Episodes
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In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers.
From his first job at 15 as a door-to-door salesman for Anglian Windows to his current role as a sought-after sales consultant, Dipesh’s story is one of perseverance, adaptability, and success. He recounts how his sales journey began while working in his mother’s opticians during his studies in Accountancy and Finance. These experiences laid the foundation for the sales skills he continues to hone today.
Joel and Dipesh dive into the intricacies of sales techniques, focusing on the power of authenticity, understanding customer needs, and building genuine relationships. Dipesh emphasises the importance of continuous learning, personal development, and mindset shifts for success in both sales and life.
Listeners also get a behind-the-scenes look into Dipesh's entrepreneurial ventures, particularly in the audio space, where he leverages his expertise to help others succeed. This episode is packed with actionable insights for anyone looking to improve their sales skills or gain inspiration from a self-made success story.
If you have a fear of rejection, you should decide that you’ve been rejected already. Go out and see how many times you can get rejected, because eventually someone will say yes.Success comes from being able to sell yourself well. Not from being smart.Success is about how willing you are to go through rejection until you get that yes from someone.
Key Takeaways:Tune in to learn how to do sales right with Dipesh Virji in this must-listen episode.
Links:
Website: https://www.codebreak.co.uk
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Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/
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Arrange a call with Codebreak: https://form.jotform.com/241272835208051
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In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.
KEY TAKEAWAYS
- "Your audience will remember one key takeaway. Nail it, and you’ve won the room."
- "If you're not prepared to challenge yourself on stage, you’ll never challenge your audience."
- "Preparation is everything. You can’t wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."
- "A great stage presence isn’t about gimmicks or stunts—it’s about knowing your message and delivering it with authority and purpose."
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
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Missing episodes?
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In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business.
VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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KEY TAKEAWAYS
If you know you’ve got things that can help people in terms of my beliefs and ways of teaching, but if you can’t get your voice and message out there, then how are you meant to help that person?If you already have someone who can teach you the habits you need to improve yourself, then it’s all just about applying those habits consistently to improve.VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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KEY TAKEAWAYS
Time is important but energy is just as important. You can have as much time as you want, but if you haven’t got the energy to fulfil the time, then how productive are you really being?If you’ve just had a good workout, you’ve eaten the right things, you’ll walk into work and you can give all of your attention to one thing. You’ll be more productive than if you’ve rolled out of bed and rushed to work.There are two types of business owners. One that will say ‘How can I get as much out of this for as little input as possible’, and one that will say ‘How can I constantly improve, and as a by-product of that, I will get more out of it’.Being physically and mentally strong and healthy will always apply to business. By looking after yourself and being the best version of yourself, you’re also looking after your business.VALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked topic, this episode covers personal growth, productivity hacks, and the importance of maintaining a balanced perspective.
KEY TAKEAWAYS
"You can turn a bad day into a good day just by practicing some positive mindset techniques. It literally makes you realize that most things in life are about perspective.""Remember, pressure is a privilege. Everyone else is kind of going through these things, and just feeling inspired can make a huge difference.""The Compound Effect of giving you guys the freedom to change your environment has only been positive. Changing your workspace can significantly boost productivity and creativity.""Control the controllables... 80% of the things that you worry about will never happen. Focus on what you can control and let go of the rest."
VALUABLE RESOURCES
Stay Hungry Podcast SeriesStay Hungry Bestselling Book
ABOUT THE HOST
Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
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In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.
The ‘ugly ad’ as a concept does stop scroll.Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people’s attention.If you can’t stop the scroll with your ad, then it doesn’t matter how good your copy is because nobody will ever read it.What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, emphasising continuous learning and smart decision-making.
People attach so much emotion to the idea of ‘when I’m rich, life will be better’, but they don’t see that actually it’s the effort and the journey that matters.There’s no end-point to investment, you reach one goal and then the goal and your lifestyle changes.When you feel like you’re winning in business and you’ve reached that level, you then unlock the next level and so then you’re back at the beginning again.Silent inflation is what actually kills people’s wealth. Everyone should be investing because if you’re not, inflation will wipe you out and you won’t even notice it.If you’re making a business decision, particularly big businesses, you have to make them about the RPI (Retail Price Index) and no one’s telling you that.I didn’t start off with a massive bank balance I could start investing with. Instead, I spent an awful lot of time learning something new about money every day.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry Podcast, Joel sits down with finance/investment expert Ben Knight to unravel some common myths about money management. They discuss the reality behind managing finances effectively, the truth about passive income, and why emotional attachments to investments can be misleading.
People who have come into money, usually inheritance, are the most targeted and vulnerable group and that’s not a coincidence.Just having money, doesn’t mean you know how to manage money and maintain it.Passive income is a myth because everything requires something at the start, whether that be time, money, or experience.Property investment is sold as a very hands-off investment because of the time frame you’re talking about, but there’s still a lot of work that you have to put into it.There’s so much other responsibility that comes with property investment, other than just ‘this is the money I’m putting in, and this is the return I’m hoping to get’.You can have a great property strategy that’s tried and tested, and you know if you do X, Y, Z, chances are you’ll make money. If there’s an industry like watches, where it’s a lot harder to have a set strategy due to less data etc, suddenly it becomes a lot more risky.You can’t have too much of an emotional connection to the stocks you invest in. Your love for a business has 0 impact on the stock price.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.
To work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst entrepreneurs, highlighting the significance of mindset and readiness to commit resources.
