Episodes
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, the Co-Founder of The Helicon Watch Company. To start the show Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance to change within the industry and the difficulties of selling watches online. Jonathan also talks about the importance of storytelling and the need for a reason behind introducing novel watch designs. He emphasizes the value of local knowledge and the role of retailers in guiding customers towards making their purchasing decisions. Ariel and Jonathan dive into the popularity of tool watches and the shift towards smaller watch sizes in the recent years. Jonathan Bordell discusses the inspiration behind Helicon Watches and what he sees as the future of watchmaking going forward. He shares the story of how a vintage-inspired watch prototype led to the creation of Helicon Watches. The two discuss the trend of vintage-style sport watches and the potential end of this trend that could happen in the near future. They also explore the true fragility of the watch manufacturing industry and the need for diversification within sourcing and pricing. Ariel and Jonathan also touch on the possibilities of new technologies and materials in watchmaking and the importance of collaborations. As the conversation comes to a close they chat about the value of watches and the importance of passing them on to future generations. Join in on the conversation with Ariel Adams and Jonathan Bordell on this week’s episode of the Superlative Podcast!
- Company Website - https://heliconwatches.com/
- LinkedIn - https://www.linkedin.com/in/jonathan-bordell-a54a0a10/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Mark Bernardo, the Director of Editorial Content at Teddy Baldassarre. Ariel has Mark discuss his experience in the watch industry from his time as the Senior Editor of WatchTime Magazine to where he is today at Teddy Baldassarre. He highlights the passion and camaraderie within the watch industry, as well as the magnetic appeal of watches. Their conversation explores the reasons why people are drawn to the watch space as he highlights the passion and camaraderie within the watch industry. They also discuss the lack of recognition of watches as just a hobby and the potential for watches to connect with other professions besides just divers, pilots, drivers, such as writers and artists. They dive further into Mark's transition from watch media to working in retail, and the differences in creating online content for both. Ariel and Mark talk about the general transformation of the watch retail industry, the value of firsthand experience in watch journalism, and the role of independent coverage in influencing buying decisions for consumers. Join in on the conversation as Ariel and Mark talk about the retail industry, watch content, and much more on this week’s episode of the Superlative Podcast.
- Website - https://teddybaldassarre.com/
- Mark on LinkedIn - https://www.linkedin.com/in/mark-bernardo-815458a/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Alan Tsao, the Founder of Tsao Baltimore. To start the show Alan shares with us how and why he started his own watch brand after his wife suggested he stop buying so many watches and to just start his own company. He talks about how he focuses on creating unique and different designs, and how the company was able to use pre-launch marketing to generate interest before launching on Kickstarter. Alan emphasizes the importance of balancing familiarity and originality in design, and discusses the process of designing a watch and the factors that determine its cost. Ariel asks about the challenges and opportunities of crowdfunding on Kickstarter, and why it was such a successful platform for his brand. They discuss the evolution of the watch industry, the role of Kickstarter in the rise of enthusiast-run brands, and the importance of building a strong community. Ariel has Alan dive into their connection between the brand and the city of Baltimore while also touching on the difficulties of meeting customer demands, surprise hits in the watch industry, and the future of micro-brands. Join in on their conversation on this week’s episode of the Superlative Podcast with Ariel Adams and Alan Tsao.
- Website - https://tsaobaltimore.com/
- Instagram - https://www.instagram.com/tsaobaltimore
Check out this week’s sponsor - Marathon Watch:
Marathon: https://www.marathonwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Perri Dash, the Co-Founder of the Wrist Check Podcast. Ariel and Perri explore the success and popularity of watch podcasts, despite the non-visual nature of the medium in a sometimes non-visual space. They discuss the passion and connection that drives watch podcasts, as well as the role of community in the growth of these shows. The two also delve into the challenges of monetizing content creation in the watch industry, including the reluctance of brands to invest in marketing and the difficulty of creating sustainable business models. Ariel and Perri highlight the importance of collaboration among content creators and the need to adapt innovative approaches, such as the music industry's model, to build sustainable businesses. As they touch on the power of community and the shift towards community-driven purchases in the watch industry, they dive into the need for brands to invest in marketing and creating experiences that connect with consumers. They also emphasize the importance of building relationships with collectors and engaging the watch community. Join in on this week’s conversation on this episode of the Superlative Podcast with Perri Dash and Ariel Adams.
