Episodes
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Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more info here @tampabaybabestri on Instagram!
We dug deep on the history of her business and her "ascension model" - how she uses a variety of offers that lead up to her premium offer - 1:1 coaching and how she has used all of these to both build and serve her community.
There are so many useful lessons in this episode! Let me know what you think - send me a DM on Instagram @Michelle Lake!Website | Follow Michelle on IG
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You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems.
Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon and Endurance Coach. She is a British High Performing Coach with Diploma as well as a British Tri Coaching tutor. Her business expertise is focused on club coaching, business organization, presenting and teaching effectiveness.
Interested in working with Jo or learning more? Give her a follow @smartertri!Website | Follow Michelle on IG
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TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business.
If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram @CoachMichelleLake. We would love to have you join us next year - also send me a DM if you are interested in learning more!Website | Follow Michelle on IG
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The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.
Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!Website | Follow Michelle on IG
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Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Website | Follow Michelle on IG
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We have 2 months left in the year, can you believe it?!??!?!
These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025!
Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/
Questions about which program is right for you?? DM on Instagram @CoachMichelleLake!Website | Follow Michelle on IG
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In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!
Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challengeWhat will you get in this challenge?
✨ What to actually post to get more inquiries
✨ Tricks for consistency
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher
Website | Follow Michelle on IG
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If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you!
When you reframe how you think about social media and back it up by getting more experience posting content, it does get better!
Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge
What will you get in this challenge?✨ What to actually post to get more inquiries
✨ Tricks for consistency
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
How does the Dream Challenge work?
🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community
🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”
🚀 On Day 8, we will do a Q&A live call to answer all your content questions!
🚀 Plus, our community will have a place to connect with other coaches and ask questions
This FREE challenge will PUSH you to go from content inconsistent to content consistent and converting!! REGISTER HERE: https://coachmichellelake.ck.page/2024challenge
Website | Follow Michelle on IG
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Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!Website | Follow Michelle on IG
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How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.
The DREAM TO 6 program has RE-OPENED!!
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!
What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
To join, https://coachmichellelake.ck.page/2024challenge or send me a DM @coachmichellelake with the word CHALLENGE to get the link to join!Website | Follow Michelle on IG
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Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!
If you need more help with time management and writing athlete plans, I have a free resource for you!
Download my top 5 time hacks here: https://coachmichellelake.ck.page/5timehacksWebsite | Follow Michelle on IG
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In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want!
Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help. Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc
Listen in for my 6 (plus a bonus #7) ways to stand out better online.
Interested in one of our programs to grow your business? Here are the key distinctions:Website | Follow Michelle on IG
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What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.
Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!!
But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included in this episode :)
The DREAM TO 6 program has RE-OPENED!!
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. AND, DIY learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income) and even worse so many coaches quit before the two year mark because it’s so HARD to grow alone.
Athletes need your help to rapidly improve, why would you expect anything different for growing your business. Mentorship is cheat code!
That's why I created the DREAM to 6, to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable.
Interested in learning more? DM me at @coachmichellelake!Website | Follow Michelle on IG
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Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.
In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.
In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://www.buzzsprout.com/2215178/episodes/14453373-episode-8-one-coach-non-negotiable-actionWebsite | Follow Michelle on IG
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In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!
I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!
Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contenttypes
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.Website | Follow Michelle on IG
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As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.
But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.
If they stay in sport - they stay with us for life.
But first it's our job to help them stay in sport :)
My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVfWebsite | Follow Michelle on IG
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You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish.
In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of inquiries
2. Retain your current athletes as much as possible
3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems
And more!
My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVfWebsite | Follow Michelle on IG
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In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!
Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually works
The Dream Launcher program is opening in the fall for those newer coaches who:Interested in joining Dream Launcher? We closed on Thursday August 8th, join the priority waitlist for when we join in the late fall: https://coachmichellelake.ck.page/dreamlauncher
For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlistWebsite | Follow Michelle on IG
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In this episode, I answer a question I get all the time, how do I get more Instagram followers?
Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually works
Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.
The Dream Launcher program is opening in the fall for those newer coaches who:Interested in joining? Join our waitlist for when we open in the fall: https://coachmichellelake.ck.page/dreamlauncher
For those more advanced coaches, The Dream to 6 Program will be reopening in late August 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
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It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one!
Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business basicsWant help creating effective content (and may even be wondering WHY content??)Are short on time and want to focus on what actually works
In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching.
The Dream Launcher program is opening again in late July for those newer coaches who:Join the waitlist HERE: https://coachmichellelake.ck.page/dreamlauncher
For those more advanced coaches, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!Website | Follow Michelle on IG
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