Episodes
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In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
How To Successfully Build & Launch A Course – Review the end-to-end process of launching a course, from brainstorming the course structure to creating content and utilizing different marketing strategies to crush your revenue goals.
The Perfect Tech Stack For Any Course Launch – Get a checklist of the tools and tech that are necessary to launch and support the course effectively, from website hosting to email marketing, payment processing, and CRM for buyers.
Demand Generation Strategies That Work – Learn how to build hype around your launch without coming off as a sleazy snake oil salesman. Copy successful tactics like building a waitlist, utilizing social media, and offering pre-sale discounts.
Webinar Launch Strategy – Consider the often overlooked strategy of promoting a new course offering through webinars, which quickly build trust and authority and create genuine urgency that can quickly turn leads into customers.
Course Pricing Strategy – Learn about how to set the price(s) for your course, and what aspects might help you decide whether what you’re building is better suited as a low ticket offer, a high ticket option, or something in between.
Course Launch Expectations – Gain valuable perspective on how to set healthy, realistic expectations for your launch results, which should be based on your unique situation, not the highlight reel you commonly see on social media.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop.
They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up.
Give it a listen, and when you’re done, hit the comments section to let us know what you think the next big “flop” will be after Web3 and NFTs!
WHAT YOU’LL LEARN ABOUT:
Is The Hype Train For AI De-Railed? – The boys have mixed opinions on the impact and longevity of AI. Listen in to figure out which one is using AI tools daily and which one is still a skeptic.
Practical Use Cases For AI Tools – Hear examples of how AI tools are providing utility both in business and day-to-day life, and get inspired for other ways that AI could be used to streamline more complex tasks like content creation.
TikTok Shop Opportunities – There is a ton of opportunity in this space right now, and Mason lays out the playbook for doing five or even six figures PER MONTH as a creator promoting brands through Tiktok shop.
LinkedIn Business Updates – Chase provides an update on his LinkedIn growth business, and Mason chimes in with a status report on the previous idea to layer a ghostwriting component into the service to increase customer lifetime value.
Content Creation Strategies – Chase emphasizes the importance of content quality as a variable for determining how much growth your account will experience. The difference between “meh” content and amazing content may seem negligible, but the impact it can have on performance is exponential.
The Never-Ending Ups and Downs Of Business – The fellas talk about how even after years of entrepreneurial success, they still struggle to capture all of the value that exists for their businesses, and still second guess themselves during a big launch or promo campaign.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:12 – Are We Still Bullish on AI?
00:05:28 – Interesting AI Tools and Products
00:08:32 – Practical Use Cases For AI Technology
00:11:30 – Why It’s Okay To Be Late To A Trend
00:13:10 – The Crazy Opportunity For Tiktok Shop
00:20:00 – LinkedIn Growth Business Update
00:22:30 – How Content Quality Impacts Growth
00:25:08 – Missed Opportunities In Business
00:28:23 – The Ups And Downs Of Running A Company
00:30:15 – Closing Thoughts
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects.
They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts.
Give it a listen, and when you’re done, hit the comments section to tell us about YOUR biggest business failure!
WHAT YOU’LL LEARN ABOUT:
Revisiting “I’ve Made It” Moments – The boys reflect on their rapid growth on various social media platforms and the impact that specific moments had on the trajectory of their careers.
Indoctrination Marketing – Mason shares how watching one Tiktok video sent his entire feed spiraling toward the carnivore diet, and how that led to him giving it a full-send test drive in just a matter of hours.
The Proven Power Of “Trust Hours” – Mason teaches us about a concept called trust hours and why they are one of the highest leverage marketing activities you can invest your time in.
LinkedIn Ghostwriting Service Update – The boys revisit the idea of layering a ghostwriting service on top of Chase’s LinkedIn product by sourcing talented writers from the CopyMBA ecosystem.
