Episodes
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Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant?
What inspired you to develop the ThreePieceLife online coaching course, and how does it help individuals navigate their career and life transitions?
In your experience, what are some common challenges people face when seeking balance in their work and personal lives, and how does your coaching approach address these challenges?
Could you elaborate on the concept of "making complex things simple" and "humanizing issues" in the context of your coaching philosophy?
How do you incorporate your 35 years of experience as a business leader and executive coach into the ThreePieceLife program to empower individuals on their journey of self-discovery and personal growth?
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Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well?
In your previous question, you mentioned the architecture focus and how this influences how your customers evaluate your support. Can you explain more about that?
Which would you say is VTEX's sweet spot?
Recently you guys holded VTEX DAY with around 23,00 participants there. Can you tell us what this is about and also what were the main takeaways from it?
You mentioned an US delegation coming this year to VTEX DAY. Please share some of those names and projects you are implementing in North America.
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VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer needs?
Multi-channel commerce is becoming increasingly important in today's digital landscape. How does VTEX empower businesses to seamlessly integrate and manage commerce experiences across various channels and touchpoints?
VTEX's headless architecture is a key feature that enables businesses to create content-rich shopping experiences. Can you explain how this architecture works and provide examples of how businesses have leveraged it to enhance their online presence?
Speed to market is crucial in the fast-paced world of e-commerce. How does VTEX streamline the implementation process for businesses, and what are some strategies companies can use to maximize the efficiency of their digital commerce initiatives with VTEX?
Can you share any success stories or case studies that showcase the tangible results businesses have achieved by partnering with VTEX? How have these companies leveraged VTEX's platform to drive growth, increase sales, or improve customer satisfaction?
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As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges?
In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future?
Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?
4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?
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How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way? What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?
How have traditional models of media, advertising, and commerce changed over time?
Why do creators hold significant power in shaping the future of media, ads, and commerce?
What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?
How do creators disrupt traditional media and marketing channels, and what challenges do they face in doing so? -
Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector?
Given the proliferation of digital advertising channels, including retail media, how does your agency approach crafting effective campaigns that resonate with consumers in an omnichannel retail landscape?
With your extensive experience in media planning, could you elaborate on the role of data and technology in informing decision-making processes, especially in the realm of retail media?
In an era where media consumption habits are constantly evolving, how do you ensure your team stays ahead of the curve in terms of media training and adaptation to emerging trends in advertising and retail media? -
Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution?
Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors?
In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts?
Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth? -
E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches?
Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative digital marketing tactics you've implemented, and how have they transformed the way CPG brands engage with their consumers online?
Cross-Functional Leadership: Leading a team of cross-functional members requires a unique blend of skills. Can you discuss how you've fostered collaboration and innovation within your teams, and how this has impacted business growth and digital transformation in the companies you've worked with?
Future Trends and Challenges: Looking ahead, what do you see as the next big trend or challenge in e-commerce for the CPG sector? How should companies prepare to adapt to these changes, particularly in the context of health and personal care products?
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Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact on advancing your organization within the consumer goods landscape?
Could you elaborate on how your commitment to ongoing learning influences your leadership style? Additionally, how do you instill a culture of continuous growth within your team, ensuring they stay updated on the latest industry trends and advancements?
Having held significant consumer goods retail channel sales leadership roles, how do you balance the traditional retail channel strategies with the demands and innovations of the eCommerce space? Can you share insights on effectively navigating and integrating these two distinct aspects of the consumer goods industry?
As a lifelong learner, how do you ensure that you and your team stay updated on the latest industry trends and advancements? Are there specific learning methodologies or resources you find particularly valuable in staying informed and enhancing your skillset within the dynamic field of consumer goods?
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With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?
Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?
Your background highlights excellence in execution. Can you share a project or initiative where your focus on execution played a pivotal role in achieving outstanding results for a CPG brand? What were the key factors that contributed to the success of that particular execution?
Having worked in different geographies and countries, how do you leverage your global experience to develop and implement effective strategies in the ever-changing CPG landscape? Can you provide insights into the importance of understanding local nuances while maintaining a global perspective in the industry?
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Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career?
What were some of the key leadership challenges you encountered while commanding 1st Tank Battalion and how have these experiences shaped your leadership approach and growth as a military leader?
As a graduate of The Citadel, how do you perceive the institution's role in shaping future leaders, particularly in instilling values such as discipline, integrity, and service? Don't want to restrict this to just the military – our young Alumni are in high demand and I have some theories why
Considering our shared alma mater at The Citadel, how do you assess the institution's adaptation or consistency in upholding its values and training methods over the years, and how has this impacted the development of military leaders? I will focus my response on the character crisis in this country and how The Citadel develops character as the cure.
Your Book: Marine Maxims: Turning Leadership Principles into Practice (Scarlet & Gold Professional Library) .
Could you share what inspired you to publish a book and how did it come about? Your book has 50 lessons about turning principles into practice, any of those resonate within the Corps of cadets?
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Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it comes to hiring the right talent?
A large portion of our works within CPG and they are keen on staying competitive in a rapidly changing market. How can they leverage innovative recruitment strategies and talent acquisition methods, especially in the supply chain sector, to gain a competitive edge and address the unique challenges they face?
