Episodes
-
Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourcing to save time, reduce stress, and boost productivity, allowing you to focus on your creativity and business growth.
Key Takeaways:
Why outsourcing is essential: Learn how outsourcing can free up your time and mental load, letting you focus on growing your business.Social media management: Struggling to keep up with your floral business's social media? Discover how delegating this can save you time and improve consistency.Admin tasks: From organizing contracts to handling emails, Jeni explains how outsourcing admin work lets you concentrate on floral design.Bucket cleaning: Keep your flower inventory fresh without the hassle by outsourcing bucket cleaning to maintain cleanliness and avoid bacterial issues.Event preparation and teardown: Tired of staying late to clean up after weddings? Find out how a reliable teardown team can save you from exhaustion and ensure everything runs smoothly.Accounting: The importance of hiring a tax expert to ensure you’re maximizing profits, staying compliant, and growing your business in a sustainable way.Why It Matters: Whether you’re a solo florist or running a large floral studio, outsourcing helps you stay organized and efficient, while reducing burnout. If you're ready to scale your wedding and event flower business, you need to work smarter, not harder!
Listen Now: Tune in to this episode and discover the power of outsourcing in your floral business!
-
Welcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into booked events. Whether you're a florist just starting out or an established business looking to streamline your inquiry process, this mini-episode will provide practical insights to help you grow your floral business.
In This Episode, You'll Learn:
How to create an inquiry form that attracts clients and increases bookings.The essential questions to ask in your initial communication to ensure you're the right fit.Strategies for handling inquiries efficiently, including budget discussions, venue logistics, and event details.The importance of presenting yourself as an expert by asking clarifying questions and offering solutions to fit clients' needs.Tips for guiding clients through your services, ensuring they feel supported and ready to book.How to use video consultations to save time and build stronger client connections.Key Takeaways:
Streamlining your inquiry process makes it easier for potential clients to connect with you, increasing the likelihood of converting them into paying customers.Tailoring your communication style to each client—whether through email or video chat—enhances client experience and showcases your professionalism.Positioning yourself as an expert florist who’s done hundreds of weddings helps build trust and credibility, making clients more eager to work with you.If you’re a florist looking to optimize your business, understanding how to handle inquiries is a game changer. Be sure to listen in to get Jeni’s personal tips for refining your client communication process and turning leads into booked events.
Don’t Forget to Subscribe! If you enjoyed this episode, make sure to subscribe to The Floral Hustle Podcast for more business-growing tips tailored to florists. And if you have any questions or need support in your floral business journey, feel free to reach out to Jeni!
-
Missing episodes?
-
For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.
They are not paying themselves.
They are losing money.
And that shit's gotta stop!
So, I am going to be playing some powerful episodes to get you on a path to your first 100k.Plus, I'm cooking up something big. And if you're like, hmm, I wonder what that could be? You could be the first to know if you head to www.thefloralhustle.com/100k.
I am putting something together that is going to be so awesome. So impactful, so game changing and is going to give you the tools and fundamentals that you need to get your business to the first 100 K. And I'm so excited to put this together for you. So head to get a sneak peek access at www.thefloralhustle.com/100k
On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client.
I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. They can see the soft fluffiness of the blooms. They can see the bold colors, they can see the softness or the muted colors - and they can feel what their wedding is like.
A lot of people are resistant and feel they can't do that kind of proposal, because it would take a lot of time, and they would spend more time in addition to meeting with the client for the consultation. This does not have to be that hard. You can simplify this process immensely. Tune in to this episode and learn the way you can add visual proposals to your process, painlessly.
-
For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.
They are not paying themselves.
They are losing money.
And that shit's gotta stop!
So, I am going to be playing some powerful episodes to get you on a path to your first 100k.Plus, I'm cooking up something big. And if you're like, hmm, I wonder what that could be? You could be the first to know if you head to www.thefloralhustle.com/100k.
I am putting something together that is going to be so awesome. So impactful, so game changing and is going to give you the tools and fundamentals that you need to get your business to the first 100 K. And I'm so excited to put this together for you. So head to get a sneak peek access at www.thefloralhustle.com/100k
When you get an inquiry the next steps are critical on whether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples.
