Episodes
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in places like Asheville highlights the power of storytelling in the creative world.
Stick around for some bonus content as we break down real examples of big-name brands successfully pulling back the curtain to reveal their behind-the-scenes magic. Whether you’re a jewelry designer or any kind of creative, this episode is packed with insights on how sharing your journey can make all the difference.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering her niche, the strategies that set her brand apart in a competitive market, and the key steps she took to steadily grow her business.
What You'll Learn:
Finding Her Niche: Discover how Christina identified her unique place in the jewelry design world and the pivotal moments that defined her brand’s direction.
Starting and Growing Her Business: Learn about Christina’s initial steps in launching her business, gaining traction, and expanding from an online store to multiple retail locations.
E-Commerce Success: Gain insights into effective strategies for growing and maintaining a successful e-commerce presence, and how Christina has adapted her digital marketing approach over the years.
Maintaining Balance: Hear Christina discuss how she balances managing a growing business, nurturing her creativity, and maintaining personal well-being.
Bonus Content:
Stick around after the main episode for exclusive bonus content where Christina delves into the challenges she has faced and the strategies that continue to drive her success today. Don’t miss these invaluable tips to help you navigate your own jewelry business journey!
About Our Guest:
Christina Kober is a renowned jewelry designer and entrepreneur who has been making waves in the industry since 2007. With a successful e-commerce store and her pieces featured in over 90 retail locations, Christina exemplifies what it takes to build and sustain a successful jewelry business. Her dedication to finding her niche and growing her brand serves as an inspiration to independent jewelry artists everywhere.
https://christinakober.com/
https://www.instagram.com/christinakober/Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Missing episodes?
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts.
In the bonus content, we share even more tips on creating a promotion that truly connects and drives results. To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free.
Iz actually approached us to chat about maintaining awesome client relationships. So in this episode, we'll explore how core brand values guide customer relationships, the strategies behind creating personalized experiences, and examples of initiatives to reward repeat clients and encourage referrals. We'll also dive into the importance of storytelling in building trust and loyalty, and how long-term client relationships are nurtured in the high-end jewelry industry.
In the bonus content, Iz will share some more exclusive tips on Customer Service, Engagement, and Retention.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
To learn more about Iz & Co., visit their website: https://www.izandco.com/
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now.
In the bonus content, we answer the question: what are the top things we're encouraging our clients to do now? To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients.
All The Brilliants Website: https://www.allthebrilliants.com/
All The Brilliants Instagram: https://www.instagram.com/allthebrilliants/
In the bonus content, Melissa shares her top tips for clienteling. To get access to the exclusive content as well as direct access to us, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!).
In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing!
We’ll cover key strategies for creating engaging holiday marketing campaigns, from email and social media to special promotions and holiday-themed branding. Plus, we’ll share tips on how to elevate your customer service, communicate order deadlines, and create a memorable shopping experience.
To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
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Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during the holiday season.
We'll also explore how early planning can make a big difference in reaching your business objectives and provide tips on what products to stock up on based on past sales data.
To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She’s the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry! -
Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned.
In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders.
Brands mentioned in this episode:
12th HOUSE https://12thhousejewelry.com/
Ciara Bowles Jewellery https://www.ciarabowles.com/
Hilary Finck Jewelry https://hilaryfinck.com/
Karin Luvaas https://karinluvaas.com/
Sunlit Fine Jewelry https://www.sunlitfinejewelry.com/
Svetlana Lazar https://svetlanalazar.com/
Tamsin Rasor https://tamsinrasor.com/
To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing.
In this episode, we discuss TikTok and how it can benefit jewelry brands.
In the bonus content, we also dive into which other platforms jewelry brands should focus on right now.
Brands mentioned in this episode:
Susannah King London: https://www.susannah-king-london.com/
Starling: https://www.starlingjewelry.com/
Artifex: https://artifexfine.com/
Blanks Jewelry: https://blanksjewelry.co/
To get access to the exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website.
In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan.
To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands.
In the bonus content of this episode, we share some current trends and brands Emili is loving right now.
Alexa Horton (I seira) - https://iseira.com/ Amedeo - https://amedeo.shop/ Danielle Miele (Gem Gossip) - https://gemgossip.com/ Leen Heyne - https://leenheyne.nl/ Ciara Bowles - https://www.ciarabowles.com/ Grainne Morton - https://www.grainnemorton.co.uk/ Tamsin Rasor - https://tamsinrasor.com/ Loren Nicole - https://loren-nicole.com/ Harwell Godfrey - https://harwellgodfrey.com/
Designers mentioned in this episode:To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business.
In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck.
Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing
To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work.
In the bonus content (for Insiders only), we'll be sharing some of our favorite makers who excel at showing their process.
Check out the Slowmade Podcast: https://podcasts.apple.com/us/podcast/slowmade-podcast/id1715184392
See Christine's Work: https://www.christinemighion.com/
To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself.
In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses.
To get access to exclusive content as well as direct access to us, sign up by visiting SUCCESSWITHJEWELRY.com.
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Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004.
They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to addressing social, economic, environmental and cultural challenges tied to gold, gemstone, and diamond supply chains, with an emphasis on artisanal and small-scale gold mining.
In the bonus content of this episode, Liz and Christina also discuss how to avoid greenwashing in your marketing.
Links From the Episode:
https://www.christinatmiller.com/
https://jewelryglossaryproject.com/To enroll in Christina's course "Foundations For Sustainable Jewelry Practices", visit this page: https://www.christinatmiller.com/a/2147530767/U8RRxUpU. Save 10% with code SWJ.
Enrollment will be open the full month of July, with an Office Hour mid-September.
To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider.
In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes.
To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/
Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok.
Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections.
Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized.
In the bonus content, Liz and Kylie talk about brands that inspire them the most.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks!
What were Laryssa's highlights from JCK?
What the heck is going on with Meta? Updates about Instagram
In the bonus content of this episode, we chat about Vegas trends.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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