
00:58 Guest Introduction: Bob LaChance's Journey
01:31 Diving into Real Estate Strategies
03:02 The Importance of Virtual Assistants
05:17 Understanding Short Sales
08:34 The Athlete's Mindset in Business
12:54 Hiring and Managing Virtual Assistants
29:46 Balancing Business and Personal Life
30:32 Conclusion and Contact Information
Bob Lachance's Bio
Bob Lachance is the founder and CEO of REVA Global, the leading virtual assistant staffing company for real estate professionals. A former professional hockey player, Bob spent eight years on the ice, dividing his time between teams in the United States and Europe. After retiring from hockey, he transitioned to real estate and acquired his first flip in 2004. Over the course of his career, Bob has successfully closed over 2,000 transactions including over 240 deals in 2022 and over 180 in 2023. He is also the co-founder of PurchRock, a real estate investment firm in Connecticut specializing in all types of RE investing including short-term rentals, single-family homes, and more.
Connect with Bob
https://www.instagram.com/revaglobalva
https://www.facebook.com/trainedvirtualassistants
https://www.tiktok.com/@revaglobal
https://www.youtube.com/@revaglobal
https://www.linkedin.com/company/reva-global-llc
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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E sits down with Gil Chan, the founder of Crafted Stays, about his journey in the short-term rental industry and his innovative solutions for direct booking websites. They discuss the anxiety of relying solely on Airbnb, scalability for hosts, and the keys to effective revenue management. Gil shares insights into his background, revenue optimization strategies, and the importance of understanding your ideal guest. The episode also touches on balancing various business activities and the importance of enjoying the process.
00:00 Introduction and Personal Growth
00:13 Show Introduction and Guest Announcement
00:35 Interview with Gil Chan: Starting Craft the Stage
01:30 Importance of Direct Booking Websites
03:17 Gil's Journey in Short Term Rentals
05:42 Building a Direct Booking Site: Lessons Learned
08:53 Optimizing Revenue and Occupancy
20:17 Managing Time and Business Growth
28:07 Final Thoughts and Advice
29:53 Closing Remarks and Call to Action
Gil Chan's Bio
Gil Chan was a high-income tech employee who was looking to offset his w2 taxes. He found out about STRs and the loophole. He ended up really liking hosting. Gil and his wife now have three owned properties. He started getting into direct bookings and building a website for himself and ended up starting a company to make it easy for anyone to create a beautiful website in minutes with his platform.
Connect with Gil
https://craftedstays.co
https://www.instagram.com/craftedstays
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business.
00:00 Introduction and Priorities
00:17 Host Update and Personal Anecdotes
01:05 Guest Introduction: Jason Mute
01:59 Onboarding New Properties and Market Strategy
03:36 Jason's Journey in Real Estate
04:16 The Decision to Co-Host
09:00 Rebranding and Community Focus
13:45 Niching Down in the Market
18:11 Purpose and Fulfillment in Work
23:25 The Reality of Retirement
23:59 Rewriting Your Identity
26:07 Diving into Real Estate
27:51 Networking and Conferences
30:48 Investing in Yourself
34:43 Tech Stack and Team
39:58 Final Thoughts and Advice
Jason Muth's Bio
Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life.
Connect with Jason
https://jasonmuth.com/
https://www.youtube.com/@therealestatelawpodcast
https://www.realestatelawpodcast.com/
https://prideawaystays.com/
https://www.straightforwardstrs.com/
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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E delves into the transformative power of changing one’s self-image to achieve personal goals. Hosting without his co-host Mike, who is vacationing with family, Emanuele shares insights from a recent sales seminar by Dave Conway that he attended. Highlighting key takeaways on sales philosophy and personal development, he emphasizes the journey from idea to reality by enhancing self-image. Emanuele provides step-by-step instructions on turning ideas into burning desires and realities through discipline, decision, and desire, while encouraging listeners to attend live events for personal growth. He concludes with motivational quotes and reflections on the courageous act of pursuing and maintaining life goals.
00:00 Introduction and Self-Image Transformation
00:18 Host Introduction and Personal Updates
02:21 Sales Seminar Insights
08:21 The ROI of an Idea
14:09 The Power of Self-Image
21:10 Conclusion and Final Thoughts
27:55 Call to Action
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E chat with guest Mike Elefante, a successful short-term rental investor and coach. The conversation covers Mike's transition from a dissatisfying corporate job to achieving financial freedom through short-term rentals. Mike shares insights into scaling his business, the importance of building a personal brand, and taking on new ventures like launching an investment fund. The discussion also touches on lifestyle aspirations, including travel and family life, and the significance of mentorship and leadership in business growth.
00:00 Introduction and Behind the Scenes Effort
00:18 Welcome Back to the Podcast
00:28 Life in the States vs. Italy
02:11 Guest Introduction: Mike Elefante
05:07 Mike Elefante's Journey to Financial Freedom
09:52 The Camper Van Experience
13:04 Business Ventures and Coaching
15:14 Future Dreams and Leadership Insights
19:48 The Importance of Mentorship
20:39 Join Our Free Facebook Community
22:32 Efficient Portfolio Management
23:22 The Power of Masterminds
24:26 Balancing Growth and Comfort Zones
25:39 The Importance of Mentorship
29:57 Launching a New Investment Fund
34:06 Building a Personal Brand
40:19 Final Thoughts and Advice
Michael Elefante's Bio
Michael Elefante owns 8 STRs. He owns home team vacation rentals and Somerled designs. Michael is also an online educator, an industry thought leader. and a published author.
Connect with Michael
www.instagram.com/melefante6
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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Mike and E discuss essential mindset shifts for success in real estate with guest Lamé Kinikini. Lamé, a seasoned expert in creative finance and property management, shares his journey from door-to-door sales to managing 180 doors and scaling a thriving short-term rental business. The discussion covers actionable strategies for building systems, raising capital, and leveraging the power of creative finance to acquire properties at favorable terms. Lamé emphasizes the importance of mindset, effective communication, and building strong business processes to achieve long-term success in the short-term rental industry.
00:00 Introduction and Mindset Shifts
00:20 Podcast Welcome and Host Introduction
00:33 E's Italy Experience
01:18 Book Recommendation: The Power of Awareness
02:44 Upcoming Live Training Announcement
04:34 Guest Introduction: Lama's Journey
06:22 Lamé's Real Estate Beginnings
09:41 Scaling with Creative Finance
14:47 Team Structure and Operations
19:44 Creative Finance Explained
24:18 Join the STR Secrets Facebook Community
26:12 Playing Devil's Advocate: Addressing Skepticism
27:00 Overcoming Obstacles in Real Estate Deals
29:04 Understanding Sub2 Transactions
33:20 Building Credibility with Sellers
41:23 Raising Capital for Real Estate Investments
51:00 Secrets to Success in Short-Term Rentals
52:53 Final Thoughts and Farewell
Lame Kinikini's Bio
Lame Kinikini is the founder and CEO of Elk Ridge Management and is a creative finance expert and real estate entrepreneur. He has quickly become one of Utah’s leading real estate leaders, building the company into an 8-figure business in under 3 years. ERM specializes in all things short-term rentals and currently manages a portfolio of 150+ doors. Lame considers himself a serial entrepreneur having now started to build out other complementary businesses to the STR space which include Capital Funds and Turo, while working towards the goal of having unlimited time to spend time with his wife and 3 kids.
Connect with Lame
https://www.instagram.com/hailamek?igsh=MWNudGZyYzRhbmhwZA%3D%3D&utm_source=qr
Connect with the Hosts
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/mikesjogren
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
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