First thing you should do is make sure the inquiry is a good fit for business.
Does the design match your aesthetic and is the budget in line with your minimum? Then I share my brochure that has starting at pricing in it. I then ask additional questions to make sure the inquiry is in alignment with the additional factors I have asked for further details on such as number of bridesmaids, if they need centerpieces, and the number of guest tables they estimate having.With this information I can determine if I need to educate them on their budget a bit or do I need to setup a consultation. With asking clarifying questions you are setting up your interactions to be worth your time investment.
-
Episode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, managing multiple high-profile events, including a large Indian wedding and a beautiful American wedding. She reveals the mindset that drives her success—fearlessness—and why it's essential for florists who want to grow their business.
Jeni explains how overcoming fear has been key to handling overwhelming floral design projects and how you, too, can adopt a fearless attitude to scale your floral business. With practical tips, real-life examples, and a bit of tough love, Jeni motivates florists to embrace challenges and take risks, knowing that stepping into fearlessness is what separates successful entrepreneurs from the rest.
Key Takeaways:
Be Fearless in Business: Learn how letting go of fear can transform your floral business and help you tackle bigger, more complex events with confidence.Embrace the Inner Badass: Discover how to channel your inner badass to bring unstoppable energy to your projects and client relationships.Mindset Over Strategy: Why your mindset is your greatest asset when it comes to business growth, even more than marketing and social media strategies.Momentum Matters: Build momentum in your business by focusing on positive energy, surrounding yourself with the right people, and constantly challenging yourself.Overcome Limiting Beliefs: If self-doubt is holding you back from going after your dream projects, this episode will guide you on how to eliminate those fears. -
Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insights into what might be holding you back.
From not dedicating enough time to the right tasks, to the dangers of inconsistency and a lack of clear strategy, Jeni shares practical advice on how to overcome common pitfalls. If you’re serious about growing your floral business and turning your passion into a sustainable income, this episode is a must-listen.
Key Takeaways:
Understand the importance of consistent effort in your business.Learn why focusing on low-revenue activities can be a major setback.Discover how having a clear strategy can transform your floral business.Find out why support and accountability are crucial for success.Explore ways to prioritize your business to drive real results.Why Listen? If you’re a florist who’s been dreaming of making your business thrive, this episode is packed with actionable advice that can help you start seeing real progress. Jeni’s experience and candid approach offer a no-nonsense guide to identifying and overcoming the obstacles that might be holding your floral business back.
-
Welcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episode, we dive deep into a critical topic: the destructive energy of desperation and how it might be holding your floral business back.
Are you constantly feeling the pressure of needing to book that next wedding, land more clients, or simply keep your business afloat? This episode is for you. Jeni shares her personal journey from running her florist business out of desperation to transforming her mindset into one of abundance and empowerment. Learn how a scarcity mindset can negatively impact your pricing, client interactions, and ultimately, your bottom line.
Key Takeaways:
Recognizing the signs of a desperation-driven business and its consequences.How a scarcity mindset can sabotage your success and lead to burnout.The importance of setting boundaries, such as establishing minimum pricing and vetting clients.Real-life examples of how shifting to an abundance mindset can attract high-value clients and opportunities.Practical strategies to create space for bigger-picture thinking and long-term growth in your florist business.If you're a florist who’s ready to stop the cycle of desperation and start attracting the clients and projects that truly align with your value, this episode is a must-listen.
Resources Mentioned:
Book a Power Hour with Jeni for personalized coaching to shift your mindset and strategy.Join the Floral Hustle Mastermind to connect with other growth-minded florists and access exclusive training and resources.Subscribe & Leave a Review: If you found value in today’s episode, make sure to subscribe to The Floral Hustle on your favorite podcast platform, and leave us a review. Your feedback helps us reach more florists like you who are looking to grow their business.
Connect with Jeni:
Instagram: @TheFloralHustleWebsite: www.thefloralhustle.com -
Episode Description:
In this week’s minisode of The Floral Hustle, host Jeni Becht shares actionable tips on how florists can cultivate creativity and elevate their business. Whether you’re struggling to come up with fresh ideas for your floral designs or looking to take your portfolio to the next level, this episode is packed with practical advice that will help you unlock your creative potential.Jeni reflects on the recent Floral Rockstar Retreat, where she led participants through multiple floral installations and shared the secrets behind her creative process. From creating mental space for ideas to organizing inspiration in folders, Jeni offers a step-by-step guide to fostering creativity. Learn how to use tools like Pinterest and Instagram effectively, and discover how to position yourself as a creative expert in the eyes of your clients.
