Episodes
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IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach.
Matt: Instagram
This week's topics:
1. Making money as a bodybuilder? 21:15
2. Accepting help as a new coach 29:36
3. The reality of athlete sponsorship 45:34
4. Longevity as a coach vs. athlete 1:02:35
5. The added factor of "influencing" 1:12:42
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team.This week's topics:
1. We couldn't be happier with UStrong 19:22
2. The "head down & work" moments 35:20
3. The build-up to success is slow 45:12
4. Why you should know your numbers 56:55
5. Playing to your strengths & skills 1:13:27
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Missing episodes?
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What it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla.
Jackson: Instagram
Kayla: Instagram
This week's topics:
1. Pros & cons: Boutique vs. big box gym 11:55
2. Online coaching is a different game 29:18
3. How working "for free" helps you 45:24
4. A conducive partner & environment 54:38
5. Is patience over-rated? 1:05:02
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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It takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it. This week's topics:
1. From new P.T. to comp prep coach 20:51
2. Creating your own competitors 34:15
3. Having the tough conversations 54:10
4. Do you yourself need to compete? 1:01:14
5. What sets you apart as a coach? 1:10:57
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Here's why making content with for value, not selling... sells.This week's topics:
1. Becoming an authority online 16:13
2. What lead magnet should I create? 23:21
3. Know who you're speaking to 32:25
4. How to create a posting schedule 46:17
5. Why/how we bulk-create content 55:34
Custom sales presentations: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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How and why you create your content should be at the forefront of your mind. Here's why.
This week's topics:
1. The time in-between physique comps 9:25
2. What to do when you get too busy 25:53
3. Is A.I. helpful for content yet? 41:26
4. Make content for the right reasons 53:10
5. Why you should have a lead magnet 1:05:12
Custom sales presentations: Access
Nutrition resource bundle: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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These figures are the base from which you'll plan how much, and what, you need to do for your revenue.
This week's topics:
1. How to increase client retention 15:59
2. Why client lifetime value matters 22:07
3. Transitioning F2F clients to online 26:38
4. How to sell your best offer 35:17
5. Clients asking for too much? 43:54
Nutrition resource bundle: Access
Custom sales presentations: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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What qualities do we see in coaches who last vs. those who quit?
This week's topics:
1. Recipe for social media success 16:08
2. Being a trainer VS. a coach 35:40
3. Effective client communication 49:02
4. How to not take things personally 59:59
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Looking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach.
This week's topics:
1. Why would someone work for you? 20:03
2. Onboarding & equipping a new coach 31:36
3. The art of nailing consult to sale 40:17
4. How to be financially responsible 59:37
5. Coming up with a social media plan 1:04:11
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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When & why should you move gyms? Is it the gym or is it your business?
This week's topics:
1. Is your business ready for spring? 11:22
2. When is it time to move gyms? 18:05
3. Training people you don't like 36:18
4. Transitioning into P.T. from a "safe" job 43:47
5. Why it's impossible to fail as a P.T. 55:35
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Nutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching.
This week's topics:
1. Early days nutrition coaching was wild 28:02
2. Today's standard of nutrition coaching 38:47
3. Can clients have too much freedom? 52:44
4. The best, down - Not the easiest, up 55:38
5. Treat your clients like athletes 1:04:00
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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We've been delving into paid ads, ChatGPT, and marketing - here's what we've learned.
This week's topics:
1. The game of paid ads & ChatGPT 15:20
2. A 'link in bio' that actually works 28:20
3. The reality of getting online leads 37:09
4. Client cap vs. Potential income 46:55
5. The value of knowing your value 1:03:17
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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These stats should be your business' key focus, face-to-face or online.
This week's topics:
1. Bio-engineered super babies 20:46
2. New clients pushing back? 30:54
3. Dealing with client conflict 43:36
4. What biz data should you track? 54:28
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Not sure how to talk to your specific people? Or maybe you're afraid of the pushback?
This week's topics:
1. The Olympics boxing controversy 18:04
2. What people get wrong about niching 39:59
3. Some people will dislike you 57:35
4. You can only discount prices so far 1:03:45
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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The boys talk all things stress and overwhelm in business - where to start, and how to start.
This week's topics:
1. What it took to finally open a gym 15:26
2. Why you're struggling for leads 36:17
3. Finding the right business partner 43:35
4. No systems? No clue where to start? 47:30
5. What is passive income, really? 1:05:12
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ben & Jason break down what makes a PT stand out on the gym floor, and what to do when your business hits a slump.
This week's topics:
1. This is the best protein bar 4:05
2. Show up professionally for your clients 27:41
3. How technology affects social skills 44:48
4. This is how we became good with people 50:40
5. You lost a bunch of clients... now what? 1:04:27
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Fresh back from time off, Jason explains how and why his business thrived instead of declined, while he was away.
This week's topics:
1. How we'd survive in the apocalypse 7:20
2. When bougie things are worth paying 21:08
3. What online coaching on holiday is like 37:15
4. Time off shouldn't hurt your business 45:27
5. Managing peaks for BB vs. PL athletes 1:04:16
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ben & Jess discuss intricacies/logistics of opening a gym, and marketing to who you want to train (and who you don't).
This week's topics:
1. Matching different people's energy 14:00
2. When clients increase in confidence 22:35
3. Lessons so far from prepping UStrong 28:02
4. How to work with more people you like 44:11
5. Are you talking to the wrong people? 1:00:20
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Adrian from Grounded Strength joins Ben to chat all things productivity, content creation strategy, and how to consistently get online clients.
Adrian: Instagram
This week's topics:
1. Your limit isn't what you think it is 11:41
2. Alter your social media approach 27:35
3. What won't get you clients 40:10
4. Editing content for attention span 1:01:42
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Battling a shipping container, getting over filming nerves, creating valuable client check-ins, and more.
This week's topics:
1. Fighting shipping containers 4:36
2. The fun (& stress) of opening a gym 20:14
3. The anxiety behind filming content 35:01
4. Running your first workshop 46:28
5. The best check-in for your client 56:27
Check out Ustrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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