Episodes

  • Have you ever judged a book by its cover? Celia Anzalone Bowers, Mrs. Italy World 2024, shares how the path to pageantry helped her heal from trauma. Learn how she channeled past pain into empowerment. Join us for an inspiring story of resilience, healing, and self-worth.

    "If every addict out there could channel their energy into something positive, they could be amazing." - Celia Anzalone Bowers

    In this episode, Celia Anzalone Bowers, Mrs. Italy World 2024, author, and mortgage lender, joins host Catryn Becker to discuss her journey from trauma to transformation. Celia’s story is one of profound resilience, having overcome addiction and inner turmoil to emerge as an empowered, influential figure. Initially entering pageantry as a form of validation, Celia found that it revealed hidden layers of herself, helping her confront deep-seated insecurities and feelings of unworthiness. Through dedication to self-healing, Celia learned to embrace her vulnerabilities and rewrite her life story, ultimately finding strength in her scars.

    Celia also introduces her latest book, You Are a Queen: Transform Your Pain into Power, which reflects her mission to help others channel their past pain into a source of empowerment. The episode delves into how societal pressures, like those seen in pageantry, often mask deeper struggles. By reconnecting with her faith and using tools like cognitive reframing, she shifted her perception of past challenges, transforming them into building blocks for a resilient future. Her story speaks to anyone facing inner battles, reminding us that true strength comes from within and that our worth is far more than skin-deep.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Celia Anzalone Bowers

    Website: https://www.celiaanzalonebowers.com/Instagram, personal: https://www.instagram.com/lovewaitsforyouInstagram, nonprofit: https://www.instagram.com/LeadwithloveintlInstagram, mortgages: https://www.instagram.com/CelialendstnFacebook: https://www.facebook.com/celia.anzaloneTedx Talk: https://youtu.be/ewcMHq9SpiE?si=3nQzoh7xVCNjHB10Book: https://www.amazon.com/You-Are-Queen-Transform-Power-ebook/dp/B0DJCQXSB7?ref_=ast_author_dp

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Celia Anzalone Bowers

    Celia Anzalone Bowers is the reigning Mrs. Italy World 2024 competing for Mrs. World at the Westgate in Las Vegas 1/31/25. She is also the Founder and President of the 501(c)(3) nonprofit, Lead with Love International. Through her nonprofit, she has facilitated therapeutic writing workshops in five states and counting since becoming established in August of 2023. During her workshop, she also donates a copy of her first book (Celia’s Eyes, 2011). She shares her raw, authentic story of childhood trauma, addiction, recovery, and ultimately the path that led her to where she is today. She is an entrepreneur in the mortgage industry, mother of five-year-old twin boys, wife to husband, Dr. Dane Bowers (Au. D.), and is a nationally ranked triathlete. She is also the host of her podcast, Love Waits for You, serves on the board for CASA, and holds a Bachelor of Science from Bryan College, while she lives and works in the Nashville, Tennessee area. Her latest book, You Are a Queen: Transform Your Pain into Power is out now.

  • Is fear of failure holding you back? Fear, fatigue, frustration, and isolation often keep us from moving forward. Join us as we unpack these four barriers to success with LynAnn Weaver, who shares strategies to break free from self-doubt, embrace resilience, and find the power in persistence.

    “When we believe that we’re limitless, failures become temporary setbacks, not permanent endings.” - LynAnn Weaver

    In this episode, host Catryn Becker speaks with LynAnn Weaver, founder and CEO of Healthcare Elevation Partners, about the powerful role of failure in achieving success. LynAnn shares her journey from healthcare administration to launching her own company, revealing how observing high performers and those struggling within her team inspired her to explore resilience and failure. By developing her own framework for overcoming setbacks, LynAnn discovered that embracing failure isn’t a mark of weakness but a foundation for growth and thriving.

    Together, Catryn and LynAnn unpack the “Four Causes of Failure” — fear, fatigue, frustration, and feeling alone. These common barriers prevent high achievers from reaching their full potential and can spiral into self-doubt. LynAnn discusses how to reshape failure as a “First Attempt In Learning,” turning negative experiences into valuable insights. This conversation sheds light on the resilience necessary for high performance and offers practical tools to help listeners redefine failure, foster self-worth, and cultivate a mindset of continuous improvement.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with LynAnn Weaver

    Website: www.healthcareelevation.comhttps://www.youtube.com/@HealthCAREElevationwww.instagram.com/lynannweaverwww.facebook.com/lynannweaverwww.linkedin.com/in/lynannweaver

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About LynAnn Weaver

    LynAnn Weaver is a powerhouse in transforming leadership and performance, with more than 15 years of experience in leadership, business development, and high performance coaching. As the founder and CEO of HealthCARE Elevation Partners, she doesn't just aim to change the game for healthcare professionals; her vision encompasses revolutionizing success and equipping her entrepreneurs, leaders, and executives across all industries with the tools and strategies to build their foundation for personal and professional elevation - Health, Community & Communication, Awareness, Relationships, and Execution of bold actions.