- Wrist Check Podcast Website - https://www.wristcheckpod.com/
Check out this week’s sponsor - Bezel:
Bezel: https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show Ariel dive right into the challenges that appear when trying to create engaging content that is authentic and true to themselves. They also touch on the role of content creators in the watch industry and the importance of brands partnering with genuine creators to reach consumers. They also discuss the misconception of watches as investments and the phases that young watch enthusiasts often go through in their journey, which Ben shares his personal experience with. Ben shares his journey in the watch industry and the challenges of making a living as a content creator. He talks about the importance of sponsorship and support from brands to sustain content creation on platforms like YouTube and Instagram, and how Bezel was able to give him one of his first opportunities in the industry. Ariel has Ben give his insights on the differences between Instagram and TikTok for watch content, the role of social media in watch discovery, and the importance of community engagement. Listen in on this week’s conversation with Ben Cook of Ben’s Watches to hear all of the insights on watch content and so much more!
- Website - https://www.bens-watches.com/
- Instagram - https://www.instagram.com/benswatches
- TikTok - https://www.tiktok.com/@bens_watches
Check out this week’s sponsor - Marathon Watch:
Marathon: https://www.marathonwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. To start the show Ariel and Jason talk about how the culture of watchmaking is just as much of an interest to them as the products themselves, and how Jason was able to turn his hobbies into the career he has now. He talks about how his interest in diving was born from owning an Omega Planet Ocean, and how that led to his focus on writing and reviewing dive watches specifically. They also touch on their career trajectories and the challenges of being content producers in the digital age. The two touch on how brands interact with the people making watch content today, and the role of content creators in enhancing a brand's universe and the need for consistency while finding one's unique contribution. The discussion slightly shifts to the process of writing novels, as Jason has authored two novels, and the importance of breaking down the work into manageable chunks. The idea of adding watches in novels as set dressing is discussed, as well as the missed opportunity in the watch industry to tell more stories. As the conversation starts to come to an end, Jason and Ariel discuss the reluctance of watch brands to share negative or failed aspects of their history, they offer advice on choosing the right watch, and the role of watch enthusiasts in helping others make informed decisions.
To stay connected with Jason:
- Website - https://jasonheatonauthor.com/
- Instagram - https://www.instagram.com/jasonheaton
- Podcast - https://thegreynato.com/
Check out this week’s sponsors:
Marathon: https://www.marathonwatch.com/
Zodiac: https://www.zodiacwatches.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Matthieu Haverlan, the Managing Director at Ulysse Nardin. Ariel starts the show by having Matthieu talk about his rising path through Ulysse Nardin from being a Chief Commercial Officer to being the Managing Director of the brand. They dive into the ownership change of Ulysse Nardin from the french luxury group Kering to its current owner, Sowind Group SA, which was awarded by Deloitte as one of Switzerland's Best Managed Companies of 2024. As they move on to talk about the brand and their watches, Ariel asks Matthieu about his preferred primary way that he wishes to see Ulysse Nardin use to sell their product, and how formative experiences in certain places, like Paris, can influence someone into becoming a watch lover. While addressing how they can appeal to younger generations of enthusiasts with a good price point, Ariel asks about their range of pricing and how that enables them to compete with entry level brands as well as higher costing luxury brands. Join in on the conversation with Matthieu Haverlan, the man at the helm of Ulysse Nardin, on this week’s episode of the Superlative Podcast!
To stay connected with Matthieu and Ulysse Nardin:
- Website - https://www.ulysse-nardin.com/
- Instagram - https://www.instagram.com/ulyssenardinofficial/
- LinkedIn - https://www.linkedin.com/in/matthieuhaverlan/
Check out this week’s sponsor: Bezel
https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Kelly Yoch, a personal curator at Collectability.com. To start the show Ariel asks about Kelly’s first job in watches at Hamilton Jewelers, and how European and non-American luxury brands sometimes have a certain mindset and attitude towards American luxury dealers. Kelly dives into her relationship with Patek Philippe and how she was able to become so educated and experienced with the brand. Ariel asks about Patek’s huge spike in popularity, and how she has been able to build a career for herself within a mostly male dominated industry. The two talk about Kelly’s journey to being a personal curator and much more on this week’s episode of the Superlative Podcast!
