Episodes
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Let's talk about the business of wellness…
My guest today is Trinity Mouzon Wofford, the Co-Founder of Golde – which she launched with her high school sweetheart at the age of just 23. Golde is a wellness brand that seeks to make self-care easy, accessible and fun… and in our conversation, Trinity shares the experiences of her childhood that shaped both the vision and the products that Golde sell.
We talk about the challenges of rapid growth, how Golde has forged partnerships with some of the biggest US retailers, including Target, all with a fundamentally bootstrapped approach and single-minded focus. In this episode, we’re exploring the highs and lows of scaling a product-based business, one that takes a stand for its values… plus, who Trinity turns to for advice along the way.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Holly Thaggard, the founder of Supergoop, a business with a mission to change the way the world thinks about sunscreen. As you’ll hear, Holly’s vision was sparked by a close friend being diagnosed with skin cancer – an experience that has motivated her over the last 15 years to continually disrupt and innovate in the sunscreen category.
Holly shares her approach to innovation, why it’s the little steps that matter, and how she determines the right time to launch (spoiler: it’s before you’re ready).
We talk about the early days of founding a brand with a non-negotiable agenda, convincing retailers to do things differently, and how education is the critical element for any consumer brand. So, let’s go ahead and dive in.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Missing episodes?
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Let's talk about the business of wellness…
My guest today is Alec Mills, the Co-Founder of DAME, a sustainable personal care brand which found fame by launching the world’s first reusable tampon applicator. Along with his business partner, Celia Pool, Alec reflects on the journey the duo have been on from idea to scaling up – and the various iterations, mistakes, and challenges overcome along the way.
In this episode, we’re talking about how startups in the wellness space are challenging convention AND big business, to do things differently, and to shape a future that is more consumer-friendly, more conscious and for Alec, paves the way to a more sustainable market for period-care for his own daughters too. The conversation is full of practical insights on how to get PR traction with little to no budget, why innovation matters, and how to be truly disruptive.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Chris Sanborn, COO of cult workout concept The Class. He’s the man responsible for leading the business’s digital transformation and bringing The Class to homes right across the world. Previous to joining The Class, Chris was the Founder and President of a digital creative agency called Sanborn where he helped clients across various sectors leverage new media to grow their business.
In this episode, Chris shares the true purpose and mission of The Class, and why it’s not a concept that’s been built to make you shed weight or build an 8-pack, but to help people re-balance and find happiness. We hear his fresh perspectives around why data is only useful if it’s intertwined with magic - magic being creativity, intuition, and ideas - and why he employs a culture of ‘fail fast’ within his team.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Cecile Gasnault, the Brand Director at Smile Makers, which is a revolutionary sexual wellness brand that is completely reimagining the female pleasure category. Launched in 2012, Cecile joined the team to support Smile Makers digital growth and help educate, inform and de-stigmatize a once very taboo subject. We talk about exactly how they’ve done this.
In this episode, Cecile talks us through the strategy behind reframing the conversation around sexual pleasure, and how talking to buyers from retailers like Selfridges, Urban Outfitters and Saks has transformed over the last 6 years – from awkward to empowered… and how that is being reflected in consumer conversations too. We also discuss opportunities in the market, and how sexual wellness fits into the $4.5 trillion wellness industry.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
Michael Kuech and Kristel de Groot are the Co-Founders of Your Super, and in what has been an action-packed 6 year entrepreneurial journey, they now sell their plant-based superfood mixes in more than 60 countries around the world. Inspired by Michael’s personal battle with cancer, Your Super was launched to help people reduce their risk of chronic illness and live a healthier life.
In this episode, Michael and Kristel share their journey of a bootstrapped start-up, why a ‘what’s the worst that could happen’ attitude allowed them to dream big and get started, and how a spontaneity has allowed them to grow at their own pace. We also hear some incredible tips on launching a product-based health brand, hiring great people, and why they wish they hired a leadership team sooner.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Simon Duffy, the Founder of one of the UK’s largest male grooming brands, Bulldog Skincare and most recently, disruptive oral care brand, Waken Mouthcare.
In this episode, Simon and I talk about his vast experience in innovation within the consumer brand space and why Simon feels like it’s the role of the innovator to challenge big, lazy, brands. Plus we’re diving into a critical question that Simon says all entrepreneurs should ask themselves when they spot a gap in the market.. And that is ‘is there a market in the gap?’. We also talk about demystifying over-complicated consumer products and the impact of simple, beautiful brand packaging when it comes to effective marketing.