    With an MBA in healthcare administration from the University of Colorado - Denver, a certification from the High Performance Institute as a Certified High Performance Coach™, and a career backed by a track record of steering operational success, fostering strategic expansion, and igniting cultural shifts in a variety of sectors, LynAnn has made a tremendous impact in her relentless pursuit to elevate human potential and achievement. LynAnn’s personal story of overcoming daunting adversities — a near-fatal car accident and the shadows of emotional abuse — mirrors the steadfast resolve she brings to professional realms, effectively leading teams through adversity, financial challenges, and team conflict.

    LynAnn's sessions, whether keynotes, workshops, or personalized coaching, are not merely educational experiences but transformative journeys for participants as they are guided by her genuine and motivational insights to achieve sustained high performance, while meticulously balancing professional aspirations with essential health and relationship priorities. Her sessions offer more than inspiration; they provide a tangible framework for attaining and maintaining higher levels of success without sacrificing wellbeing or positive relationships.

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  • Have you ever questioned if you’re doing enough? I dive deep into the struggle between striving for perfection and embracing vulnerability. Hear how I wrestled with imposter syndrome during a high-stakes interview and the lessons I’ve learned. Sometimes, growth means releasing the pressure to be someone you’re not.

    "I realized that in trying to be smart and impressive, I was losing the authenticity that makes me who I am." - Catryn Becker

    "Most people don’t get a coach until after they fail, but by then the damage is done. Success isn’t just about persistence; it’s about learning when to listen and adapt." - JT Foxx

    In this episode, Catryn Becker reflects on her interview with world-renowned entrepreneur JT Foxx and how it brought out feelings of imposter syndrome. Catryn shares how nerves and the pressure to impress led her to step outside of her authentic self during the interview. She opens up about the shame and limiting beliefs she carried afterward and how revisiting the interview a year later allowed her to see it as a learning experience.

    During the interview, JT Foxx shares his thoughts on the balance between persistence and coachability. He challenges the notion that persistence alone is the key to success, emphasizing that true growth comes from learning, adapting, and being coachable. Foxx also discusses the myth of the self-made entrepreneur, explaining how even the most persistent people need guidance and mentorship to reach the next level. The conversation touches on the importance of listening to advice, avoiding unproductive repetition, and understanding when to change course. Catryn and JT’s dynamic discussion offers valuable insights for anyone navigating their own journey of growth, success, and authenticity.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with JT Foxx

    Website: https://www.jtfoxxlive.com/LinkedIn: https://www.linkedin.com/in/jtfoxx1/Instagram: https://www.instagram.com/jtfoxxofficialYouTube: https://www.youtube.com/channel/UCHfXHBOQOIr16ARVdQ6z5wgMega Success:https://megasuccess.com/

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About JT Foxx

    JT Foxx is a well-known entrepreneur, wealth coach, real estate investor, and speaker. He has built a global reputation as a business coach and is often referred to as one of the top wealth coaches in the world. Foxx is the founder of multiple businesses and organizations, including a real estate investment company and a coaching enterprise that operates in over 50 countries.

    Known for his "Mega Success" events, JT Foxx has shared the stage with some of the most high-profile celebrities, business leaders, and politicians, such as Arnold Schwarzenegger, Al Pacino, and Sylvester Stallone. His events and coaching sessions focus on teaching people how to achieve financial independence, scale their businesses, and master branding and marketing.

    Foxx is also a published author and has been featured in various media outlets for his success in helping others grow their businesses and build personal wealth. His approach blends persistence, coachability, and networking as core components of his business philosophy, making him a sought-after coach for entrepreneurs worldwide.

  • Are partnerships the secret to business success? Learn how strategic collaborations can make or break your business. Join Catryn Becker and Adam Coffey as they discuss private equity, entrepreneurial growth, and why today’s founders are more open to support than ever. Discover how partnerships can help you scale faster than you imagined!

    "I always say, the unknown is what we fear. But with the right partner, the unknown becomes manageable." - Adam Coffey

    Host Catryn Becker sits down with Adam Coffey for the third time to discuss the power of partnerships in business. Adam, a seasoned leader in private equity and consulting, shares his wealth of experience working with 71 different companies, providing a unique perspective on how the right collaborations can accelerate business growth and mitigate risk. They explore the importance of aligning with partners who complement your skill set, the evolving openness of today’s founders to coaching and mentorship, and the crucial role of private equity in scaling companies.

    Adam discusses how partnerships with private equity firms can help business owners overcome financial and operational challenges, allowing them to focus on what they do best. He emphasizes that private equity is often misunderstood and shares real-life examples of how these partnerships can create lasting success. The episode also highlights the need for founders to diversify their wealth and reduce risk as they grow their businesses, while staying open to new learning and support.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Adam Coffey

    Buy Adam's latest book: The Private Equity Playbook, second edition

    Previous books:

    The Private Equity PlaybookThe Exit Strategy PlaybookEmpire Builder: The Road to a Billion.