Tune in to explore how to push your floral designs beyond the ordinary and build a portfolio that stands out in the competitive floral industry.
Key Takeaways:
Create Space for Creativity: How downtime and self-care activities like working out can lead to breakthrough ideas.Use Pinterest and Instagram as Inspiration: Tips for saving and organizing ideas that can be adapted for your designs.Build an Idea Bank: Why you should create folders on your phone to keep track of unique flowers, concepts, and design ideas.Elevate Your Portfolio: How to take inspiration from others and make it your own, without copying.Be Fearless in Your Creativity: The importance of stepping out of your comfort zone to push creative boundaries and avoid being pigeonholed.Why Listen?
If you’re a florist looking to stand out and grow your business, this episode will provide you with valuable insights and practical strategies to fuel your creativity and enhance your floral designs.Connect with Us:
Follow Jeni on Instagram [@thefloralhustle] and share your thoughts on this episode. Don't forget to subscribe to The Floral Hustle for more tips on growing your floral business. -
Welcome back to The Floral Hustle Podcast! In this episode, we dive deep into the often-overlooked challenge of mental load, especially for florists juggling business, family, and personal responsibilities. If you’re feeling overwhelmed by the demands of running a floral business while managing your household and personal life, this episode is for you.
Key Topics Covered:
Understanding Mental Load: What it is and why it’s a significant hurdle for women entrepreneurs, particularly in the floral industry.The Impact on Your Business: How mental load can stifle creativity, hinder business growth, and affect your overall well-being.Actionable Strategies: Practical tips to lighten your mental load, including having crucial conversations, setting boundaries, and delegating tasks both at home and in your business.Sunday Night Prep: A game-changing routine to set your week up for success, allowing you to focus on what truly matters—growing your business and achieving your goals.Empowering Your Support System: Learn how to engage your partner, kids, and even employees in reducing your mental burden, so you can reclaim your time and energy.Why You Should Listen:
Balancing the demands of entrepreneurship with the responsibilities of family life is no easy task. This episode offers real-world advice on how to create the mental space needed to drive your business forward. By implementing the strategies discussed, you’ll be better equipped to handle the pressures of business ownership, nurture your creativity, and achieve the growth you’ve been striving for.
Don’t Miss This If:
You’re a florist struggling to find time for creative projects.You feel overwhelmed by the daily grind and need actionable steps to reduce stress.You want to learn how to prioritize your well-being while running a successful floral business.Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review. Your feedback helps us reach more florists like you who are eager to grow their businesses.
Join the Conversation:
Have you implemented any of these strategies to manage your mental load? Share your experience with us on Instagram @TheFloralHustlePodcast and use the hashtag #FloralHustle. We’d love to hear your stories and tips!
Resources Mentioned:
Sunday Night PrepJoin the Floral CEO MastermindStay Connected:
Follow us on Instagram @TheFloralHustlePodcast for daily inspiration, tips, and updates.
-
In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating with clients about the realities of repurposing floral arrangements. If you’ve ever struggled with clients or planners pushing for repurposing that compromises the aesthetic of your work, this episode is a must-listen.
Key Takeaways:
Purposeful Repurposing: Learn why designing with repurposing in mind from the beginning is key to maintaining a cohesive look.Avoiding Tacky Transformations: Discover the top floral elements that often get repurposed poorly, such as arch flowers and bridesmaid bouquets, and how to prevent them from ruining the overall aesthetic.Expert Communication: Tips on how to have difficult conversations with clients and planners about why certain repurposing ideas might not work and how to offer better alternatives.Maximizing Value: Strategies for repurposing florals in ways that provide value without compromising the design, like turning aisle meadows into head table runners.Why This Matters: Repurposing florals can save costs, but without careful planning, it can also result in lackluster designs that undermine the overall look of an event. Jeni shares her expert tips on how to balance budget-conscious requests with the need to keep your designs looking polished and professional.
