Episodes
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For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of niche markets.
As they pop open a bottle of Chapel Down Sparkling Wine, get ready to immerse yourself in a rich discussion filled with insights, strategies, and real-world applications that showcase the critical role of localisation in tech marketing. Whether you're a marketer aiming to enhance your brand's global reach or a content creator looking to fine-tune your audience targeting, this episode promises a wealth of knowledge tailored just for you.
Key Takeaways:
Mastering Content Localisation: Gain an in-depth understanding of why and how to adapt your content for different cultural and linguistic landscapes, ensuring your message resonates globally.
The Art of Niche Targeting: Discover strategies for identifying and engaging with specific segments of your market, enhancing the effectiveness of your marketing efforts in the tech space.
Lessons from the Fintech Frontlines: Learn from the experiences of Stephanie and Jared as they share their journeys, challenges, and successes in implementing content strategies at leading fintech and tech companies.
Links & Recommendations:
Follow host Kathryn Strachan on LinkedIn
Connect with Stephanie Boland on LinkedIn
Connect with Jared Keheler on LinkedIn
Check out Chapel Down’s Sparkling Wine here
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How can you skyrocket your marketing impact without blowing your budget?
In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, content repurposing for maximum impact, and successful networking for marketing success.
Get comfortable, grab your favourite drink, and get ready for some electrifying insights - right here on Tech Marketers Uncorked!
Key takeaways from the episode:Growth Hacking Power: Discover the secrets of growth hacking, a lightning-fast approach to high ROI marketing. Learn how tracking ROI through channels like PPC can skyrocket your marketing efforts.Content Magic: Unleash the potential of content marketing and understand the "why" behind your campaigns, as well as how to repurpose your content. Measure success through lead generation KPIs like clicks and conversions.Network for Triumph: Networking and collaboration are your secret weapons. Join communities, reach out to peers, and involve other departments in the testing and learning process to supercharge your marketing game.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Lucy on LinkedInLearn more about Hokodo hereBottle of wine uncorked Cune Rioja ReservaTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Missing episodes?
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B2B social media engagement - risky business or a strategic goldmine?
In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.
So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!
Key takeaways from the episode:B2B Social Media Success: Discover the keys to thriving in B2B social media, overcoming FOMO, and gaining CEO buy-in.The Right Social Channels: Uncover the best social platforms for B2B marketing, with LinkedIn leading the pack and insights into their unique purposes.LinkedIn Strategies: Get practical advice for LinkedIn success, emphasising authenticity, timing, and measuring the real impact of social media on revenue.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Colin on LinkedInLearn more about Oktopost hereBottle of wine uncorked The Guv'nor
CopyHouse PromoTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Should you spend as much time learning how to manage people as learning how to manage your budget?
In this episode, Kathryn is joined by Martin Kennington, CMO at 365 Business Finance. Discover the keys to marketing success through understanding C-Suite perspectives, leveraging data-driven insights, and adapting to ever-changing market conditions.
So join us for a non-alcoholic gin and dive into this episode of Tech Marketers Uncorked.
Key takeaways from the episode:Stakeholder Management in Marketing: Understand the importance of stakeholder management in marketing, especially earlier in your career. Gain insights into CEO/CFO perspectives and how involving them in decision-making can impact marketing success.Overcoming B2B Marketing Challenges: Explore strategies for overcoming challenges in B2B marketing, including the 5% budget rule for testing new ideas and the significance of building trust in high-value B2B relationships.Data-Driven Decision-Making: Learn how to secure a seat at the decision-making table by providing data-driven insights. Use data to build models of marketing performance and predict the impact of changes on revenue and lead generation.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Martin on LinkedInLearn more about 365 Business Finance hereBottle uncorked Clean G from CleanCo
CopyHouse PromoTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Ever wondered how we come to buy the things we buy, and trust the brands we trust?
In this episode, Kathryn is joined by Ellen Bencard, seasoned journalist and former Associate Director at consulting powerhouse, Accenture. Kathryn and Ellen discuss the art of blending journalism skills with marketing, highlighting the power of compelling storytelling, thought-provoking questioning, and the delicate dance between brand messaging and audience connection.
So, join Kathryn and Ellen for a glass of wine and dive into all the ways you can (and should!) put your journalist cap on as a marketer - coming up right here on Tech Marketers Uncorked.
Key takeaways from the episode:Unlock the Power of Storytelling: Explore the art of storytelling as a marketing strategy. Discover how captivating narratives can deeply engage your audience and elevate your brand.Question, Sceptic, and Learn: Embrace a journalist's scepticism and inquisitiveness. Learn the value of asking the right questions in marketing, challenging assumptions, and ensuring a more effective communication strategy.Balancing Brand and Audience Needs: Find the equilibrium between conveying your company's message and addressing customer needs. Delve into the importance of understanding your audience to create compelling content that resonates and drives results.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Ellen on LinkedInBottle of wine uncorked Orange Gruner Veltliner
CopyHouse PromoTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Is it really possible to achieve remarkable marketing success on a limited budget, while embracing big ideas and managing risks?
