Episodes
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YouTube is a more popular streaming service than Netflix, but it's not treated like a market leader. StreamTime Sports hosts Chris Stone and Nick Meacham discuss YouTube’s sports strategy, its first season with NFL Sunday Ticket and how Primetime Channels is setting up the platform as a future sports media juggernaut. Then, Nick speaks to Jon Cruz, YouTube's global head of sports partnerships, about the Google-owned business's growth plans.
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Amid the exits of Kylian Mbappe, Lionel Messi, and Neymar from the French top flight in recent years, Ligue 1 will soon lose its longest tenured broadcast partner and may be forced to launch its own OTT platform. StreamTime Sports hosts Nick Meacham and Chris Stone discuss the future of Ligue 1 as a broadcast product, along with some other recent news in sports streaming.
Talking points:
Will Ligue 1 have to launch its own OTT platform? Why did Netflix decide to acquire its own NFL package? What does Sky Sports+ mean for the UK market? Does Venu Sports need Warner Bros Discovery to tie down the NBA rights? What to make of TikTok’s introduction of 60 minute videos? Will OneFootball’s partnerships with MLS and Yahoo Sports help with US growth? -
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As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior director at Bayer, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising.
Key points:
How can ad-supported streaming complement subscription models? Why is live sports still the top destination for advertising? How can technology help small brands maximise their returns? What are the new opportunities streaming presents for media buying? What impact does ad technology have on the consumer? -
In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies.
Talking points:The modern fan – who are they and what makes them tick?What are the biggest challenges for sports marketers today?How is technology revolutionising marketing tactics?How can sports balance appeasing die hard fans while also attracting new casual fans?How effective are influencers in sports marketing?
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The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players in the market.
Talking Points:
How has Comcast's Sky Sports been able to maintain such a stronghold over Europe?
What does NBC's commitment to sports on Peacock say about the business?
Is Disney+ moving into live sports in Scandinavia just the beginning?
How will big tech's investment in media rights impact traditional broadcasters and fans? -
With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports.
Key points:
How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands? Why do traditional media companies struggle to engage fans like athletes? How have recent changes with NIL in college sports impacted the current system? What is the future of athlete representation? How will athletes impact sports media in the long-term? -
After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs.
Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off the pitch into a global brand without losing its local spirit.
Key Points:
How CFG built a fan engagement strategy for 13 global football clubs What has been the impact of launching City Studios? Why does CFG proactively adopt new technologies? How has Manchester City become a global brand while remaining true to its local fans? -
With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a live podcast recording.
Talking points:
- Is WWE the start of Netflix’s ambition for live sports?
- Why is Amazon shifting its acquisition strategy?
- Will YouTube prioritise growth in Europe?
- Should we expect Apple to acquire any European rights? -
On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments.
Talking Points:
Key takeaways from NAB - the role of technology and trends impacting the sports ecosystem - (5:28) Why is Disney taking a more strategic approach to its sports offering globally - (30:04) Can Caitlin Clark's star power drive women's sports right valuations? - (36:04) How valuable are content creators like Dude Perfect in the current media culture - (46:25) -
The Masters has cornered its market when it comes to the high-status sports fan but it doesn't really cater to Gen Z. StreamTime Sports host Nick Meacham offers his thoughts on a 'tradition unlike any other' before introducing a panel from SportsPro New York which sought to answer how sports can attract younger generations of fans.
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Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading.
Talking points:
Is the American sports market moving from subscription to advertising-based models? - (4:04) What does piracy tell us about fans and how can broadcasters mitigate associated losses? - (8:25) Will others look to replicate MLS and Apple’s single media partner approach? - (16:57) Seth Bacon on year one and beyond with Apple - (31:17) -
In a world with countless subscription services the power of free-to-air broadcast is vital to the success of sports. In this episode of StreamTime Sports host Nick Meacham is joined by Glen Killane, executive director for the European Broadcasting Union.
Talking points:
Who is the European Broadcast Union and who do they work with? – (6:06) Why did the EBU decide to launch its own Eurovision Sport OTT service ? – (19:10) How will Eurovision Sport be monetised? – (33:23) What is the future role of free-to-air in sports? – (36:59) -
The uncertain future of US sports media has led to an unprecedented planned streaming service combining Fox, ESPN, and Warner Bros Discovery's live sports offerings. This has provoked a legal reaction from sports aggregator Fubo TV, with CEO David Gandler describing the JV as a 'cartel'. Here, Gandler discusses the JV partners' ‘bad behaviour’ with StreamTime Sports host Nick Meacham, as well as explaining how Fubo is continuing to grow in such a competitive market.