    Learn more about Adam here:

    LinkedInWebsiteWikipedia Page

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Adam Coffey

    Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives.

    A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home.

  • Are you curious about the inner workings of Hollywood behind the glitz and glamour? Kerri Zane joins us to discuss the complexities and allure of the entertainment business, offering an insider's perspective on the creative and competitive nature of this industry.

    "There ain't no business like show business, but it is absolutely a business." - Kerri Zane

    In this episode of The Good, Bad, and Ugly of Business, host Catryn Becker converses with Kerri Zane, an Emmy-winning executive producer and best-selling author, about the realities of working in the entertainment industry. Kerri shares her extensive experience, highlighting both the allure and the challenges of Hollywood. She discusses how the industry has evolved over her 30-year career, becoming more competitive and selective, and how various roles within the industry are crucial yet often overlooked.

    Kerri also delves into personal stories, such as her experiences with divorce and how it inspired her to write a book to help others navigate similar challenges. The episode explores themes of self-care, personal growth, and the importance of storytelling across different mediums. Kerri emphasizes the satisfaction derived from helping others bring their visions to reality, a testament to her passion for creativity and mentorship.

  • Have you ever questioned the care your aging parents are receiving? Linda Mac Dougall breaks down the systemic failures in elder care that most people aren’t aware of. From neglected safety to mobility issues, this conversation offers solutions that everyone should know. Tune in to understand how we can better advocate for our seniors.

    "Seniors aren’t supposed to be slumped in wheelchairs—yet that’s what’s happening, and it’s literally killing them." - Linda Mac Dougall

    In this episode, host Catryn Becker speaks with senior health advocate Linda Mac Dougall about the hidden issues facing the elderly community. Linda, a specialized massage therapist and advocate for senior care, sheds light on the systemic challenges in elder care, especially the impact of outdated legislation. From seniors being denied necessary mobility aids to widespread neglect in care homes, Linda shares eye-opening stories that illustrate how broken the current system is.

    She discusses her mission to bring about legislative reform, drawing from her experiences in both senior and developmental disability care. The episode explores how insurance-driven healthcare decisions leave seniors vulnerable, how mobility device misuse contributes to injuries, and why simple solutions like posture support are often overlooked. Linda also delves into the importance of touch and massage for seniors, emphasizing that small changes in care can dramatically improve quality of life. This episode is a call to action for anyone with aging loved ones to pay attention, get educated, and advocate for better care.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Linda Mac Dougall

    Website: www.loveyourlongevity.comEmail: [email protected]: https://www.linkedin.com/in/linda-mac-dougall-984820/

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Linda Mac Dougall

    As a licensed massage therapist for over twenty years who has worked with hundreds of seniors, Linda MacDougall sees daily the physical and postural damage inflicted by mobility devices that are incorrectly fitted or used. She is a holistic health practitioner, and a specialized massage therapist for seniors and the disabled.

    Linda Mac Dougall has been a direct care worker, a mental health care worker, an administrator of two group homes for United Cerebral Palsy, and a federal advocate for the developmentally disabled population of the state of Hawaii and more.

    Linda holds a M.A. in Counseling Psychology. Seeing the unaddressed needs in senior care led Linda to write her book: The SPIRIT Method of Massage for Seniors: Raising the Bar…A Primer for Massage Therapists and Caregivers now available on amazon.com. A boomer herself, Linda Mac Dougall has a unique and empathetic vantage point. Through her book and media interviews, she is raising her voice for real care in our senior years.

  • How do you keep getting back up when life knocks you down? For Kenneth Hill Sr., a Hollywood stuntman, and his son Kenneth Jr., a martial arts master with a disability, that question defines their lives. This father-son duo shares stories of grit, determination, and the power of resilience. Listen in for powerful life lessons that prove no challenge is too big to overcome.

    "Life knocks you down, but you get back up, and that’s what makes you stronger." – Kenneth Hill Sr.

    "No matter how many people are against you, you stand your ground for what you believe in." – Kenneth Hill Jr.

    In this powerful episode, host Catryn Becker chats with Kenneth Hill Sr., a seasoned Hollywood stuntman, and his son Kenneth Jr., a martial arts master who defied a debilitating medical diagnosis. Kenneth Sr. shares his inspiring journey into stunt work, a career driven by his childhood love for Westerns, and the dangerous, yet thrilling experiences he encountered in films like The Italian Job and Die Hard with a Vengeance. Despite the physical risks, he continued to chase his passion and remained undeterred by naysayers.