To stay connected with Kelly:
- Website - https://collectability.com/
- LinkedIn - https://www.linkedin.com/in/kelly-yoch-85b68210/
Check out this week’s sponsor: Long Island Watch
https://longislandwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the incredibly accomplished journalist, Roberta Naas. To start the show Ariel has Roberta dive into her initial journey into journalism and how she found herself writing about the watch industry. The two talk about how journalism today differs from the time that Roberta started her career. A time where it was a path taken through going to college and securing a noble and esteemed position within a publication, and how it has changed with the modern landscape of social media and influencers “reporting” on the industry. Ariel has Roberta travel back to the 80’s and 90’s to talk about where consumers typically gathered their information about watches and how much more advertising companies were doing during that time. Ariel and Roberta jump back into the last few decades of watch journalism, memories of Baselworld, and how brands can utilize modern journalism and advertising today. Join in on the conversation with Ariel and Roberta as they chat about the world of watch journalism and much more, on this week’s episode of Superlative!
To stay connected with Roberta:
- Website - https://www.atimelyperspective.com/
- Instagram - https://www.instagram.com/atimelyperspective/
Check out this week’s sponsor: Marathon Watch Company
https://www.marathonwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Andrew Perez, the Founder of Astor and Banks. To start the show Ariel and Andrew talk about the different classifications that are given to watch brands, and why Andrew feels like “microbrand” is fitting for Astor and Banks. Ariel asks about Andrew’s initial inspirations for starting the brand, and what kind of comradery and relationships he is able to find within the industry. The two talk about how traditionally they see the microbrand route offering enthusiasts more value for their money than some of the more established and bigger brands, and why Andrew thinks that is the case. Ariel talks about the importance of straight forward relationships with supplies and how that can sometimes be difficult as an American company reaching out to Swiss suppliers. Andrew also dives into the history of their price point journey, where they currently are, and where he sees the brand potentially going. As the show starts to come to an end, Ariel asks about brand loyalty with their current customers and how Andrew focuses on not just capturing the sale, but also marketing and brand building for Astor and Banks.
To stay connected with Andrew and Astor & Banks:
- Website - https://astorandbanks.com/
- Instagram - https://www.instagram.com/astorandbanks
- LinkedIn - https://www.linkedin.com/in/andrewperez/
Check out this week’s sponsor: Bezel
https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by author and doctor, Geoff Shester, the California Campaign Director & Senior Scientist at Oceana. To start the show Ariel has Geoff share details on the last Oceana expedition that Ariel was actually able to join him on. The two talk about the current state of investments into ocean research and conservation when it comes to governments around the world, and why Oceana is focused on delivering actual policy change that will positively affect how governments are involved with our oceans. Ariel asks how the partnership with Blancpain began, and what exactly they are trying to achieve with this collaboration. Listen to this week’s episode of the Superlative podcast to join the conversation about conservation with Geoff Shester of Oceana.
To stay updated with Geoff and Oceana:
- Website - https://oceana.org
- Instagram - https://www.instagram.com/oceana/
- Bio Page - https://oceana.org/people-partners/geoff-shester/
Check out this episode’s advertisers:
- https://www.marathonwatch.com/
- https://www.zodiacwatches.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Carson Chan of WatchProfessor. To start the show Ariel has Carson give the listeners a rundown of what WatchProfessor does with quizzing their audience in order to help educate and entertain watch enthusiasts. Carson explains what the future holds for the brand, and what the goal behind the quizzes and ultimately the brand itself is. Ariel talks about how the watch markets’ needs had always driven product development over the years until recently when a small sect of the industry that cared more about the resale value of the pieces had a major impact of the last few years. Carson talks about how some brands blindly follow whatever is happening in the market at the time instead of paying attention to what the watch community is actually asking for, and much more on this week’s episode of the Superlative podcast brought to you by aBlogtoWatch.
To stay updated with Carson and WatchProfessor:
- Website - https://watchprofessoracademy.com/
- YouTube - https://www.youtube.com/@watchprofessor
- Instagram - https://www.instagram.com/watchprofessor/
Check out this episode’s advertiser “Bezel”:
- https://shop.getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined once again by George Bamford, Founder of Bamford Watch Department. Ariel and George start the show by talking about embracing the fact that their respective careers have come from hobbies and the passion other people have for their same hobbies. Ariel asks about the future state of the new vs pre-owned market, and George talks about the importance of having personal price ceilings. The two also dive into the social pressure put out into the world from social media and how that has affected the watch industry. Listen to this week’s episode of Superlative to join in on the conversation!
