Episodes
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On this episode of Freelance CEO with Mat Casner, Mat shares 3 Little Website Tweaks that can help freelancers attract more clients.
Mat discusses how having a clear message on the website, identifying a unique selling proposition, and identifying the problems that the website can solve for customers can make a big difference.
He emphasizes the importance of explicit language and creating trust with customers since the time spent on a website is minimal.
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In this episode of Freelance CEO with Mat Casner, Mat explores a key strategy for freelance businesses to maximize revenue: cross-selling and upselling to existing clients.
Mat shares examples of how bundling services can both benefit the client and increase revenue, as well as tips on how to present these options when proposing a project.
Listen now in to learn how to expand your revenue streams from your existing clients.
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Missing episodes?
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On this episode of Freelance CEO with Mat Casner, the focus is on finding great clients. Mat shares insights gained from his grandfathers, both avid fishermen, on how to catch the "fish."
By going to the right places, having the right tools, and using the right bait, freelancers can attract and land ideal clients.
Additionally, Mat offers a free resource called the Freelance Blueprint and invites listeners to download the Client Snowball Framework to learn how to find perfect clients.
Tune in to learn more tactics and strategies for building a successful freelance business.
Podcast Page: https://www.freelanceceo.com/podcast/027
6-Figure D.E.S.I.G.N. Business Blueprint: https://www.freelanceceo.com/blueprint
Client Snowball Framework: https://www.clientsnowball.com
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On Episode 26 of Freelance CEO with Mat Casner, he talks about the significant shift that led to the success of his freelance business. This shift became his number one selling tool as he previously charged low prices and missed out on a lot of work. Upon raising his rates and changing his mindset towards solving clients' problems, he was able to close more jobs than ever before. As the host of "The Freelance CEO's Podcast," Mat Casner shares proven tactics and strategies for building a purposeful and profitable freelance business. He also requests listeners to leave positive reviews of the show on platforms like iTunes to help reach more people. Mat Casner also provides free resources such as the Freelance Blueprint and the Client Snowball Framework to help listeners start freelancing successfully.
Show Notes: https://www.freelanceceo.com/podcast/026
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3 Simple Strategies for Finding Freelance Clients
On this episode of Freelance CEO with Mat Casner, I explore the challenges freelancers face in finding quality, consistent clients. I provide three simple steps for finding freelance clients.
I encourages you to get started on their freelance journey and highlight the importance of finding the people who have the specific problem your skills can solve.
This episode is a must-listen for freelancers, contractors, consultants, and coaches looking to build a stable and profitable freelance business.
- 01:14 - Explanation of why finding clients is crucial for freelancers and how it affects cash flow and business growth.
- 02:42 - First strategy for finding freelance clients: knowing what problems you can solve and what business problems your skills can solve.
- 04:56 - Examples of how to find potential customers who have specific problems that your skills can solve, such as local athletic teams or elderly people who need help with technology.
- 06:25 - Second strategy for finding freelance clients: going where potential clients are and offering your solutions. Examples include attending networking events or conferences and using social media platforms like LinkedIn.
- 09:19 - Third strategy for finding freelance clients: leveraging existing relationships and reaching out to people in your network who may need your services or can make referrals.
- 11:34 - Summary of the three strategies for finding freelance clients and encouragement to take action and start implementing them.
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The 5 Marketing Stages You Need To Know as a Freelancer
Are you tired of throwing everything you've got at your marketing campaigns and still not seeing the results you want? It's time to take a step back and look at the bigger picture.
In this episode, we explore the five stages of marketing and how they can help you connect with customers and build lasting relationships. From creating initial awareness to fostering customer loyalty, each stage plays a critical role in the success of your marketing strategy.
Tune in to learn how you can tailor your approach to each stage, increase customer referrals, and ultimately, see the results you've been hoping for. Don't miss out on this essential guide to mastering the art of marketing.
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How to grow and scale your freelance business
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2020 was a year like no other for freelancers.
Listen to this episode where I go back and recap the steps and pivots that helped me power through a challenging pandemic year that became one of my most profitable of all time.
Tune in to hear how you can learn valuable that can help you adapt your business so that it can flourish during uncertain times.
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How to crush your client discovery call
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In this episode, Mat shares his experience of how he won a new client with a $1.2M advertising budget without showing his portfolio or giving a sales pitch. The episode highlights the importance of listening to clients' needs and identifying their marketing problems to offer creative solutions that are tailored to their target audience.
Mat's experience proves that even as a one-man freelancer, it's possible to win big clients by demonstrating creativity, expertise, and a deep understanding of the client's needs. Instead of boasting about his qualifications, Mat listened attentively to the client's needs and frustrations, which helped him offer a creative solution that met their needs.
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Tax Tips for Freelancers
In this episode, I discuss ways to simplify tax preparation for freelancers.
Disclaimer: I am not a finance or tax professional and recommend consulting with a certified finance or accounting professional for advice. However, I do share my own experience in handling taxes as a freelancer and offer practical tips to make tax preparation easier and less overwhelming.
The information shared in this podcast is valuable for anyone who is a freelancer or self-employed. The speaker provides practical advice that can help freelancers save money and avoid common mistakes when it comes to taxes.
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3 Reasons why you should stop gigging and start building valuable freelance relationships
Are you tired of the constant search for new clients as a freelancer?
Do you find yourself constantly stressing over where your next job will come from?
Check out this episode to learn three reasons why you should stop the gig finding treadmill and start building valuable relationships with your existing clients.
Building relationships is far less stressful than finding a new customer, and it is much easier to sell to someone who has already done business with you.
When you invest time in building trust with your client, they will be more likely to call you for future work. When you focus on building relationships with existing clients, you can create long-term engagements that provide a consistent and trustworthy partnership.
By understanding your client's business and goals, you can become a better problem solver for them and be the go-to person they need for their business. Tune in to learn how to build successful, long-term strategies in today's gig economy.
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Taking the leap to become a freelancer is a risky decision. And, as a business owner, we are constantly faced with decisions that involve risk. Risky decisions used to keep me paralyzed and kept me from moving forward. What I share in this episode is the exact process that I follow when facing a risky decision. In fact, this is the process that I followed when I took the leap as a full-time freelancer over 15 years ago. The process is still serving me well today and I'm happy to share the secret with you.
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