Episodes

  • Beyond The High School Senior Season - How To Turn Your Clients Into Year-Round, Quality Clients

    Beyond The High School Senior Season - How To Turn Your Clients Into Year-Round, Quality Clients

    · The Difference Maker Revolution Podcast

    What if your high school senior sessions could unlock a year’s worth of bookings—and deeper, lifelong client relationships?

    In this episode, Jeanine, Steve, and Ronan unpack how to turn a “one-and-done” senior portrait session into a full-blown family connection strategy. From navigating the emotional weight of senior year for parents to leveraging life transitions for ongoing sessions, this is the mindset shift your business needs.

    Forget the smoke bombs and trendy sets—this is about impact.

    🔑 Highlights You Can’t Miss:

    Why senior portraits are really for the parents (and how to market to them)The conversation every photographer should be having—but isn’tEmotional triggers that drive repeat bookings year-roundHow to spot multiple session opportunities hiding in plain sightWhat empty nesters, family dynamics, and nostalgia mean for your salesThe Gen X money mindset—and how to tap into it with intentionTurning a 10-week chaos season into consistent income all year

    If you’ve ever felt like you’re leaving money—or meaning—on the table, this episode is for you.

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Maximizing Your Wedding Sales Beyond The Couple

    Maximizing Your Wedding Sales Beyond The Couple

    · The Difference Maker Revolution Podcast

    What if one wedding could lead to five new clients—without spending a dollar more on marketing? In this powerful episode, Steve, Ronan, and Jeanine reveal the overlooked strategy hiding in plain sight: how to turn weddings into a goldmine of ongoing portrait opportunities. If you're still only selling to the bride and groom, you're leaving thousands on the table. Tune in to discover how to build emotional value, multiply your bookings, and create lasting legacy products that clients can’t resist—even in a digital age.

    đŸ”„ Episode Highlights:The game-changing mindset shift: “You’re not photographing a dress—you’re photographing someone’s daughter.”Why parents and grandparents can outspend the couple (and how to reach them).A simple call that makes clients fall in love with your work—before the shoot even begins.The “forever session” that moves clients from digital hoarders to high-end wall art buyers.Real scripts and strategies that book 2+ portrait sessions from every wedding—on the spot.How AI-proofing your business starts with meaningful conversations, not better gear.

    Ideal for: Wedding photographers, portrait artists, and anyone ready to transform emotional storytelling into sustainable, high-ticket sales.

    Ready to stop being “just the photographer” and start becoming irreplaceable? Hit play.

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

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  • From Side Hustle to Full-Time Photographer

    From Side Hustle to Full-Time Photographer

    · The Difference Maker Revolution Podcast

    Join Ronan, Steve, and Jeanine in this episode of the Difference Maker Revolution podcast as they dive into what it really takes to go from side hustle to full-time photographer.

    Jeanine shares her journey from the corporate world to a thriving photography business, highlighting the power of a solid exit strategy, building confidence, and understanding the business behind the lens. Steve weighs in with insights on pushing past fear and setting up systems to attract dream clients.

    They also unpack how your family background can influence your risk appetite, and why diversifying your marketing might just be the smartest move you make this year.

    ï»żđŸŽ§ What You’ll Discover in This Episode:

    ✅Jeanine’s transition from engineering to full-time photographer and the importance of an exit strategy.

    ✅Overcoming fear and building systems to attract great clients.

    ✅How saving, time sacrifice, and paying yourself first support a successful transition.

    ✅Why understanding the business side of photography is just as critical as the craft.

    ✅The role family background plays in risk-taking and entrepreneurship.

    ✅Diversifying marketing strategies to protect your business.

    Whether you're side hustling your way through the weekends or standing at the edge of full-time freedom, this episode will challenge your thinking, sharpen your strategy, and make you ask: What’s really stopping me?

    🎧 Hit play and plan your own great escape.

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Working Parent Hacks

    Working Parent Hacks

    · The Difference Maker Revolution Podcast

    Running a photography business while raising kids? You’re not alone - and you’re definitely not doing it wrong. In this high-energy, no-fluff episode, Jeanine, Steve, Ronan, and Jonathan get real about what it actually takes to thrive as both a parent and a business owner. From toddler-proofing your studio to using nap time as power hour, this episode is packed with the gritty, funny, and game-changing hacks you never knew you needed.