Let’s say your cost per acquisition is £100, but the value of the first transaction is £75, you’re actually making a marketing loss on that first transaction - even if you make it back in 6 months time. If you haven’t cash flowed for that, you will just run out of money.Some people have £1000, and are willing to invest £500 in their marketing. There are people out there that would be like ‘yeah that’s a no-brainer’ and there’s others that would say ‘no way’. It’s not just about the numbers, it’s also about your temperature to risk and attitude/mindset to money.You’ve got to have enough skin in the game with an investment, so that you actually care.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOST
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships.
Once you’ve got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they’re going to experience?You, as the business owner, are responsible for setting the expectation and meeting it. If you’ve got a paying customer with an insane expectation of what should happen, that’s because you’ve not done your job.89% of businesses say that they aim to exceed their customer’s expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.People spend too long trying to exceed their client’s expectations. All your customers want is security, stability, and predictability.There’s loads of problematic behaviours in businesses that stop them from being able to grow. What’s the goal? What's currently stopping you from getting to it? And what are we going to do about it?
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.
You’ve got to be objective about things. It’s tough in some situations but you’ve got to zoom out and look at it from a birds-eye-view. Deal with facts not feelings.I captained every American football team I ever played for, so I had to be a leader and the one who made decisions and stuck by them. It amplified who I was as a person. You had to be dedicated to it. When I talk to people about niche, I don’t care what they do for work, or if they’re male or female. I want you to build your niche around shared problems.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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Facebook
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In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustling and sustainability in business ventures.
When you’re excited about something in business, plan for the burnout. You can achieve an awful lot when the fire’s burning, but at some point you are going to hit a brick wall.You need a work/life harmony. You can work hard on your business but then whatever time you spend with your friends and family, you have to be focused and present.You’ve got to be able to take money quickly. There’s nothing worse than chasing someone for money; send them the payment link straight away.It’s not about having all the tools, it’s about having the right tools. For example, having a CRM will save you a lot of time.You’ve got to hustle, but you’ve also got to acknowledge that you can’t hustle forever. Someone, probably you, will suffer for it.
KEY MOMENTS
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
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In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.
There’s an element of niching in every business, because you might not be niching on service, but you could be on the customer/audience that you serve.An FAQ section on a website is a strong way of overcoming the most common objections. It’s not frequently asked questions, it’s frequently encountered objections.You have to think about what makes you different, particularly when you’re writing. Use the three W’s: who, what, and why. People are more likely to give their money to a family-run business rather than a faceless corporation.The best objection to overcome is one that the prospect hasn’t even thought of yet.
KEY MOMENTS
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.
You have to qualify people and have a warm-up process in place to get the right profile and volume to a Zoom or room.Your first lead magnet could be something as simple as a video training or e-book. The next thing you offer might be a webinar; as they’ve already been exposed to you, they’ll be more receptive to a pitch on the webinar.When you open up Q&A, some people may ask difficult questions. You’ve got to either know your subject well, or have the confidence to say, “I don’t know the answer to that but someone in my team will and they’ll get back to you.”
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audience.
Teaching from your scars is where you’ve learnt a lesson and now you’re showing people how to avoid the mistakes that you made. Making sure they don't have to go through it themselves.If you’re teaching from a wound, it means that you haven’t quite cracked things yourself yet. So you’re not really in a position to tell other people how to do things.If you don’t make your own narrative, people will make it for you. That’s where storytelling is important in your marketing.
KEY MOMENTS
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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In this podcast episode, Andy and Joel tackle the art of effective communication and marketing. Clarifying industry preconceptions, the power of visual storytelling, and the importance of authenticity in a crowded market. Listen now to learn how to build landing pages that convert and how to strike the right balance between confidence & humility in business.
You need to clarify some of the preconceptions of the industry that you’re in because you’ve got to make it clear that you operate differently and how.A video of a customer saying what you did to fix an issue and how they now feel is always going to be way more powerful than you just making a claim.You either want to get people swimming towards you, or swimming away from you. It’s dangerous when people are just treading water.Be confident but humble. Trouble is, a lot of businesses are too humble. People need to have trust in you before they buy, so you have to be confident before anything else.
KEY TAKEAWAYSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
In this episode, Andy and Joel discuss the changing landscape of marketing strategies and the importance of providing value to customers. From the necessity of case studies over testimonials to the significance of websites in the digital age, they explore effective ways to engage and inform potential buyers. Plus, they dissect the current AI trend, emphasising its eventual integration as a commonplace tool.
‘A testimonial is not good enough anymore. Use a case study, or better yet, a video case study. We’re in a place where nobody believes anything, so using a testimonial without any data behind it, it’s better than having nothing, but it could be a lot better.’‘Don’t blog unless you intend to give significant value. Think about the key terms that you want to rank for, and what the main action a lot of people are taking at the moment is.’‘AI is trendy at the minute but eventually, it will just become a tool for people, much like the internet.’
BEST MOMENTS
VALUABLE RESOURCESStay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
Instagram
Facebook
LinkedIn -
In this episode, Dean Maden, a former soldier turned strongman competitor, is back for part two. Dean continues to share his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host, Andy Rao, as he delves into Dean's inspiring story of mental fortitude and transformation in more detail.
‘Overcoming things in the gym helps you overcome things in life - it helps you achieve things and understand that you ‘can’, and that will translate over to your professional life.’‘It’s so powerful to block time out of your day to focus on what it is that you need to get done.’‘Experiences with your family don’t have to be expensive. It’s just important that you make the time to spend with them and prioritise that in your diary.’‘Have a bulletproof day. Start your day off the way you want to, but also end it the way you want. And then you stick to that because - if you know it works - why wouldn’t you?!’
BEST BITSVALUABLE RESOURCES
Stay Hungry Podcast Series
Stay Hungry Bestselling Book
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website: https://www.codebreak.co.uk/
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Facebook
LinkedIn - Show more
