Episodes
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In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady revenue stream, even during fluctuating months. Tune in for insights on how to grow your gym using a data-driven, methodical approach.
Key Highlights:
How to grow from 35 to 175 clients and hit 40k months.
Systems and mentorship are the key to overcoming stagnation.
Tracking KPIs and using CRM tools helped scale faster.
The importance of balancing team workload and member satisfaction.
How focusing on one great facility is more powerful than expansion.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=podcastdescription.
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb
Connect with Gavin and his gym on Instagram: https://www.instagram.com/coach_gavin_coleman/?hl=en-gb
https://www.instagram.com/peak.health/?hl=en-gb
This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.
Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC
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In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it’s ever been.
Key Highlights:
How to restructure the onboarding process to address service gaps.
The pivotal shift from £200 to £400 per month memberships.
Why over-50s are the ultimate target demographic for gym growth.
Lessons learned from a £200,000 gym redesign and team overhaul.
How sales training, tracking and CRM’s transform lead conversion rate.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb
Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb
https://www.instagram.com/eventus22_fit/?hl=en-gb
This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.
Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC
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Missing episodes?
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In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.
The mindset transformation that helped grow SGPT gym to 110 members.
How to tap into the 50+ demographic to build lasting success.
The power of a clear, consistent membership offer.
Why focusing on strength training, not weight loss, is a game-changer.
How community-driven marketing strategy fuels growth.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=kevpoddescription
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb
Connect with Kevin on Instagram:
https://www.instagram.com/hurley_fitness_ely/?hl=en-gbThis episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC
FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/
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In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions.
Key Highlights
From struggling to thriving: Richard’s rebrand success with Fortified Gym.
Why letting go of “business baggage” fuels growth and stability.
How fear of judgment can prevent you from achieving your goals.
Taking control of your finances: the power of disciplined business choices.
Building a lifestyle that supports your gym’s vision—not the other way around.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=richardpod
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb
Connect with Richard on Instagram:
https://www.instagram.com/rich_roach/?hl=en-gb
Connect with Fortified on Instagram:
https://www.instagram.com/fortifiedgym/?hl=en-gb
If you want to find out more information about our partner Gym Owner Network, Click the link below:
https://www.gymownernetwork.com/
This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC
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In this episode, we chat with Frank and Eddie from HYROX, a fitness movement that’s become a global sensation. HYROX offers gyms a unique opportunity to affiliate with a powerful brand that boosts community engagement and retention. Frank and Eddie explain how gyms can leverage HYROX to enhance their services, attract new members, and host their own HYROX events, creating an additional revenue stream. With access to exclusive events, training materials, and brand visibility through the HYROX gym finder, HYROX-affiliated gyms stand out as top choices for fitness enthusiasts seeking a new challenge. Find out how partnering with HYROX can elevate your gym's success. Key Highlights: How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge. HYROX’s rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy. What exclusive perks and new revenue streams gyms gain by affiliating with HYROX. How HYROX Academy helps coaches improve client performance with tailored training. The scarcity strategy of HYROX events creates higher demand for affiliated gyms.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=hyroxpodytConnect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gbConnect with HYROX on Instagram:
https://www.instagram.com/hyroxuk/?hl=en-gbThis episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:
https://ptqualification.com/pt-certification
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In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry.
Key Highlights:Insights from a successful gym owner with 20 years of experience in the industry.
The power of patience and obsession in achieving long-term success.
How John merged rehabilitation with SGPT to enhance client results.
Strategies for maintaining high retention rates with an 80% conversion.
Developing a supportive and accountable team culture in the gym.
How to understand and meet clients where they are in their fitness journey.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=johnlarkyt
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb
Connect with John and his gym Sphere Fitness on their Website:
https://spherefitnessstudio.com/
This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:
https://ptqualification.com/pt-certification
This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below:
https://www.thefbda.com/
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In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights.
