Episodes

  • 114: Are You Breaking the Law in Your Design Practice?

    114: Are You Breaking the Law in Your Design Practice?

    · Design Business Freedom

    Are you unintentionally crossing ethical or legal boundaries in your design business? In this episode, we explore the critical differences between copyright infringement and plagiarism, and why understanding these distinctions is essential for every designer. Learn how to protect your intellectual property and avoid common pitfalls that could lead to legal troubles or ethical dilemmas.

    Join us as we discuss real-life examples of plagiarism in design, from copied templates to uncredited inspirations, and strategies to maintain originality and integrity in your work.

    IN THIS EPISODE, YOU WILL HEAR:

    (01:44) The difference between copyright infringement and plagiarism (03:13) Common examples of copyright breaches in design (06:08) Ethical challenges with uncredited inspirations (07:47) How creativity and originality keep designers out of trouble (13:04) Discovering and defining your design hallmarks (20:25) A personal story of dealing with website plagiarism (23:33) Why paying for templates and using original designs matters

    MENTIONED IN THIS EPISODE:

    Fancy Girl Design Studio: fancygirldesignstudio.com

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 113: Are You Avoiding Design Success?

    113: Are You Avoiding Design Success?

    · Design Business Freedom

    Are you unintentionally holding back your design business from success? In this episode, we uncover the hidden ways designers often avoid progress without realizing it. From prioritizing the wrong tasks to avoiding in-person connections, these subtle habits can prevent growth and impact your success.

    Join us as we discuss the importance of focusing on lead generation, leveraging local events, and overcoming perfectionism in portfolio presentation. Discover how small shifts in mindset and behavior can help you attract more clients, increase profitability, and create a sustainable, rewarding design business.

    IN THIS EPISODE, YOU WILL HEAR:

    (02:05) The hidden ways designers avoid success without realizing it (03:03) Why in-person connections outperform traditional advertising (05:29) Prioritizing lead generation over processes and systems (10:46) Overcoming perfectionism in your portfolio to showcase your work (15:31) The importance of having a phone number for client inquiries (18:13) Simplifying your service offerings for clarity (22:44) The power of being your own billboard at local events (27:40) How diverse events and networking build profitable relationships

    MENTIONED IN THIS EPISODE:

    Eventbrite: eventbrite.com


    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

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  • 112: 10 Fast Steps to MORE Design Profit & Clients

    112: 10 Fast Steps to MORE Design Profit & Clients

    · Design Business Freedom

    Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast.

    From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded market. Tune in to learn how you can create immediate impact and build a business that aligns with your values and goals.

    IN THIS EPISODE, YOU WILL HEAR:

    (03:12) Setting profitable pricing that reflects your value (08:25) Streamlining your client intake process for efficiency (13:45) Using testimonials to build social proof (17:20) Creating a signature service that differentiates your business (21:40) Leveraging client referrals for organic growth (26:15) Tracking key metrics for continuous improvement (29:30) Building strong relationships for client retention (34:50) Upselling services to maximize each project

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 111: 15 MORE Psychological & Emotional Triggers to Sell MORE Design

    111: 15 MORE Psychological & Emotional Triggers to Sell MORE Design

    · Design Business Freedom

    Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently.

    In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You’ll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.

    IN THIS EPISODE, YOU WILL HEAR:

    (06:45) How exclusivity and belonging strengthen client connections (13:56) Creating urgency and value with the desire to collect and scarcity (20:33) Aligning with client values through guilt and specificity (23:34) Building trust using familiarity and patterning (28:56) Boosting engagement with harmonization and rewards (33:20) Simplifying choices to enhance capability and reduce overwhelm (36:35) Shaping client satisfaction with contentment and perception (38:34) Driving commitment with self-liquidation strategies

    MENTIONED IN THIS EPISODE:

    Triggers by Joe Sugarman

    Joe Polish website

    The Genius Network website

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 110: 15 Triggers to Sell MORE Design

    110: 15 Triggers to Sell MORE Design

    · Design Business Freedom

    Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.

    In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.

