Episodes
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After rough periods this year, here's how the boys have both backed themselves and leaned on the team.This week's topics:
1. The January churn no one expects 14:52
2. Learning to show up & value your time 19:13
3. How do you know it's time for change? 32:45
4. Backing ourselves as well as the team 44:18
What we're proud of & look forward to 56:45
Get your custom sales presentation: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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With all our affiliated gyms kicking off, we're turning our attention to running challenges to drive business - Here's how (and why) we're doing it, with none of the guilt/ick.This week's topics:
1. Has UStrong reached its final form? 14:22
2. Why we didn't buy our HQ / gym 31:05
3. What is the goal of your challenge? 45:56
4. Figuring out how your challenge will run 58:50
5. How our message is changing in 2025 1:04:49
Get your custom sales presentation: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Missing episodes?
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Having done it all - home garage, boutique gym, commercial gym, and online - What has that taught coach Emily?
Emily: Instagram
This week's topics:
1. From retail, to flight attendant, to PT 9:07
2. Misconceptions about commercial gyms 23:40
3. What makes a confident coach? 42:41
4. Transforming fear into ambition & vision 47:43
5. The importance of getting into the room 59:19
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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After 3 years of "doing the thing", it's been a while since we upskilled ourselves and paid for a course. What are we looking for this time around?This week's topics:
1. Courses we've done - The good & the bad 14:36
2. What revolutionised our entire business 41:17
3. A period of consolidating & "doing" 47:42
4. Why we purchased this latest program 51:05
5. Embracing our egos, fears & hesitation 1:03:33
Get your custom sales presentation: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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How different or similar should programming for gen pop clients be, compared to more serious / competitive clients?This week's topics:
1. Non-number wins for clients 29:30
2. How important is cardio / NEAT? 38:46
3. The best program / split for them 52:03
4. Adherence is based on conviction 1:07:05
Get your custom sales presentation: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Going past the surface level of who you coach - who do your clients WANT to be?This week's topics:
1. Marketing that avoids "guilt"? 29:32
2. Acceptance is easier than change 46:40
3. Why "I coach busy people" doesn't work 1:06:35
4. Being aware of who you portray 1:11:23
5. Who you are vs. Who you want to be 1:18:34
Get your custom sales presentation: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach.
Matt: Instagram
This week's topics:
1. Making money as a bodybuilder? 21:15
2. Accepting help as a new coach 29:36
3. The reality of athlete sponsorship 45:34
4. Longevity as a coach vs. athlete 1:02:35
5. The added factor of "influencing" 1:12:42
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team.This week's topics:
1. We couldn't be happier with UStrong 19:22
2. The "head down & work" moments 35:20
3. The build-up to success is slow 45:12
4. Why you should know your numbers 56:55
5. Playing to your strengths & skills 1:13:27
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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What it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla.
Jackson: Instagram
Kayla: Instagram
This week's topics:
1. Pros & cons: Boutique vs. big box gym 11:55
2. Online coaching is a different game 29:18
3. How working "for free" helps you 45:24
4. A conducive partner & environment 54:38
5. Is patience over-rated? 1:05:02
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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It takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it. This week's topics:
1. From new P.T. to comp prep coach 20:51
2. Creating your own competitors 34:15
3. Having the tough conversations 54:10
4. Do you yourself need to compete? 1:01:14
5. What sets you apart as a coach? 1:10:57
Custom sales presentations: Access
Become a Standout PT: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Here's why making content with for value, not selling... sells.This week's topics:
1. Becoming an authority online 16:13
2. What lead magnet should I create? 23:21
3. Know who you're speaking to 32:25
4. How to create a posting schedule 46:17
5. Why/how we bulk-create content 55:34
Custom sales presentations: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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How and why you create your content should be at the forefront of your mind. Here's why.
This week's topics:
1. The time in-between physique comps 9:25
2. What to do when you get too busy 25:53
3. Is A.I. helpful for content yet? 41:26
4. Make content for the right reasons 53:10
5. Why you should have a lead magnet 1:05:12
Custom sales presentations: Access
Nutrition resource bundle: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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These figures are the base from which you'll plan how much, and what, you need to do for your revenue.
This week's topics:
1. How to increase client retention 15:59
2. Why client lifetime value matters 22:07
3. Transitioning F2F clients to online 26:38
4. How to sell your best offer 35:17
5. Clients asking for too much? 43:54
Nutrition resource bundle: Access
Custom sales presentations: Access
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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What qualities do we see in coaches who last vs. those who quit?
This week's topics:
1. Recipe for social media success 16:08
2. Being a trainer VS. a coach 35:40
3. Effective client communication 49:02
4. How to not take things personally 59:59
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Looking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach.
This week's topics:
1. Why would someone work for you? 20:03
2. Onboarding & equipping a new coach 31:36
3. The art of nailing consult to sale 40:17
4. How to be financially responsible 59:37
5. Coming up with a social media plan 1:04:11
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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When & why should you move gyms? Is it the gym or is it your business?
This week's topics:
1. Is your business ready for spring? 11:22
2. When is it time to move gyms? 18:05
3. Training people you don't like 36:18
4. Transitioning into P.T. from a "safe" job 43:47
5. Why it's impossible to fail as a P.T. 55:35
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Nutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching.
This week's topics:
1. Early days nutrition coaching was wild 28:02
2. Today's standard of nutrition coaching 38:47
3. Can clients have too much freedom? 52:44
4. The best, down - Not the easiest, up 55:38
5. Treat your clients like athletes 1:04:00
Nutrition resource bundle: Access
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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We've been delving into paid ads, ChatGPT, and marketing - here's what we've learned.
This week's topics:
1. The game of paid ads & ChatGPT 15:20
2. A 'link in bio' that actually works 28:20
3. The reality of getting online leads 37:09
4. Client cap vs. Potential income 46:55
5. The value of knowing your value 1:03:17
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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These stats should be your business' key focus, face-to-face or online.
This week's topics:
1. Bio-engineered super babies 20:46
2. New clients pushing back? 30:54
3. Dealing with client conflict 43:36
4. What biz data should you track? 54:28
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Not sure how to talk to your specific people? Or maybe you're afraid of the pushback?
This week's topics:
1. The Olympics boxing controversy 18:04
2. What people get wrong about niching 39:59
3. Some people will dislike you 57:35
4. You can only discount prices so far 1:03:45
Check out UStrong: Instagram
Join our community: Access
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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