Key Highlights:
The habits of a young gym owner who skyrocketed to success in 9 months.
How to look after and care for 300 open gym and 105 Personal Training clients.
Transitioning to SGPT to offer a more scalable and profitable coaching model.
Finding, hiring, and training a full-time sales member to drive growth.
The layout needed for a high-quality open gym with personalised coaching.
Improved sales strategies with help from FMA, driving significant revenue.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=deanpodcast.
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb.
Connect with Dean on Instagram:
https://www.instagram.com/coach_dmc_/?hl=en-gb.
This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:
https://ptqualification.com/pt-certification.
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In this episode, we are joined by industry expert and ‘Retention Guru’ Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to inform decisions, and easy-to-implement tactics that will enhance your gym's overall operations. Learn from his vast experience working with million dollar gyms worldwide and discover the secrets to transform your business and boost your bottom line!
Key Highlights:
The 3 secrets to client retention that you can implement today without costing you anything!
Find out what hundreds of successful gyms across the world are doing that you aren’t.
How to implement secondary income and joining fees to improve both profits and retention.
The hidden details in the customer journey that can have big retention impacts.
The impact of low-cost gym chains on the independent sector, and how to bounce back.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=paulbedfordpodcast.
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb#To find out more about how The Retention Guru Dr. Paul Bedford can help you and your business, visit his website using the link below:
https://www.retentionguru.com/.
Connect with Dr. Paul Bedford on Linkedin
https://www.linkedin.com/in/drpaulbedford/.
This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:
https://ptqualification.com/pt-certification.
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In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula’ in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively.
Key Highlights:How smart rebranding can increase lead generation and client interest.
How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing.
How to achieve 97% client retention rates.
How to build local partnerships with other companies to grow your membership base.
Find out how Dave made 3k in his business whilst on holiday.
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast
Connect with Fitness Marketing Agency on Instagram
fitnessmarketingagencyConnect with The Fitness Formula on Instagram
the_fitness_formula_studioThis episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.
Click the link to find out more.
https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST.
This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom.
Click the link to find out more.
https://myfitnessbusinessprofits.com/.
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In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level.
-The Madisons Method: How they hire, onboard, and retain A-star staff.
-How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations.
-Sales strategies that help gym owners and coaches overcome common objections.
-The biggest red flags you need to look for when hiring new staff.00:00:00 - Introduction
00:00:05 - The Journey of a Gym Manager
00:00:07 - Roles and Responsibilities
00:00:11 - The Role of Sales and Community
00:00:17 - Importance of A-star Product and People
00:00:27 - Challenges of Sales and Marketing
00:00:40 - The Drive for Self-Improvement
00:02:40 - The Importance of Personal Development
00:05:57 - The Role of a General Manager
00:06:26 - The Transition from Senior Coach to Head of Sales
00:08:13 - The Importance of the Right Fit in Sales
00:11:08 - The Importance of Transparency in Business
00:12:39 - The Role of a Mentor in Career Development
00:18:50 - Sales in the Fitness Industryi
00:19:04 - Sales Targets and Conversion Rates
00:19:52 - Sales Process and Follow-ups
00:21:22 - Onboarding Process
00:21:43 - Overcoming Objections and Persistence
00:22:34 - The Importance of Sales in Business
00:23:50 - Sales Time Management
00:30:52 - Sales and Coaching Mindset
00:31:40 - Onboarding Process After Sales
00:35:27 - Touch Points During Onboarding
00:38:27 - Sales Process
00:42:22 - Retention Strategy
00:43:34 - Client Retention Rate
00:44:21 - Identifying Client Attendance Issues
00:45:36 - Team Meetings
00:46:26 - Training Session Setup
00:47:16 - Training Session Personalization
00:52:02 - Continuing Professional Development (CPD)
00:54:44 - Hiring Process
00:56:58 - Staffing for Gym Owners
00:57:33 - Onboarding Process for New Coaches
00:58:32 - Developing the Madison's Method
00:58:56 - Shadowing and Coaching Principles
01:00:39 - Staff Development and Role Progression
01:01:41 - Probation Period and Red Flags
01:03:59 - Delivery of Programming and Sessions
01:05:58 - Programming Responsibilities
01:06:07 - Programming for Different Class Concepts
01:06:40 - Programming for Safety and Flow
01:07:27 - Challenges in Programming
01:08:31 - Structure of Sessions
01:08:53 - Community Responsibilities
01:10:41 - Community Engagement and Events
01:11:48 - Leadership Lessons
01:13:18 - Dealing with Conflicts and Performance Issues
01:14:54 - Feedback and Performance Monitoring
01:16:16 - Advice for Gym OwnersTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/.