    Whether you’ve got a baby on your hip or a teen dodging chores, this is your behind-the-scenes guide to making it all work - without losing your mind (or your business goals).

    Episode Highlights:

    The guilt trap: Why parent guilt is real—and how to flip it into motivationSmart hacks for scheduling shoots, editing, and admin around nap timeAge-appropriate studio tasks to involve your kids (and why it matters)Turning boring chores into gamified productivity winsReal talk: How parenting builds better business instincts (and vice versa)The secret ROI of letting your clients see your kidsWhy “there’s always time”—if your why is strong enough

    For photographers who:

    Feel torn between family and businessWant time management tips that actually workLove real stories, not perfectionBelieve in raising difference-makers at home and behind the lens

    Press play now and walk away with a toolkit to run your business with your kids - not in spite of them. Tune in and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Are You Struggling With Consistent Sales?

    Are You Struggling With Consistent Sales?

    · The Difference Maker Revolution Podcast

    If you’ve ever felt like your sales are a rollercoaster—busy one week, crickets the next—this episode is your wake-up call. Steve, Ronan, and Jonathan pull back the curtain on the hidden habits and mindset traps that sabotage consistency in your photography business.

    From elevating client lifetime value to unlocking the real power of average sale, this conversation will challenge the way you think about marketing, retention, and growth. Whether you’re shooting boudoir, newborns, or branding sessions—this episode will make you rethink what it really takes to scale sustainably.

    📾 Here’s what you’ll learn:Why chasing only new leads is killing your long-term revenueThe sales myth that’s costing photographers thousandsThe #1 overlooked strategy for consistent bookingsHow to build “clients for life” who keep coming back (and referring!)The mindset shift that turns $300 clients into $1300 ones—without feeling “salesy”What to do right now if your calendar feels empty

    Stop treating your business like a seasonal gig. Tune in and discover how to create consistency, momentum, and freedom—on your terms.

    👉 Press play now and join the Difference Maker Revolution.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • From Crickets to Clients - Facebook Marketing Made Simple

    From Crickets to Clients - Facebook Marketing Made Simple

    · The Difference Maker Revolution Podcast

    Are your Facebook ads falling flat? Feel like you're shouting into the void and still booking no clients? You’re not alone—and you’re not broken. In this episode, Steve, Ronan, and Jonathan unpack the real reasons photographers struggle with Facebook marketing—and how to fix it. From defining your true client avatar to using ad copy that speaks directly to their secret desires, this conversation is a must-listen for any photographer tired of wasting money on ads that don’t convert.

    You’ll walk away with a clear, step-by-step roadmap to attract quality leads, turn them into paying clients, and make your marketing finally work for you.

    🔑 Episode Highlights:🎯 Why “quality leads” aren’t found—they’re made🧠 The mindset shift that separates booked-out pros from frustrated photographersđŸ—Łïž How to speak your client’s language—and stop blending into the noise✍ Jonathan’s exact ad copy formula (it’s gold)💾 Why luxury brands do use offers—and how you can without cheapening your brandđŸ˜± The biggest mistake photographers make before they even launch an ad📈 How scarcity, FOMO, and a clear call to action transform clicks into bookings

    If you’ve ever said, “Facebook just doesn’t work for me”
 this episode will flip the script.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Studio Design - Create A Studio That Sells For You

    Studio Design - Create A Studio That Sells For You

    · The Difference Maker Revolution Podcast

    What if your studio could do the selling for you?

    In this game-changing episode, Steve, Ronan, and Jonathan reveal how subtle shifts in your studio setup can turn curious visitors into loyal, high-spending clients—without you ever feeling like a “salesperson.”

    Whether you're building your first studio or rethinking your current setup, this episode is packed with surprising insights and proven strategies to transform your space into a silent sales machine.

    đŸ”„ In this episode, you’ll discover:

    The psychological secret behind where you place products (and why it matters)Why ditching the term “sales room” could increase client trust—and salesThe one setup mistake that kills emotional buying (and how to fix it)How to create an immersive experience that makes clients want to buyWhy simplicity beats a studio packed with props every time

    🎯 This isn’t about selling harder. It’s about designing smarter.

