Episodes
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Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business.
A very prominent voice in our industry, she’s also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media.
Tune in to learn about:
Her unique career, which started by having her own psychology practice! OBI’s footprint and innovation footprint Retail Media in a DIY player and why this segment has been a pioneer The unique customer journey in this type of Retail Media in a Retail Business. Should it be apart or together? Working with non-endemic brands like FMCGMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he’ll be one of the headline speakers.
In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond.
Tune in to hear about:
What to expect from Shoptalk Europe this year Sanjay's career accross global markets The very succesful Barbie Movie's effect on Mattel Mattel's vision for future Growth DTC Leadership in the current hybrid world How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within MattelMore:
Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025 Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian -
Missing episodes?
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Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life.
Tune in to learn about:
Oliver’s career path from marketer to CEO The categories Cofresco operates in Their drive toward greater sustainability A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus How to build a global company and strong culture from a small city base Oliver’s leadership lessons and his take on hybrid work in today’s worldMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Julian Saslavsky is the Growth Manager for Latin America at Large Appliances Leader Whirlpool. With an unusal background, having started his career in start-ups (and a short stop in Recruitment!), he brings a fresh perspective to the various ways large Consumer Goods companies can innovate and go-to-market to be more relevant with today's consumer.
He speaks with Christina and Daniel about:
Moving from start-up to large corporate How he went international Differentce between Growth Marketing and Product Growth Buidling a Premium Product Proposition Creating synergies between the Online and Offline worlds Leveraging DataMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Watch on YouTube: https://youtu.be/fVTj7G31UAk
Incrementality has become one of the big words—and key levers—in Consumer Goods, especially in a time when growth is no longer a given. But what does it actually mean? How do you measure it? Is it even attainable? Or is it just a myth?
To help us unpack the concept, and explore how best-in-class brands are building towards it, we’re joined by Jack Lindberg, Head of Product (and more) at Digital Shelf leader Shalion.
Tune in to learn:
Why incrementality has become a critical focus for Consumer Goods The role and relevance of the Digital Shelf today How leading Consumer Goods brands are approaching this growth lever A “Buying Guide” to incrementality How to measure incrementality—and what good looks like How to integrate incrementality into mainstream brand strategy -
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.
This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/
Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/
Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211
Find CPGGUYS online at : https://www.cpgguys.com/
Here's what we discussed :
1. Different tracks for learning
2. Key mainstage presentations
3. Detailed analysis of the omnichannel track and breakouts
4. Networking opportunities
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Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship.
This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/
Topics covered:
The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and Brands The impact on Retailers and reactions to protect their P&Ls Conflicts between brands and retailers: why they happen and the negative consequences for everyone A value creation agenda to go back to sustainable growth -
In this episode, our US Partners the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world.
Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/
Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/
Find Illycaffè online at: https://www.illy.com/en-us
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Cristian answers these questions:
Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè? How does illycaffè ensure a seamless omnichannel experience for its customers? How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area? How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy? Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience? How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data? In what ways does illycaffè collect and implement customer feedback to improve its digital platforms? What emerging digital trends do you believe will shape the future of customer experience in the CPG industry? -
The FMCG Guys will be back with an all-new episode on May 7th. In the meantime, here's a sneek peak into our next events. Happy Easter!
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Jose Salas is Reebok’s Finance Director for Latin America (South & Central) and the Caribbean. He joins the show to share his broad experience across multiple functions in Consumer Goods, his recurring return to Finance, and why he sees the Finance function as a driver of growth and innovation—far from the tactical role it’s often perceived to be.
Tune in to hear about:
His career path in Finance and cross-functional moves Why Finance sometimes gets a bad rap How Finance can be a powerful partner for growth and innovation Collaborating effectively with other functions The impact of the data revolution on FinanceMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Consumer Goods Brands going Direct-to-Consumer has been a hot — and sometimes controversial — topic in the industry. It’s a great way to capture first-party data, but is it always a money-losing game? Can DTC actually work at scale and drive real value?
To explore what successful models look like, Marco Brucato, Head of eCommerce D2C EMEA Growth at large-appliance leader Beko, joins Daniel and guest co-host Rob Nowell from Medium Marketing (also strategic partners in events like Candid Commerce).
Tune in to hear about:
How Marco has built and scaled DTC in multiple Consumer Goods categories The differences between DTC in Appliances vs. Food Making DTC incremental — not a threat to retail partners The current state of the Digital Shelf Competitive advantages from owning first-party data Scaling an eCommerce organization from the inside Real-world AI use casesMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Our sister podcast in the US, The CPG Guys, welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely.
Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/
Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/
Find Path to Purchase Institute online : https://p2pi.com/
Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion
Here's what we discussed :
1.) Which retail media networks outperform and are seen as best in class?
2.) Which RMN's have the best measurement frameworks?
3.) Who is the easiest to work with?
4.) Which RMN is integrated with merchants?
and so much more....
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Volker Zöller is the President Consumer Goods EMEA at Consumer Hygiene leader Essity. After being one of the first guests of the podcast back in 2020, he re-joins us to go over the most pressing issues in the industry: culture change, digitalization, diversity and inclusion and much more.
Tune in to learn about:
How their Munich office has been seleced as the best in Germany due to its adaptation to new ways of working Digital transformation both internally and externally Why Essity is commited to diversity in these times How European companies can remain competitive Industry body work and influencing Brussels policyMore
Re-listen to Volker's prior appearence on the show: https://www.fmcgguys.com/episode-3-volker-zoller-driving-culture-change/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
From explosive growth to high-profile mergers and eventual market consolidation, Food Service Aggregators (FSAs) like Deliveroo, Uber Eats, Wolt, and Delivery Hero have transformed how consumers access food. And despite all the ups and downs, one thing is clear—FSAs are here to stay.
