Episodes
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In this episode, I sit down with Daniel Kitay, founder of FUNDAY Natural Sweets, to talk about his journey in creating a better-for-you candy brand that’s taking the Australian supermarket shelf by storm. From his own unhealthy relationship with sugar to taking on sugar-free lollie giants with FUNDAY, Daniel shares how he turned a passion for health and fun into a thriving business.
We dive head-first into ingredients, serving sizes, and all the stuff we're all dying to know about how a lollie can suddenly become a gut-friendly sweet. He opens up about the challenges of product development, from perfecting the taste and texture to ensuring the ingredients align with FUNDAY’s mission of being both delicious and better for you.
Beyond the product itself, Daniel talks about how he ensures he's always a step ahead with new product ideas for FUNDAY; scaling a brand in a competitive industry; the realities of manufacturing and distribution, and how he’s managed to get FUNDAY stocked in major retailers. He also shares insights on what to do when you make a business mistake, building a brand that stands out, and of course - what's next for the brand.
This is Daniel Kitay for The Founder Tapes podcast with Gal Krohn.
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Shop FUNDAY Natural Sweets at your favourite supermarkets or online: https://www.fundaysweets.com/
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Music License Number - QK7rZS
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Today, I’m joined by Australian media personality and entrepreneur, Davey Rooney. With over 400,000 followers across his personal and brand social media channels, Davey has made a name for himself as a trusted voice in skincare and content creation.
As the founder of Boring Without You, Davey is redefining what it means to engage with skincare, blending authenticity, education, and creativity to connect with a growing audience. Beyond the viral content and product success, he brings a thoughtful approach to branding, community building, and staying genuine in a fast-paced digital world.
But here’s what I love about Davey: beyond the snappy content, he's got serious hustle, big ideas, and a refreshingly down-to-earth take on what it means to stand out in a crowded industry.
This is Davey Rooney for The Founder Tapes podcast with Gal Krohn.
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Find Davey Rooney and his skincare brand on Instagram as @skincaredavey and @boringwithoutyou_
Find Davey and his brand on TikTok as @skincaredavey and @boringwithoutyouskincare
Find Boring Without You products on: https://www.boringwithoutyou.com/
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Music License Number - QK7rZS
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Today I’m joined by Danielle Snell, an entrepreneurial lawyer and law firm founder who is doing things differently in the legal world.
Danielle isn’t your typical lawyer. With 15 years of experience in top and mid-tier private practice, she took a bold leap to create her own dynamic law firm, Elit Lawyers by McGirr & Snell, while pregnant. Her firm specialises in e-litigation and is redefining the traditional law firm model with transparency and technology at its core.
Danielle’s expertise spans high-stakes commercial litigation, defamation, and insurance disputes. She’s a fierce advocate for women’s rights, often representing women in sexual harassment cases brought to the Australian Human Rights Commission and Federal Court.
But her story goes beyond legal victories. Danielle is a multi-faceted powerhouse - a mother, wife, friend, and entrepreneur - proving you can have it all while challenging norms. She’s worked on high-profile cases, advising directors, public figures, and professionals, and has a passion for empowering clients through meaningful, forward-thinking legal services.
Some themes in this conversation include:
Danielle’s journey from private practice to launching her own entrepreneurial law firmHow she’s disrupting traditional legal services through innovation and e-litigationThe challenges and triumphs of building a business while balancing motherhoodHer dedication to women’s rights and creating change in the legal professionThis episode is a must-listen for anyone looking to break barriers, lead authentically or understand the power of resilience in entrepreneurship.
This is Danielle Snell with Gal Krohn, for The Founder Tapes podcast.
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Find Danielle Snell and Elit Lawyers on LinkedIn
Elite Lawyers by Mcgill & Snell: https://elitlaw.com.au/
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Music License Number - QK7rZS
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This week I’m chatting with Tobi Skovron, best known for founding the co-working space empire that is Creative Cubes – offering flexible, serviced working spaces.
