Episodes
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On today’s episode, I’m going to talk about the major mistake most physical therapy practice owners make.
The major mistake most physical therapy practice owners make is…
They do not run regular promotions and specials to your patients and prospects.
How do I know?
I’m guilty of it myself.
Have you noticed that all the major retail and service businesses run Black Friday promotions?
New Years, Presidents Day Sale, Valentines Day, Easter, Memorial Day, July 4th, Labor Day, Halloween, Black Friday, Christmas, even national physical therapy month…lol!
It seems too salesy or something that a health care business shouldn’t do.
Why do we think our businesses is any different or so special that we don’t actually have to market using proven marketing strategies?
If you own a PT Clinic and you have at least 100 customers or 100 customer contact details and you want to fill your schedule over the holidays and put more cash in the bank at the same time, you’re going to love the Black Friday Sale we’re having this year.
It starts the Monday before Thanksgiving.
Just go to www.CashPTBlackFriday.com for more details.
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On today’s episode, I’m going to talk about the top three new patient marketing strategy systems you need.
3 New Patient Marketing Systems you need
Lead Magnet and Follow up sequence to generate new leads every day from your website, social media, and even FB or Google AdsNew patient nurture sequence for all prospective and new patientsMonthly marketing plan and promotional calendar so you can generate new leads, convert leads into new clients and get clients and patients to pay, stay and refer their friends.We’re rolling out a Stocking Stuffer promotions for our clients in December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies. Go to CallwithAaron.com or DM me the words “stocking stuffer” over on Instagram @aaronlebauer
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Missing episodes?
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On today’s episode, I’m going to talk about the fallacy of feeling like you always needing new clients. Here are three statistics showing that you don’t need more new patients.
Acquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-95%.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
One customer experience agency found loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.
U.S. companies lose $136.8 billion per year due to avoidable consumer switching.
American Express found 33% of customers will consider switching companies after just one instance of poor customer service.
You need a 5 day Black Friday Promotion
https://wisernotify.com/
In 2023, Black Friday sales in the US reached $9.5 billion. Around 124.7 million people shopped online during Black Friday weekend in 2022. Global Black Friday online sales were over $65.3 billion in 2022.
In the last few years, about 25.3% of Black Friday online sales came from mobile devices.
The average discount on Black Friday in 2023 was about 31%.
64% of consumers will shop online this Black Friday, with 36% seeking deals on social media.
The 5 Day Black Friday Promo
BOGO - great for fitness, massage therapy, pilates, wellness, etc
BOGO - Buy a package get a Gift card, TBD Certificate and Swag
5 Email Sequence
Warm Up
Give Thanks
3 Email on Friday
You need a CTA, an online checkout system, follow up thank you and confirmation and you should have a thank you page
We’re rolling out a Black Friday Special and Stocking Stuffer promotions for our clients in November and December and if you want the exact scripts, emails, texts, systems and have us install them directly into your business to add $5K in new patients by the end of 2024, let’s hop on a New Patient Strategy call to see if your business qualifies
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On today’s episode, I’m going to share the 5 steps to making a side hustle cash practice into a full time business.
1. Know your why
2. Get clear on your goals
-#’s of pts/week
-$ in the bank each month
-If you’re charging the right amount
3. Commit and go all in
-Stop doubting yourself, Address all your fears about failure, money and -disappointment and drop your ego
-People will pay
-Your town is big enough
-You are good enough
-Worst thing that happens is you get another job and negotiate an additional $100 per -month in salary.
-No kids workin on the weekend
4. Get your marketing dialed in
-Leads
-Nurture
-Landing pages
-automations
5. Get Help to go even faster
-Work with a coach
-Get the proven software, systems and strategies
-Why try and reinvent sliced bread
-You learned from clinical instructors (you paid $100K+ for this). Now is the time to learn -from business mentors and what you’ll need to invest is much less to get started.
If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call
Or go to www.callwithaaron.com and book in a time to chat
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On today’s episode, I’m going to share the Secret to transitioning out of network and going cash.
Provide a high touch experience
A high value service
If you’re high volume already, you don’t need to make massive changes
Market directly to patients
Patients are you customer, not the MD’s or insurance companies
Use your existing database
Install into a HIPAA compliant marketing CRM like PT Marketing Machine
Run the referral factory promotion
5-Star Review Accelerator
Black Friday Appointment Revolution
Set up the stocking stuffer promotion.
If it’s not the holiday season you can use the $100 Pre-Loaded Gift Card strategy.
The first step is to identify the low hanging fruit and step 2 is to set up your direct to patient marketing strategy.
If you’d like help building out your cash clinic marketing strategy and adding $5-30K/month in the next 90 days just send me a DM over on Instagram with the words “audit” and we’ll get you set up with a FREE marketing audit call
Or go to www.callwithaaron.com and book in a time to chat
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On today’s episode, I’m going to share seven marketing lessons I learned form dating apps. The crossovers between dating and marketing is absolutely relevant. Dating is a funnel just like business is a funnel.
We talk about:
-the top mistake physical therapists make
-stages of dating
-stages of marketing
-the right fit
-dating as a guy
-asking the right questions
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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On today’s episode, I talk about the six Steps you can use to Build a Professional Website for your business.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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On today’s episode, I talk about how you can buy back your time and give you steps to hire your first employee. I know hiring can be daunting, that’s why I’m giving you concrete step and mistakes to avoid!