    Listen now and see why getting “Steve-ified” might be the best business move you make this year.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Futureproof Your Business -AI is an opportunity

    Futureproof Your Business -AI is an opportunity

    · The Difference Maker Revolution Podcast

    Is AI going to destroy the photography industry—or elevate it?

    In this eye-opening episode, Steve, Ronan, and Jonathan dive deep into the real difference between photographers who will thrive in the age of AI
 and those who won’t survive it. Spoiler: It’s not about gear, editing skills, or even talent. It’s about something deeper.

    If you’ve ever wondered how to stay relevant, build deeper client relationships, and create work AI could never replicate, this is the conversation you’ve been waiting for.

    đŸ”„ In this episode:

    Why “pretty pictures” won’t save your business from AIThe truth about client avatars (hint: it’s not demographics)A powerful breakdown of what clients really want—and how to deliver itHow one emotional discovery call unlocked multiple future salesThe real reason clients buy wall art—and why AI can't touch itHow AI can give you back your time (so you can spend it hugging clients, not retouching skin)

    👀 This episode is a must-listen if:

    You're worried AI will make your job irrelevantYou want to create experiences that actually matter to clientsYou're ready to shift from surviving to thriving in a changing industry

    👉 Hit play and start future-proofing your photography business—before AI eats your lunch.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Turning Your Weddings Into A Lead Generation Machine For Your Portrait Business

    Turning Your Weddings Into A Lead Generation Machine For Your Portrait Business

    · The Difference Maker Revolution Podcast

    What if every wedding you photograph could hand you 4–6 portrait bookings, multiple album sales, and long-term client relationships—without spending a cent on ads?

    In this episode, Steve, Ronan, and Jonathan unpack how wedding photographers can get paid to market by flipping the way they view weddings—from one-time events into ongoing portrait pipelines and client connection engines.

    If you’ve ever thought weddings were exhausting one-offs, this will change your game.

    đŸ’„ Highlights photographers can't afford to miss:How to turn every wedding into 4+ portrait bookings (yep, even before the vows!)
    The one question to ask on the wedding day that can lead to a $3K wall art sale
    How to emotionally connect with the entire family—not just the couple—and turn that into profit
    Why bridesmaids and groomsmen are your next ideal portrait clients (and how to approach them without being salesy)
    The genius behind anniversary calls, “forever sessions,” and gift registries that train clients to want more
    The marketing power of “being remembered”—and how a simple card can unlock repeat business

    📾 Whether you're deep in weddings or looking to build your portrait biz without starting from scratch, this episode will show you how to mine your past weddings for future income.

    🎧 Hit play and learn how to turn every "I do" into long-term revenue.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.
    Increase conversions with ideal clients.
    Build long-term client relationships.
    Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
    Jonathan Ryle: Photography marketing funnel specialist.
    Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Travelling Tales - Key Takeaways To Elevate Your Business

    Travelling Tales - Key Takeaways To Elevate Your Business

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution podcast, hosts Ronan, Jeanine, and Jonathan dive deep into the transformative power of AI in the photography industry. They discuss how photographers can leverage technology to enhance their workflow, improve client relationships, and ultimately deliver more meaningful experiences.

    Key Takeaways:

    The Role of AI: Discover how AI can automate tedious tasks like retouching and culling, freeing up photographers to focus on what truly matters—connecting with clients and delivering exceptional value.Client-Centric Approach: Learn why understanding your ideal client is crucial for success. The hosts emphasize the importance of creating client avatars to tailor services and marketing strategies effectively.Continuous Improvement: The conversation highlights the necessity of a growth mindset. The hosts share personal anecdotes and insights on how incremental improvements can lead to significant results over time.Community and Collaboration: The power of networking and learning from peers is discussed, showcasing how collaboration can amplify success in the photography business.Real-World Applications: The hosts recount experiences from recent workshops, illustrating how practical role-playing and feedback can enhance learning and skill development .