In this episode, Kathryn is joined by Magalie Pimentel, VP of Marketing at KYC (Know Your Customer) leaders Encompass Corporation. Together, they explore the realm of bold ideas, risk management, and optimising marketing strategies.
Join this conversation to gain insights on resource maximisation, effective prioritisation, and how to cultivate collaboration and innovation in your marketing endeavours - whether you’re a seasoned marketer or just starting out.
So, grab your drink and get comfortable for the latest episode of Tech Marketers Uncorked!
Key takeaways from the episode:Quality Over Quantity: In marketing with small budgets, focus on quality over quantity. Content marketing encourages creativity and ambitious ideas without hefty budgets.Collaborate and Prioritise: Effective marketing involves collaboration with stakeholders and data-driven prioritisation. External Subject Matter Experts (SMEs) can be valuable resources.Embrace Big Ideas and Manage Risks: In B2B marketing, embracing uncertainty is essential. Big ideas come with risks but also great potential. Transparency and partnerships are keys to success.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Magalie on LinkedInLearn more about Encompass Corporation hereBottle of wine uncorked: Santa Julia Melbec
CopyHouse PromoTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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How do we come to buy the things we buy, and trust the brands we trust?
In this episode, Kathryn is joined by Flavilla Fongang, award winning entrepreneur, activist, and founder of 3 Colours Rule and BLACK RISE. Kathryn and Flavilla delve into the science of persuasion and share strategies on how to captivate audiences, touching on the psychology of storytelling and the role of emotions in decision-making.
So join us for a glass of bubbly and dive into the fascinating world of neuromarketing - coming up on Tech Marketers Uncorked.
Key takeaways from the episode:Understanding Neuromarketing: Learn all about Neuromarketing - the science of consumer behaviour. It delves into the psychological aspects of how people make purchasing decisions and what factors influence their choices.The Power of Subconscious Influence: Our brains are wired to make quick decisions and seek elements that reassure us that we're making the right choice, and this is important for brands to consider in their marketing strategies.
Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Flavilla on LinkedInLearn more about 3 Colours Rule here, and BLACK RISE hereBottle of wine uncorked: Laurent PerrierTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Ever wondered how to break down barriers in B2B tech marketing and cultivate a sense of community?
In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power.
So join us for a glass of red and get ready to discover how fostering connections, sharing insights, and building trust can be game-changers for you - coming up on Tech Marketers Uncorked.
Key takeaways from the episode:
Community in Fintech: Building a community is crucial in regulated industries like financial technology. It fosters connections, facilitates insight sharing, and drives growth and trust.
Shared Identity Matters: A shared belief or identity is the cornerstone of a thriving community. It's the essence that binds people together - create content that resonates with your community by harnessing these shared identities.
Adaptability Is Key: In the evolving landscape of B2B marketing, adaptability is your superpower. Embrace new strategies and technologies to remain competitive and successful - don’t be afraid to experiment, or to fail.
Links & Recommendations
Follow host Kathryn Strachan on LinkedIn
Follow Mariette on LinkedIn
Learn more about 11:FS here
Bottle of wine uncorked: Kanonkop Kadette Pinotage
CopyHouse Promo
Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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Join host Kathryn Strachan, CEO of Copyhouse, for 8 episodes of the best B2B marketing growth strategies from the leaders in the tech marketing field. In each episode, Kathryn uncorks a different bottle of wine and delves into candid conversation with the best in the business, while you sit back and unwind.
Episode 1 is out now!
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B2B and B2C marketing have always seemed like worlds apart. But what if they share more common ground than we thought?
In today's episode, Kathryn is joined by Kitty Poole, CMO at e-commerce tech powerhouse Doddle, for an insightful chat about extracting actionable takeaways from the B2C arena.
So grab your glass and get ready to uncover crossover skills, groundbreaking strategies and the key to harmonizing these two domains - right here on Tech Marketers Uncorked.
Key takeaways from this episode:
B2B, Meet B2C - Don't ignore the wisdom from B2C marketing; it's ripe for integration into your B2B strategies.Adaptability as a Superpower - In a rapidly evolving landscape, the ability to adapt is your key to staying competitive. Embrace new strategies and tech to remain ahead.B2C Lessons for B2B Growth - Apply proven B2C tactics to elevate your B2B marketing, driving growth and ensuring long-term success in tech sectors.Links & Recommendations:
Follow host Kathryn Strachan on LinkedInFollow Kitty Poole on LinkedInLearn more about Doddle hereBottle Uncorked: Emiliana viognierTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