    Meanwhile, Kenneth Jr.'s story of resilience centers on his battle with Charcot-Marie-Tooth disease, a hereditary neuropathy that doctors warned would leave him in a wheelchair by age 35. Ignoring these grim predictions, Kenneth Jr. pursued his love for martial arts, earning five black belts and proving that with determination, anything is possible. Through martial arts, he learned not only discipline but also the importance of humor, self-acceptance, and celebrating the journey rather than just the destination.

    This episode dives deep into the themes of resilience, persistence, and the power of making a choice to rise above challenges. Whether through high-flying stunts or mastering the art of self-defense, the Hills exemplify what it means to defy the odds and never give up.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Kenneth Hill Sr and Kenneth Hill Jr

    Website: https://www.differentpathmartialarts.comFacebook: https://www.facebook.com/profile.php?id=100005963259316&mibextid=ZbWKwlLinkedIn: https://linkedin.com/in/kenneth-hill-jr-3537026a

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Kenneth Hill Sr

    Mr. Kenneth Hill, Sr. began his career as a township police officer in January of 1967. During his 25-year career, he began his second career as an actor and stuntman. He has appeared in the movies DieHard with a Vengeance and The Italian Job as a stunt driver. His credits also include popular television shows such as Law & Order, NY Undercover, and Magnum, P.I.

    In May of 1978, he was inducted into the Hollywood Stuntmen’s Hall of Fame. He received another induction from The Masters of the Martial Arts Hall of Fame in June of 2022 followed by a Grandmaster Cynthia Rothrock Hall of Honor Martial Arts Spirit Award. Since June of 1995, he has been working as a stunt performer at Wild West City in Stanhope, NJ. His duties include reenactments of Western movie scenes, shootouts, and horseback riding.

    He is patiently waiting to start working on his first Western film.

    About Kenneth Hill Jr

    Master Kenneth Hill, Jr., has grown from a bullied childhood, suicide attempts, and a diagnosis of Charcot Marie Tooth disease to a multiple-time (16) martial arts Hall of Fame inductee with five black belts across the Hapkido, Tae Kwon Do, and Tang Soo Do disciplines. In 1973, Master Ken got his inspiration from the classic Bruce Lee film Enter the Dragon, meaning he has journeyed across fifty-plus years to master his craft. Master Ken is honored to be the gifted mentor of special needs and disabled children in his quest for mastery. His lifelong dedication to and engagement in the martial arts community cannot be overstated. Master Ken continues to inspire and influence practitioners, special needs community members, and disabled participants worldwide.

  • Are you confused by health insurance and open enrollment? You’re not alone! Nick Davis explains how he cracked the code, built a career around it, and helps others navigate the health insurance maze. Learn about his wild career journey, why networking matters, and how the right insurance plan can change your life.

    “You don’t know what you don’t know. And in health insurance, that can be the difference between a great plan and a nightmare.” - Nick Davis

    In this episode, host Catryn Becker chats with Nick Davis, CEO of Reclaim Your Premium Health Insurance, about his dynamic career path, the power of networking, and the complexities of health insurance. Nick shares his fascinating journey from a myriad of career experiences—including fashion consulting, engineering, and dancing—to his current role as a health insurance expert. He emphasizes the importance of networking, especially during the pandemic, which allowed him to connect with people globally and build lasting, intentional relationships.

    Nick also breaks down the complexities of health insurance, offering insights into how the right plan can drastically affect individuals, particularly entrepreneurs and families. He shares the challenges of navigating open enrollment, the differences between PPO and POS plans, and how his own necessity for quality coverage led him to become an expert in the field. Whether you're a budding entrepreneur worried about health insurance or a networker looking to expand your horizons, Nick’s story is full of lessons about persistence, adaptability, and making the most of unexpected opportunities.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Nick Davis

    Website: www.reclaimyourpremium.comLinkedIn: linkedin.com/in/nicholasdavishoustonFB/IG/Alignable: @reclaimyourpremium

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Nick Davis

    Nick Davis: Not your average Health Coverage Advisor! In addition to being a dedicated father to his triplet girls, Nick has taken his mission of “Live to Give” and goal of sharing a smile with a new person daily all over the world via networking events, podcasts, hosting television shows, and even taking the stage as an award-winning speaker.

    His journey in health insurance started out of necessity but quickly became a passion project. As a single father with triplets, Nick found himself in a difficult position when he was laid off due to the pandemic and needed to find PPO health insurance, which wasn’t possible without the support of a large company. This struggle inspired him to become a Health Insurance Advisor and help others in similar situations.

    As a Health Insurance Advisor, Nick has had the opportunity to change many lives over the years and help people find the right coverage for their unique situations. His focus on providing personalized and quality service has made RYP Insurance a trusted name in the industry with their tagline: Reclaim Your Premium!

    Nick didn’t stop with just health insurance though. He has also taken to the stage as a speaker helping others with their mindset and overcoming the obstacles that are a part of the entrepreneur’s journey! Nick’s mission of servant leadership has led him to many places such as hosting a television program on a local station for entrepreneurs, being featured on multiple globally distributed podcasts, and hosting networking events worldwide.