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Sales Success Challenge - AHAs

    Sales Success Challenge - AHAs

    · The Difference Maker Revolution Podcast

    Struggling to increase your photography sales? This episode reveals the proven strategies that help photographers maximize revenue while delivering an exceptional client experience. Discover how to structure pricing, simplify sales, and build deeper connections with clients—without feeling pushy or salesy.

    If you're a portrait photographer, wedding photographer, or photography studio owner, this conversation will change the way you approach selling.

    🔑 Key Topics Covered:

    ✔ The Power of Discovery Calls – How to use them to build trust and uncover what truly matters to your clients

    ✔ The Psychology of Pricing – Why simplifying your price structure leads to higher sales

    ✔ Creating a Sales-Optimized Studio – Designing a space that naturally guides clients toward high-value purchases

    ✔ Why Too Many Choices Kill Sales – The science behind decision fatigue and how to eliminate it

    ✔ Selling Without Selling – How to create demand without feeling like you're forcing a sale

    ✔ The #1 Mistake Photographers Make in Pricing – And how to fix it to increase revenue

    ✔ How to Future-Proof Your Photography Business – Why human connection makes you irreplaceable in the age of AI

    ✔ Overcoming Pricing Anxiety – How to confidently charge what you're worth

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • The Ostrich, The Eagle & A.I. at Imaging USA 2025

    The Ostrich, The Eagle & A.I. at Imaging USA 2025

    · The Difference Maker Revolution Podcast

    Are you embracing AI in your photography business, or are you burying your head in the sand? In this episode, Ronan,  Jonathan, Steve, and Jeanine dive deep into the game-changing role of AI in photography, business automation, and marketing strategies. This discussion unpacks the shifting landscape of professional photography and how AI is both a challenge and an opportunity for photographers worldwide.

    We explore:

    ✅ How AI is revolutionizing photo editing, marketing, and workflow automation

    ✅ Why some photographers soar like eagles while others fear AI like an ostrich

    ✅ The power of client experience and building long-term relationships in a competitive market

    ✅ How AI-powered tools are changing the game for photographers

    ✅ The difference-maker mindset: How top photographers stay ahead in an AI-driven world

    Whether you’re a portrait photographer, wedding photographer, commercial studio owner, or photography entrepreneur, this episode will help you navigate AI’s role in the future of your business.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • I tried 3 ad agencies and nothing works

    I tried 3 ad agencies and nothing works

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution podcast, our hosts delve into the transformative power of targeted marketing for photographers.

    Join Steve, Ronan, Jonathan, and Jeanine as they share insights on how understanding your client avatar can elevate your messaging and lead to increased bookings.

    Discover the importance of knowing your numbers, the nuances of Facebook ads, and how to create a marketing strategy that resonates with your ideal clients.

    Key Takeaways:

    Understanding Your Client Avatar: Learn how defining your ideal client can enhance your marketing efforts and improve lead generation.The Importance of Metrics: Discover why knowing your average order value and conversion rates is crucial for setting your marketing budget.Facebook Ads Insights: Gain insights into the effectiveness of Facebook ads for local businesses and how to tailor your approach for better results.Creating Value for Clients: Understand the significance of making your clients feel valued and how this impacts their spending behavior.Avoiding Common Pitfalls: Learn about the mistakes many photographers make in their marketing strategies and how to avoid them.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Do you want fries with that?

    Do you want fries with that?

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution Podcast, hosts Jonathan, Steve, and Jeanine delve into the transformative power of understanding client needs and expectations in the photography business. They explore how a simple shift in mindset can lead to significant increases in sales and client satisfaction.

    Key Topics Covered:

    Understanding Client Needs: Discover how to move beyond assumptions about what clients want and instead focus on what they truly desire. Jonathan shares insights on how one photographer doubled their sales by changing their approach.The Power of Asking Questions: Learn the importance of asking the right questions, such as "How many would you like?" to uncover additional opportunities for sales.Creating Meaningful Experiences: Steve discusses how to create personalized experiences for clients that resonate deeply, leading to more meaningful purchases.The Concept of 'Fries with That': The hosts draw parallels to McDonald's famous upsell question, illustrating how offering additional options can significantly boost revenue.Real-Life Success Stories: Hear about real photographers who have transformed their businesses by implementing these strategies, leading to increased revenue and happier clients.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Finding Quality Clients

    Finding Quality Clients

    · The Difference Maker Revolution Podcast

    Welcome to this enlightening episode of the Difference Maker Revolution Podcast, where we dive deep into the transformative power of connection in the photography industry. Join hosts Jonathan, Steve, and Jeanine as they explore the essential strategies for attracting and nurturing quality clients.

