Episodes
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For Campaigns 21st Media 360 event, adland descended on Brighton's waterfront at The Grand Hotel for two days to learn how to take risks and reap the rewards in media and advertising.
Fresh Air, the production partner on stage at Media 360, has asked speakers and members of the audience for their hot takes and top tips from event.
This episode is hosted by Michaela Hallam and produced by Clara Kavanagh and Neil Cowling of Fresh Air.
Guests featured include:
Maisie McCabe and Gideon Spanier from Campaign UK
Jeremy Kanter from Fever Tree,
Zoe Harris from On the Beach,
Samuel Hunt from Lloyds,
Clare Chapman from EssenceMediacom,
Dan Daly from Halfords,
Gabriella Neudecker from Easyjet,
Neil Harrison from VirginMediaO2,
Arjoon Bose of General Mills,
Dan Geneen from The British Heart Foundation,
Alice Tendler from OVO,
Elliott Millard from Wavemaker,
Helen Saul from Shelter,
Susanne Nowak from Mondelez and
Sam McAllister, one of our key-note speakers.
We also catch up with our two hosts of the conference, Natalie Bell from MG OMD and Enyi Nwosu from UM London.
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In this special episode, recorded live at Campaign’s Media360 event in Brighton, the Media Week gang discuss all the highlights from this year’s show, as well as Netflix’s adtech play, Samsung’s creativity clap-back, devious deepfake scams, ROI research and social addiction.
Hosted by Bukky from Wavemaker, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Rather than submitting a regular Media Anon (although you can still do that if you want to), we'd like to hear some of your Media Lunch stories. Submit them anonymously here: https://forms.gle/vdne4whY4zeUz1rM9
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Yesterday (22 May), Rishi Sunak announced that the UK general election will take place in six weeks, on 4 July.
Marking the upcoming elections on both sides of the Atlantic, Campaign's annual Media 360 event hosted a political debate on 21 May featuring Allison Phillips, former editor-in-chief of The Mirror, who moderated Camilla Tominey, associate editor, politics and royals at The Daily Telegraph, and Pippa Crerar, political editor at The Guardian.
The theme of this year's event was risk, and in this session the trio discussed the issues they believe will define the General Election, and consider what our political landscape is likely to look like in its aftermath. They questioned whether Trump really can win in the US again and debate the mounting threats to global security.
Gideon Spanier, Campaign's UK editor-in-chief, introduced the panel with some poignant words on advertisers' dual responsibility: journalism is a great place to advertise because its trusted, but advertisers should also support journalism because it is a civic good.
Thank you to Newsworks for helping make this session happen.
Campaign's tech editor Lucy Shelley and senior media reporter Shauna Lewis begin the episode with the top takeaway from the event.
Further reading:
UK is trailing behind US in podcast advertising, says Goalhanger founder
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Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.
The team discusses Asda's brand refresh and the use of humour in the supermarket category, how Shell and Havas were targeted by Brandalism in an out-of-home protest and adland's answers to Campaign's question of the week where we asked how big of a problem is brands pitching for free ideas.
Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.
Further reading:
Halfords appoints media planning and buying agency to £20m account
Assembly poaches managing partner from Group M
Group M broadens remit of Wavemaker global chief Toby Jenner
Craig Inglis re-emerges as Merlin Entertainment’s first CMO
Mother hires creative directors from Adam & Eve/DDB and Droga5
Monzo unveils debut work by Uncommon Creative Studio
East midlands appoints five agencies to roster
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Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:
• How to avoid appearing tokenistic
• How brands can get more involved in inclusivity
• How AI can be leveraged for good
• Examples of inclusivity in action
• Actionable strategies for brands and agencies
Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective
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E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.
The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.
To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.
Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.
The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.
Content warning: this episode contains the use of hate speech.
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It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...
In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed Apple's "Crush" ad and the controversy that surrounded it and PG Tips brand refresh with its first new work in eight years from new agency Calling. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with Tui's first-class safety film by Leo Burnett UK.
Further reading:
The creative backlash against Apple 'Crush' missed the point
OMD UK head of strategy departs for sustainability startup
Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader
WPP chief exec Mark Read targeted by deepfake scammers
Peroni Nastro Azzurro launches global creative review
William Hill to place bets on T&Pm as creative agency
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In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:
• How shopping behaviour changes at Christmas
• Why brands can avoid falling for fads
• What tools are available to predict the coming crazes
Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso
This podcast episode is sponsored by Pinterest.
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Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.
Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.
Plus, the good and the bad of the festival itself and tips for first-time attendees.