The idea for Creative Cubes came to him when he was working in LA and running another venture in the pet space called The Pet Loo. There, he moved into a co-working space in Santa Monica in 2008 and just loved being surrounded by like-minded, go-getter, successful people.
With Creative Cubes, Tobi really prioritises member experience and the brand’s identity whilst also keeping a firm focus on its national expansion. He works hand in hand with landlords, asset owners & large institutions, future proofing their assets by tapping into a new wave of user demand with his company’s products and services.
In his time Tobi has earned dozens of awards for businesses he’s built from ideas into thriving brands & category leaders with the best or nothing mindset. In fact, the company recently made its way onto The Australian’s Top 100 Innovators list.
Tobi is also a proud Jew, and says the essence of Creative Cubes is its Jewish “mishpochah” – “its family values in a commercial environment.” In essence, he says: “we exist to enable success.”
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Book your perfect office space at https://creativecubes.co/
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Music License Number - QK7rZS
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This week’s guest is Dean Cherny, Founder & CEO at Storeplay.
Dean is a Retail Behavioural Expert, helping retailers boost sales and productivity by enhancing sensory retail experiences with Music, Signage, Scenting, Queue Management and Retail Media Network. You know the virtual queue you stood in for the AO? Or the playlist you heard at an RM Williams store? That’s Storeplay.
Dean launched the company in 2012 in what he then named Marketing Melodies. It was the world’s first app-based music subscription service for businesses. The company transformed retail spaces with the power of perfectly curated playlists.
But why stop at music? Marketing Melodies evolved into Storeplay, which evolved into a comprehensive sensory experience. They added scent and visuals to their repertoire, creating immersive environments that do more than just please the ear. They wanted every customer to leave with a memorable experience, turning casual shoppers into brand advocates.
From crafting cassettes to pioneering digital solutions, Storeplay’s story is one of relentless creativity and belief in the transformative power of the right sensory atmosphere. It’s about changing how businesses think about their spaces and making every shopper feel like a VIP.
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Find Dean Cherny on LinkedIn
Find Storeplay on LinkedIn and Instagram
Visit Storeplay at https://storeplay.com.au/
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Music License Number - QK7rZS
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On today’s founder tape, I’m chatting with Dr. Lincoln Harris, founder and CEO of RipeGlobal.
RipeGlobal is the world’s first cloud-based dental simulation platform, born out of Lincoln’s realisation that dental graduates enter the field with only around 7% of the practical skills they need. Lincoln, a practicing dentist with over 25 years of experience, saw a gap in the industry that required an innovative solution.
In 2020, as global lockdowns stalled traditional dental training, he launched RipeGlobal, investing $5M over four years into R&D to create and refine a hands-on, cloud-based learning model that bypasses geographic and financial barriers.
Despite challenges in creating a new market category - overcoming scepticism, navigating complex product development, and securing buy-in from traditional educators - RipeGlobal now has over 450 dentists trained across 35 countries, and now expanding rapidly, particularly into the US market.
This is Dr. Lincoln Harris with Gal Krohn, for The Founder Tapes podcast.
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Find Lincoln Harris on LinkedIn and Instagram
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Visit RipeGlobal at https://www.ripeglobal.com/
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Music License Number - QK7rZS
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On today’s show (recorded at my guest’s own home in Jerusalem) I’m chatting with Israel (aka “Yisrael”) Kroizer, the Co-Founder and CTO of SolarGik - a company he founded in 2021 with a team of long-time solar energy veterans, including his son.
It is hard to overstate the importance of Yisrael Kroizer in the world of solar energy. In 1980, and at the age of only 27, he was appointed Chief Engineer of the Israeli company Luz, which built the world's first solar power plant in California and proved that it was technically and economically possible. At the age of 34, he was CEO of the company, which employed 500 people in Israel.