    Key Topics Discussed:

    Understanding Quality Clients: Discover what defines a quality client and how they can be created rather than found. Learn why every interaction matters and how to approach potential clients with an open heart and mind.The Importance of Listening: Jeanine emphasizes the need to truly listen to clients, asking the right questions to uncover their emotions and desires. This connection is crucial for creating memorable experiences that resonate deeply.Building Lasting Relationships: The hosts discuss the significance of forming ongoing relationships with clients, turning them into raving fans who return for multiple sessions. This approach not only enhances client satisfaction but also boosts referrals.Creating Priceless Experiences: Learn how to elevate your photography services by focusing on the emotional value of your work. The discussion highlights how to help clients see the worth in their experiences, leading to greater investment in your services.Marketing with Purpose: Understand how effective marketing is about initiating conversations that reflect your ideal client's values. The hosts share insights on how to attract the right audience through authentic engagement.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Valentine's Day Marketing & Selling

    Valentine's Day Marketing & Selling

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution Podcast, Jonathan, Jeanine, and Steve discuss effective marketing strategies for Valentine's Day, emphasizing the importance of planning and utilizing client appreciation events. They explore the balance between evergreen marketing and event-driven promotions, highlighting how to engage clients and encourage sales during special occasions. The conversation also touches on last-minute marketing tactics and the significance of nurturing client relationships throughout the year.

    Key Takeaways:

    Evergreen Marketing: Learn the importance of establishing a consistent marketing strategy that runs year-round. Jonathan emphasizes that evergreen campaigns should be the foundation of your marketing efforts, allowing you to attract clients continuously.Event-Driven Triggers: Discover how to effectively use holidays like Valentine's Day as marketing triggers. Steve discusses how reminding clients of upcoming events can encourage them to make purchases they might otherwise delay .Last-Minute Marketing: With Valentine's Day just around the corner, the hosts share strategies for targeting last-minute shoppers, particularly men who may need a gentle nudge to buy gifts .Client Appreciation: Jeanine highlights the significance of showing appreciation to your clients through special events and promotions, which can lead to increased loyalty and referrals .Utilizing AI Tools: The episode discusses how tools like ChatGPT can help you quickly create marketing content, even if you're short on time .

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Pricing Made Simple

    Pricing Made Simple

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution Podcast, hosts Ronan, Steve, Jeanine, and Jonathan dive deep into the crucial topic of pricing for profit in the photography industry. If you're a photographer struggling with pricing strategies or looking to enhance your business profitability, this episode is a must-listen!

    Key Takeaways:

    Understanding Pricing for Profit: Learn what it truly means to price for profit and why it's essential for your photography business. The hosts discuss the common pitfalls photographers face when setting prices and how to avoid them.The Starving Artist Syndrome: Ronan challenges the notion of the "starving artist" and emphasizes the importance of valuing your work and the difference it makes for clients.Three Main Mistakes: The team outlines the three critical mistakes photographers make regarding pricing and how to correct them.Confidence in Pricing: Discover how confidence plays a pivotal role in pricing your services. Steve shares insights on how clients borrow confidence from photographers and how this affects sales .Using a Pricing Calculator: The hosts introduce a unique pricing success calculator designed to simplify the pricing process, ensuring you account for all costs and maintain profitability.Building a Sustainable Business: Learn how to align your pricing strategy with your business goals, ensuring you can sustain and grow your photography business while delivering exceptional value to your clients.

    🎧 Tune in now and take your photography business to the next level!

