Episodes
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Join our experts to learn more about how to accelerate and advance your career in marketing research, insights, analytics, and business. Our special guests include Julie Kurd, Chief Customer Officer at Intuify, Matt O'Mara, MSMRA Vice Chair Person and Managing Director of Cranbrook Search Consultants, Kari Bushey, MSMRA alum and Marketing Research Manager at Intuify, and Jessica Richards, Senior MKT MS Programs Director at Michigan State University. The artwork and editing support for this episode was provided by Janny Mach, MSMRA student.
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Join us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.
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Join us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.
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Join us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success
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Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.
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Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.
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Professor DeVeaux shares his journey from engineering and manufacturing to the consumer section of brand management, product planning, and forecasting with major companies in the automotive industry. He also discusses the benefits of teamwork and making meaningful professional connections and how those actions can lead to exciting career opportunities. Professor DeVeaux also covers key characteristics of how MSU MSMR teaches students to be critical thinkers. Learn more about Professor DeVeaux's journey from a global leadership role to MSMR Professor.
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Join us in listening to Jamin Brazil, host of the Happy Market Research Podcast, Chairman of HubUX, Co-Founder of Decipher, and former CEO. Jamin is truly an expert in building an influential network and provides exceptional advice on growing meaningful short-term and long-term professional connections. Jamin shares the value of the MSU MSMR program as it relates to providing access for students to top business connections. He also shares best practices on how to enjoy networking by talking about the amazing successes of others. All interested in being an expert in networking will gain highly valuable best practices from this episode.
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Please join us in listening to Professor Rich Spreng speak about the educational and professional career that led him to become a marketing research professor at Michigan State University. Professor Spreng discusses his involvement in the development of the Masters in Marketing Research program at MSU. He highlights the program's importance and purpose and concludes with his most useful advice for current students.
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Please join us in listening to Katie Caldwell discuss her most recent careers and the experience she has gained from them. Starting at Walt Disney World as a Consumer Insight PI, to landing a job back in Detroit as a Research Analyst at Quicken Loans. Katie is also an MSMR alumna, where she discusses which classes stuck out most to her within this program, and how she is using them in her career. Last but not least, Katie stresses the importance of having a mentor, which is immensely beneficial.
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Join us in listening to Darien Harris discuss his career and experiences as a professional athlete and marketing researcher. Darien, an MSMR alumnus, talks about his collegiate football career during his undergraduate years at MSU and his professional football career as an MSMR student. Darien shares valuable advice for all MSMR students to take with them to their academic and professional careers.
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Join us in listening to Dale Sanko provide insightful advice about marketing research careers on the client-side. Dale discusses how his academic career led him to a professional career in marketing research. He shares insight on how DSW and other companies have navigated operations amidst the pandemic. Dale leaves valuable advice for MSMR students who will soon be entering the workforce in a few short months.
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Join us in listening to Arturo Fausto provide insightful advice about how the MSMR Program has helped shape his career at Cadillac as a Global Brand Research Lead. Arturo leads the Cadillac ad hoc qualitative and quantitative research, which includes brand strategy and brand positioning. He also shares how advertising new cars in to the market works. Arturo offers exceptional advice to future MSMR students on how to prepare for their careers while being in this program.
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Join in us in listening to Mike Mickunus provide valuable advice resulting from his global career in brand based insights and analytics with a focus on cause and effect relationships and investments. Mike has helped to round out the "full picture" of the customer value experience throughout his vast executive career at Kellogg's. Mike also provides essential advice for career advancement and how to standout as a top candidate for opportunities.
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Bernard, Senior Director for Advertising, Social and Retail Effectiveness at Microsoft, discusses how COVID-19 has impacted and changed his and many others' work environments, and he also shares helpful advice on how people can successfully navigate through these changes. He also discusses his experiences as a hiring manager, offering advice to students entering their careers on what he and many other companies are looking for in potential employees.
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Marisa shares helpful advice and perspectives for MSMR graduates growing their careers in the field. She also further discusses her experience and knowledge gained from the MSMR program and how the MSU program helped her to be best prepared for success in the industry. Marisa also shares very helpful advice on how to effectively organize your day working remotely, how to be confident presenting, and increasing self-awareness to grow your career and professional skills.
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Join us for this special version of Spartan Insights, where we interview our host Merill Dubrow as he shares more about his story on the path to becoming president & CEO which provides highly valuable insights and guidance to those progressing their career at any level. Merrill also shares more about the new Insights Resource Guide created by M/A/R/C Research to help all in the MR industry connect for networking, opportunities, mentorship, and career advancement.
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