Episodes
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For many institutions, increasing access is a strategic priority. With this tactic, you can do just that. Melody Ferguson, Dean of Admissions at Pacific Lutheran University, discusses the success of their Automatic Admission Partnership Program (AAP) in increasing enrollment, and with it, the percentage of first-generation and students of color admitted to PLU. In fact, 60.7% of this yearâs incoming class admitted through the AAP is first generation, and 63.2% are students of color. Listen to this episode to start walking the walk on removing barriers to your institution too.
Guest Name: Melody Ferguson, Dean of Admission, Pacific Lutheran University
Guest Social: https://www.linkedin.com/in/melody-ferguson-wa/
Guest Bio: Melody Ferguson has worked 23 years in Higher Education at 3 very different universities. As a first-generation college graduate, Melody has always been passionate about creating opportunities for access to education. Currently serving as the Dean of Admission at Pacific Lutheran University (PLU) in Tacoma, WA, Melody has spent the last 12 years shaping the university's approach to welcoming students from diverse backgrounds. She also happens to be a parent to a rising high school senior, which helps her understand the challenges of the college admission process firsthand.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The Rally' and created a dedicated space where students could build Lego replicas of themselves wearing Notre Dame gear. The goal was to make students feel immediately welcomed into the Notre Dame family. This tactic was highly successful, with a 102% increase in engagement compared to the same admitted student post last year, 226,000 views on the LEGO reelâfrom 94% non-followers! Plus, the delight of students, parents, and staff alike.
Guest Name: Jessica Frazier, Assistant Director of Digital Media, University of Notre Dame
Guest Social: https://www.linkedin.com/in/jessicatfrazier
Guest Bio: Jessica Frazier is the Assistant Director of Digital Media at the University of Notre Dame Enrollment Division for Strategy and Engagement, where sheâs responsible for establishing and executing a strategy for the Notre Dame Admissions social media channels. She specializes in creating digital content centered around student storytelling, sharing the unique community and force for good mission of the University. In an effort to create a work/life balance, she likes to walk her dog around campus, hike in USA National Parks, and rewatch The Office.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Missing episodes?
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Meaghan Milliorn, Director of Digital Strategy at the University of Arkansas at Little Rock, reached attendees of local high school graduations hosted on their campus with geotargeted ads. The goal was to take advantage of this captive audience and promote the university's affordability and scholarships. The ads were motion ads displayed on Facebook and Display during the graduation ceremonies. The initial campaign had 32,000 impressions and 306 clicks, while the follow-up campaign had 85,000 impressions and 120 clicks. With a capacity of 5,600 and 6 total events, thatâs not bad! The success of the tactic highlights the importance of targeting audiences during emotional moments and taking advantage of whatâs right in front of you (literally!).
Guest Name: Meaghan Milliorn, Director of Digital Strategy, University of Arkansas at Little Rock
Guest Social: https://www.linkedin.com/in/meaghan-milliorn-fikes/
Guest Bio: Meaghan Milliorn has worked at the University of Arkansas at Little Rock for 15 years and serves as the director of digital strategy. She and her team are responsible for overseeing the university website, its strategic focus and ensuring it meets the needs of our future and current students. She is currently leading the comprehensive redesign of the university website.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Keeping your social media accounts active and engaging is challenging, particularly for small colleges or teams. Sarahâs student ambassador approach (giving ambassador separate accounts connected to your collegeâs account) can significantly boost your content output and engagement. Schools working with Sarah have seen their student ambassador posts outperform all others, and gain the algorithm benefits of video views rising from almost nothing.
Check out the ambassador program in action at:
Whittier College: https://www.instagram.com/reel/C7zUo16vTjS/Wagner College: https://www.instagram.com/reel/C5JPztgLwx8/Minerva University: https://www.instagram.com/reel/C3smKhRxWnl/Colorado College: https://www.instagram.com/reel/C02fvJrPaSU/Guest Name: Sarah Goldfarb, Managing Director, Digital & Social Media at RW Jones Agency
Guest Social Handles:
LinkedIn: https://www.linkedin.com/in/sarahbgoldfarb/
Instagram: @sbgoldGuest Bio: Sarah is the Managing Director of Social Media and Digital at RW Jones Agency. She collaborates with numerous universities and colleges, focusing on social media strategy, website optimization, email marketing, and digital advertising.