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Maximizing Your Sales in 2025 - Part 2

    Maximizing Your Sales in 2025 - Part 2

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution podcast, the team discusses the evolution of sales and client experience in photography. Jeanine shares her journey of transforming the design consultation process, emphasizing the importance of efficiency and client satisfaction. The conversation covers the significance of utilizing technology, such as Pro Select and Lightroom, to enhance the client experience and streamline the workflow. The team also highlights the impact of fast delivery on client expectations and referrals, culminating in an announcement for an upcoming sales success challenge.

    Here’s What You’ll Hear in This Episode:

    ✅ Why sales should prioritize enhancing the client experience.

    ✅ The power of same-day design consultations – how speed and efficiency drive higher conversions.

    ✅ Streamlining your workflow – editing and culling techniques that save hours without sacrificing quality.

    ✅ Leveraging AI & ProSelect to elevate the sales process and deliver a premium client experience.

    ✅ Understanding the psychology of why clients buy and aligning your conversations with their emotions.

    ✅ How faster turnaround times lead to higher referrals and stronger client retention.

    ✅ Tips for creating a positive experience for children, helping to ease parents’ stress.

    ✅ A sneak peek into the upcoming Sales Success Challenge – an event designed to skyrocket your business growth!

    🎧 Tune in now and take your photography business to the next level!

    ï»ż

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • Maximizing Your Sales in 2025 - Part 1

    Maximizing Your Sales in 2025 - Part 1

    · The Difference Maker Revolution Podcast

    In this episode of The Difference Maker Revolution Podcast, join Ronan, Jonathan, Jeanine, and Steve as they dive into the vital role of sales in business. Reflecting on their holiday season experiences, they share how these insights are shaping their business plans for the year ahead.

    The discussion highlights the importance of understanding client needs and tapping into the emotional side of sales, beyond just products. The team reveals actionable strategies for improving client experiences, boosting sales, and fostering strong team dynamics. Plus, they announce an exciting sales success challenge to help sharpen sales skills and grow businesses, all while looking to achieve more in 2025.

    What You’ll Learn:

    How to increase average order value and create a transformative client experience.
    The psychology of sales: why clients buy and how to serve them better.
    Breaking free from pricing fears and empowering your team to deliver exceptional service.
    The emotional connection behind photography: selling transformation, not just products.
    Practical tips for nurturing your team and leveraging their talents for higher sales.
    The importance of aligning client conversations with their unique stories and needs.
    Sneak peek into the upcoming Sales Success Challenge, designed to skyrocket your business growth.

    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.
    Increase conversions with ideal clients.
    Build long-term client relationships.
    Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
    Jonathan Ryle: Photography marketing funnel specialist.
    Steve Saporito: Serial portrait studio owner and photography educator.

    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

  • What Is the Client’s Perspective of Quality Photography

    What Is the Client’s Perspective of Quality Photography

    · The Difference Maker Revolution Podcast

    In this episode of the Difference Maker Revolution podcast, Ronan, Jonathan, and Steve dive into the crucial topic of understanding what clients truly value in photography. They unpack the disconnect between photographers’ focus on technical perfection and what clients are actually seeking—emotional connection and meaningful images.

    The conversation addresses the frustration many photographers feel when clients don’t seem to “value” their work and reframes this as an opportunity to educate and connect with clients on a deeper level. The team explores practical strategies for creating images that resonate emotionally, teaching clients to see the value in your work, and how this approach can lead to increased sales and lifelong clients.

    Key discussion points include the importance of storytelling in consultations, techniques for cropping and culling photos to match client desires, and why photographers must focus on understanding the purpose behind each session.

    Key Discussion Points:The gap between photographers’ technical focus and clients’ emotional needs.Why storytelling is essential in design consultations and sales.How to identify what clients truly value about their families and themselves.Practical techniques for cropping and culling to enhance emotional impact.Why detail shots are as important as full portraits in creating a connection.Treating clients like judges—what does validation really mean?
    Join the Difference Maker Revolution!

    Take the first step toward creating a photography business that makes a difference. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to learn more about transforming your business through proven strategies and mentorship.

    The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

    Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.

    This show is hosted by industry experts:

    Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jonathan Ryle: Photography marketing funnel specialist.Steve Saporito: Serial portrait studio owner and photography educator.
    Tune In for Real-World Strategies

    Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

    Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr

    and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. 

    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing

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