Connect with Jake on Instagram https://www.instagram.com/jakeberney_/.
Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/.
Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/.
This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.
Click the link to find out more. https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST
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In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you’re a gym owner looking to scale or just starting out, Jake’s insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.
Key Highlights:
How to achieve a 97% client retention rate and low attrition
The best way to increase your prices in a short period of time just like Jake who went from £99 to £247
Changing from 1-2-1 PT to a more profitable SGPT model
How Jake went from 30 to 107 active clients
The benefits of opening a coffee shop and meal prep business next door to his gym
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth.
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/.
Connect with Jake Wilkins on Instagram
https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/.
Connect with The Game Changer Training on Instagram
https://www.instagram.com/thegamechangertraining/.
This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.
https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST
#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
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In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn’t bringing in new customers and his business model was killing his profits. Improving his marketing, sales and business operations with FMA has changed David’s life for the better. Now he is able to step out of the business, spend more time with his family and expand his business with confidence after tripling monthly recurring revenue to £22K and making 80% sales conversions. Make sure you listen/watch this episode to find out exactly how Dave transformed his fitness business.
Key Highlights:
How Dave tripled his monthly recurring revenue from 7k to over 21K
Learn how Dave increased his pricing package from £5 sessions to £240 per month
Start working 3 day weeks whilst growing and scaling your business like never before
Transforming sales conversion rates instantly from under 50% to over 80% with one simple strategy
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-...
Connect with Fitness Marketing Agency on Instagram:
fitnessmarketingagency
Connect with Seven Movement on Instagram:
https://www.instagram.com/seven_movement_gym/
This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.
https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST
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In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!
Key Highlights
How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow How they added 10k of monthly recurring revenue and doubled their floor space
The dynamics of how to run a successful business as business partners + life partners
Their top sales strategies and the best way you can onboard a new client
How they have implemented HYROX into their gymTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/.
Connect with Perfit Fitness
https://www.instagram.com/perfitfitness/.
Connect with Jordan
https://www.instagram.com/jordanhipperson/.
Connect with Abi
https://www.instagram.com/abicossey/
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In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to utilise what you are producing as a gym owner or online coach to connect with your target audience and showcase your service. We delve into Jay’s book Hard Stuff Easy Life and key topics such as self-care, escapism and much more that can help become your better self and improve your lifestyle.
Key Highlights ROI in content creation and marketing
Building communities on Facebook and how to be yourself on social media from a business perspective
Key lessons he's learnt from mentors in the fitness industry
Investment mindset vs cost mindset
Outsourcing to help you and your business
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Jay on Instagram:
https://www.instagram.com/jayalderton/
Jay’s Website:
https://www.knowledgebombnewsletter.com
Pre-order Jay's book Hard Stuff Easy Life
https://www.amazon.co.uk/dp/0241682673/ref=cm_sw_r_as_gl_api_gl_i_240RTBT4M85SK0EX4BXE?linkCode=ml1&tag=wwwmindsetwit-21 -
In this episode, we’re joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alongside Rhys and his skills as a gym owner and manager. Rhys outlines the importance of lead reactivations and proper delegation to your team of staff. Find out what Rhys changed in his marketing and sales strategies in order for BSC to double its conversion rate, boost its monthly revenue to £38K, and increase its member prices. Watch this episode to find out how Rhys transformed his gym.