    IN THIS EPISODE, YOU WILL HEAR:

    (01:14) How to reframe "selling" as inviting and educating (05:40) Getting clients invested with involvement and honesty to build trust (10:39) Why honesty and transparency build trust and lead to more sales (13:34) Using social proof and authority to position yourself as the go-to expert (15:18) Justifying client investments with logical reasons and exclusive offers (21:02) How authority positions you as the go-to expert (23:51) Instilling confidence with conviction and highlighting the uniqueness of your services (34:03) Sparking client interest with curiosity and offering hope for a positive outcome (36:15) Creating urgency and addressing fear to motivate quicker decisions

    MENTIONED IN THIS EPISODE:

    Triggers by Joe Sugarman

    Joe Polish website

    The Genius Network website

    Sally Hogshead website

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 109: The 70% Solution for Your Designer Perfectionism

    109: The 70% Solution for Your Designer Perfectionism

    · Design Business Freedom

    Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%?

    In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and start making progress. You'll learn how to balance striving for excellence with getting things done, why perfectionism leads to mental chaos and overwhelm, and how applying the 70% rule can help you deliver exceptional work without the constant need for perfection. Plus, I share how iconic business leaders like Jeff Bezos use this strategy to make better decisions faster.

    IN THIS EPISODE, YOU WILL HEAR:

    (03:18) The high cost of perfectionism in your design business (08:48) The power of getting things done instead of seeking perfection (13:49) Using deadlines and the "pause clause" to manage indecisive clients (21:21) Why aiming for completion is more effective than perfection (28:25) How practice and producing more work leads to better results (30:06) The application of the 70% rule (41:03) Five key benefits of applying the 70% rule in your business

    MENTIONED IN THIS EPISODE:

    The Artist’s Way by Julia Cameron

    The Gifts of Imperfection by Brené Brown

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 108: 10 Big Little Things Killing Your Design Business

    108: 10 Big Little Things Killing Your Design Business

    · Design Business Freedom

    Is your design business struggling to attract clients or losing potential leads, and you can’t figure out why? It might be the small details you’ve overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference.

    In this episode, I uncover 10 "big little things" that are killing your design business and share actionable steps you can take to fix them. You’ll learn about everything from the importance of having your phone number and email on your website to why you need a Google listing and social media presence. Whether you're missing a portfolio or not using your face as a personal brand, each of these small tweaks can have a significant impact on your business's success. By addressing these issues, you can create a more professional online presence and make it easier for clients to find and hire you.

    IN THIS EPISODE, YOU WILL HEAR:

    (01:48) Missing phone number costs you clients (04:59) Location info is essential for your site and social media (06:53) Not listing an email address is a big mistake (10:50) Lacking your name or identity hurts your brand (13:52) Claiming your Google My Business listing is crucial (16:06) Social media is a valuable search engine for designers (19:28) Inactive social media and blog content damages your credibility (23:45) Using your face over a logo strengthens your brand (28:13) A missing footer on your site is a critical error (29:33) No portfolio on your website is a deal-breaker

    MENTIONED:

    Learn more about Google My Business (GMB)

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 107: What Are You Tolerating?

    107: What Are You Tolerating?

    · Design Business Freedom

    Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action.

    In this episode, I explore the ways tolerations are showing up in your design business and personal life. From underperforming team members to inefficient systems, I guide you in identifying the areas where you're settling for less than you deserve. You’ll learn how to create awareness around these tolerations, whether they’re costing you time, money, or your sanity, and how to either reframe them, release them, or replace them. It’s time to stop tolerating and start thriving.

    IN THIS EPISODE, YOU WILL HEAR:

    (03:10) Identifying poor performance from team members and contractors (04:57) The cost of tolerating operational inefficiencies (07:02) Why long hours and lack of work-life balance are choices (09:27) The impact of tolerating unfit clients (10:56) Are you tolerating weak marketing and inconsistent cash flow? (17:24) How tolerating poor health habits can affect your business (25:44) Why you don’t have to tolerate poor performance from suppliers (40:44) Steps to release, replace, or reframe what you’re tolerating

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 106: Your Perfect Design Agreement

    106: Your Perfect Design Agreement

    · Design Business Freedom

    Have you ever experienced a client misunderstanding, scope creep, or project delays that left you frustrated and underpaid? What if you had an ironclad design agreement that safeguarded your business and profits, while giving your clients clarity and confidence? Many designers are operating with incomplete contracts, and it’s costing them time, money, and peace of mind. A comprehensive design agreement can protect you from these common pitfalls and set the stage for a smooth, successful project.

    In this episode, I walk you through creating the perfect design agreement, clause by clause. You’ll learn which clauses are essential for protecting your practice, your profits, and your peace of mind. I’ll explain how to include clauses that set clear expectations around project timelines, scope of work, and fees. I also share why every agreement needs an expiration date, how to avoid scope creep, and the importance of a cancellation policy. This episode is packed with insights to help you confidently manage your design projects with professionalism and ease.