With a deep passion for social media, Sarah has developed a unique expertise in social media ambassador programs and influencer activations. She believes the higher education industry has yet to fully leverage these powerful tools. Sarah has championed this innovative approach throughout her career, spending nearly a decade on campus advocating for these strategies and previously working as a journalist encouraging reporters to engage with their audiences via social media.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Dr. Courtney Skiles, the director of recruiting and admissions at Trinity Valley Community College, shares an unexpected tactic her team uses to engage students and increase college applications: dressing down.
By wearing jeans, a T-shirt, and cool shoes, TVCC recruiters aim to be relatable and break down barriers between college representatives and high school students. This tactic has resulted in one in five students applying to their college after a visit.
Courtney emphasizes the importance of building rapport and making students feel comfortable by sharing personal stories and being relatable. Overall, her mindset and leadership has led to an 8% increase in enrollment and has challenged the traditional perception of college as a distant and unattainable goal.
Guest Name: Courtney Skiles, Director of Recruiting and Admissions at Trinity Valley Community College
Guest Social Handles: https://www.linkedin.com/in/courtneyskiles56/
Guest Bio: Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader that specializes in student engagement, creative problem solving, and organizational change. She recently earned her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this engaging episode of Talking Tactics, Dayana Kibilds delves into a unique marketing tactic with Dave Tyler, highlighting RIT's innovative use of GIFs on Giphy to drive traffic to their admissions page. Dave shares how a simple yet unexpected approach turned GIFs into a powerful tool for awareness and conversion, resulting in over 1,000,000 GIF view per week and 122 people visiting RIT's admissions page from Giphy in the last 6 months.
Check out RITâs Giphy page: https://giphy.com/rit_tigers
Guest Name: Dave Tyler, Social Media Director at Rochester Institute of Technology
Guest Social: https://www.linkedin.com/in/david-tyler-30974a2/
Guest Bio: Dave has been working in higher education for 15 years. At RIT, he directs social content and strategy across the Universityâs platforms. Before coming to RIT, he worked in a similar role for SUNY Brockport. Heâs also worked in public relations and as a newspaper reporter, and he still considers himself a recovering journalist.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
If youâre looking at your paid media campaign performance and have a feeling somethingâs not quite right⊠trust your gut. Thatâs Jeff Holemanâs advice, and the same instinct he followed for UFâs Warrington College of Business paid media efforts. After asking questions and working closely with his vendor and platform partners, he uncovered using first-party data and in-platform lead forms on LinkedIn could make a big difference. And it did: After using first-party data to target his audiences and implementing in-platform forms, Jeff saw 196% increase in leads, double the clicks/engagement, and a drastic 60% reduction in cost. The best part? You can do this too!
Guest Name: Jeff Holeman, UF Warrington College of Business
Guest Social: https://www.linkedin.com/in/jeffsholeman/
Guest Bio: Jeff Holeman leads marketing at the University of Floridaâs Warrington College of Business, where his focus is strengthening the brand among the collegeâs 7,000 students and 90,000 alumni, while also building an enrollment pipeline for the collegeâs portfolio of graduate and undergraduate programs. Jeff has previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska. Jeff has more than 25 years of experience in marketing and branding and is focused on the impact that artificial intelligence or the simplest of best practices can have in driving marketing results.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollifyâs commitment to revolutionizing higher education. Learn about the variety of resourcesâfrom podcasts to ourses to webinarsâthat can help professionals make impactful changes in their careers and institutions.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Cade was stumped. After doing all the traditional work to get applications in, he saw that applicants to the First Class Dental Assisting School of Nashville were not converting. After doing some research, he realized speed was key. When he tried an immediate and personalized conversation with one student, they became the new dental schoolâs very first enrollee. But how to do it at scale? In this episode Cade shares his ingenuity, connecting his CRM to ChatGPT via Zapier, training his GPT as an admission counselor for his school, and seeing the schoolâs incoming class go from zero to full.
Cade is the founder of Enroll Boost AI (enrollboostai.com). He packaged up this tactic in a way that can help your school, too.
Guest Name: Cade Scott, founder of Enroll Boost AI, Director of Marketing & Enrollment for First Class Dental Assisting School of Nashville
Guest Social Handles:
https://www.linkedin.com/in/cade-scott-1535362a2/
https://enrollboostai.com/Guest Bio: Cade is the founder of Enroll Boost AI, working as Director of Marketing & Enrollment with First Class Dental Assisting School of Nashville, and comes to higher ed with over a decade of expertise in storytelling and marketing.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
This episode is about this video: https://www.youtube.com/watch?v=G9Ph0-mO9Bc. Go watch it!