In 1991 Luz went bankrupt, according to Kroizer, "because the solar energy market disappeared." Indeed, at that time oil prices in the world dropped and solar energy production became unprofitable. "I fired 400 people from Luz in Israel, but they all remained my friends and they were all ready to come back when we started over with BrightSource.”
After Luz, when solar technology turned from a means of producing relatively cheap electricity to a way to save the world, he led one of the main technologies that competed for its production - the solar towers. He did this through Brightsource Industries Israel - a company he founded and served as President of from 2006 to 2021.
Today, the SolarGik company he founded with his son is engaged in the development and refinement of photovoltaic technology - which tracks sunlight and converts it directly into electricity.
This episode is brought to you from Jerusalem - one of my favourite cities! Thank you for listening.
Some other key topics discussed in this episode:
Living in Jerusalem as a businessperson What solar technology is and isn’t Firing 400 people as the CEO of a bankrupt company Why Israel is often dubbed the “Startup Nation” How to put family before career–
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Music License Number - QK7rZS
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David Zwier is the founder of Bonny, an eCommerce brand making comfortable, luxurious, yet affordable doonas. Before he founded Bonny, David was the global brand manager at Moose Toys, which was a 5-year masterclass in branding.
In his time there, David got to work on massive projects involving licensing deals with Disney and Marvel and making Shopkins a $1b brand in its own right. He got incredible opportunities like flying to LA to shoot TV commercials, pitching to Walmart executives, attending toy fares in Hong Kong, and so much more.
He then went out on his own, founding Bonny. After searching for a product idea, he found a niche but broad gap in the market. Niche as in no one was doing it, and broad as in it’s a product for everyone. He realised that there are so many doona types and brands out there, but no one is known as the #1 donna brand. Bonny makes doonas for summer, winter, and the months in-between.
Part 1 of this interview (in previous episode) will be a branding masterclass, with a focus on the lessons and insights David accumulated while working at Moose Toys. Part 2 (this episode) will focus on the eCommerce side of things, and how to build a successful online business from nothing.
David is a very logical thinker, and this 2-part interview is absolutely packed with insight, advice, and wisdom. Let’s get into it.
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Find Bonny on Instagram: @chillwithbonny and TikTok: @chillwithbonny
Find Bonny’s doonas: https://bonny.com.au/
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Music License Number - QK7rZS
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David Zwier is the founder of Bonny, an eCommerce brand making comfortable, luxurious, yet affordable doonas. Before he founded Bonny, David was the global brand manager at Moose Toys, which was a 5-year masterclass in branding.
In his time there, David got to work on massive projects involving licensing deals with Disney and Marvel and making Shopkins a $1b brand in its own right. He got incredible opportunities like flying to LA to shoot TV commercials, pitching to Walmart executives, attending toy fares in Hong Kong, and so much more.
He then went out on his own, founding Bonny. After searching for a product idea, he found a niche but broad gap in the market. Niche as in no one was doing it, and broad as in it’s a product for everyone. He realised that there are so many doona types and brands out there, but no one is known as the #1 donna brand. Bonny makes doonas for summer, winter, and the months in-between.
Part 1 of this interview (which is this episode) will be a branding masterclass, with a focus on the lessons and insights David accumulated while working at Moose Toys. Part 2 will focus on the eCommerce side of things, and how to build a successful business from nothing.
David is a very logical thinker, and this 2-part interview is absolutely packed with insight, advice, and wisdom. Let’s get into it.
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Follow The Founder Tapes on Instagram, TikTok and LinkedIn
Subscribe to The Founder Tapes on YouTube! Full video episodes are coming soon.
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Find Bonny on Instagram: @chillwithbonny and TikTok: @chillwithbonny
Find Bonny’s doonas: https://bonny.com.au/
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Music License Number - QK7rZS
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Natassia Grace (otherwise known as Tass) is one of those founders that gets it DONE. She is the founder and CEO of Conserving Beauty - a skincare brand creating waterless skincare and dissolvable makeup wipes saving water, carbon and waste in the process.