    IN THIS EPISODE, YOU WILL HEAR:

    (02:15) How your agreement protects your profits and peace of mind (06:49) The need for an expiration date in your agreement (07:51) Avoiding “chase mode” with follow-up and expiration clauses (08:30) Clause-by-clause breakdown of the perfect design agreement (11:17) Setting timelines and managing project delays (12:47) The importance of milestones (15:00) How to outline service fees and avoid surprises (19:58) Detailing the late payment penalties (22:31) What is procurement management (38:56) Protecting your design intellectual property

    MENTIONED:

    The Right Design Agreement

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 105: Your Perfect Design Agreement

    105: Your Perfect Design Agreement

    · Design Business Freedom

    Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust.

    In this episode, I explain why every designer needs a strong design agreement and how it can safeguard your profits, streamline communication, and prevent scope creep. I share real-world examples of how my clients have used these agreements to protect their bottom line and improve client relationships. This is Part 1 of a two-part series. In Part 2, I’ll walk you through each clause your agreement needs, highlighting which ones are essential and which are optional.

    IN THIS EPISODE, YOU WILL HEAR:

    (01:49) Why every designer needs a strong design agreement (04:36) Making your agreement more inviting with tools (07:05) How a flexible, customizable agreement speeds up client acceptance (09:52) Being protected is everything (13:34) Your agreement gets you paid for the work you do (16:51) Setting communication boundaries in your agreement (20:43) How your agreement preserves your peace of mind (27:06) Safeguard your practice (34:43) The importance of walking the clients through the agreement- (36:40) Make your agreement a marketing tool

    MENTIONED:

    The Right Design Agreement

    Canva

    Proposify

    Dubsado

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 104: Your Interior Design Feasibility Package

    104: Your Interior Design Feasibility Package

    · Design Business Freedom

    Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing.

    In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You’ll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you.

    IN THIS EPISODE, YOU WILL HEAR:

    - (02:00) – What is a feasibility package and when to use it?

    - (03:17) – Pricing guidelines for feasibility packages

    - (04:14) – What’s included in the package

    - (06:06) – Importance of trades days and package fees

    - (08:39) – Repurposing past work for efficiency

    - (10:07) – Advising clients on contingency costs

    - (15:27) – How to introduce the feasibility package to clients

    - (19:38) – Using the feasibility package to qualify clients

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 103: Profitable Interior Design Discovery

    103: Profitable Interior Design Discovery

    · Design Business Freedom

    Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.

    In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage.

    IN THIS EPISODE, YOU WILL HEAR:

    - (01:32) The proper way to do design discovery

    - (02:08) Optimizing your website inquiry form

    - (03:43) Building trust with a structured Zoom consultation

    - (04:45) How to price your home reviews and assessments

    - (07:01) How to handle pushback from your prospects

    - (08:57) How to approach offering the letter of agreement

    - (10:13) The importance of having money conversations

    - (12:10) A walkthrough of all the questions in your website inquiry

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 102: 7 Myths of Client Money Talks

    102: 7 Myths of Client Money Talks

    · Design Business Freedom

    Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing
most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.

    In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We’re covering everything from value-based pricing versus hourly fees to setting clear expectations. We’ll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients’ emotions and create a design process that feels like a memorable, meaningful journey.

    VALUE-BASED PRICING OVER HOURLY FEES

    Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here’s the reality - if you’re a fast designer (and many are), you’re actually getting paid less for being efficient. That doesn’t seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you’re charging based on end result. Clients pay for the outcome, not the time it took to get there. It’s a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you’re worth.

    SETTING CLEAR CLIENT EXPECTATIONS

    Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it’s up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they’re investing in. This way, your clients won’t be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road.

    SELLING AS EDUCATION AND SERVICE

    Selling doesn’t have to feel slimy or uncomfortable. It’s not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you’re selling your services, you’re actually helping clients get what they truly want
a beautifully designed space that improves their life. It’s about guiding them toward the best solutions for their needs. So, don’t be afraid of the word “sell.” You’re offering them something they need, and that’s service in itself.



    TAPPING INTO CLEINT’S EMOTIONS

    Clients will tell you what they need from a practical, logical frame of mind. It’s your job to listen to what they’re saying as well as what they’re not saying. When you can deliver on that emotional level, clients will not only love the design, but they’ll also be willing to invest more because you’ve given them something they didn’t even know they needed.