A true disruptor, Simon is full of practical advice for anyone thinking about innovating in a stagnant market – including when to challenge convention, and when to stand apart.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest on the podcast today is Kat Pither, the Founder of Yogi Bare, which is an eco-friendly yoga mat and accessories brand. It’s a business that was built during quite a dark chapter in Kat’s life, and she’s sharing exactly how startup life gave meaning and purpose to her day to day – and has seen her go on a powerful personal journey of self-discovery.
In this episode, Kat shares her personal experience of dealing with severe anxiety and how the philosophy of yoga supported her recovery. We hear about the fundamental importance of finding the right mentors, not being afraid to admit when you don’t know the answers, the challenges associated with sustainable packaging and manufacturing, what happens when you receive a letter to cease and desist, and why Kat made a decision to use the brand’s recent 900% growth (during COVID-19) to support friends, yoga teachers, and studios.
Find out more about Yogi Bare’s Sustainability Diary - an open and honest account of all the brand is doing to be, and do better.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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My guest today is Josh McCarter, the CEO of Mindbody, an organization that really needs very little introduction. Mindbody is the global leader in business management software empowering gym, spas and salons worldwide to reach consumers more efficiently. It’s a company that has a profound vision to empower more people to engage in wellness more often through technology. In this conversation, Josh and I talk about how Mindbody has navigated enormous growth over the years, and in his role as CEO, how he leads, taps into future trends, leans into the experiences that customers are having on the ground, and especially how the Mindbody team have done all of this in the face of a global pandemic. We talk about transitioning to remote work, driving innovation, the new omni-channel approach to digital consumption of wellness services, and what the future holds for the wider industry.
This is a fascinating episode – especially if you’re currently building and scaling a business in this space
Thank you to our sponsors:
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Dr Elina Berglund, Co-Founder and Co-CEO of Natural Cycles, a contraceptive app that is used by over 2 million women across the world. Starting her career as a physicist, and having worked on Nobel Prize winning research discoveries, Elina left a successful career to spend a full year working from home, building the algorithms to offer a hormone-free alternative to birth control.
In this episode, Elina takes us back to the beginning of her career as a physicist, and where the original idea for the business came from. We hear how investors laughed at Elina as she shared her idea for Natural Cycles in a room of 1000 people. And… why the brand is partnering with activity and sleep tracker, Oura Ring to offer a more seamless user experience.
If you want to understand the dynamics of building a truly disruptive brand, and the resilience required to do so... then this episode is for you.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Shai Eisenman, Founder and CEO of affordable skincare brand, Bubble. Launched in 2019, with the support of an impressive advisory board including Alexia Brue, Co-Founder of Well+Good, and Alexandra Wilkis Wilson, Founder of Glamsquad and Gilt, it’s no wonder Bubble has become a favourite amongst thousands of teenagers.
In this episode, Shai shares her journey to launching the DTC skincare brand at just 29 years old. We talk about why you shouldn’t assume you know a market before doing your research, and how Bubble has taken to hiring teens to support the brands marketing efforts. We also explore the rise of Tik Tok and the strategy behind Bubble’s influencer marketing campaign.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Nick Green, Co-Founder & CEO of Thrive Market, a members-only online market that makes healthy living easy and accessible for families across the US. Since launching in 2014, the DTC business has raised over $300 million, attracted over a million paying members, and provided a million free memberships to low-income individuals, teachers, veterans, and more recently, health care workers and first responders.
In this episode, Nick shares his journey of building a mission-driven business that has social impact at its heart. We hear what it’s like not to be taken seriously by investors, and how this changed with the rise of the conscious consumer. Nick also talks about building resilience as an entrepreneur and why you need to connect to your vision and accept failures as part of your journey to success.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Ian Mullane, Founder, and CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. With a passion for analytics and a career that spans 20 years in predictive trading and risk models, Ian built Keepme with the intention of solving a problem experienced in fitness studios all around the world.
In this episode, we learn more about Ian’s passion for data and insights, how a charity boxing match sparked his curiosity into wellness, and how this came together in the form of a business. We also hear how Ian is still to this day iterating the Keepme business model, the importance of staying connected with your customers, and why this business is only a success if their customers are a success.