Natassia got Conserving Beauty into Mecca before even launching; she has used her superb networking skills to get entrepreneur and model Elle McPherson on her board of directors; she’s featured on the Forbes 30 under 30 list; she has sat on incredible panels like Vogue Codes; she was chosen as the first Business of Beauty Awards Winner, and so much more.
She has a decade of experience working in product development, supply chain, and ethical sourcing within the beauty & wellness industry. Having built her career on supply chain transparency, she made it her mission to unite the best of science, technology, and impact to launch skincare product solutions anchored in world-first innovation.
And Conserving Beauty is absolutely known for being at the forefront of innovation due to Tass’s waterless formulation approach and dissolving skincare technologies. By creating the world’s first dissolvable cleansing wipes, sheet masks and zit treatments, she has found a solution to replace plastic single-use products - and customers are obsessed.
This episode is a treat, to say the least. Thank you for listening!
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Find Conserving Beauty on LinkedIn, Instagram, TikTok and Website
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Music License Number - QK7rZS
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In this episode I’m chatting with Richard James - a private investigator, surveillance specialist, and founder of his company RIVICA Investigations & Covert Solutions.
Richard works with anyone from anxious business owners who are concerned they could be the target of damaging bogus claims from employees, to worried spouses suspecting their partner’s infidelity. In fact, Richard said that one of the recurring queries he encounters involves accessing messages, emails, and social media chats on a partner's phone.
Richard started off in the South Wales police force, working his way up to becoming Detective Sergeant. He has also been a Surveillance Manager within various states across Australia, and spent 5 years being contracted to the Qatar Ministry of Interior to provide specialist training to Qatar Police.
Today, Richard is an expert private investigator and founder of RIVICA. Established in 2014, RIVICA aims to provide a complete range of investigative solutions. His team of experts works across Australia and even trains police and military teams in the Middle East and Southeast Asia. From investigations, to training, to products, they tailor their response to fully address each client’s requirement.
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Find RIVICA: https://rivica.com.au/
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Music License Number - QK7rZS
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This week on the show I’m chatting with Paul Bassat - an Australian businessman who is as passionate about entrepreneurship today as he was 30 years ago. Paul co-founded the online job search marketplace SEEK in 1997 with his brother Andrew Bassat and friend Matt Rockman. The brothers were co-CEOs until Paul resigned in 2011.
What started off as not even knowing what the internet was, Paul together with the other two raised a small amount of initial capital and took on the newspaper companies one listing at a time. Against all the odds, SEEK managed to completely transform the landscape of employment advertising from print-dominated to online
SEEK became one of Australia’s most successful online businesses, becoming an ASX top 100 listed company with a market capitalisation of $8 billion. It has expanded to China, Brazil, Mexico, New Zealand and various markets through South East Asia.
Life post SEEK saw Paul co-founding his second company Square Peg Capital in 2012. Square Peg is a global private equity investment fund, and in particular, an active investor in early stage and growth stage technology companies. The VC firm is on a mission to empower exceptional founders, and to date has done exactly that - from being an early investor in Canva to backing companies like Airwallex, Fiverr and Stripe. Paul has always remained passionate about backing the next generation of founders, and is in awe of anyone who starts a business or goes out on their own.