    DESIGN AS A MEMORABLE JOURNEY

    Design isn’t just about the finished product. It’s also about the journey to getting there! From the moment a client hires you to the big reveal, it’s all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you’re giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride.

    Remember, that the myths you have bought into are not facts. They are merely beliefs. It’s time to release these beliefs and replace them with the truth!

    IN THIS EPISODE, YOU WILL HEAR:

    (3:16) What it looks like to be the expert/voice of reason

    (6:12) Why you need to release your own limited beliefs about money

    (13:26) The cost of the project isn’t the only thing your client cares about

    (24:00) Changing the narrative and speaking to yourself with confidence

    (29:07) Why you deserve to be paid in advance

    (38:09) Selling can be easy, fun, and empowering

    (41:44) The power of emotions when making purchases



    Links:

    VIP DESIGNER TOUR at High Point



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 101: Is Pay to Play Design PR Worth It?

    101: Is Pay to Play Design PR Worth It?

    · Design Business Freedom

    In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment.

    In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you’re getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It’s not just about landing the feature - you need to know how to leverage it for your business. Whether you’re on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you.

    CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS

    Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you’re considering. If the answer is no, that’s a huge red flag! It’s easy to get caught up in the excitement of being featured, but if your audience isn’t seeing or engaging with that platform, it’s not going to do much for your business. Getting honest feedback upfront ensures you’re making a smart, informed decision instead of just throwing money at something that sounds impressive.

    STRATEGIC EMAIL MARKETING

    Once you’ve decided to move forward, it’s time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here’s the thing: it’s all about the subject line. I can’t stress enough how important it is to spend time crafting a killer subject line because if that doesn’t grab people’s attention, the rest of the email won’t even matter. I like to play around with using questions or numbers to pique curiosity. And don’t be afraid to send follow-ups to people who didn’t open your first email! Trust me, email marketing is a game-changer when done right.

    THE POWER OF PERSONALIZATION AND PRESENTATION

    Another thing I’m a huge fan of? Personalization and presentation. It’s tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you’re sending a physical copy of your feature, don’t just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don’t get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it’s about making your feature memorable and worth opening.

    So, here’s the bottom line: pay-to-play PR can absolutely be worth it, but it’s all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn’t go to waste. And hey, if you’ve tried pay-to-play PR before and it didn’t quite deliver, don’t beat yourself up - now you know how to make it work for you.

    IN THIS EPISODE, YOU WILL HEAR:

    (2:20) A time when I invested in PR and didn’t see any ROI

    (3:45) Getting specific marketing feedback from your “Board of Directors”

    (8:40) The only reasons to do pay-to-play

    (10:50) What your distribution plan should look like

    (11:30) Having a 90-day social media plan in place

    (14:40) Spending more time crafting a subject line versus the message

    (17:10) The power of calling people by their names

    (20:20) The right way to mail physical copies of the feature



    Mentioned:

    VIP DESIGNER TOUR at High Point



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 100: You Are Only as Good as Your Sources

    100: You Are Only as Good as Your Sources

    · Design Business Freedom

    In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.

    This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd.



    IMPORTANCE OF BUILDING A ROBUST SOURCING LIST

    Let’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing
your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.

    ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING

    If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.

    THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS

    Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch.

    ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS

    Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.

    CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION

    Sourcing isn’t a one-time thing
it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge.



    IN THIS EPISODE, YOU WILL HEAR:

    (02:05) - Why you need to attend High Point at least once a year

    (05:50) - The 10 categories of sources you need in your foundational list

    (07:15) - The reason artwork is not in the accessories/accents category

    (10:30) - Why you should never underestimate the power of your reps

    (15:45) - Installers and workrooms - they have tons of knowledge and sources

    (18:35) - Seeking out advice from colleagues and Facebook groups

    (22:00) - Join our VIP tour - it’s different from the rest

    (24:45) - The difference between “shopping” and “sourcing”

    (33:05) - Why every project needs a “wow” factor

    (37:50) - Why I invest in original art

    (41:45) - Training someone on your team to do your installs



    Mentioned:

    VIP DESIGNER TOUR at High Point



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 099: Interior Design Business Recession Remedies

    099: Interior Design Business Recession Remedies

    · Design Business Freedom

    Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on the other side.