How has Fubo continued to grow in the face of industry doubts? - (3:34) Why does the joint venture hurt both the sports ecosystem and the fans? - (8:24) What’s right the balance between subscription and ad monetisation models? - (18:19) Will the value of American sports rights reflect the downturn seen in Europe? - (19:48) What role do regional sports networks play on Fubo? - (21:35) -
Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC.
Talking points:
How much exposure does UGC create for leagues, teams, and athletes? How can rights holders monetise UGC? Do highlights help or hurt live sports value? What challenges do social media platforms and UGC present for piracy? Why UGC is perfect for brand partnerships in sports? -
Fan data and shifts in media consumption suggest that the major football clubs and leagues should be bypassing traditional broadcasters and seeking to directly monetise their supporters via digital channels. On this episode of StreamTime Sports host Nick Meacham is joined by Neil Joyce, chief executive at CLV Group, to discuss the opportunities of going direct to consumer.
Talking Points:
How to measure the lifetime value of fans? – (3:40) How can clubs overcome the challenge with the lack of live rights? – (12:00) What are the barriers holding the industry back from direct to consumer? – (21:38) What role does sponsorship play within direct to consumer? – (25:04) Which is more valuable to sponsors, a club’s brand or a club’s fans? – (37:36) -
The launch of the Apple Sports app signals the global technology giant's intent to take a larger stake in the fan's digital ecosystem. StreamTime Sports host Nick Meacham is joined by SportsPro technology editor Steve McCaskill to discuss the significance of this move, as well as a few other news items in the sports media space.
Talking points:
How significant is the launch of Apple Sports? - (7:04) What legal action is Fubo taking against ESPN, Fox, and Warner Bros Discovery? – (31:27) Why is the CW shifting into sports? - (42:08) Is putting the FA Cup behind TNT Sport’s paywall in the UK the right decision? - (50:08) -
The Dyn Media streaming platform launched in Germany in the summer of 2023 with a unique offering of popular, but second-tier, sports. Backed by the Axel Springer publishing house, it is the digital home of handball, domestic basketball, volleyball, table tennis and hockey. Here, the platform's CEO Andreas Heyden talks to StreamTime host Nick Meacham about Dyn's journey so far.
Talking Points:
How and why Dyn was set up (4:16) The technology that makes the economics work (14:11) Distribution and monetisation models (20:11) How are fans using Dyn? (28:47) The role of social media (37:09) Unique challenges of the German market (40:52) -
When Aura first announced itself in the sports streaming space it wanted to change the game. It still does, but in a different way. StreamTime Sports host Nick Meacham speaks to Aura CEO Anthony Arena about the Australian-based technology company's next move.
Talking points:
How Aura has developed its streaming technology offering (3:00) Serving different types of fans (16:26) Creating new revenue streams (23:44) Positioning Aura as a tier-one product (30:00) Why the sports industry is different (38:18) AI and what's next for Aura? (47:10) -
ESPN, Fox and Warner Bros. Discovery's recently announced sports streaming joint venture looks like a game changer for the US media landscape. Sports media expert and former long-time Fox executive Patrick Crakes joins SportsPro CEO Nick Meacham to break down what it all means.Talking points:
How significant is this announcement? (3:40) How will this impact each of the stakeholders? (14:29) The economics of the new streaming product (20:40) How will the competitors react? (28:36) The potential risks (36:35) -
SportsPro reporter Josh Sim recently wrote about the big questions for women’s football in 2024 and the major changes on the horizon that could change the commercial model. Here he joins SportsPro CEO Nick Meacham to discuss what the right approach is for a sport on the verge of becoming big business.
Key topics:
Comparing and contrasting the approaches top women’s football leagues take to sports media (6:08) Pros and cons of the free-to-air approach (15:08) Ways the leagues could drive revenues without going behind the paywall (17:15) Why did DAZN U-turn on putting the Women’s Champions League behind a paywall? (18:24) What role can athletes and social media play? (28:56) Should private equity play a role? (38:10) - Show more