    Whether networking or spending time with his family, Nick’s dedication to helping others shines through in everything he does. So if you or someone you know is looking for your next speaker or the right insurance coverage, Nick and his team at RYP Insurance are ready to help you Reclaim Your Premium!

  • Are you leveraging your most unique asset in sales and leadership? Your story is the one thing your competitors can’t copy. Join us as we explore how to use storytelling to connect deeply with clients and stand out in business. You’ll never look at public speaking the same way again.

    "Your competitor can’t tell your story—and that’s your biggest advantage." - Michael Davis

    In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker is joined by storytelling expert Michael Davis, founder of Speaking CPR. They explore the profound impact of storytelling in sales, leadership, and public speaking. Michael explains how storytelling allows individuals to connect authentically with their audience, highlighting that personal stories—especially those born out of mistakes or failures—are powerful tools that competitors cannot replicate. He shares insights into why many people fear public speaking, explaining that the real fear is often tied to potential humiliation rather than the act of speaking itself.

    Throughout the conversation, Michael emphasizes the importance of embracing authenticity in communication. Rather than striving for perfection, he encourages individuals to lean into their unique experiences, even those that might not seem noteworthy. By sharing genuine stories that convey lessons learned, professionals can foster deeper connections with clients, teams, and audiences. The episode wraps up with practical advice on how to overcome fear and trust in the power of one’s own narrative to drive business success.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Michael Davis

    Website (Speaking CPR): https://speakingcpr.com/Email: [email protected] In: www.linkedin.com/in/michaeldavisspeakingcprYouTube: http://bit.ly/SpeakingCPRYouTube

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Michael Davis

    Michael Davis helps businesses sell more, create efficient teams, and increase leadership influence through more effective speaking and communication. His passion for his work was born when he was humiliated in front of his first grade class. That kept him from voluntarily standing in front of groups of any size for the next 25 years. A threatened job loss motivated Michael to deal with his fear. With the help of world class speakers, he discovered the skills and tools to become an effective speaker, trainer, and coach. Michael has helped professionals on five continents to deliver presentations that have been viewed over five million times. He’s the author of seven books on storytelling and speaking, and is the founder of Speaking CPR.

    He lives in Blue Ash, Ohio with his family, and the overlords of their house, Sky the Super Chihuahua and her underling, Riley the Mini-Chihuahua.

  • Have you ever felt stuck in your creative journey? Tune in to hear Anita Henderson discuss the parallels between writing a book and giving birth. Discover how to push through doubt and revisions to create something meaningful. This episode is a must-listen for anyone ready to turn their ideas into a tangible legacy.

    "You have to trust yourself, trust your gut, and become your own best advisor." - Anita Henderson

    In this episode, host Catryn Becker sits down with Anita Henderson, the founder and president of The Right Image Consulting, to discuss the profound journey of writing and publishing a book. Anita, known as the "author's midwife," guides professionals through the intricate process of turning their stories into published works. The discussion centers around the importance of understanding your "why," and how this small yet powerful word influences the creative process.

    Anita shares her insights on the challenges many face when writing, particularly the underestimated role of revisions and the necessity of having a clear strategy. She compares the book-writing journey to the experience of pregnancy and childbirth, emphasizing the emotional highs and lows that come with bringing a book to life. Through her work, Anita not only helps authors realize their dreams but also fulfills her personal passion for travel, illustrating how aligning your work with your personal "why" can lead to a fulfilling and balanced life.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Anita Henderson

    Website: https://writeyourlife.net/Free gift: https://writeyourlife.net/minimalist/LinkedIn: https://www.linkedin.com/in/anitarhenderson/Instagram: https://www.instagram.com/anitatheauthorsmidwife/YouTube: https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArgBook on Amazon: https://www.amazon.com/dp/1961801205

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs including retreats for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Anita Henderson

    Anita Henderson is known as The Author’s Midwife. She is the Founder and President of The Write Image Consulting, and chief author coach and book publishing strategist with Write Your Life, where she guides corporate executives and entrepreneurs to write, publish, and leverage their memoir, inspirational story, or instructional book to reach their goals.

    Her superpower is helping with the structure, story, and strategy of book publishing. As a coach, she pushes her clients with tough love and honest critique when needed, and she provides the accountability and expertise to become a bestselling and award-winning author.

    She is an award-winning and bestselling author and ghostwriter, a sought-after editor, a lifelong book nerd, and an avid traveler. Her memoir, Becoming the Minimalist Entrepreneur: Lessons from My Journey to Work Less, Earn More, and Play More, is her ninth book and chronicles her quarter-century as a business owner and the valuable lessons she learned along the way.

    She lives near Atlanta, Georgia and travels the world, sometimes working, sometimes not, but always enjoying the freedoms she has earned through her entrepreneurial experiences.

