Episodes
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Episode 282: In this episode, Vonda admits her struggle with staying focused (and awake) while reading—and Lori steps in with practical, real-life strategies and successes for actually remembering what you read. From turning chapters into movies in your mind to handwritten notes and the power of audiobooks, they cover it all—plus, how these techniques apply not just to personal growth, but to leadership, training, and even flower shop handbooks. Whether you’re a highlighter hero or a “just give me the audio” type, this episode will help you learn smarter, not harder.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 281: What do the Pope, memory care planters, and your favorite steakhouse have in common? More than you think. In this episode, Lori and Vonda take a thoughtful (and often funny) dive into recent global events—the passing of Pope Francis and the election of Pope Leo XIV —and what it reminded them about unity, leadership, and the power of actions over words. From emotional crowd scenes to boutique service lessons, and even Bob “watering” the garden box, this one’s packed with reflection, humor, and a few truths we all need to hear.
Register Here for the Webinar: Weed out worry, Grow your know
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Missing episodes?
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Episode 280: It’s just us this time—back to a catch up with Vonda and Lori. We’re catching up on everything from awkward customer service stories to deep confessions (like sitting at the kids’ table… on purpose). Plus, Lori shares the latest with Lenny and his big fishing tournament that wasn’t quite what it seemed. It’s funny, heartfelt, and exactly the breather we all need post-Mother’s Day.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 279: Get ready for a heartwarming ride! Vonda is joined by flower friends Tim Farrell AIFD and Julie Poeltler AIFD as they share stories (and lots of laughs) from their unforgettable trip to Holland. From wandering endless tulip fields to creating floral art and making new lifelong memories, this episode is a celebration of friendship, flowers, and the simple joy of adventure. Come for the blooms, stay for the love and laughter!
Listener Takeaways:
How seeing flower fields in person transforms your appreciation for each stem of flowers.A reminder to make time for joyful experiences, because life (and flowers) move fast.How small moments — like a shared meal or a canal cruise — become the memories you cherish most.Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 278: Today’s guest is the one and only Mike Black, “Head Coach” of Jet Fresh—and if you know Mike, you know he’s way more than just a title. Lori and Vonda sit down with him to talk about mentorship in the floral industry and generational leadership. Mike shares stories from his early days in the flower biz, his take on today’s younger generation (spoiler: he’s a fan), and the exciting projects brewing at Jet Fresh. Oh, and there’s also Miss Piggy, golden tickets, and a few strong feelings about Skype.
This one’s packed with wisdom, laughs, and a whole lot of heart.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 277: This week, Lori and Ellie sit down with floral royalty — the dynamic father-daughter duo of Botanica Design Studio, Ian Prosser AIFD and Zoe Gallina. From Scottish flower shops to high-end luxury weddings, these two share the behind-the-scenes of growing a family business over nearly four decades. They talk trends (goodbye blush, hello meadows), share hilarious client stories (yes, there’s a floral phallic centerpiece request), and get real about what it takes to work with family (and how to be good at it.)
Expect wisdom, humor, and a little sass — all wrapped in a beautiful blooming chat. Whether you’re team “timeless elegance” or “clean bespoke,” this is a special one for you, Cliquers. 💐
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
In this special impromptu episode, Lori sits down with Ellie and Abby Chick, retail florist & advisor from Blakemore Flowers, to unpack the “T-word” that’s on everyone’s lips: tariffs. With pricing pressures mounting and Mother’s Day around the corner, this candid conversation explores what florists can actually control in the face of supply chain unpredictability.
From wholesaler confusion to confident pricing strategies, Abby shares how she’s navigating rising costs, team communication, and creative product offerings. Expect laughter, real talk, and practical ways to stay grounded and proactive—even when everything’s changing daily.
💡 You’ll hear:
• What to do before raising prices
• How to communicate with customers without panic
• Creative gift ideas beyond flowers
• Why now’s the time to empower your teamWhether you’re a seasoned shop owner or new to retail floral, this episode will leave you informed, encouraged, and ready to take action.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 276: Lori, Vonda, and Ellie get real about the not-so-glamorous side of floral life—aching feet, long days, and the absolute need to take care of YOU (and your team). From surprising celeb sightings at Round Top to stocking the perfect florist fuel station, we dive into practical (and fun!) wellness tips to keep you healthy, happy, and productive through Mother’s Day and beyond. You’ll laugh, you’ll stretch, and you might even be inspired to put your feet in the grass. 🌿
Bonus: Download Ellie’s free florist wellness checklist here: https://www.dropbox.com/t/BzbmgAUlqfZ2AG38
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 275: In this fun and info-packed episode, Vonda and Lori sit down with Paul and Tony Guerrie, the brilliant (and delightfully humble) co-founders of FlowerBuddy, Inc. If you’ve ever wished for a smarter, simpler way to manage the business side of your flower shop—this one’s for you, Cliquers!
The Guerrie brothers talk about how FlowerBuddy was born from real-life floral frustrations (thanks to Tony’s florist wife 👏), their passion for intuitive tech (no spreadsheets, please), and why every florist deserves tools that make life easier—not harder. From recipe creation and labor tracking to real-time production and AI-powered magic (yes, it really works), they break it all down in a way that’s visual-learner friendly and totally judgment-free.
If you’re curious about how to work smarter—not harder—and maybe laugh a little along the way, hit play and meet your new Flower Buddies!Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 274: Join hosts Vonda and Lori as they chat with Beth O’Reilly, an internationally recognized floral artist and educator. Beth takes us on a journey through her dynamic career—covering everything from retail floristry to product development in China to mass market floral design.