A new program has launched â how do we make people aware of it? We make a video, of course! But, not all videos are created equal. In this episode, Emanuel DĂaz from IE University will share how a team at the university (shoutout to SofĂa, Lucia, and Elena) created a video to boost enrollment in a marketing program that ended up being a finalist for the Cannes Corporate Media and TV Awards, used by TikTok and LinkedIn Corporate as a great example of content, and received 20% more views than other program videos.
The video was produced with a low budget and featured Andrew McCarthy, an academic director, taking viewers through the experience of working in the MarCom world â in a fast-paced, funny way. The team faced challenges with budget constraints but overcame them by utilizing in-house talent and resources. The video set a precedent for adding soul to video content, and opened the doors for creativity for all productions moving forward.
Guest Name: Emanuel DĂaz
Guest Bio: Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him.
A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. He is now Head of Content Marketing where he brings to life his passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
Guest Social Handles: LinkedIn
And social links for the video co-creators too:
SofĂa Quetglas: https://www.linkedin.com/in/sofiaquetglas/
Lucia Malmierca Wainstein: https://www.linkedin.com/in/lucia-malmierca-wainstein
Elena Böhm: https://www.linkedin.com/in/elena-b%C3%B6hm-20729026/
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Picture a world where the standard social media engagement rates for educational institutions are 3.26% on Instagram, 1.36% on Facebook, and 0.51% on TikTok, as outlined in Hubspotâs December 2023 report. Now, imagine Duquesne University smashing these benchmarks with a remarkable 11% engagement rate, far surpassing what's typical for its size. This exceptional performance is thanks to Ian Hurley, Director of Social Media, who utilized a straightforward but effective tactic: listening and responding. By emphasizing relationship-building and redefining their voice, Duquesne University set a new standard for university engagement that carries relationships started online all the way to campus. Ian Hurley proves that just an hour a day can have significant community-building results.
Guest Name: Ian Hurley
Guest Social Handles:
https://twitter.com/ianphurley
https://www.linkedin.com/in/ianhurley/Guest Bio: Ian Hurley is the Director of Social Media at Duquesne University in Pittsburgh, Pa. He has over 20 years of experience in the marketing and communications field, working for Northeastern University, Save the Children, Doctors Without Borders/MĂ©decins Sans FrontiĂšres, the World Health Organization and CQ Roll Call, among others. He holds a B.A. from West Virginia University and an M.A. from American University.
At Duquesne, Ian works to align the social and brand strategy among campus partners and help to advance the Division of Marketing and Communications and University strategic goals.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Imagine requesting information for a masterâs program and being asked about your favorite movie⊠thatâs what Lydia Fine did at the University of Iowa Tippie School of Business! As the Senior Marketing Technology Specialist, Lydia faced a challenge: form submissions were okay on desktop but not quite up to par on mobile. Taking matters into her own hands during the transition to Drupal 9, she took advantage of the in-page, multi-page option and revamped the request-for-information forms to be more engaging. Lydia's clever idea? Making the first question effortless to answer, with a twist of fun. This approach has been a game-changer, skyrocketing their MBA program RFI's conversion rates by 192% and an extraordinary 595% on mobile.
Check out this very effective (and fun!) form on the Tippie College of Business website: https://tippie.uiowa.edu/masters-finance
Guest Name: Lydia Fine
Guest Social: https://www.linkedin.com/in/lydiafine/
Guest Bio: Lydia is a 14-year higher education veteran with a focus in marketing technology, lead generation, web conversion tracking, CRM, integrations, data analytics, and all the ways that technology and marketing intersect. Sheâs currently the Senior Marketing Technology Specialist at the University of Iowa Tippie School of Business and she has a BBA in Marketing and an MBA, both from the University of Iowa. Lydia runs a photography business and chases her two kids around in her free time, and wishes that Reese's Eggs were on the shelves all year long.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
This special cross-over episode features clips from Confessions of a Higher Ed CMO, Talking Tactics, and The Application with Allison Turcio. These discussions highlight the significance of diversity, equity, and inclusion (DEI) in higher education marketing. Through these carefully selected clips from several podcasts within The Enrollify Network, this episode illuminates the multifaceted approach needed to authentically represent and engage a diverse student body.