In this episode, we chat about:
Who is Paul Bassat? What kind of businessman Paul is Paul’s studies and career before SEEK The way the idea for SEEK came about, and how he co-built the platformFinding the right investors for SEEK in the early days The biggest problems Paul faced when building the company What indicated the idea was starting to workHow long it took to get SEEK to profitability Expanding to other geographies, and when the right time to do it wasTaking SEEK public with an IPO in 2005, and what it meant to become a public companyHow SEEK was almost stolen from Paul and his co-foundersWhy Paul left SEEK in 2011 Co-founding Square Peg How Square Peg picks who to invest in and who it might reject The most important things about startups Investing in AI companies The startup success of Israel The most existential problem entrepreneurs face–
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Find Square Peg Capital: https://www.squarepeg.vc/
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Music License Number - QK7rZS
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Storytelling is critical, especially when you want to succeed in business. Not only does it humanise you, but it allows for people to connect with your brand in ways slogans, marketing and logos can’t. Think about it: what is more interesting, a company’s ‘About Us’ page or the founder’s personal journey to founding it? In this episode, Joel Hines will help you craft your best communication and storytelling skills yet.
Joel is a facilitator, TEDx speaker, author, trainer and storyteller. Throughout a career spanning over 25 years working in mental health, IT, training, educational leadership and group facilitation, there has been a common theme of guiding others to explore the shared experience of being human.
In that time, he was also the school principal at a school based on Buddhist philosophies, and talks about how that manifested in the day-to-day of managing the school - both for teachers and for students.
Exemplifying integrity and authenticity, Joel motivates and enables leaders to cultivate engagement, foster collaboration and empower others. His natural gift for storytelling, combined with his calm and approachable demeanour, fuels his passion for enriching workplace connections and fostering the growth of facilitation skills and confidence.
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Find Joel Hines on LinkedIn
Find Being Human on LinkedIn or visit https://www.beinghuman.net.au/
Find Joel’s book here: Holding Space: Strategies To Cultivate Connection and Enable Potential
Watch Joel’s TEDx speech here: https://youtu.be/-QpGJNtuYZo?si=rHYdEqgxD3Izg5l5
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Music License Number - QK7rZS
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Alon Loeffler is a Postdoctoral Scientist at Cortical Labs in Melbourne. Cortical Labs are a biological computing startup putting live neurons into chips to revolutionise computing.
This in part means the ability to teach real human brain cells to do things, outside the person’s body. The company works with real neurons, studying their electrical activity and even teaching them to play Pong (you read that right!).
Entering the field of neuroscience came after a significant turning point in Alon’s life at the age of 16. He developed an autoimmune disease called Transverse Myelitis, which left him paralysed in his hands and legs. Despite the challenges of dealing with recovery and rehabilitation as a teenager, it shifted his priorities from parties to taking care of his health and understanding why this happened.
His first project in this field led him to pursue a PhD in nanotechnology at the University of Sydney. He worked on neuromorphic materials that mimic the behaviour of real neurons. This application can be used to process dynamic, noisy and real-time data that AI can't deal with currently.
Alon’s work at the company involves data science, algorithm development and software development - a role he describes as his dream job: “It’s fascinating work with huge potential, like testing neurological diseases and possibly replacing animal testing.”
In this episode, we chat about:
What is a synthetic biological intelligence postdoctoral scientist?
What are neurons?
Neurodegenerative diseases
Electrophysiological reward and punishment
What is Cortical Labs?
What is synthetic biological intelligence?
Why are humans so much smarter than AI with less data points?
The function of neurons
Consciousness
Neuromorphics
Autoimmune diseases
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Find Alon Loeffler on LinkedIn
Find Cortical Labs on LinkedIn or visit their website
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Music License Number - QK7rZS
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Claire Walczak is an accredited family law specialist and a partner in Lander & Rogers' Melbourne family and relationship law office.
Having practised exclusively in family law since her admission to practice, she takes pride in providing specialist legal advice to her clients and empowering them with the financial independence and emotional security to plan for the next chapter of their lives.
In recent years, she has expanded her practice to work with family offices and high net worth individuals, drafting financial agreements for the protection of inter-generational wealth. This advice often involves working alongside her clients' network of trusted financial advisors and is particularly important for families seeking to successfully preserve, grow and transfer their legacy across future generations.