Business Failures & Lessons Learned – Both Chase and Mason share examples of failed business ventures from their past, and share the trends or red flags they try to avoid when launching new projects.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:15 – Revisiting Our “Made It” Moments
00:08:49 – Marketing Lessons From The Carnivore Diet
00:13:48 – Trust Hours: A High Impact Marketing Tactic
00:15:16 – LinkedIn Ghostwriting Service & Platform Updates
00:18:54 – Business Failures & Lessons Learned
00:26:00 – Helping People Is More Rewarding Than Helping Brands
00:29:53 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far.
They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ in additional revenue by the end of the year.
Give it a listen, and drop your favorite member of One Direction in the comments!WHAT YOU’LL LEARN ABOUT:
Gold Diggers vs. Clout Chasers – Learn about the difference between the perks and privileges wealthy people receive compared to those received by celebrities, influencers, and other people with social status. How Much Trust Is Too Much? – Understand the importance of having a healthy amount of trust AND skepticism when negotiating business deals, as well as how to protect yourself against bad actors.Regrets and Missed Opportunities – Hear about some of Chase and Mason’s biggest regrets or missed opportunities so far, and how capitalizing on some of them might have sent them down a different, less fulfilling path.Balancing Work and Family – Appreciate that having some “missed opportunities” isn’t necessarily a bad thing, as long as you ultimately end up with a health balance of business growth and personal satisfaction.Expanding Chase’s LinkedIn Growth Service – Mason shares an idea that could add another half million in revenue to Chase’s LinkedIn service, and Chase opens the door for anyone who’s interested in being a beta tester.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:33 – Is Taylor Swift A Plant For The NFL?
00:04:13 – The Influence Of Wealth vs. Social Status
00:09:55 – The Role Of Trust & Loyalty In Business Deals
00:20:29 – Biggest Regrets In Business So Far
00:25:17 – Idea For Expanding Chase’s LinkedIn Service
00:32:57 – Closing Thoughts
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, we catch up on Mason’s birthday, Chase’s trip to Hawaii, and a handful of business topics that have been on the docket for a couple weeks.
The fellas talk about what feels like a mass migration from Twitter to LinkedIn and how some B2B influencers are making a killing by doubling down on what many consider to be the web’s “most boring social network.” They also talk about run-ins with Tier 1 celebrities and consider when it does and doesn’t make sense to outsource tasks.
Give it a listen, and don’t forget to drop an “HBD” in the comments for Mason!
WHAT YOU’LL LEARN ABOUT:
Mason’s Birthday and Chase’s Vacation in Hawaii – Hear how the guys think about vacationing as entrepreneurs and what perspective they’re bringing to their work after these two milestone events.Success of LinkedIn for B2B Creators – Learn why thousands of creators are ditching X for LinkedIn, and hear about one person who ran a six figure course launch with almost 100% margins using LinkedIn as the primary sales channel.Celebrity Encounters – The boys have almost literally rubbed shoulders with some of the most well-known and well-off people in the world. Hear a couple stories about their close encounters with A-list celebs.The Pros and Cons of Outsourcing – Delegating work to outside providers isn’t a universal truth. Chase and Mason talk about some of their best and worst experiences with outsourcing and share advice on what does and doesn’t make sense to hand off to another team member.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:05 – Recap Mason’s Birthday & Chase’s Hawaiian Vacation
00:11:00 – Reasons For The Popularity of LinkedIn As A Brand-Building Channel
00:17:33 – Stories of Run-ins And Street Races With A-List Celebrities
00:20:30 – When Outsourcing Does and Doesn’t Make Sense To Use
00:25:37 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE:
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason cover a variety of topics that range from how to build a personal brand that has longevity to how to become the type of person who wakes up every day to high value partners and opportunities waiting for them in their inbox.
It’s packed with actionable advice for things like getting out of your comfort zone, manifesting your own success through positive self-talk, and getting connected with people who are more accomplished than you are, simply by leading with value and approaching the work with no expectations of a returned favor.