    In this episode, I’m sharing 10 crucial tips to help you navigate these uncertain economic times. We’re going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business’s future and tackle whatever challenges come your way.

    CUTTING COSTS WITHOUT SACRIFICING QUALITY

    When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it’s time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times.

    GETTING FINANCIALLY PREPARED

    If there’s one thing you should always have in your back pocket, it’s financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens’t stop there. Knowing your numbers inside and out is just as crucial. Don’t leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver’s seat, allowing you to make quick, informed decisions when the market shifts.

    ADAPTING AND DIVERSIFYING YOUR SERVICES

    When your usual projects slow down, it’s time to get creative and diversify. Maybe new construction isn’t as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don’t stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases.

    KEEPING A POSITIVE MINDSET

    Finally, let’s talk about your mindset because it’s your most powerful tool in uncertain times. It’s easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic.

    We can’t predict what’s around the corner, but with these strategies, you’ll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you’re setting your business up not just to survive but to thrive, no matter what the economy throws at you.



    IN THIS EPISODE, YOU WILL HEAR:

    (3:00) Accessing your overhead

    (4:15) Reviewing and reducing your expenses

    (5:30) How letting go of a team member can be beneficial for both parties

    (9:15) What to do if you don’t have an emergency fund

    (11:50) Creative growth opportunities

    (13:15) Different ways to diversify your services

    (15:10) My favorite add-on service for current clients

    (20:05) Looking for bargains and using consignment

    (23:15) The type of mindset you need to have

    (27:35) Cashflow and credit card processing



    Mentioned:

    VIP DESIGNER TOUR at High Point



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 098: Interior Design as a Second Career: You Have What It Takes

    098: Interior Design as a Second Career: You Have What It Takes

    · Design Business Freedom

    Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career.

    In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of showcasing your unique background, and I also give you specific examples of how skills transfer from different professions.

    LEVERAGING PAST CAREER SKILLS

    Your past career has given you a treasure trove of skills that can give you an advantage in interior design. Whether you were in corporate, healthcare, sales, or any other field, you’ve got the skills that are pure gold in the design world. For instance, if you were in sales, you probably have amazing relationship-buildig and negotiation skills. These are perfect for dealing with clients, getting great deals with vendors, and managing project budgets. If you were in healthcare, your attention to detail and ability to handle high-stress situations can make you a project management superstar and a client service expert.

    Don’t just brush these skills aside. They’re part of a your unique perspective and capabilities. Embrace them and use them as part of your professional toolkit as you step into the design world. This not only will boost your confidence, but it lets you offer something truly unique to your clients.



    PERSONAL BRANDING AND UNIQUE EXPERIENCES

    Standing out in the world of interior design is crucial. One of the best ways to do this is by showcasing your unique background and personal journey. Your past experiences, skills, and achievements make you special. They set you apart from other designers who might have taken a more traditional route into the industry.

    Make sure your bio and social media profiles reflect this uniqueness. Instead of sounding generic and boring, weave in parts of your past that highlight your strengths and versatility. If you have a background in law, talk about your critical thinking and problem-solving skills. If you were in healthcare, highlight your compassion and high emotional intelligence. These qualities not only enrich your design practice but also connect you with clients who are looking for a designer who understands them.

    By sharing your journey authentically, you create a personal brand that’s memorable and relatable. Clients will feel a deeper connection with you, appreciating the diverse experiences you bring to the table.

    TRANSFERRING SPECIFIC CAREER SKILLS TO DESIGN

    Every career gives you skills that can be incredibly useful in interior design. Here are some examples:

    1. Law and Legal Services:

    Skills like attention to detail, critical thinking, and negotiation are invaluable in interior design. They help with contract management and client negotiations and ensure every project detail is perfect.

    2. Healthcare:

    The healthcare field teaches patience, empathy, and the ability to handle high-pressure situations. These skills are essential when dealing with client demands, managing timelines, and ensuring a smooth design process.

    3. Sales:

    A background in sales gives you excellent communication, persuasion, and relationship-building skills. These are key for marketing your services, closing deals, and maintaining long-term client relationships.

    4. Parenting:

    Yes, even skills from full-time parenting are super relevant. Organizational skills, multitasking, and managing diverse needs simultaneously are all a part of being a successful interior designer.

    And the list goes on! In the episode, I share even more examples of how unique skills from various professions can be transferred to a career in interior design.