  • How do you find opportunity in the deepest valleys of life? Coach Hess reveals his journey from a life-threatening diagnosis to discovering his true purpose. Learn how to embrace life's challenges and turn them into peak experiences.

    "A peak experience is when time slows down, and everything feels perfect." - Coach Greg Hess

    In this episode, host Catryn Becker sits down with Coach Greg Hess, a seasoned business coach, author, and keynote speaker, to discuss the profound lessons he has learned through life’s peaks and valleys. Coach Hess shares his personal journey, from battling pancreatic cancer to discovering his life’s purpose through the simple act of giving assists—a realization that has shaped his entire approach to business and life. He explains how his near-death experience led him to embrace the present and focus on helping others, turning his valleys into opportunities for growth and fulfillment.

    Throughout the conversation, Coach Hess delves into the importance of timing, self-discipline, and understanding one’s “why.” He emphasizes that true fulfillment comes not from comparing ourselves to others, but from becoming the best version of ourselves. The episode also explores the concept of peak experiences—those moments when time seems to stand still and everything feels perfect—and how deliberate practice can help us create more of these transformative moments in our lives. Catryn and Coach Hess reflect on the changing perceptions of age, the pursuit of longevity, and the importance of living life full out, regardless of the number on the calendar.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Coach Greg Hess

    Website: https://greghess.actioncoach.com/LinkedIn: https://www.linkedin.com/in/coachhess/Buy His Book: https://www.amazon.com/dp/B0D4JDQKSF?ref=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&ref_=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&social_share=cm_sw_r_cp_ud_dp_A4SFM14VY6JB075EYP0P&skipTwisterOG=2

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Coach Greg Hess

    Greg Hess, fondly known as “Coach Hess,” boasts a distinguished background both in athletics and in business. A graduate of the University of Calgary in 1978, he excelled as the captain of the basketball team and earned All-Conference honors. His passion for playing basketball continued well into his late 30s, during which he competed against renowned players such as John Stockton and Dennis Rodman. From 1978 to 1991, Coach Hess dedicated himself to educating young minds as a high school Social Science teacher while also holding the role as Head Basketball Coach. His tenure at Westlake Village High School in Southern California began in 1987, where four players from his program received Division I scholarships over three
    years. He furthered his coaching career at California Lutheran University (CLU), where, alongside managing Magic Johnson’s basketball camps, he completed his MBA in just 18 months. His impressive 14-year coaching record stands at 265-78.

  • Have you ever wondered if there's a place for empathy in the high-stakes game of sales? Today's episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process.

    "People buy from people, and people aren't just numbers." - Bryan Hayes

    In this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers' needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.

    Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson's understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Bryan Hayes

    Website: www.elevatexsales.comPhone: 972-399-6448LinkedIn: www.linkedin.com/in/bryan-hayes1

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Bryan Hayes

    Bryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.

    Bryan's breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial real estate, becoming a CRE retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real estate lease transactions.

    In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today's competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property's market presence.

  • Are you ready to take your dreams to the next level? Join Tarra Stubbins as she discusses the importance of clarity, action, and habits. Hear fascinating stories from her time with the Rolling Stones. Discover how to create your own motivation for success!

    "I knew I couldn’t be a rock star, but I could surround myself with people who could be rock stars and help them be the best version of themselves." - Tarra Stubbins

    In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Tarra Stubbins, who shares her fascinating journey from aspiring rock star to becoming a trusted advisor to celebrities. Tarra reveals the behind-the-scenes world of rock stars and celebrities, offering listeners unique insights into the habits and mindset that drive their success. She discusses her early dreams of fame and how, despite having no musical talent, she found her place helping others achieve their dreams.

    Tarra emphasizes the importance of personal goals, clarity, and consistent action. She shares anecdotes from her time with the Rolling Stones, highlighting the peculiar habits of Mick Jagger and the significance of creating a sense of normalcy amidst the chaos of a rock and roll lifestyle. Throughout the conversation, Tarra provides valuable advice on forming habits, maintaining motivation, and understanding one's true desires. Listeners will be inspired by her journey and the practical wisdom she offers for achieving success in their own lives.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Tarra Stubbins

    Website: https://www.takeiteasygroup.com/LinkedIn: https://www.linkedin.com/in/tarrastubbins/Instagram: https://www.instagram.com/tarrastime/

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Tarra Stubbins

    With an impressive resume spanning over two decades, Tarra Stubbins is not your average CEO / Founder. As a certified Lifestyle Manager, Accountability and Time Management Coach, and Celebrity Concierge, she has mastered the art of helping others achieve their goals and soar to RockStar status.