Key takeaways include:
The Importance of Diverse Leadership and Marketing: An engaging story from Jaime Hunt and Kevin Tyler reveals the impact of having openly gay and black leaders in higher education. This segment underscores the pivotal role diverse leadership plays in shaping inclusive marketing strategies and fostering an environment where all students feel represented.Amplifying Voices through Authentic Stories: Dayana Kibilds and Mikki Collins delve into how the University of Chichester's podcast initiative succeeded in significantly boosting social media engagement by sharing real, unfiltered stories from minority and underrepresented groups. This discussion highlights the power of authentic narratives in enhancing a university's reach and its commitment to DEI.Accessibility as a DEI Pillar in Digital Marketing: The conversation between Allison Tucio and Raman Bhalla explores the often-overlooked aspect of DEI - web accessibility. It offers practical insights into how a systematic approach to making digital content accessible can serve as a form of advocacy for inclusivity, demonstrating the crucial role marketers play in ensuring all students have equal access to information.Listen to the Full Episodes Featured:
Confessions of a Higher Ed CMO - Episode 42: Authentic Allyship: Crafting Campaigns That Support LGBTQIA+ Students Year-Round
Talking Tactics - Episode 17: Walk The Walk On DEI And Amplify Reach With Raw Authentic Stories
The Application - Episode 34: Roadmap To Web Accessibility Success For Higher Ed Marketers
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Getting a mention on social media is only half the win. Real engagement happens when we respond. This was Sabreenâs philosophy going into this shift in mentality for Rosalind Franklin University of Medicine and Science. As the sole social media manager for the university, she decided to devote at least as much time to social listening (and responding, and reposting) as content creation. The results have been incredible for RFU: In under one year, their mentions have gone from 600 to 7,200 (thatâs over 1,000% increase), and the number of people engaging on social (aka unique authors) from 170 to 1,600. Want to reach more people on social? Rebalance your listening to posting ratio and get these astonishing results.
Guest Name: Sabreen Alfadel
Guest Social: https://www.linkedin.com/in/sabreen-alfadel/
Guest Bio: Sabreen Alfadel is the Digital Communications Specialist with the Division of Marketing and Brand Management at Rosalind Franklin University of Medicine and Science, where sheâs responsible for establishing and executing a strategy for the universityâs social media channels. She specializes in content development for social media efforts and initiatives, actively engages in online conversations with prospective students, enjoys building connections around campus, and takes pride in revealing the universityâs tight-knit community across social platforms. In Sabreenâs free time, she likes to attend concerts, cook, travel and discover new restaurants.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
Email is a sea of sameness. Just ask any sophomore or junior in high school you know: they are getting bombarded with thousands of emails and they all sound the same. Katie Mills-Erickson wanted to break through the noise to share the University of Iowa story. But how? In email, it starts with the subject line. Her tactic was to change the tone so they would sound and feel more quirky, more human, more fun. The results were astonishing. Email open rates increased by 20%, with some emails hitting open rates in the 80-90% range.
In the episode, we talk about Katieâs cool âMy job is Emailâ shirt.
You can get it here: https://www.raygunsite.com/products/my-job-is-emailGuest Name: Katelyn Mills-Erickson
Guest Social: https://www.linkedin.com/in/katelyn-mills-erickson-957aa8188/
Guest Bio: Katie is currently a communications and marketing professional at the University of Iowa. She has worked in higher education for the past five years, primarily in the realm of admissions. When not at work, she enjoys bad reality dating shows, attending college football and women's basketball games, and spending time with her three kitties: Gerry, Watson, and Lacey.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where â no matter where you were in the post-app funnel â you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing â all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.
Special shoutout to Kaylan Gaines and Dee Dee Wallace at WCTC who made Admission Accomplished a tactic we all want to try!
Check out Admission Accomplished: https://www.wctc.edu/events/admission-accomplished/index.php
Guest Name: John McGreal
Guests Social: https://www.linkedin.com/in/johnfmcgreal/
Guests Bio: John McGreal has been an enrollment professional for his entire career and has worked for multiple styles of institutions. He is currently the Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. John has also been involved with NACAC and his state affiliate, the Wisconsin ACAC, serving as a member of the President's cycle for WACAC and on the Affiliates President's Council for NACAC. During his free time, John spends time with his family, watching and reading science fiction, is an avid sports fan, runs, and is a grill master.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
If the atomic unit of content is usually a story, what happens when we redefine it to be a snippet or a single quote? Thatâs what Mackenzie pondered, then implemented at UW-Eau Claire in preparation to launch their new website. In the process, she realized she had ready access to a treasure trove of content she could use to make quick videos, quotes, or add to emails. The results? Her team can produce meaningful content within hours instead of weeks, and the university is engaging with audiences it hadnât quite reached before.