We talk about:
-stages of owning a business
-where to outsource
-reasons to hire
-hiring an admin
-hiring a PT
-charging the correct rates
-employees versus contractors
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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On today's episode, I explain why I quit the APTA.
We talk about:
-the good the APTA has done
-where they’ve fallen short
-being open to new ideas
-falling short on feedback
-relying on physician referrals
-lack of transparency
-getting the value you expect
TIME STAMPS:
1:00 Intro
3:40 complain but take action
7:30 trying to speak at PPS and CSM
9:15 reluctant to make changes
14:30 how COVID was handled
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
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On today’s episode, I go off on a little rant that I turn into a lesson. As a content creator and educator, I get a lot of negative messages. Sometimes, they are hard to deal with but sometimes I can use them as lessons to help others. I’m here to tell you to stop accepting mediocrity! You can do more. You deserve more!
We talk about:
-playing to lose
-setting non-negotiables
-stop comparing
-excuses are everywhere
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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On today’s episode, I speak with Dr. Danielle Christine of Reaction Rehab & Sports Performance in San Antonia, TX. She talks about how her cash-based practice has evolved from treating people out off her spare bedroom to now having her own brick and mortar location in just three years.
We talk about:
-betting on yourself
-returning power to the patient
-taking insurance out of the equation
-getting specialized certification
-big difference makers
-changes over the past year
-working in your niche
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
Connect with Danielle:
Website: https://reactionsportsrehab.com/
IG: https://www.instagram.com/reaction_sportrehab/
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On today’s episode, I’m going to talk about the three biggest mistakes I made when launching my cash based physical therapy practice. I also share how you can avoid these mistakes and grow your business faster than I did when I started!
We talk about:
-marketing to physicians
-not charging enough
-not having a coach or mentor
-CashPT Blueprint 10th anniversary sale
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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On today’s episode, I’m going to answer the top questions from our coaching group, CashPT Business Ignition. Through the CashPT Blueprint, we have helped over 1,500 physical therapists start and grow their cash-based physical therapy practices.
We talk about:
-state specific advice
-collecting tax
-offering payment plans
-offering discounts
-website advice
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
Card Connect: https://www.cardconnect.com/partner/aaronlebauer
IntakeQ: https://intakeq.com/cashpt
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Working as a physical therapist is undoubtedly one of the most under-appreciated professions in the medical field. But by fully embracing what it can deliver in the entrepreneurial sense, one can even start earning as much as six figures! Aaron LeBauer shares his Zoom conference with UMass Lowell DPT Club, where he talked about the complex yet rewarding process of starting to work under a certain employer and eventually evolving into a full-time entrepreneur. He also explains why no customer ever gives a lot of attention to medical titles, emphasizing the importance of always providing immediate care that truly works. Aaron also answers a couple of questions from the participants, discussing his own physical therapy business, as well as some practical and easy-to-apply strategies.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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Today, I want to give you eight steps to transition your in-network physical therapy practice to a csh-based practice. These tips are good for anyone looking to transition completely to out-of-network as well as just adding more cash pay clients.
We talk about:
-changing reimbursement rates
-the problem with APFT
-hybrid versus full cash-based
-starting from scratch
-you can’t operate at a loss
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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Today, I want to give you a simple script that will add $5,000 per month to your physical therapy practice. I will also share the five milestone to launch your cash-based physical therapy practice.
We talk about:
-brand marketing versus direct response marketing
-10 year anniversary of CashPT Blueprint
-5 milestones of your business
-get 5 new patients
-paid in full plans
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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Our idea of what is expensive or what's affordable has been skewed by insurance companies. Starting a physical therapy practice or business is not expensive. It's not expensive if your goal is to help thousands or millions of people and you know what's possible.
It's been skewed by the fact that insurance companies are only going to pay $30 no matter what we do. What you really need to thing about is investing. If you aren’t getting long-term results or benefits from a job or program, then any price is expensive.
I hear a lot of people say they want to grow their business debt-free. Maybe in the past you've had bad experiences with credit cards probably because you haven't used them to invest in your business or yourself. You've used them to buy things that depreciate over time and you're still left paying for them.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win.
Everything I know about business I learned racing bicycles. It helped me learn that investing in myself was the best investment I could make.
Got to Get Out of Your Comfort zone in order to grow
Must being around people better than you
Have to be Persistent
Age is only a number
Success isn’t winning, it’s consistency
Time off is just as important as time under tension
Must invest and be willing to go into debt
Need to work with a coach to reach the big leagues
Taking care of your body and nutrition is key to performance
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Today I want to talk to you about the five best marketing strategies you should be using. Now that we are half way through 2024, you probably are looking for ways to get more patients in the door. You can take these strategies and use them right away!
We talk about:
-finding the right focus
-having a roadmap
-AI chat bots
-CashPT revenue Injector
-PIF Tsunami
-new patient challenge
-monthly recurring revenue
-SMS marketing
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn!
We talk about:
-stop trading time for money
-one-to-many programs
-freedom is scale
-delivering more value
-building a job and not a business
-systems and SOPs
-when to hire
-starting an online business
-staying compliant
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration
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