The CPG industry often deals with complex and diverse supply chain networks. Could you share insights into how companies can ensure diversity, equity, and inclusion within their supply chain teams, and how this can positively impact their business outcomes in the consumer goods sector?
Building CS Recruiting from the ground up and scaling it to a ~40-person team is an impressive achievement. Could you walk us through the strategies you implemented to foster sustainable growth and offer advice for aspiring entrepreneurs looking to achieve similar success?
You recently emphasized in a social post the importance of viewing a group of people working together as a team rather than a family. Can you share some specific strategies or experiences from CS Recruiting that have helped foster a strong sense of teamwork among your employees?
You made a compelling point in your recent post about DEIB (Diversity, Equity, Inclusion, and Belonging) being not just a moral imperative but also a smart business strategy. Could you elaborate on how organizations can effectively incorporate diversity, inclusion, and belonging into their business practices to benefit both their employees and their bottom line?
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Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced your leadership style and strategic decision-making at Grocery TV?
Grocery TV has seen significant growth by focusing on digital in-store media in key areas of grocery stores. Can you elaborate on how this focus has driven your success and what future strategies you have planned for expanding this platform?
You’ve mentioned the increasing importance of place-based retail inventory for advertisers, especially in the context of the grocery shopping mindset. How do you see this trend evolving, and what impact do you think it will have on retail and advertising industries?
You highlighted some standout place-based media campaigns, like the Land O’Lakes cheese advertisement. What do you think makes a place-based media campaign truly effective and memorable, and how does Grocery TV contribute to creating such impactful campaigns?
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You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands?
Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led to a significant business growth or transformation, and what key lessons did you extract from that experience?
With your expertise spanning various digital realms, including DTC, Marketplace, and Social Selling initiatives, how do you stay ahead of emerging trends and technologies in these areas? Can you provide insights into how your forward-thinking approach has contributed to staying competitive and innovative within the ever-evolving digital landscape?
With your extensive expertise across DTC, Marketplace, Omnichannel, and Social Selling initiatives, how do you navigate the unique challenges and opportunities presented by each channel within the CPG space? Can you share insights into developing a cohesive strategy that leverages the strengths of these different channels to maximize overall brand impact?
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Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Rocketbook to maintain a competitive edge?
Leadership in Organizational Change: You’ve emphasized the importance of people leadership and organizational effectiveness in your career. Could you share an instance where your leadership significantly impacted organizational change, particularly in embracing digital transformation?
Strategy Behind Rocketbook’s Success: As the General Manager at Rocketbook, you’ve been responsible for growing a new category with smart reusable notebook innovation. Can you elaborate on the strategies you implemented to make Rocketbook a global household brand, particularly in merging the physical and digital writing experience?
Future Trends and Predictions: Looking forward, what emerging trends do you foresee in eCommerce and digital marketing, and how is Rocketbook preparing to adapt to these future changes? Additionally, how do you envision the role of women leaders evolving in this space?
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Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers?
Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients?
What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research?
What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?
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With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies?
What are you hearing from brands when you engage with them on the platform? What are some of the key things they’re looking for when considering how to invest their dollars?
Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners?
The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics?
Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?
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CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry?
Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered?
Innovation in CPG: With your certifications as an Innovation Ignitor Black Belt and a Well-Being Champion, how do you bring innovative thinking into the CPG space? Can you share an instance where this led to a breakthrough in product development or marketing?
AI applications in CPG: would love to touch base here on how we should be looking at AI application in the insights field and the importance of using the right language/setting the right expectations from design to implementation
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Digital Transition & Target Partnership: Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it’s set to redefine the digital marketplace for brands?
SOV Measurement & Optimization: In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand’s performance on digital retail platforms like Target.com?
Walmart’s Omni 5.0 Specifications: You highlighted Walmart’s new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge?
Retail Enablement Strategy:With your mention of Corey Hammond, VP of Retail Enablement, it seems there’s a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it’s evolving in the digital landscape, especially in the context of Flywheel Digital’s approach?
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Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?"
Key Metrics for Success: "As companies ramp up their investments in retail media, what are the key metrics they should focus on to ensure they're making data-driven decisions? How do these metrics align with the solutions your company provides?"
Impact Measurement: "Your company emphasizes the importance of measuring the impact of each dollar spent on incremental sales. Can you walk us through how your platform helps CPG companies make data-driven decisions? What sets your measurement tools apart in this increasingly competitive landscape?"
Predictive Analytics in Budget Planning: "You offer predictive tools that allow companies to plan their budgets for profitable growth. How do you see predictive analytics evolving in the retail media space, especially with the ePenetration rate and retail media spend both on the rise?"
Test and Learn Approach: "Your 'Test and Learn' feature allows companies to simulate future incremental sales. Can you share a case study or example where this approach significantly influenced a CPG company's strategy and led to measurable success?"
Channel and Campaign-Level Insights: "Your solutions offer the ability to plan out different investment scenarios at both channel and campaign levels. How do you recommend CPG companies balance their investments across various channels to maximize ROI, given the rapid growth in eCommerce and retail media spending?"
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