Guest Name: Mackenzie Huber
Guest Social: https://www.linkedin.com/in/mackenzie-m-huber/
Guest Bio: Mackenzie Huber is the Content Strategist for the office of Integrated Marketing and Communications at UW-Eau Claire in Eau Claire, Wisconsin. Before joining the team at UWEC, she was the Associate Director of Digital Communications at Lawrence University. She is happiest during a brainstorming session with teammates, making lists on colorful sticky notes, or when she has an excuse to mind map a new idea. Currently engaged in her second full website rebuild, Huber is tired. When she's not working, Huber enjoys playing sand volleyball, eating soup, and hoarding books she'll never have time to read.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
The podcast Profcast at the University of Antwerp isnât just thinking outside the box, itâs checking multiple boxes. Each episode features one professor, focusing on their research but also on the person behind the research. Building academic reputation? Check. Establishing good partnerships between academics and marketing in house? Check. Helping current students know their professors? Check. Reaching international audiences? Check. Celine Kuysters joins us to share how the podcast she co-created has generated over 27,279 listens in 31 countries over its four seasons.
Listen to Profcast episodes: https://www.uantwerpen.be/en/about-uantwerp/faculties/faculty-of-business-and-economics/news/profcast/
Guest Name: Celine Kuysters
Guests Social Handle: https://www.linkedin.com/in/celinekuysters/
Guests Bio: Celine is a Marketing and Communication Strategist at the University of Antwerp in Belgium. She started her career in higher education in 2019, with masterâs degrees in both strategic communication and journalism. Besides being responsible for managing the faculty's international recruitment strategy, digital campaigns, content creation and social media, she is also committed to building its alumni community. Since 2022, she is part of the EMFD Marcom, Alumni and External Relations steering committee, and since 2023, part of the CASE Europe Newcomers Track. Having traveled to 33 countries and speaking 5 (and a half) languages, her nickname at work has become Celinternational. When sheâs not abroad, she fills her spare time with pilates, fitness, photography and drives classic race cars with her dad.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
The task was monumental: Write career content for 70 different programs. In late 2022, before AI was top-of-mind for any of us, Patrick was thinking... How can I do this with AI? With the help of his student employees, Jasper.ai, a spreadsheet, and the =CONCATENATE() function, they created powerful, search engine optimized content that resulted in these incredible results: 217% increase in clicks on the site and 166% increase in impressions from search sources and 358% increase in clicks and 226% increase in impressions from unbranded queries only.
Guest Name: Patrick Kelly
Guests Social Handle: https://www.linkedin.com/in/patrickkelly1976/
Guests Bio: Patrick Kelly has 23+ years' experience in web marketing for higher education and health care organizations, including Rush University Medical Center, Swedish Hospital and Loyola University Chicago. He holds a master's degree in writing from DePaul University in Chicago. Patrick currently serves as web content manager at Harper College overseeing the college's website, harpercollege.edu.
This podcast is brought to you by Element451 â the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. -
What does diversity, equity, and inclusion in content creation look like? To Mikki Collins, it was this: real, unfiltered stories told by more than one student in a format that could both go deep and was built to last. So, she built a podcast for the University of Chichester centered around authenticity and honesty. In the third series of the podcast, she wanted to feature true stories from her campusâ minority and underrepresented groups, even when the stories werenât all positive. As a result, the university reached almost 10 times its student population on social, doubled the engagement from non-followers, and won a few awards, including the ContentEd Champion for DIversity, Equity and Inclusion Award in 2022 and the National Student Pride Inclusive University of the Year Award in 2023.
Watch the Be You podcast series three episodes: https://youtube.com/playlist?list=PLMwhF7NaFQJxaE1X4LMUj7Y6Bq-cwRxEh&feature=shared
Guest Name: Mikki Collins
Guests Social Handle: https://www.linkedin.com/in/mikki-collins-36b631146/
Guest Bio: Mikki is an award-winning Content and Experience Designer for Pickle Jar Communications. She previously worked for the University of Chichester for 5.5 years as a Digital Content Producer, leading digital content campaigns and the University's social media channels. During her tenure, she helped Chichester achieve the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion at the ContentEd Awards in 2022 for the Universityâs podcast about minority groups.
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Connect With Our Host:
Dayana Kibilds
https://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:
Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are youâll like other Enrollify shows too! Some of our favorites include Mission Admissions and Higher Ed Pulse.Enrollify is made possible by Element451 â the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AIâs impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether youâre looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today. - Show more