They reminisce about industry mentors, the power of showing up, and how opportunities often bloom from unexpected moments. Beth also shares her insights on floral trends, the behind-the-scenes world of flower breeding, and the importance of self-care in this labor-intensive industry.
If you love flowers and want to hear from someone who’s done it all in the floral world, this episode is for you! Plus, there’s plenty of laughter, a bit of FOMO, and even a “Would You Rather” moment. Tune in, Cliquers!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 273: Vonda and Lori are joined by Flower Clique's other two directors, Kami Martin and Ellie LaFever, in this episode packed with tangible takeaways to help your flower shop thrive this spring. From prepping for Mother’s Day and prom season to tackling pricing concerns and marketing strategies, the team shares expert tips to set you up for success.
They dive into everything from how to name products to ensuring high-quality product photography. Plus, they discuss the importance of training employees effectively and avoiding common pitfalls when onboarding new staff.
Tune in for a mix of industry know-how, real-world examples, and a few unexpected detours—including a heartfelt discussion about eagle-watching! ;)
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 272: Ever scrolled through social media and cringed at the comments? Vonda and Lori dive into the all-too-common issue of online negativity and how it translates into real-world interactions—especially in the workplace. From handling tough conversations with employees to setting social media boundaries, they share practical steps for engaging with empathy, checking emotions, and fostering productive discussions. Plus, they reveal how a simple shift in phrasing can turn confrontation into curiosity. Tune in for some eye-opening insights, a little humor, and a whole lot of wisdom on keeping things positive in business and beyond!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 271: It’s never easy to have that much-needed conversation with an employee who’s disrupting your company culture. Avoiding the issue may seem easier, but it can do more harm in the long run. Lori and Vonda share practical tips to make tough conversations—and letting go—less difficult.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 270: In this episode, Vonda and Lori continue their conversation with Sarah Botchick, General Marketing and Purchasing Manager at Pioneer Imports & Wholesale. They dive into the world of floral trend forecasting—how trends are identified, what’s driving consumer preferences, and the evolving role of permanent botanicals in weddings, events, and everyday design. Sarah shares expert insights on mixing faux and fresh florals, common mistakes florists make when purchasing silk flowers, and why every florist should consider adding permanent botanicals to their repertoire. Plus, they discuss must-have varieties, new product innovations, and how florists can use floral installations to tap into new business opportunities. Don’t miss this inspiring and insightful discussion on the future of florals!
Pioneer Imports and Wholesale
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 269: Grab a cup of coffee and join hosts Vonda and Lori as they sit down with Sarah Botchick, Marketing & Purchasing Manager at Pioneer Imports & Wholesale. Sarah takes us back to the ‘90s when she built the company’s very first website as a high school student—yes, dial-up internet and all! You’ll hear how that humble start evolved into a dynamic online presence that keeps Pioneer Imports competitive today. This laid-back conversation covers the must-dos for maintaining a relevant, user-friendly site, why investing in your online home base matters, and how to keep up with the ever-changing digital landscape. Tune in for real-world stories, practical tips, and a dose of fun along the way!
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 268: Flowers are known to speak the unspoken sentiments of love, care gratitude and sincerity, but sometimes the accompanying notes have a whole lot more to say – especially at Valentine's Day! In this episode, Lori and Vonda asked Flower Clique members to share the most unusual (and occasionally jaw-dropping) Valentine’s Day card messages they’ve ever received from a customer. Tune in to discover the sweet, the silly, and the truly unexpected ways people say “I love you”—and beyond.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Description: Lori has fun interviewing Vonda and Ellie before Valentine's Day to learn a bit about their personal preferences in terms of design styles and favorite flowers to recounting their most memorable Valentine's Day stories.
Vonda and Ellie also share tips and guidance for new employees navigating their first Valentine's Day in a flower shop, which is also a really good reminder for seasoned staff. Discover where they find their inspiration and how they continue to nurture their creativity in this blooming industry.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the emotional journey she faced while simply trying to accomplish a task over the phone, reflecting on the conflicting roles of being both a customer and an expert in customer experience and sales. Through her personal experience, Lori emphasizes the importance of effective communication in shaping the customer's journey. Drawing from her expertise in customer service, she underscores the need for better training and a deeper understanding of customer interactions for employees. Tune in to gain valuable insights into customer service and discover the lessons learned from Lenny's experiences.
Learn more about Flower Clique
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 265: Lori and Vonda guide you through personalize and essential steps to a successful Valentine's Day in your flower shop. They emphasize the importance of having a properly educated and trained team to ensure everything runs smoothly. From preparing flowers to optimizing your website layout and effectively communicating shop policies, they provide valuable insights to help you make the most out of this romantic holiday.
Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist -
Episode 264: In this episode, Lori kicks things off with an inspiring lesson from Lenny, setting the tone for a creative and productive conversation. Then, she and Vonda dive into a unique and exciting way to tackle goal-setting for 2025. Instead of the traditional vision board, they’re introducing a fresh, fun approach: a Bingo card for your goals!
Why Bingo? It’s simple, engaging, and far less daunting than creating a vision board. Each square is a goal, and as you achieve them, you’re on your way to calling out “BINGO!” It’s a practical and playful way to track your progress throughout the year—and we’re challenging YOU to create your own. Game on!
🎉 Calling All Young Professionals:Get ready for Next Gen Live!—the ultimate annual 3-day event designed for young floral professionals. Join us in Dallas from February 23rd to 25th for education, networking, and inspiration. Earlybird registration ends January 20th, so save your spot now and take advantage of the discount.
Get all the details here: https://safnow.org/next-gen-live/
It’s an episode full of creativity, actionable tips, and exciting opportunities. Tune in now and start 2025 with a bang 🎧Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist - Show more