In addition to attaining her specialist accreditation in family law, Claire is currently studying a Master of Business Administration (MBA) at Melbourne Business School. She has been recognised by the legal profession in several industry awards, including as a finalist for "Senior Associate of the Year - BigLaw" at the Women In Law Awards (2021), the Lawyers Weekly 30 Under 30 "Wellness Advocate" award (2019) and the Law Institute of Victoria 15th Victorian Legal Awards "Wellbeing Award" (2019).
In this episode, we chat about:
- How to navigate work-life balance
- What is family law
- Divorce cases
- How the courts approach the division of property
- Complex financial situations
- Special interest cases
- What women can do to build their financial literacy and freedom
- Financial agreements / prenups
- What happens to an engagement ring in a separation
- De facto relationships
- When a couple doesn’t want to get married
- What if a client is obviously lying to their lawyer
- When there is a death between the partners
- Relocation matters
- AI in family law
- Why become a family lawyer
- Factors that contributed to Claire’s success in making Partner
- What criteria do law firms look for when selecting a Partner
- Why do an MBA
- Advice for junior lawyers
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Find Claire Walczak on LinkedIn, and more about Claire here.
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Find Lander & Rogers:
Website: https://www.landers.com.au/
Instagram: @landerrogers
LinkedIn: https://www.linkedin.com/company/lander-rogers/
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Music License Number - QK7rZS
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Gabriella is the CEO and Founding Director of GRP Speech Pathology and a certified practising Speech Pathologist.
She’s committed to assisting people on their journey of restoring their ability to communicate, capacity to eat and swallow safely and ultimately to enhance their quality of life through the highest quality and most evidence-based approaches.
Gaby comes with a wealth of experience both locally in Australia and at internationally acclaimed teaching hospitals throughout the UK. This includes working as a speech pathologist at Monash, Austin and St Vincent’s health’s neurological department as well as time spent working in the UK at the Royal Free and Wellington hospitals and St Bart’s Health.
She established the Melbourne based mobile speech pathology practice in 2017 in order to provide a functional approach to therapy which facilitates the implementation of intervention within the comfort of client’s own homes. Gaby believes in therapy that makes a tangible difference to each client’s communication function and overall quality of life.
In this episode, we chat about:
- What are Allied Health professionals?
- What is speech pathology
- Examples of people who might engage a speech pathologist
- Why is there more demand for speech pathologists in Australia
- Stephen Hawking and how he communicated through his glasses
- Family resistance to care
- Why GRP is a mobile service
- How many people are on the NDIS
- How to improve your work-life balance
- How to manage 35 employees day-to-day
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Find GRP Speech Pathology:
Website: https://www.grpspeechpathology.com.au/
Instagram: @grp.speechpathology
LinkedIn: https://www.linkedin.com/in/gabriellaptasznik/
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Music License Number - QK7rZS
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Richard Zinn is a Cosmetic and Reconstructive Plastic Surgeon with a special expertise in breast reconstruction as well as augmentation. Richard is well trained both locally and internationally, and is highly experienced with 2 postgraduate fellowships in breast surgery, microsurgery and general plastic surgery. He maintains involvement in both public and private centres, and is actively involved in training junior surgeons at the Northern Hospital, Royal Melbourne Hospital and Peter MacCallum Cancer Centre.
In this episode, we chat about:
- What plastic surgery is, and the procedures involved
- Biggest misconceptions about plastic surgery
- Cosmetic vs reconstructive plastic surgery explained
- The effects of Ozempic on liposuction demand
- Most common and in-demand procedures for different age groups
- Cosmetic tourism
- Fat grafting for breast implants / breast reconstruction & augmentation
- Plastic surgery post pandemic
- Richard Zinn Plastic Surgery practice & business
- Why Richard became a plastic surgeon + study & career path
- How to find a balance between a busy career and your life
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Find Richard Zinn Plastic Surgery:
Website: https://richardzinnplasticsurgery.com.au/
Instagram: @richardzinnplasticsurgery
LinkedIn: /in/richard-zinn-85994280/
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Music License Number - QK7rZS
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In this episode I’m chatting with Deanna Depetro. She is the co-owner and creative director of Mossman - a women's fashion brand she’s been a part of for more than 12 years now. What makes this journey a little different is that Deanna didn’t found Mossman, she actually bought the business back in 2016 with a work colleague (and now business partner) Ben De Rango.