To stay updated with George and Bamford Watch Department:
- Websites - www.bamfordwatchdepartment.com
- www.bamfordlondon.com
- Instagram - https://www.instagram.com/bamfordwatchdepartment
Check out this episode’s advertisers:
- https://www.marathonwatch.com/
- https://www.zodiacwatches.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of European Watch Company, Joshua Ganjei. To start the show Ariel asks Joshua to dive into their new book, “The Connoisseur's Guide to Fine Timepieces” and the reasons behind why they wanted to write a book as a retail establishment. Ariel has Joshua talk about the founding of the company with his Father, Albert Ganjei, and why credibility is the number one priority in their industry. As the show comes to an end, Joshua talks about their focus on maintaining their pre-owned sales position with their current business style instead of being authorized dealers, and Ariel asks what the industry might look like in twenty years. Join the conversation on this week’s episode of the Superlative podcast brought to you by aBlogtowatch.com.
To stay updated with Joshua and European Watch Company:
- Website - https://www.europeanwatch.com/
- Instagram - https://www.instagram.com/europeanwatchco/
- The Connoisseur's Guide to Fine Timepieces - https://www.europeanwatch.com/book.html
Check out this episode’s advertiser - Long Island Watch Co.
- https://longislandwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of TAG Heuer, Julien Tornare. To start the show Julien recounts some of his work history starting with working with Raymon Weil and being an area sales manager for the European market. Ariel asks about the European market at the time compared to other markets in the 90s, and how the fundamental process of building a watch has changed over the years as well. They talk about the TAG’s resilience and growth as a brand, and where Julien draws inspiration from when planning his vision for the brand's future. Ariel has Julien talk about some of the lessons he learned working at Zenith, where he sees the potential for growth in the smartwatch sector, and what he wants his impact on TAG Heuer to be. Join in on the conversation with Julien Tornare on this week’s episode of the Superlative Podcast, brought to you by aBlogtoWatch.com.
To stay updated with Julien and TAG Heuer:
- Website - https://www.tagheuer.com/
- Instagram - https://www.instagram.com/tagheuer/
https://www.instagram.com/julien.tornare/
Check out this episode’s advertiser’s - Bezel and Grenon’s of Newport:
- https://getbezel.com/
- https://www.grenons.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams sits down with Chad Tsagris, the Director of Distribution at Watch Gang. Ariel and Chad start the show by touching on their previous episode of Superlative that aired back in November of 2020 and what has changed in the industry over the last four years since that podcast.
Chad gives the listener a breakdown of what Watch Gang does, and how it has evolved over the years to what it is today. They dig into the different tiers, and giveaways that Watch Gang has such as giving away a Rolex every week, and Ariel asks about their initial plan on creating revenue with this type of business model. Chad talks about how they are able to harbor a real community of watch enthusiasts through their subscription model, and Ariel asks about their relationship with suppliers with Watch Gang’s unique monthly product need. Ariel and Chad chat about the importance of using established brands that strike a chord with enthusiasts, what core industry lessons Chad has learned over the years in his position, and much more on this week’s episode of the Superlative Podcast brought to you by aBlogtoWatch.com.
To stay connected with Chad and Watch Gang:
- Website - https://www.watchgang.com/
- Instagram - https://www.instagram.com/watchgang/
Check out this episode’s advertiser - Bezel:
- https://getbezel.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is talking with Carole Kasapi and Nicholas Biebuyck of TAG Heuer. Carole is currently the Movements Director at TAG Heuer, while Nicholas is the Heritage Director. To start the show Ariel dives right into Watches and Wonders 2024 with our guests and their spirits a few days before the event as this episode was recorded before the show took place. Ariel has Nicholas and Carole expand on TAG’s current return to bespoke movements and higher end creation with their new TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH. Nicholas and Carole talk about their plans for expanding on their new innovations while working with outside help to craft their new in house movement, and what the future of “Made in-house” looks like for the company. Ariel asks about the difference between a design department today that is heavily and directly involved with testing, and a design department from a previous generation where real world use fell short with testing not being a major focus. Nicholas talks about TAG’s internal “institute” where the research and development teams can consolidate under the same operation, and Ariel asks Carole about the future of high-end Quartz watches for TAG Heuer.