-
In this episode of The Floral Hustle Podcast, host Jen Becht dives into a powerful concept that could transform your floral business: "Simplify to Amplify." If you're feeling overwhelmed, stuck, or like your revenue isn't where you want it to be, this episode is for you. Jen shares actionable insights on how focusing on one area of your business can lead to more profits, greater efficiency, and a stronger reputation in your niche.
Key Takeaways:
Simplify to Amplify: Learn why focusing on fewer services can lead to greater profitability and less stress.Become an Expert: Jen discusses how mastering one aspect of your business, such as wedding florals, can establish you as a go-to expert in your field.Avoid the Pitfalls of Doing Too Much: Discover why saying yes to everything can actually hold your business back.Evaluate Your Revenue Streams: How to assess which parts of your business are most profitable and deserve your focus.Real-Life Example: Hear how Jen optimized her business by focusing on weddings and later expanded into successful side ventures, like her luxury silk floral rentals.Strategic Business Growth: Learn when and how to add new revenue streams without overwhelming yourself or diluting your brand.Resources Mentioned:
Follow Bumble Fleur on Instagram: @bumble_fleur for workshop inspiration. She is someone really optimizing her workshops as a revenue source.Connect with Us:
Instagram: @TheFloralHustleWebsite: http://www.thefloralhustle.comSubscribe & Leave a Review: If you enjoyed this episode, please subscribe to The Floral Hustle Podcast and leave us a review. Your feedback helps us reach more flower friends and share valuable insights to help their businesses bloom.
-
00:00 Introduction and Purpose
00:32 Key Strategies for Brand Elevation
02:14 Airier Designs: Creating Dimension
03:13 Showcasing Roses: Techniques and Tips
04:18 Brand Representation: The Power of T-Shirts
05:35 Elevating Events with Candles
07:48 Importance of Quality Photos
10:09 Conclusion and Action Steps -
Welcome to another episode of The Floral Hustle podcast! Today, we're joined by the vibrant and authentic Ace Berry, a trailblazing florist from Houston, Texas. In this episode, Ace shares his journey from the oil fields to owning a successful flower shop and becoming a renowned floral educator. Discover how embracing authenticity has been a game-changer for Ace's floral career, allowing him to connect deeply with his audience and clients.
Ace opens up about his experiences in the floral industry, the importance of education, and the challenges and triumphs of staying true to oneself in a world that often encourages conformity. We dive into his appearance on the TV show "Full Bloom," his love for creative design, and the valuable lessons learned from working in the industry.
Key Takeaways:
From Oil Fields to Flower Fields: Ace shares his unique career transition and the passion that drove him to pursue floristry.Overcoming Industry Stereotypes: As a tattooed, straight male florist, Ace discusses breaking traditional molds and the impact of authenticity on his success.The Power of Floral Education: Learn why Ace believes in seeking out the best mentors and continually expanding floral knowledge.Sustainability and Innovation: Ace shares his insights on using floral foam and alternative sustainable methods, advocating for informed choices rather than blanket judgments.Social Media and Authenticity: Discover how Ace's shift to genuine self-representation on social media opened new opportunities and enhanced his brand.Behind the Scenes of Reality TV: Get a peek into Ace's experience on the reality TV show "Full Bloom" and the real-life dynamics of a floral competition.Workshops and Global Floral Experiences: Ace talks about his upcoming workshops and the exciting opportunity to design on a flower farm in Ecuador.Join the Conversation:
Connect with Ace on Instagram @aceinfullbloom for inspiration and updates on his floral adventures.Visit Ace's website to learn about upcoming workshops and opportunities to design with him.Interested in floristry education and growing your business? Follow our podcast for more insightful episodes with industry leaders.Episode Resources:
Learn more about the American Institute of Floral Designers (AIFD): AIFD Website -
Welcome to this week's minisode of The Floral Hustle Podcast, where we dive into making social media more manageable and effective for florists. If you've ever struggled with consistency or felt overwhelmed by the demands of social media, this episode is for you. Jeni shares her top strategies for streamlining your Instagram efforts, ensuring you maintain a steady presence without the stress. Discover how to create a social media plan that supports your floral business, engage your audience, and grow your online presence.
