Episodes
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Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.
Here’s what to expect:
Why Rippling is suing Deel for corporate espionage
The timeline of events
A lawyers analysis of the case
3 founder lessons from the saga
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:15) Timeline of alleged espionage
(8:00) Impact on Rippling’s business
(9:30) Rippling’s honeypot
(11:30) Takeaways for entrepreneurs
(15:30) Conclusion
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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
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Episode Links:
• Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276
• ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:
What is multipreneurship?
Why did Alex pick this path
2 years into storyarb
6 lessons from multipreneurship
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:30) Post-Morning Brew journey
(5:20) What is multipreneurship?
(8:00) My plan as a multipreneur
(9:20) Case study: storyarb
(10:10) 6 lessons as a multipreneur
(16:40) Conclusion
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Best Stuff exercise: https://conscious.is/excercises-guides/the-best-stuff
• Greg Isenberg multipreneur post: https://x.com/gregisenberg/status/1680670141632196609
• Initial storyarb tweet: https://x.com/businessbarista/status/1638176672485904384Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Missing episodes?
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Episode 141: Alex shares why sales is king of the hill in entrepreneurship & how you can be great at it.Here’s what to expect:
Why sales is misbranded
Why sales is a founder’s most important skill
7 tactics Alex used to sell at Morning Brew
Tactics from 3 startup sales experts
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:03) The Misconception of Sales
(4:21) The Role of Sales in Entrepreneurship
(7:50) Seven Effective Sales Tactics
(17:26) Expert Sales Tips
(20:40) Conclusion and Listener Engagement
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Naval tweet: https://x.com/naval/status/1002104154737684480
• Jen Abel X thread: https://x.com/jjen_abel/status/1869530668054564866
• Jason Lemkin article: https://www.saastr.com/what-is-the-best-sales-advice-you-can-give/Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 140: Alex breaks down Pieter Levels’ AI-coded flying game, which hit $67,000 in monthly revenue in just 3 weeks. Here’s what to expect:
The stats & story behind Levels’ flying game
Key lessons to take from this business
Understanding critiques of the game
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:09) Peter Levels’ AI-coded flying game
(6:17) The power of AI in game development
(8:00) The value of trusted distribution
(13:24) Vibe marketing explained
(15:58) Addressing critiques
(20:15) Conclusion—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Flying game - https://fly.pieter.com/
• Levels on X - https://x.com/levelsio
• Andrej Karpathy - https://www.youtube.com/@AndrejKarpathyCheck Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:
It’s an unavoidable part of building a business, especially in the early days.
Some founders stay in boring work for far too long, even when they no longer need to.
Boring work is a gift that every entrepreneur should feel grateful for.
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Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:15) Danger of celebritizing entrepreneurship
(5:38) Boring work is unavoidable
(8:57) Staying in boring work too long
(13:00) Boring work is a gift
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 138: Alex Lieberman, host of Founder’s Journal, announces the relaunch of the show. He shares what you can expect from Founder’s Journal & how he thinks about shifting his businesses from off-course to on-course, using the pirate ship approach.
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Show Notes:
(0:00) A note from our sponsor
(2:28) Welcome back to Founder’s Journal
(3:58) Effortless vs. effortful
(5:38) Your business as a pirate ship
(10:12) Ship example: storyarb
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Check Out Alex’s Stuff:
• storyarb - www.storyarb.com
• CTA - www.creatortalentagency.co
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling.
Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he shares how he has employed relentlessness to build his company after dropping out of the University of Pennsylvania.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouTube, and Lyft. Previously, he held senior leadership roles at Paypal, LinkedIn, and Square. We chat about how to find undiscovered talent, hiring barrels, and the two traits of 10X founders.
Episode Transcript: https://foundersjournalpod.morningbrew.com/blog/how-to-identify-top-1-talent-keith-rabois-investor-in-doordash-youtube-airbnb-lyft
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and tactics he's found valuable including, Zone of Genius, five levels of motivation, and context versus content.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses to find and vet the best businesses using examples from Sam's life.
Sam's List: samslist.co
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop. Thanks as always for being on this journey with me and can’t wait for what’s next.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 129: On today’s episode I discuss my decision to step down as CEO of Morning Brew. I chat about going from a Chapter 1 to a Chapter 2 CEO, the emotional journey after stepping down, and climbing out of the trough of sorrows.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 128: On today’s episode of Founder’s Journal, I talk through the sale of Morning Brew. I chat about how the opportunity came about, why we said no to previous potential deals, why I thought selling the business was the right decision, and if I have any regrets reflecting on the decision today.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know if it is the right time to go all in on your business.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a default-trusting founder, and understanding extrinsic vs. intrinsic drivers.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices - Show more