In this episode, we’re joined by Gael Peigné, VP of Product at digital shelf intelligence leader Shalion, to unpack the evolving role of FSAs and the opportunities and challenges they present for FMCG brands.
We cover:
What the Digital Shelf really means today The evolution and current landscape of FSAs Why FSAs matter—for both shoppers and brands Key differences between Q-commerce and restaurant-driven FSAs How FSAs fit into the broader commercial strategy of an FMCG What their continued growth could mean for traditional retailersWatch on YouTube: https://youtu.be/WBDrHTFuEGw
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Federico Pasquini, Global R&D Innovation Director for International Family Care & Professional at Kimberly-Clark, joins us for a deep dive into the world of Research & Development — a first for the podcast.
In this episode, Federico shares how R&D drives progress in a global FMCG powerhouse, and why innovation matters even in the most low-involvement categories.
Tune in to hear about:
Federico’s international career journey — from Europe to India What the innovation process really looks like in a fast-moving consumer goods company How to challenge the status quo in everyday product categories The critical relationship between R&D and other departments R&D’s growing role in sustainability -
STRATACACHE is going to take London by storm next Monday March 31st with their “What’s in store (for Retail Media Networks)” event. This event, which we were lucky to attend in January in New York during NRF, will feature top voices in Retail and Brands to debate and explore how, as an industry, we can advance in In-store Retail Media.
Learn more about the event here: https://www2.stratacache.com/retail_media_networks_london
Listen to Chris Riegel's episode about the seven sins in Retail Media:
Listen to Ben Reynolds' episode about In-Store Analytics:
To understand the latest trends and anticipate the event we are accompanied by Chris Riegel, CEO and Alison Dunham, Sales Director, In-store Retail Media UK, at STRATACACHE to speak about:
Purpose of the event What’s changed in the last year The hottest topics in in-store Developments in measurement The rise of CTV Turbulences and M&A in the agency world How AI will transform Retail MediaMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Revenue Growth Management (RGM) has become one of the key strategic sub-functions in modern FMCG companies. It acts like the glue between Sales, Marketing, Finance… and more! But, what does this function actually do? What are its goals? And what are the trends shaping it right now.
It’s our pleasure to welcome Bayer Consumer Healthcare’s Global Head Revenue Growth Management, Nikitas Paraskevopoulos to speak about:
What RGM does in a Consumer Goods company Why it has become a key function Key levers within RGM: pricing, portfolio optimisation… How Data, Analytics and emerging tech like AI are impacting Stakeholder alignment The future of RGMMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
In today’s fragmented media landscape, brands are in a constant race to stay relevant and connect meaningfully with consumers. With countless channels vying for attention, how can brands cut through the noise and show up where it truly matters?
In this episode, we’re joined by leaders in the Out-of-Home (OOH) media space—Clear Channel—to explore how this traditional medium is evolving to help brands reach more people, more effectively, in a fast-changing marketing environment.
Lindsay Rapacchi, Research and Insight Director, and Colin Horan, Strategic Partner for FMCG at Clear Channel, share their expertise on:
Why OOH still delivers big impact in the digital era The critical role of reach for FMCG brands Standout examples of brands nailing OOH campaigns How OOH fits into the rise of Retail Media What’s next: Opportunities for FMCG brands in 2025 and beyondMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
Frederic Fernandez is one of the most respected voices in FMCG. Through his consultancy, Frederic Fernandez & Associates, he partners with Fortune 100 FMCG companies, helping them navigate today’s complex and rapidly evolving landscape. Beyond his consulting work, he has built a strong following through his insightful LinkedIn analyses, where he dissects industry trends and company strategies with precision. Most recently, he launched a podcast featuring in-depth conversations with FMCG CEOs.
In this conversation, you'll hear about the top trends affecting the industry, such as CEO churn, Marketing, eCommerce, Post-COVID hangover, as well as a deep dive into Personal and Home Care companies like Procter & Gamble, Reckitt or Unilever.
Follow Frederic Fernandez on LinkedIn: https://www.linkedin.com/in/fredericfernandez/ His LinkedIn Newsletter: https://www.linkedin.com/newsletters/7045696201089785857/ The Growth CEO Podcast (YouTube Link, also available on major podcast platforms): https://www.youtube.com/@TheGrowthFMCGCEOPodcast/videosMore
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian -
This Podcast is supported by Shoptalk. Join us and the elite of Consumer Goods and Retail in Barcelona on June 2-4: https://shoptalkeurope.com/community SEE DISCOUNT CODES BELOW
Our guest today is Slavka Jancikova. With an impressive background in companies like NIKE, AB Inbev and Adidas; she’s now leading Marketing for the sneaker retail leader Foot Locker in EMEA. She joins Christina and Daniel at a particularly crucial time for Marketing,.
Tune in to hear about:
Anticipating Shoptalk Europe and the panel Slavka will be on Moving between Apparel, FMCG and Retail Performance Marketing versus Brand Building Balancing Data and gut feel (or having a point of view!) Her vision for Foot Locker-15% discount codes for The FMCG Guys audience!
Retailer and Brands:
RBFMCG15
https://ste25-registration.personatech.com/code?cId=cmJmbWNnMTU=
General Attendee
GAFMCG15
https://ste25-registration.personatech.com/code?cId=Z2FmbWNnMTU=
More
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian - Show more