    By identifying and transferring these specific skills, you can carve out your special place in the interior design market. Each profession brings strengths that can enhance your design practice, making you a well-rounded and versatile designer.

    Venturing into interior design as a second career isn’t about starting from scratch. It’s about building on the foundation you’ve already got. By leveraging your past career skills, showcasing your unique background, and transferring specific skills to design, you can create a successful and fulfilling career in interior design.

    You do have what it takes! Embrace your unique journey and let your past propel you forward.

    IN THIS EPISODE, YOU WILL HEAR:

    (2:25) Leveraging your talent, skills, and experience in your bio

    (4:50) Specific examples of how one’s past career paths can help in design

    (9:15) What to do if you aren’t sure if you have certain qualities or not

    (13:30) Why full-time parents are greatly suited to be a designer

    (17:40) Why graphic designers are amazing interior designers

    (22:18) Skills that make HR professionals great interior designers



    Mentioned:

    VIP DESIGNER TOUR at High Point


    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 097: Your True Value as an Interior Designer

    097: Your True Value as an Interior Designer

    · Design Business Freedom

    As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional.

    In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients.



    THE MULTIFACED ROLE OF INTERIOR DESIGNERS

    Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly.

    THE IMPORTANCE OF SPECIALIZED KNOWLEDGE

    Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence.

    EMOTIONAL AND PSYCHOLOGICAL IMPACT

    Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients’ concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients’ needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful.

    LEADERSHIP AND MANAGEMENT SKILLS

    Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results.



    IN THIS EPISODE, YOU WILL HEAR:

    (2:00) All the hats you wear, besides “interior designer”

    (5:05) Why you need to share your expertise with clients

    (8:30) The psychology behind colors

    (15:30) Why you should not share too many options with clients

    (16:45) The importance of knowing fabrics and materials

    (21:55) Purchasing - why you should outsource it

    (23:15) Everyone involved in the design process

    (25:50) Why you must own your creative genius




    Mentioned:

    VIP DESIGNER TOUR at High Point

    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 096: 15 MORE Tips for Design Business Efficiency (Part 2)

    096: 15 MORE Tips for Design Business Efficiency (Part 2)

    · Design Business Freedom

    Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.

    In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business. We cover areas like client interaction and feedback, team management and delegation, operational efficiency and tools, and continuous learning and improvements.



    CLIENT INTERACTION & FEEDBACK

    Gathering client feedback is crucial. It helps you improve services and keep clients smiling. Assign someone to have short, meaningful conversations with clients regularly. This personal touch makes clients feel valued and heard, and you’ll also obtain more detailed and actionable feedback along the way.

    Celebrating wins with your clients is huge, too. Don’t just celebrate when you complete a project, but acknowledge milestones together. It builds trust, boosts morale, and keeps clients coming back.

    TEAM MANAGEMENT AND DELEGATION

    Investing in the growth of your team is key. When you encourage and support professional development in your team members, it creates a win-win situation. Providing opportunities for training and skill development not only enhances their capabilities, but it also increases job satisfaction.

    While many business owners aren’t always comfortable with it, you must learn how to delegate decision-making. By providing clear protocols and standard operating procedures, you empower your team to make informed decisions independently. It’s important that you verbally let them know how much you trust them to make their own decisions. You don’t want them always running to you, and you definitely want to avoid becoming a “master micromanager.”

    Don’t forget about internal feedback loops. Getting feedback from employees is as important as getting feedback from clients. Regular check-ins allow team members to share insights and collaborate effectively. This allows you all to improve processes together.



    OPERATIONAL EFFICIENCY AND TOOLS

    I know how important it is for you to have a successful design business. You wouldn’t be here if it wasn’t important. To do this, you need to implement tools and processes to become more efficient in your operations. One way to speed up decision-making and enhance communication with clients is by utilizing 3D visualization and rendering tools. Clients struggle to understand blueprints and elevations, but using these tools will help them understand exactly what their space will look like.

    Building a comprehensive knowledge base is also a must. This bank of information streamlines processes and improves efficiency by providing quick access to standard operating procedures and frequently asked questions. Having clear guidelines and procedures keeps things running smoothly.

    CONTINUOUS LEARNING AND IMPROVEMENTS

    Continuous improvements is how you stay ahead. After each project, sit down with clients for a debrief. Find out what worked and what could be better. This helps to refine and improve your processes, and it also strengthens client relationships by showing you truly value their input.