Key Topics Covered:
Consistency is Crucial: Learn why maintaining a regular posting schedule is essential for increasing visibility and engagement on Instagram.Developing a Strategy: Discover how to create a content plan that aligns with your business goals, using content pillars and themed days to guide your posts.Tools for Success: Explore the benefits of using scheduling tools like Planoly and AI caption writers to simplify your social media management.Content Pillars: Understand the importance of content pillars and how they can help you focus on topics that drive your floral business forward, including full-service weddings, cultural weddings, and urban flower farming.Batching and Scheduling: Learn how to batch-create content to save time and maintain consistency, using tools and tips to streamline the process.Optimizing Your Profile: Ensure your Instagram profile clearly communicates who you are, what you do, and how potential clients can engage with your services.Engagement Strategies: Tips on using B-roll footage and strategic interactions to boost your visibility and connect with your audience.Repurposing Content: How to use apps like Repost to efficiently share your content across multiple platforms, including TikTok and YouTube Shorts.Takeaway:
By implementing these practical strategies, florists can simplify their social media efforts, increase their reach, and better connect with potential clients and industry professionals. Tune in to learn how to make Instagram work for your floral business and enjoy a more manageable social media experience.
Resources Mentioned:
PlanolyRepost AppCanvaLinktreeJenna Kutcher's JK5 MethodSubscribe and Connect:
Stay updated on all things floral business by subscribing to The Floral Hustle Podcast. Join our community of florists and industry professionals as we share tips, insights, and inspiration to help your business bloom.
Follow us on Instagram @thefloralhustle for more behind-the-scenes content and updates.
-
Welcome to another inspiring episode of the Floral Hustle Podcast with Jeni Becht! In this episode, Jeni dives into the importance of setting, monitoring, and achieving business goals. As we step into August, there's still time to hit your goals for the year and build momentum for the next. If you’re a florist looking to grow your business, this episode is packed with actionable strategies and motivational insights to help you redefine success and take your floral business to the next level.
Key Takeaways:
Goal Setting and Monitoring: Learn why it's crucial to set and regularly review your business goals.Actionable Steps for Growth: Discover small, actionable steps to break down big goals and make consistent progress.Defining Success: Understand how to define success in your terms and create measurable goals that align with your vision.Overcoming Obstacles: Get tips on how to overcome common obstacles and maintain motivation throughout the year.Tools for Success: Explore tools like Trello for organizing and tracking your goals and progress.Investing in Yourself: Hear about the importance of investing in education, coaching, and workshops to elevate your skills and business.Quotes from the Episode:
“Consistency breeds success. It’s all about chipping away at your goals like a wood chipper.”“Define what success means to you. My success might be different from yours, and that’s okay.”“Evaluate your efforts honestly. Measure your marketing, sales, and networking activities to identify areas for improvement.”Resources Mentioned:
Trello: A project management tool to organize your business goals and tasks.Floral Hustle Facebook Group: Join a community of like-minded florists for support and resources.Floral Hustle Workshops: Learn hands-on techniques and business strategies at upcoming workshops and retreats.Action Steps for Listeners:
Set Clear Goals: Define what a successful floral business looks like for you and set measurable goals.Break Down Goals: Create small, actionable steps to work towards your big goals.Consistent Effort: Commit to consistent efforts in marketing, networking, and skill development.Join the Community: Engage with other florists in the Floral Hustle Facebook Group for support and inspiration.Invest in Learning: Consider attending workshops or coaching sessions to enhance your skills and business strategies.Upcoming Events:
Floral Hustle Retreat: Join us for a two-day retreat in Minnesota on August 21-22. Learn hands-on floral techniques, marketing strategies, and more. Limited spots available! https://thefloralhustle.myflodesk.com/retreatConnect with Us:
Instagram: Follow @floralhustlepodcast for updates, tips, and behind-the-scenes content.Facebook Group: Join the Floral Hustle Facebook Group to connect with fellow florists.Listener Challenge: Send Jeni a DM on Instagram with your goals for the rest of the year and the actionable steps you’re taking to achieve them. Let’s hold each other accountable and crush those goals together!