    Tarra spent a thrilling decade on the road, supporting legendary musicians like The Rolling Stones, Lady Gaga, The Red Hot Chili Peppers, and even KISS. Her firsthand knowledge comes from managing the chaotic schedules and lives of these rockstars and many 7-figure CEOS and executives. Through many years of being a sponge in the celebrity world, Tarra has honed her expertise and shaped her into a powerhouse of practical time management strategies.
    This success dynamo has graced the world's largest conference stages and made waves across the media landscape. Her no-nonsense style and purpose driven approach to time management will revolutionise the way you tackle each day. Say goodbye to multitasking madness and hello to a life filled with meaningful moments.

  • How do politicians really behave when the cameras are off? Discover the fascinating world of charter flights and political campaigns with Thomas Brainsky. Hear firsthand accounts of working behind the scenes with top politicians. Uncover the surprising realities of media portrayals and political personalities.

    "The media basically portrays these politicians to be things that they are not." - Thomas Brainsky

    In this episode, Catryn Becker welcomes Thomas Brainsky, an entrepreneur with a wealth of experience in charter aviation and political campaigns. Thomas shares his journey from struggling in school to becoming a successful business owner who coordinates complex charter flights for high-profile clients. He describes the meticulous "dance" of managing ground operations for large aircraft, ensuring everything runs smoothly from landing to takeoff, often in remote or unfamiliar locations.

    Thomas provides an insider's perspective on the human side of politicians, revealing how media portrayals often distort their true personalities. He recounts personal experiences with figures like Mitt Romney, highlighting moments of genuine kindness and humanity that contrast sharply with their media images. Thomas also discusses the challenges and rewards of his unique career, emphasizing the importance of resilience and the ability to learn from failure. Through candid anecdotes and thoughtful insights, he offers a compelling look at the intersection of aviation, politics, and media.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Thomas Brainsky

    Website: https://fixmybiznow.com/LinkedIn: https://www.linkedin.com/in/thomas-brainsky-2453152/Podcast: https://brainsky.com/YouTube: https://www.youtube.com/@brainskyunleashed

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About

  • How does an entrepreneur adjust when life throws curveballs? Join host Catryn Becker as she shares into her personal experiences with recent challenges and the strategies that helped her navigate them.

    "In business, in life, in everything, there are situations that arise that are completely outside of our control." - Catryn Becker

    In this unique solo episode, host Catryn Becker steps away from the usual guest interviews to provide a personal update following a challenging month. July brought unexpected hurdles, including Hurricane Beryl, which caused widespread power outages in Houston, affecting Catryn's ability to maintain her normal podcasting schedule. Despite these disruptions, Catryn shares how prior planning and episode pre-scheduling allowed her to manage the crisis effectively without missing a beat in her podcast delivery.

    Catryn also discusses the need to adjust the frequency of her podcast episodes from twice a week to once a week, starting August 1st. This change is driven by the increasing demands of her business, Optimize We, where she designs wellness programs for successful women and their teams. The episode is a reflective look at the importance of adaptability in both personal and professional life, highlighting how preparedness can mitigate the impact of unforeseen events.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

  • What does sustainability mean in the world of aquaculture? What even is aquaculture?!? Lourdes Gant shares her unique insights on sustainable seafood farming and the importance of knowing where our food comes from. Explore the intricate balance of leadership, partnership, and stewardship in creating a lasting impact on our food systems.

    In this episode of "The Good, Bad, and Ugly of Business," host Catryn Becker welcomes Lourdes Gant, a sustainable agriculture businesswoman from Vancouver Island, Canada. Lourdes shares her journey from the Philippines to becoming a leading learner in the field of sustainable aquaculture. The conversation delves into the importance of knowing where our food comes from and the broader implications of nourishment beyond just the physical aspect.

    Lourdes discusses the fascinating world of sustainable aquaculture, focusing on her family's business, Manatee Holdings, and their work with geoducks, a king clam that is both a delicacy and a significant part of their sustainable farming efforts. The episode explores the pillars of sustainability—leadership, partnership, and stewardship—and how these principles guide their operations. Lourdes also touches on the challenges and opportunities of being a woman in a traditionally male-dominated industry and the importance of accepting and respecting each other's contributions to the ecosystem. This insightful episode encourages listeners to think deeply about the sources of their food and the impact of sustainable practices on our planet.

    Connect with Catryn Becker

    Website: https://optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Lourdes Gant

    Website: https://sustainableaquaculture.ca/LinkedIn: https://www.linkedin.com/in/lourdesegant/Podcast: https://podcasts.apple.com/gb/podcast/the-business-of-aquaculture/id1566335992

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Lourdes Gant

    Lourdes Gant is the co-owner of Manatee Holdings Ltd and is ranked by Chatelaine Magazine to be one of Canada’s Top 100 Female Entrepreneurs. She is also one of the Most Influential Sustainable Aquaculture Businesswoman 2023 (Western Canada) organized by Acquisition International that was launched in 2010, it has a circulation of 108,000 people from across 170+ countries. The magazine regularly attracts editorial submissions from some of the biggest players in the global corporate landscape, including KPMG, EY, PwC and Deloitte.) She is a wife, a mother of a teenager, and a Siamese cat and lives in Vancouver Island Canada.