Give it a listen, and, in the spirit of the “mamba mentality” topic, share your favorite memory or quote from Kobe Bryant. (Rest In Peace)
WHAT YOU’LL LEARN ABOUT:
Surprising Longevity of Courses and Coaching – Mason shares a recent mindset shift that took place, where he realized that courses and coaching programs can endure much longer than originally expected.Harnessing the Power of the Subconscious Mind – The boys run through a mental exercise that shows them how much your internal narrative can influence your physical performance.The Importance of Risk and Discomfort – Success can sometimes lead to complacency. Chase and Mason discuss the importance of seeking out discomfort and (reasonable) risk as a way to sustain personal and professional growth over the long term.How To Build High Value Relationships – Chase emphasizes the importance of offering value without expecting an immediate return, and shares examples where taking such initiative has resulted in fruitful partnerships for service providers on the come up.Mindset Lessons from High-Performing Athletes – Mason shares an observation about the mental resilience of professional athletes and how it can transfer over to life as an entrepreneur.
Connect with me on:Twitter: https://twitter.com/ecomchasedimond
LinkedIn: https://www.linkedin.com/in/chasedimond/
Instagram: https://www.instagram.com/chasehunterdimond/
Connect with Mason on:
Twitter: https://twitter.com/CardinalMason
Instagram: https://www.instagram.com/cardinalmase/
TikTok: https://www.tiktok.com/@cardinalmason
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In this episode, Chase and Mason cover a broad range of topics, including everything from strategies for social media growth to the best advice they’ve received from the wealthiest people they know.
You’ll learn about what content strategies are working for the guys right now on Tiktok and LinkedIn, how to get off the content treadmill and start remixing your “greatest hits,” and why you should join a group of peers who are committed to lifting each other up.
Give it a listen, and share your favorite Tiktok or LinkedIn creator in the comments!
WHAT YOU’LL LEARN ABOUT:
Social Media Growth Strategies – Learn the tactics that are working right now to improve engagement and expand your reach.
Creating Controversial Content – Learn why “riding the fence” is a recipe for mediocre results, and how controversial takes can help grow your audience.
Surprising Advice From The Ultra Wealthy – Learn about the best advice Chase and Mason have gotten from their richest friends, and how it was completely different from what they expected to hear.
Continuous Progress and Fulfillment – Learn why it’s way more important to fall in love with the journey than it is to constantly chase a dream outcome.
Balancing Success and Personal Integrity – Learn why it’s important to maintain a strong moral foundation and an inner circle you can trust, especially as you begin to knock off your milestones of success.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:04:08 – How Recycling Content Can Grow Your Audience
00:05:18 – Collaborating With Other Creators To Boost Performance
00:09:11 – Using Controversial Takes To Improve Engagement
00:13:44 – Optimizing Content For “Shareability”
00:14:37 – The #1 Strategy For Twitter Growth Right Now
00:17:22 – The Importance Of Continuous Improvement
00:19:27 – The Best Advice We’ve Gotten From Our Richest Friends
00:22:35 – Balancing Success, Personal Growth, and Inner Peace
00:25:41 – Closing Thoughts & Episode Resources
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Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, we catch up on Mason’s latest purchase, hear about Chase’s interaction with an A-list celebrity, and debate whether or not the boys’ parents could cut it in the digital marketing world.
Mason and Chase also cover a few rapid-fire topics related to swallowing your ego, buying back your time by hiring experienced coaches to teach you new skills, and keeping an eye out for low investment, high return opportunities hiding in your business.
Give it a listen, and share your guess for which celebrity got a free consulting session with Chase in the comments!
WHAT YOU’LL LEARN ABOUT:
The Value of Humility – Being a lifelong learner is a superpower, and so is having the ability to swallow your ego and open your mind to learning from someone with more experience than you in a specific niche or discipline.The Importance Of Focus – How cutting back on the number of projects you’re working on can help you make significantly more progress with considerably less time and effort.Can Boomers Go Digital? – Does the 50+ crowd have what it takes to transition from decades spent in IRL jobs to digitally native business models like dropshipping or selling info products? We’re about to find out.Taking Advantage Of Hidden Opportunities – Every established business has clear and obvious opportunities that, if you take action on them, will result in meaningful growth. Learn how to spot them and capture that revenue.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:03:28 – Swallowing Your Ego & Becoming A Student Again
00:09:17 – Can Our Parents Become Online Entrepreneurs?