-
Automate Your Floral Business: Tips to Save Time & Reduce Stress
In this week's mini-stone episode of the Floral Hustle Podcast, Jen discusses the importance of automating various aspects of your floral business to save time and reduce mental load. She covers essential automation tips including scheduling calendar appointments with tools like Calendly, managing social media with scheduling tools like Planoly, handling monthly account transactions with wholesalers, and using templates for emails, proposals, and social media content. Tune in to learn how these strategies can transform your business operations and give you more time to focus on your passion for flowers.
00:00 Introduction to Automating Your Floral Business
01:01 Streamlining Calendar Appointments
02:51 Efficient Social Media Management
05:41 Simplifying Wholesale Account Management
07:31 Utilizing Templates for Consistency
10:19 Conclusion and Final Tips -
In this week’s episode of The Floral Hustle Podcast, Jeni dives deep into the importance of networking for florists. She shares her personal journey and experiences that underscore the value of building connections in the floral industry. From unexpected award wins to collaborations on styled shoots and major events, Jeni explains how networking has been the cornerstone of her success. This episode is packed with actionable tips and strategies to help new florists overcome their fears and start networking effectively.
Key Takeaways:
Networking is Crucial:Jeni emphasizes that networking is essential for growing your floral business. It opens doors to new opportunities and collaborations that you might not have imagined.Personal Stories of Success:Jeni shares her journey of being nominated for "Best Florist" by Minnesota Bride, attributing her success to strategic networking.She recounts her experiences with styled shoots, collaborations with photographers, videographers, and other wedding vendors that led to significant business opportunities.Overcoming Networking Fears:Networking can be intimidating, but Jeni encourages listeners to view themselves as experts who add value. Confidence is key to positioning yourself as a go-to person in the industry.Building and Cultivating Relationships:Jeni highlights the importance of forming genuine connections, from attending bridal association events to participating in styled shoots.She shares tips on how to interact at events, follow up, and maintain these relationships over time.Unconventional Networking Strategies:Utilize Instagram for networking by engaging with posts, sending thoughtful DMs, and setting up virtual coffee dates.Attend vendor open houses and appreciation events to meet like-minded professionals.Strategic Interactions:Be strategic with your interactions. Engage with high-priority vendors like photographers and planners who meet clients early in the wedding planning process.Follow-Up and Frequency:Ensure you follow up after events and maintain visibility by tagging vendors in social media posts. This builds a consistent presence and fosters ongoing relationships.Practical Networking Tips:Always have business cards on hand.Engage thoughtfully on social media.Position interactions to be mutually beneficial.Related Links:
MN Bride Magazine FeatureQuotes from the Episode:
“Networking is about making yourself uncomfortable and putting yourself out there. You never know who you might meet that could change your business.”“Strategic interactions and consistent follow-ups are key to building lasting relationships in the wedding industry.”Call to Action:
If you found this episode helpful, please subscribe to The Floral Hustle Podcast for more insights and tips on growing your floral business.Follow us on Instagram @thefloralhustle and share your networking success stories using the hashtag #FloralHustle. -
In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.
Key Points Covered:
Workshop Announcement:Dates: Two-day immersive experienceLocation: Genesis Ranch in Rosemount, MinnesotaActivities: Over five floral installations, including a tree install, bridal bouquets, and centerpiecesVenue Highlights:Genesis Ranch: A serene, country farm with a beautiful pavilion and picturesque tree swingAccessibility: 17 miles from MSP airport and 13 miles from a nearby hotel in Eagan, MinnesotaWorkshop Benefits:Hands-On Experience: Get practical experience with various floral installations and designsBusiness Growth: Learn about creating proposals that sell, conducting successful consultations, and building a life-first businessPersonal Development: Engage in EFT and other modalities to align your brain with your business goalsNutrition and Well-being: Focus on holistic health to become the best version of yourselfPhotography and Branding:Special Guest: Alexander Robin, an expert photographer, will teach floral photography techniquesMini-Branding Shoot: Participants will receive professional images of their work for use in social media and marketingJen's Journey:The Importance of Coaching: How investing in coaching and workshops transformed her business and lifePersonal Stories: Jen shares her experiences, challenges, and growth as a florist and business ownerCall to Action:Workshop Registration: Limited spots available – check the link in the show notes to secure your placeFollow Jen on Instagram: Stay updated through her highlights and LinkedIn bioLinks Mentioned in the Episode:
Workshop RegistrationThe Floral Hustle InstagramConnect with Us:
Instagram: @thefloralhustleFacebook: Floral Hustle FacebookWebsite: www.thefloralhustle.comSubscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more flower friends and grow our floral community.