I chat to Deanna about how she entered the fashion space and her 20 years of experience in the industry so far. We chat about why she chose to buy a brand rather than start her own, and what surprised her about being a business owner. She talks about what it looks like running a clothing brand in such a competitive space; the best business decisions she’s ever made; and how to grow as a fashion brand in Australia and in the U.S.
Deanna also touches on making it as a fashion brand through covid; how she maintains a strong and positive team; how she puts herself out there as the brand’s designer and her strategy when it comes to personal branding.
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Find Deanna Depetro:
Instagram: https://www.instagram.com/deannadepetro/
TikTok: https://www.tiktok.com/@deannadepetro
LinkedIn: in/deanna-depetro
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Find Mossman:
Mossman: Website and LinkedIn
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Thank you for listening!
Music License Number - QK7rZS
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David Berlinski is a clinical psychologist with an aim: to help people connect with their emotions to develop a deeper understanding of themselves. He is also the co-founder of Toolbox Education - which runs preventative mental health workshops for schools, and the co-founder of Toolbox Clinic, a psychology practice specialising in child, teen, young adult and adult mental health.
In this episode, we chat about:
- Why become a psychologist + career path
- Books that have shaped his thinking the most
- The process of supervision in psychology
- Transference and countertransference
- What happens in the room in therapy
- Attachment theory explained in depth
- The child and the caregiver
- Anger and our lack of understanding of it
- Depression and anxiety explored
- Toolbox Education and Toolbox Clinic
This episode contains topics like suicide, self harm, and suicide ideation, which may be triggering for some listeners. Please keep this in mind before listening.
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Find David Berlinski:
Website: davidberlinskipsychology.com
LinkedIn: in/david-berlinski
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Find Toolbox:
Toolbox Education: website and LinkedIn
Toolbox Clinic: website and LinkedIn
Toolbox Instagram and TikTok
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You are not alone. Lifeline is here to listen.
Call 13 11 14
Text 0477 13 11 14
Visit https://www.lifeline.org.au/
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Music License Number - QK7rZS
Hosted on Acast. See acast.com/privacy for more information.
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Sarah Hamilton joins The Founder Tapes to discuss how she founded, built, and advised multiple successful beauty brands in Australia - namely Bellabox, Sand & Sky, Mermade Hair and now the scalp care brand STRAAND.
Bellabox, a beauty subscription box inspired by Birchbox in the U.S., was Sarah’s first venture - and one she co-founded with her twin sister Emily. Following Bellabox’s success, the two of them really embraced the eCommerce opportunities that were becoming apparent in the 2010s, founding their other brands like the popular Sand & Sky - which took social media by storm. This is a time when Facebook and Instagram were in this sweet spot of engagement, YouTubers were becoming celebrities, influencers would feature products for free and organic reach was at its prime.
In this episode, Sarah will talk about whether there is a certain formula she adopted to grow each of her successful beauty brands; what it really takes to get your product in customers’ hands; and whether or not she personally believes it’s worth starting an online business in 2024.
We’ll also chat about her strategy when pitching and asking investors for money; what she learnt from doing it 10s of times; and the exact things she would focus on when pitching today.
It’s a jam-packed one, so let’s get into the show!
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Find Sarah Hamilton on LinkedIn
Find STRAAND on Instagram & LinkedIn
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Find video snippets from this episode on Instagram and TikTok
Thank you for listening <3
Music License Number - QK7rZS
Hosted on Acast. See acast.com/privacy for more information.
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