To stay connected with Carole, Nicholas, and TAG Heuer:
- Website - https://www.tagheuer.com/
- Social Media Accounts - https://www.instagram.com/tagheuer/
https://www.linkedin.com/in/carole-forestier-kasapi-1090242b/
https://www.linkedin.com/in/nicholasbiebuyck/
Check out this episode’s advertiser with Marathon Watches:
https://www.marathonwatch.com/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Adrian Taskin, the Chief Procurement Officer at Luxury Bazaar. As the show begins, Ariel has Adrian describe all of his different duties and titles at Luxury Bazaar and Adrian elaborates on how their salespeople have to wear a few different hats at the company. Adrian talks about the impact of social media on the sales industry and how crucial of a tool it is for businesses to get their voice and story to customers today. Ariel touches on the skill of public speaking and how it has now shifted to the medium of social media, and Adrian talks about some of the different shows and programs that Luxury Bazaar offers such as their Gray Market Podcast on YouTube (Linked Below). As they continue to elaborate on the importance and impact of social media, Ariel asks about the feedback and outreach that they see when promoting or focusing on smaller brands and models as opposed to the more mainstream names of the industry. The two talk about the effect that hands-on experiences have for customers and how the industry can begin to prioritize and implement that experience for consumers. As the show comes to a close, Ariel has Adrian dive into some of the sales programs and options that are available to customers at Luxury Bazaar, and what kind of customer is best served by Adrian and the rest of the team.
To stay connected with Adrian and Luxury Bazaar:
- Links for LB - https://linktr.ee/luxurybazaar
- Social Media Accounts - https://www.instagram.com/adriantaskin/
https://www.instagram.com/luxurybazaarofficial/
- YouTube - https://www.youtube.com/c/LuxuryBazaar
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the Assistant Professor of Marketing in the School of Business at Woodbury University, Professor Wendy Bendoni. Ariel begins the show talking about his trip to speak to Wendy’s college classroom, and Wendy fills us in on the history of the class (Luxury Brand Management). Ariel asks how Wendy is able to craft her curriculum on the subject and how wide the academic interest into luxury should be when it comes to education. The two dive into how the world of luxury has changed with the world of social media, and how influencers play a major role in the mainstream idea of luxury. Ariel inquires about the future of the class and how Wendy sees it evolving, and our guest recounts her personal interest and history with the world of luxury coming from the world of fashion. As the show comes to a close Ariel has Wendy elaborate on the research and fascination she has concerning the aBlogtoWatch community and audience, and how she is studying their passion and involvement inside the ABTW and luxury community.
To stay connected with Professor Wendy Bendoni:
- Website - https://wendybendoni.com/
- LinkedIn - https://www.linkedin.com/in/wendybendoni/
SUPERLATIVE IS NOW ON YOUTUBE!
To check out Superlative on Youtube as well as other ABTW content:
- YouTube - https://www.youtube.com/@ablogtowatch
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jiaxian Su (SJX), the Founder of SJX Watches. To start the show Ariel and SJX share their stories and insights from both of them being watch bloggers who have managed to make careers out of their passion. They talk about the earlier days of the watch industry on the internet, and how they grew their blogging interests into the brands that they have become today. SJX talks about watch forums before there were blogs, and how his personal interest in watches can sometimes go a bit further into the avenues of the industry that every-day enthusiasts might not always see throughout other watch media and community conversations. Ariel talks abouts the realities of brands becoming successful in the watch industry today, and he asks our guest about what he thinks buying a watch online will look like in 5 or 10 years. Listen in on the conversation this week as Ariel and SJX Watches take a deeper look at the blogging and media side of the industry.
To stay connected with SJX Watches:
- Website - https://watchesbysjx.com/
- Social Media Accounts - https://www.facebook.com/SJXwatches
https://www.instagram.com/sjxwatches/
https://twitter.com/SJXwatches
https://www.linkedin.com/company/sjx-watches/
To listen to Superlative on Apple Podcasts, Spotify, and other Podcast Platforms:
- Superlative Show Links - https://linktr.ee/SuperlativePodcastABTW
To check out the ABTW Shop where you can see our products inspired by our love of Horology:
- Shop ABTW - https://store.ablogtowatch.com/
To keep updated with everything Superlative and aBlogtoWatch, check us out on:
- Instagram - https://www.instagram.com/ablogtowatch/
- Twitter - https://twitter.com/ABLOGTOWATCH
- Website - https://www.ablogtowatch.com/
If you enjoy the show please Subscribe, Rate, and Review!
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