-
In this exciting episode of "The Floral Hustle" podcast, Jen reveals the details of her groundbreaking new workshop at Genesis Ranch, Minnesota. This workshop promises to be unlike any other, offering a unique blend of hands-on floral installations, business growth strategies, and personal development sessions. Join Jen as she shares her journey, insights, and the transformative power of investing in yourself and your floral business.
Key Points Covered:
Workshop Announcement:Dates: Two-day immersive experienceLocation: Genesis Ranch, MinnesotaActivities: Over five floral installations, including a tree install, bridal bouquets, and centerpiecesVenue Highlights:Genesis Ranch: A serene, animal-free venue with a beautiful pavilion and picturesque tree swingAccessibility: 17 miles from MSP airport and 13 miles from a nearby hotel in Eagan, MinnesotaWorkshop Benefits:Hands-On Experience: Get practical experience with various floral installations and designsBusiness Growth: Learn about creating proposals that sell, conducting successful consultations, and building a life-first businessPersonal Development: Engage in EFT and other modalities to align your brain with your business goalsNutrition and Well-being: Focus on holistic health to become the best version of yourselfPhotography and Branding:Special Guest: Alexander Robin, an expert photographer, will teach floral photography techniquesBranding Shoot: Participants will receive professional images of their work for use in social media and marketingJen's Journey:The Importance of Coaching: How investing in coaching and workshops transformed her business and lifePersonal Stories: Jen shares her experiences, challenges, and growth as a florist and business ownerCall to Action:Workshop Registration: Limited spots available – check the link in the show notes to secure your placeFollow Jen on Instagram: Stay updated through her highlights and LinkedIn bioLinks Mentioned in the Episode:
Floral Rockstar RetreatFloral Hustle InstagramConnect with Us:
Instagram: @thefloralhustleFacebook: Facebook GroupWebsite: www.thefloralhustle.comSubscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more flower friends and grow our floral community.
-
Welcome to another minisode of the Floral Hustle Podcast! I'm your host, Jen, and today we're diving into a game-changing topic: pricing transparency in your floral business. If you're looking to attract more clients and streamline your business operations, this episode is for you.
Episode Highlights
Why Pricing Transparency Matters: Discover the importance of being upfront with your pricing and how it can drastically reduce ghosting from potential clients.Building Trust: Learn how clear pricing can build trust and set the right expectations from the get-go, avoiding uncomfortable surprises.Easy Implementation Tips: Simple steps to incorporate pricing transparency, such as creating a detailed brochure and an a la carte flowers program.Boost Your Market Share: How being open about your prices can differentiate you in the market and make your services more appealing.Real-Life Success Stories: Hear about florists who have successfully implemented pricing transparency and the positive impact it has had on their businesses.Key Takeaways
Transparency Reduces Ghosting: Potential clients are less likely to disappear when they have a clear understanding of your pricing from the start.Client Education: Providing detailed pricing helps educate your clients, making them feel more comfortable and informed.Streamlined Processes: A transparent pricing structure can streamline your workflow, saving you time and effort in the long run.Marketing Opportunities: Use pricing transparency as a unique selling point in your marketing materials to attract more business.Action Steps
Create a Pricing Brochure: Include details about your services, pricing, and what clients can expect.Develop an A La Carte Program: Make it easy for clients to understand and choose your services without extensive consultations.Leverage Marketing: Promote your transparent pricing in all your marketing efforts to stand out from the competition.Connect with Us
If you enjoyed this episode, don't forget to subscribe and leave a review! Follow us on Instagram and Facebook for more tips and updates. Have questions or want to share your experiences with pricing transparency? Send us a message or comment on our latest post.
Thank you for tuning in, flower friends! Have an amazing, flower-filled week!
- Show more
