Episodes
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On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.
0:53 Introducing Wes and Pam
3:55 Starting Rare Patient Voice
6:41 Using LinkedIn in the beginning
8:30 LinkedIn coaching since 2018
13:06 Being the face and leader of the organization
16:50 Virtual events during COVID
18:50 LinkedIn versions
20:50 Patient advocacy
21:20 Expanding business overseas
24:30 Time dedicated to LinkedIn
31:55 Get connected
34:51 Outro
Rare Patient Voice
https://rarepatientvoice.com/
https://www.linkedin.com/company/rare-patient-voice/
https://www.facebook.com/rarepatientvoice
https://www.instagram.com/rarepatientvoice/
https://www.youtube.com/rare-patient-voice/
Pam Cusick
https://www.linkedin.com/in/pamcusick/
Wes Michael
https://www.linkedin.com/in/wes-michael-7a17334/
Twitter @wesmichael
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.
0:00 Intro
1:10 Chris’s background
2:00 Focus of leaders
7:15 Cost of turnover
7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases 12:23 Proactive and reactive recruiting
14:54 Sales professionals
17:02 O.C.D. One Contact Disorder
17:49 Digital fluency
24:04 Online content to help buying process
27:10 Selling at large companies
29:10 K.A.R.E. Keep, Attain, Recapture, Retain
31:45 Digital Tools, LinkedIn Sale Navigator
34:34 Connect with Chris
36:06 Outro
Mentioned
https://www.underarmour.com/en-us/
hubspot.com
vidyard.com
business.linkedin.com/sales-solutions
Chris McDonell
https://www.mcdonell.sandler.com
https://www.linkedin.com/in/chrismcdonell/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.
0:00 Intro
1:10 Bryan Howe’s background
3:08 Latest trends
5:07 Small vs large companies
7:18 Zoom
10:04 Candidate-driven market
10:46 Recruiting with LinkedIn
14:14 Career breaks
17:20 Networking
19:41 Referrals
24:45 Opportunity for a career change
28:55 Sheffield Haworth
30:55 Outro
Books Mentioned
“The Power of One More” by Ed Mylett
“The Alliance” by Reid Hoffman
Bryan Howe
linkedin.com/in/bryan-howe
https://www.sheffieldhaworth.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.
0:00 Intro
1:10 Jim Cusick
3:58 The War for Talent
4:46 LinkedIn for recruiting
6:55 Why it’s important
7:46 Seek guidance
9:12 Outro
Mentioned
“How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/
“Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive and Thrive” Book by Chris Czarnik
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.
0:00 Introductions
1:12 Jonathan’s background
5:50 Ten years of Kalix
9:05 Social platforms and billboards
17:06 Paid campaigns, authentic
20:10 Invest in market research
22:10 Reputation
26:00 Search engines and algorithms
28:36 Is LinkedIn becoming Facebook?
35:25 Closed network
37:14 Security and hackers
44:22 Key takeaways
45:06 LinkedIn success story
47:15 Outro
Jonathan Oleisky
linkedin.com/in/jonathanoleisky
http://www.kalixmarketing.com
Twitter @joleisky
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.
0:00 Introductions
2:19 Ann’s background
5:44 Georgetown Leadership Coaching Program
7:46 Working Genius & The Table Group
10:46 20% Personality 80% Productivity
13:58 The 6 working geniuses, WIDGET
18:52 Why it’s important
21:30 Coffee cup analogy
28:18 The Six Types of Working Genius by Patrick Lencioni
32:08 Connect with Ann
33:30 Outro
Ann Beegle
https://annbeegle.com
https://www.linkedin.com/in/annbeegle/
https://www.workinggenius.com
https://www.tablegroup.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to publish a book since sharing knowledge and skills for free is an important part of establishing a trustworthy reputation. The two also discuss LinkedIn content, personal and professional development, and the significance of kindness in business.
0:00 Introduction
2:20 Des’s background
5:30 Defining equality, diversity, inclusion
8:20 Company culture
11:38 Silo busting, upside-down triangle
12:56 Changing workplace
16:00 Meaningful careers
17:00 Transactional VS relationship
18:00 Kindness and personal development
27:08 LinkedIn
29:45 Licensing
36:00 Writing a book
45:00 Content on LinkedIn
50:06 Closing words
51:45 Outro
Des McCabe
linkedin.com/in/desmccabe
workitout.info/license-your-training-courses.html (License Your Training Course)
diversiton.com (The #1 Inclusion Calendar )
desmccabe.com (Personal Development Exercises)
Twitter @GreatQuotesOn @MyWorkItOut
Mentioned
linkedin.com/in/mrstuartbell
https://www.90minutebooks.com
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
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Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or desire to use it; that's where someone like Lynne comes in.
0:00 Intro
1:12 Introducing Lynn Smithpeter
2:35 Lynn’s career
3:38 Utilizing LinkedIn
7:07 Vistage and Don Myers
10:18 Capturing voice
14:40 Working for a solopreneur
20:12 Building brand
23:55 Trusting relationship
29:35 Tips on LinkedIn positioning
32:16 Outro
Lynne Smithpeter
https://www.linkedin.com/in/lynnesmithpeter/
Mentioned
linkedin.com/in/donald-e-myers
vistage.com
https://projectcure.org/about-us/our-team/
https://www.linkedin.com/in/chrisczarnik/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the exponential value of LinkedIn and is expanding her network and recruiting new members for EO with ease.