00:13:51 – How Niche Expertise Led To Meeting An A-List Celeb
00:16:38 – Discussing Breakthrough Moments In Business Growth
00:20:09 – How To Find & Capture Low Cost, High Value Business Opportunities
00:22:13 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, the boys play a game where Chase is presented with five business models and has to rank them in order from best to worst. The catch? He has no idea what the five business models are, or which one is coming next.
As the game progresses, they discuss the pros and cons of each option, including what types of people might be a better fit for one option over another. At the end, they create some revisionist history and adjust their rankings to reflect what they would have chosen if they knew all of the options up front.
The last segment of the show includes a discussion about the value of courses and examples of the most impactful and transformative course experiences they’ve personally experienced. They wrap up by sharing their first-hand perspectives as course creators and how they hope to be featured on a similar list by their students some day.
Give it a listen, and let us know how YOU’D rank the five business models in the comment section!
WHAT YOU’LL LEARN ABOUT:
The Best And Worst Business Models - Review the pros and cons of each option and learn which ones are better fits for each stage of the entrepreneur’s journey. What Makes An Amazing Course Experience - Learn which courses had the biggest impact on Mason and Chase, and take notes on which pieces they applied that to their own offerings.The Price-to-Value Ratio For SaaS - Get insights on what happens when software tools get too fancy (or greedy) with their pricing model and risk losing good customers simply because their cost has outpaced their value.KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction00:02:57 – Blind Ranking Business Models00:03:34 – Mystery Business Model #100:05:36 – Mystery Business Model #200:09:22 – Mystery Business Model #300:14:40 – Mystery Business Models #4 and #500:18:15 – The Best Courses We’ve Ever Taken00:26:17 – Software That Sucks & Is Too Expensive00:30:00 – Recap & Final ThoughtsLIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, we get an update on Mason’s latest “fight night” experience, including a few well-known folks he got to rub shoulders with. We also discuss our personal experiences meeting celebrities like Russell Brunson and Donald Trump.
After that, we give shoutouts to a few of the students, team members, and inner circle members whose dedication and hustle have both inspired us and made our road to success significantly easier.
Finally, we talk about our systems for navigating challenging situations, building habits that stick, and maintaining a healthy work-life balance, even when we’re slammed with travel or have fires to put out at the office.
Give it a listen, and drop us a comment if you hear something inspirational along the way!
WHAT YOU’LL LEARN ABOUT:
Utilizing Downtime for Productivity – Squeeze the maximum value out of every day by filling the margins with low-demand activities like calls or status updates.
Balancing Work and Personal Commitments – Learn how to strike a balance between work and personal commitments, even during busy periods.
Setting Priorities and Focus – Most people get overwhelmed because they’re trying to do everything instead of the most important thing. Don’t do that.
Creating Dedicated Time Blocks – Batching similar tasks together into dedicated working “blocks” can significantly improve your working efficiency.KEY MOMENTS IN THIS EPISODE:
00:02:34 – Recapping Mason’s Ultimate Fight Night Experience
00:05:05 – Recognizing Hustlers and High Achievers In Our Network
00:08:22 – Why Dedication Is The Best Differentiator
00:14:22 – Strategies For Balancing Work Demands And Family Times
00:19:48 – How To Protect Time For Both Work And Play
00:22:02 – Prioritizing Health Alongside Career And Family Commitments
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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In this episode, Chase Dimond and Cardinal Mason discuss:
- Klaviyo Is a Competitor Now
- Crypto Bull-Run (Mason is annoyed)
- LinkedIn Business Update -
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In this episode, Chase Dimond and Cardinal Mason discuss:
- How to monetize a personal brand without selling courses
- What Reality TV Can Teach You About Copywriting
- Educational Email Course Update -
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In this episode, Chase Dimond and Cardinal Mason discuss:
- This is not an ad: We share a few people and companies who have done right by us
- Spending money for fun - How to spend money to actually give you real joy
- The Copywriting Olympics -
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In this episode, Chase Dimond and Cardinal Mason discuss:
- Tax tips
- If you could build any business, what would it be?
- LinkedIn business update - Show more