    Internally, keep track of what you learn from each project. This information will be included in the comprehensive knowledge base I mentioned earlier. All of this information can only make you and your team stronger as your business grows.

    And don’t forget to implement tools and strategies that boost efficiency across the board, to ensure you are always moving forward.

    TURN YOUR BUSINESS INTO A WELL-OILED MACHINE

    By implementing the action steps outlined in both episodes, parts 1 and 2, you can transform your business into a well-oiled machine with streamlined operations, a motivated team, and happy clients. Remember, the goal is to build a business that can operate smoothly even when you aren’t there, giving you the freedom to enjoy the fruits of your labor.



    IN THIS EPISODE, YOU WILL HEAR:

    (2:15) Why you need to have standardized templates

    (9:55) The benefits of having your team track their time

    (16:15) Why you should never start a project without an estimated completion date

    (20:50) Why you need to check your Profit & Loss statement once a month

    (25:05) Feedback loops - what are they and why you need them

    (32:15) Having an internal and external FAQ list

    (39:55) How to properly handle mistakes with your team members

    (43:25) Why you must have a debrief session at the completion of every project




    Mentioned:

    EP 94: 10 Tips for an Efficient Design Business, Part 1

    VIP DESIGNER TOUR at High Point



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

  • 095: Saving Time & Money with AI

    095: Saving Time & Money with AI

    · Design Business Freedom

    In the fast-paced world of design, staying ahead of the curve is a must. One powerful way to achieve this is by implementing the use of AI, aka: “artificial intelligence.” Gone are the days when AI was seen only as a novelty, used for writing love poems. Today, it’s a powerful tool that can transform your business. From automating repetitive tasks to generating fresh ideas, AI is changing the way designers work. If you are hesitant about this change, I want to remind you that change isn’t necessarily a bad thing. In fact, AI can be so helpful and powerful, that it saves you time and money.

    In this episode, we dive into how AI can shake things up in your design business. We talk about embracing change and innovation, maximizing efficiency, and why exploration and learning are essential practices when it comes to integrating AI into your workflow.


    EMBRACING CHANGE AND INNOVATION

    Embracing change is key to staying relevant. AI presents a unique opportunity for designers to innovate, by giving them back time, so they can focus on their most creative tasks. AI can help you amplify your creativity. It’s not about replacing your ideas, but supercharging them!

    Innovation doesn’t stop at generating ideas or creating designs. When you adopt new AI tools, you can streamline your entire design process. Whether it’s through AI-driven design renderings, email newsletter creation, or writing website copy, the innovation potential is beyond what you can fathom. It’s time to embrace these changes, so you aren’t left behind while the rest of the industry is moving forward.

    EFFICIENCY AND TIME MANAGEMENT

    Time is a precious resource, and thankfully, AI can improve time management and productivity. It’s almost like an assistant you have always wished you could find. It automates repetitive tasks like project management, so you have more time to focus on other aspects of your work.

    Imagine having more time to explore new concepts or fine-tune your current projects! That’s the power of AI. It’s not about working harder, it’s about working smarter and getting more done in less time.


    EXPLORATION AND LEARNING

    Integrating AI into your design practice should be a fun, exploration. Allowing yourself to experiment and “play” with new tools can lead to improvements. You need to approach this with a mindset of curiosity and fun. This is a wonderful opportunity to enhance your skills and expand your capabilities.

    Don’t rely solely on formal training, to start using this technology. I believe the best way to approach AI, is with hands-on experience. Dive in, play around, and see what works best for you and your business. It’s all about embracing the journey of discovery and using AI to enhance your design skills.

    TAKE A CHANCE ON AI - IT JUST MAY SURPRISE YOU

    By embracing change and innovation, optimizing your efficiency, and staying curious through exploration and learning, you can harness the full potential of AI in your business.

    If you are ready to save time and money, then embrace the change, explore the possibilities, and let AI become a tool to help you achieve greater success.

    IN THIS EPISODE, YOU WILL HEAR:

    (2:15) Why you should use AI in your marketing tasks

    (5:20) 7 marketing tasks you can outsource to AI

    (10:50) Benefits to using Chat GPT in your marketing

    (17:30) Website copy and the specific pages you need on your site

    (24:20) The mindset you need to have when approaching AI

    (26:50) A list of different AI tools you can use as a designer

    (36:15) Why I don’t like chatbots

    (39:40) Whether you should be trained how to use AI

    Mentioned:

    081: The Four Steps to Landing Every Project



    When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

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