If you haven’t already, get your complimentary copy of Ian’s recently published white paper, The Fitness Future: Rules of Engagement.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Brendan Brazier, Co-Founder of Vega and Pulp Culture, bestselling author of the Thrive book series, Venture Partner at Blue Horizon Ventures, and an Executive Producer of The Game Changers film. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food and tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.
In this episode, Brendan shares his passion for functional ingredients and why this drives product innovation. We also hear how he switches off from work (usually a run or bike ride) which allows him the space to think creatively and develop those incredible new ideas. We discuss finding the right people to support your vision and how a Founder shouldn’t just assume the role of a CEO, it should actually be about finding the right person, with the right skills to do the job.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Thang Vo-Ta, Co-Founder and CEO of pioneering fem-care brand, Callaly. With 70% of tampon users opting to also use a panty-liner, Thang and his two Co-Founders set about to revolutionise the stagnant market and develop the tampliner - a combination of an organic cotton tampon and mini-liner.
In this episode, we talk about why the fem-care sector has for decades fallen short of gold standards, why more than ever inclusivity in the sector is needed, and how Thang and his team are pushing boundaries in the space to honour women and the planet. We also dive into the importance of patent protection, what the brand is doing with its £13.2 million of investment and why being a B Corp is hard work, but worth it.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Anna Brightman, Co-Founder of circular beauty brand, UpCircle. In 2015, Anna and her Co-Founder (also her brother) Will, came up with the idea to repurpose cafe’s and restaurants used coffee grounds.
In this episode, Anna shares her insights into starting a purpose-led beauty brand that’s reliant on waste, how investors initially reacted to the idea, and why a Virgin Startup Loan helped the siblings get the business off the ground. We also talk about the reality behind pitching on Dragon’s Den and how to stand out in the competitive beauty landscape.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Huib van Bockel, ex Marketing Director at Red Bull and Founder of 100% plant-based energy drink, TENZING. Since launching in 2016 TENZING has been recognised as the fastest-growing energy drink in the UK for three years running, grown 300% year on year, and as of July 2020 - following a savvy advertising campaign with Channel 4 - increased national brand awareness from 8% to 25%.
In this episode, Huib shares the truth about starting a bootstrapped business, advice about getting product to market quickly, and five fundamental principles for raising investment. We also talk about TENZING’s environmental ambition to become carbon neutral and how they’re also supporting their subscribers to do the same.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Paul Brown, Founder of BOL, the healthy plant-based meal range keeping busy people fuelled and satisfied. Following a 14 year career at smoothie brand leaders, Innocent, Paul launched BOL in 2015 and has since served over 35 million portions of fruit and veg.
In this episode, Paul talks us through some of the practicalities of launching a fast-moving consumer goods (FMCG) brand, from learning on the job at Innocent to developing an eye-catching brand. We hear why he made the decision to abandon meat, fish and dairy from BOL’s ingredient list and become 100% plant-based and how this nearly lost BOL once of the UK’s biggest stockists.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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Let's talk about the business of wellness…
My guest today is Rishi Mandal, a critical-thinking Astrophysicist, and Co-Founder of Future - a pioneering online personal training platform that pairs clients with their own world-class coach. With an impressive CV that includes NASA and Google, Rishi and his Co-Founder, Justin Santamaria set about to change people’s attitude towards fitness.
In this episode, we talk about the real problem faced by 80% of the population when it comes to their health goals - overwhelm, exhaustion, and a lack of consistency. We dive into the psychology behind why athletes and celebrities find it easier to stay true to their health goals, and how Future is bringing these strategies to the masses at an affordable price. We also talk about the fear behind scaling a tech company, and what makes Future a fitness hospitality company.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today. -
Let's talk about the business of wellness…
My guest today is Anthony Katz, Founder of Hyperice, an innovative recovery and performance technologies company. Founded in 2010, Hyperice has built partnerships with some of the world’s pro sports leagues including NBA, UFC, MLB, PGA TOUR, plus global sports teams such as the New Zealand All Blacks and British football team, Tottenham Hotspur.
In this episode, we hear how Anthony believes his greatest gift has been scouting exceptional talent, the inspiration behind the first Hyperice product, and his strategy to launch. Anthony also shares some incredible stories of how he built relationships with sporting legends Kobe Bryant, and LeBron James and the impact this has had on the development of Hyperice products, and brand.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- Modern accountancy firm dedicated to saving you money, GrowFactor
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
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