Key Highlights:
-How Rhys transformed his gym space and branding
-Price increases and how to minimise impact on client drop off
-Ex-client reactivation and the importance of warm leads
-Balancing the importance of front-end sales against client fulfilment
-How the client journey, the onboarding experience, and staff quality is vital to retention-Managing delegation and finances as a business owner
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with BSC https://www.instagram.com/bsc_hq/ Connect with Rhys https://www.instagram.com/bsc_rj/
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In this episode, we’re joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to manage your fitness business. Ben and Paul delve into how to move up in your fitness business and become to the boss rather than the coach. We discuss key components of business such as pricing, selling and understanding the data.
Key Highlights:
-The biggest mistake business owners are making
-Why you should always be increasing your prices and selling your services
-The two most important things about business
-What’s the best way for gym owners to make more money?
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Paul
https://www.instagram.com/thepaulgough/ -
In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the mistakes he’s made, as well as the support system and the community in his gym. Charlie and Tony explore the marketing, sales, and systems of his fitness business. This episode is an excellent tell-all of every aspect of being a gym owner.
Key Highlights How Tony’s life has changed since transforming his fitness business Key lessons Tony learnt to improve his marketing and sales process Learning the systems of his gym and understanding the data How Tony increased his conversion rate to 95% Bringing family into your business and how to manage those roles
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Tony
https://www.instagram.com/tony_catalystpt/
Connect with Catalyst
https://www.instagram.com/catalysttrainciren/
https://www.catalyst-training.co.uk/ -
In this episode, we’re joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry between gym owners and online coaches and delve into sales process, objections and marketing. Amelia explains how as an online coach she runs her business and how she sells herself according to her business ethos. Key Highlights What an online coach really is Amelia's community and how she nurtures that community Amelia’s posting and content creation and what’s working right now In-depth analysis of Amelia’s social media content The power of being a one-woman band in the fitness industry and why there’s a lack of women in the fitness industry Lead generation, sales process, objections and marketing of an online coach
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Amelia
https://www.instagram.com/amelialayng/ -
In this episode, we’re joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gym owners and fitness businesses. In this discussion, we look at what steps need to be taken to set up a second site and advice when fitting gym equipment within multiple facilities. Ben and Chris talk about how upgrading your facility can also massively benefit your marketing as well.
Key Highlights
How to develop your gym space to enhance it for maximum capacity How to design your gym/space at all stages of your fitness career/ business to help you grow and evolve Chris’ advice for creating space if you want to open a second site The biggest mistakes Chris has seen gym owners make with the space they have How BLK BOX and its team can transform your gym spaceTo find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/
Connect with Chris [email protected] https://www.instagram.com/chrishull_17/
Connect with BLK BOX https://www.blkboxfitness.com/
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In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness business creating a high-ticket service to grow his two sites. Many gym owners feel pulled in multiple directions and Roy explains his mindset of focusing on people who want your service. We delve into mistakes he’s made in the past around his fitness business and business associates, and his new mindset on creating a community of members and how he runs his gym.
Key Highlights The differences between UK and Dutch markets in the fitness industry and getting ahead as a Dutch gym owner Moving away from the gym floor as a business owner and how to make that transition Why you should reinvest in your fitness business to open another site Roy's experience with being burned by previous marketing agencies and how he recovered Becoming a HYROX Affiliated gym The sales process Roy is using to convert more leads into sales
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth
Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/
Connect with Roy
https://www.instagram.com/roypennings/
Connect with Zone 5
https://www.instagram.com/zone5.kaatsheuvel/
https://www.instagram.com/zone5.vught/
https://www.zonefive.nl/ - Show more