0:00 Intro
1:15 Who is EO
3:38 Heidi’s career path
7:15 Thirst for learning
9:18 LinkedIn training
11:23 Heidi’s profile makeover and title change
16:40 Closed down network
18:05 Building network
23:40 Nancy Drew of LinkedIn
25:30 Personalized messages
30:00 Recruiting
35:50 Next steps in LinkedIn journey
38:45 LinkedIn Sales Navigator trial
40:24 Closing words
41:45 Outro
Heidi Nathanielsz
https://www.linkedin.com/in/heidinathanielsz/
https://www.linkedin.com/company/eocapitaldistrictnewyork/
https://www.eonetwork.org/capitaldistrictnewyork
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level connections, and use LinkedIn intentionally.
0:00 Intro
1:1 Episode with Jim and Taylor
2:08 Key takeaways from blog
5:12 Evaluating network & first-level connections
8:25 Job seekers
11:28 Closing thoughts
12:04 Outro
Blog
https://www.interoadvisory.com/2022/03/you-need-your-employees-network/
Taylor Kimball
https://www.linkedin.com/in/taylor--kimball/
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up-to-date.
0:00 Intro
1:12 Episode with Liza
2:28 Photos
3:50 Headline
4:40 About section
5:53 Experience
6:47 Number of connections
7:55 Reason have great profile
9:10 Outro
Liza Slavin
https://www.linkedin.com/in/lizaslavin/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utilize LinkedIn to its fullest potential.
0:00 Intro
1:12 Introducing Larry
2:30 Bryan Breckenridge & LinkedIn For Good
6:30 Blog post on beginners mind
8:00 Non-profits on LinkedIn
11:12 It’s business not social
12:20 Technology and strategic networks
19:30 Cold connection
25:20 Credibility
29:00 Ethos and telling a story
32:18 Startups VS nonprofits
38:15 Web 2.0
42:00 Long-term relationships
45:00 Non-profits
51:50 Outro
Larry Eason
https://www.linkedin.com/in/larryeason/
Twitter: @easonlw
Mentioned
• https://www.linkedin.com/in/bryanbreckenridge/
• https://www.forbes.com/sites/michaelsimmons/2013/12/03/why-being-the-most-connected-is-a-vanity metric/?sh=4a5897d471a9
• https://www.linkedin.com/company/the-nature-conservancy/
• https://www.linkedin.com/company/national-urban-fellows/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but with a growth and beginner mindset, Tommie has successfully pursued her coaching passion.
0:00 Intro
1:12 Introducing Tommie
3:35 Designing logo
7:00 Leveraging LinkedIn
9:30 Overcoming self-doubt
10:30 Planning quarterly content
12:50 LinkedIn Strategy
14:46 Tools
16:55 Accountability groups
17:50 Templating and batching content
19:36 Value of consistent strategy
22:50 Tips on growth mindset
24:30 Outro
Tommie Deaner
https://www.linkedin.com/in/tommiedeaner
https://www.tobuadvisors.com/
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy online presence.
0:00 Intro
1:12 Podcast topic
2:31 Starting on LinkedIn
4:18 Training with Colleen
6:48 Content strategy
10:53 Fluid plan
11:23 Scheduling content
14:50 Approach to LinkedIn
16:25 Evolving strategy
21:45 Advice for beginners
24:50 Outro
Julie Chmura
https://www.linkedin.com/in/juliechmura/
http://elegantrestoration.com
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
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Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle” happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator.
0:00 Intro
1:12 Podcast topic
2:40 Account Mapping feature
3:30 Surprising stat
4:06 Great Re-shuffle
6:30 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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Sarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake.
0:00 Intro
1:12 Podcast topic
1:50 LinkedIn Profile
2:08 Headline, About, Experience
3:22 Logo
4:10 Company page
6:35 Outro
Sarah Bentley
https://www.linkedin.com/in/sarah-m-bentley/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful!
0:00 Intro
1:10 Sales Navigator
5:37 Auto-generated leads
7:35 Sales preferences and search filters
9:15 Account map
11:12 Billing
12:40 Three versions
15:45 Benefits of Sales Navigator
19:10 Outro
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram: @interoadvisory
Liza Slavin
https://www.linkedin.com/in/lizaslavin/
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Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit.
0:00 Intro
1:10 Digital audits
5:08 User experience
7:45 Authenticity
8:46 SEO
11:45 Outsourcing blog writing
15:25 Google my business
22:15 Truth, tool, and tip
27:20 Outro
Matt Culloty
prositely.com
https://www.linkedin.com/in/mattculloty/
Mentioned
Ubersuggest— https://app.neilpatel.com/en/ubersuggest/
Google my Business— https://www.google.com/business/
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects.
0:00 Intro
1:10 Job searching
2:55 Business development
4:40 Custom insights produced by LinkedIn
5:40 Outro
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer.
0:00 Intro
3:06 “Open to New Opportunities” button
4:30 Importance of listing location
6:30 How to be discreet with current employer
8:15 Updating profile, headline, about me
12:30 Narrowing down candidates
14:03 Stand out on LinkedIn
16:35 Truth, Tool, Tip
18:16 Outro
Liza Slavin
https://www.linkedin.com/in/lizaslavin/
Jim Cusick
https://www.linkedin.com/in/jimcusick1/
Intero Advisory Founder and CEO Colleen McKenna
https://www.interoadvisory.com
https://www.linkedin.com/company/interoadvisory/
https://www.linkedin.com/in/colleenmckenna/
Instagram @interoadvisory
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