Further reading:
Seven UK adland figures on Cannes Lions Shortlisting Jury
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There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May.
Tickets on sale here: https://media360.campaignlive.co.uk/booking
Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/HiBoYKYb7BaykuPG6
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In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week.
Tech editor Lucy Shelley and media editor Beau Jackson discuss Levi’s picking UM for their global media account, research revealing adland's hybrid working disconnect and the release of Campaign's market report, The Big Divide, which delves deeper into the "big six" holding companies.
Also in this episode, hear about the ads that have caught their eye this week. They discuss Santander's "Bank of Antandec" ad by House 337 and Mitre Studios, promoting the Edge current account and the use of celebrity. Plus, they reveal their thoughts on Moneysupermarket's next ad starring Dame Judi Dench in command as the "MoneySuperSeven" go undercover at the opera.
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Campaign and Media Week have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about:
How shopping behaviour has changed since the pandemicWhere and when consumers are in a shopping mindsetPurchasing behaviours among different demographics The importance of every touchpoint The future of shoppingFeaturing: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish
This is podcast episode is sponsored by Pinterest.
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Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in this year's School Reports.
They discuss the agencies that received the highest scores, why Campaign is highlighting the shops that are Living Wage Foundation accredited and those that are All In Champions, plus why some agencies only received a provisional mark.
We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features: how to deal with the loss of a major client, and the ways agencies can grow their workforce sustainably.
Further reading:
School Reports 2024: A-Z
School Reports 2024: Economic headwinds slow agency billings growth
School Reports 2024: One step forward, two steps back for diversity
Now takes ‘heart-breaking’ decision to close after 13 years
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Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech.
The team, hosted by media editor Beau Jackson, discusses the Sky media shortlist and why agency pitches are moving to a holding group solution their biggest clients. Tech editor Lucy Shelley delves deeper into Brave Bison's full-year results and how the agency made the Social Chain acquisition pay off. Deputy news editor Marianne Calnan gives her verdict from being on the ground at the Rise conference last week.
Plus, the team reveal the campaigns that have caught their eye in the last week, including Waitrose's fallen billboard by Saatchi & Saatchi London, Ovo Energy's "Power nap" Alexa campaign by Goodstuff and Saatchis, and Tails.com's abundance (or not?) of labradors by TheOr.
Further reading:
Now takes ‘heart-breaking’ decision to close after 13 years
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Mail Metro Media, PHD and Zenith were among the big winners at this year’s sellout Campaign Media Awards.
Joining Campaign media editor Beau Jackson, they each discuss their competition; give behind-the-scenes insight into their award winning work; talk about where media makes a difference to a strong creative campaign and give a sneak-peak of what’s coming up this year.
She is joined by:
• Lauren Dick, executive director of media and data at Mail Metro Media, winner of Commercial Team of the Year
• Richard Clay, chief strategy officer at Zenith, whose seven wins included Banks & Financial Services, Best Use of Insight and Creative Idea - budget over £250K
• Tilly Macpherson-Bruty, associate planning director at PHD UK who worked on the Grand Prix winning "Pink sky thinking" campaign for Warner Bros' Barbie movie
Further reading:
Campaign Media Awards 2024: winners revealed
In Pictures: Campaign Media Awards 2024
Campaign Media Awards 2024: shortlist revealed
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‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.
Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
Figures quoted in the MediaWeek podcast were accurate at the time of recording.
Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8
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Campaign UK's editorial team discusses the news of the week, including WPP's rise internal in internal whistleblower reports and Publicis shaking up its board.
Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the UK figures in the Cannes Lions Jury and we ask if agencies are losing their individuality as they increasingly move to a holding company solution for their biggest clients.
Also discussed in this episode:
Pablo hires creative directors from Adam & Eve/DDB and Special
Dan Cullen Shute exits Creature in agency restructure
Coming up this week: Campaign's School Reports 2024 and an interview episode with the winners of the Campaign Media Awards 2024.
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In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.
We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards tips.
Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media’s marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at britishpodcastawards.com
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Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).
Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.
West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.
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On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:
Accenture Song’s Unlimited acquisitionM&C Saatchi’s new strategyMonzo signing AnalogFolkHavas Media Network's new centralised planning teamInterview with EssenceMediacom’s Kate RowlinsonAlso coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)
Note: When discussing Havas Media Network’s Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.
Further reading:
M&C Saatchi nabs McCann’s Rob Doubal and Laurence Thomson
M&C Saatchi to consider US acquisitions to bulk up creative network
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