  • Are you entrusting your career to someone barely qualified as a coach? Listen in as John Reed, PhD shares his view on why serious coaching goes beyond goodwill and minimal training. Learn what qualifications truly set apart a master coach. Discover the profound impact this can have on your professional journey.

    In this insightful episode of "The Good, Bad, and Ugly of Business," host Catryn Becker sits down with John Reed, a seasoned coach with master certifications from three prestigious organizations and a solid background in psychology and business. The conversation opens with a compelling comparison between the professional standards in medicine and the often lax standards in the coaching industry. John emphasizes the importance of rigorous training and proper qualifications, which starkly contrast with the minimal or nonexistent training of many self-proclaimed coaches.

    As the interview unfolds, John delves deeper into what makes an effective coach beyond just the credentials. He discusses the critical aspects of coaching, such as understanding business psychology, ethical practices, and the tangible return on investment that well-trained coaches can offer their clients. This discussion not only highlights the pitfalls of underqualified practitioners but also sheds light on the positive impacts of high-standard coaching on career growth and personal development.

    Furthermore, John and Catryn explore practical advice for potential coaching clients, emphasizing the importance of being clear about their coaching goals and the readiness to engage fully in the process. They also touch on the dynamic and evolving nature of the coaching industry, underscoring the necessity for continuous education and self-improvement to truly excel as a coach. This episode is a must-listen for anyone interested in understanding the true value of qualified, professional coaching and how it can transform careers and businesses.

    Connect with Catryn Becker

    Website: www.optimizewe.comEmail: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with John Reed

    www.linkedin.com/in/johnreedphdmbaexecutivecoachwww.quinnreedassociates.com www.pinpointingexcellence.com

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.

    Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About John Reed

    John is a top-ranked coach and trusted advisor known also for 20 years as the #1 proponent of elevating quality standards and professional competence in the industry to benefit and protect clients. He specializes in guiding talented individuals and their organizations in 15 sectors including aerospace, biotechnology, entertainment, financial services, healthcare, legal, manufacturing, pharmaceuticals, retail and technology.

    In over 6000 documented coaching hours, John has helped many C-level leaders, founders, partners, board members, leadership teams and other professionals. He boasts a diverse clientele ranging from Fortune 100 firms to dynamic private equity-backed startups.

    Three industry leaders certify him as a master coach: the International Coaching Federation, Marshall Goldsmith Stakeholder Centered Coaching, and the Worldwide Association of Business Coaches. He is an MG100 Coaches (100coaches.com) member.

    With a robust skill set integrating leadership, strategy, psychology and coaching, John’s training includes an MBA from the Tuck School of Business at Dartmouth and a PhD in psychology from the University of Georgia. He is a licensed business psychologist, Navy veteran and former Accenture strategy practice professional. John embarked on his coaching journey in 2004 to empower leaders to achieve unprecedented heights.

    What John’s clients say about his work:

    Senior Perspective: “John provides invaluable insight and highly skilled executive coaching for our firm’s leadership.” Keith Fullenweider, Chair, Vinson & Elkins

    Career Acceleration: “John was instrumental in my ability over years to navigate significant career changes, resulting in tremendous accomplishments and the willingness to continue stretching further.” Barbara Borgonovi, Senior Vice President, Corporate Strategy & Development, RTX

    Individual and Team Success: “I worked with John as my own executive coach and quickly realized his skills and how he can help an organization. I asked him to work with our entire OR physician leadership team and the results were outstanding.” Dr. Kevin Lally, Chairman & Professor, Department of Pediatric Surgery, UTHealth Houston

    A Founding Fellow at the Institute of Coaching at McLean/Harvard Medical School, John is dedicated to advancing coaching. His latest book (2022) is Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest (www.pinpointingexcellence.com) and he received the Distinguished Psychologist in Leadership Award in 2023. His co-authored 2024 article A Comprehensive Guide to Picking an Executive Coach was published by the Association for Talent Development. A mentor to developing coaches in the Forefront Program with MG100 Coaches, he also supports education for children and fellow veterans.

    John and his wife Perry Ann, a healthcare executive, are based in Miami and Austin. Parents of four children, they share a lifelong commitment to giving back for a positive impact.

  • Do you ever wonder if there's more to success than just earning a big paycheck? What does it really mean to be successful in every facet of your life? In this enlightening episode, we delve into the deeper dimensions of success that go beyond financial gains. Join us as we explore how true fulfillment and happiness are part of the success equation.

    "Money is just numbers on a sheet; it's the emotions connected to it that complicate things." - Sherry MacEachern

    In this episode, host Catryn Becker speaks with success coach Sherry MacEachern about the multifaceted nature of success. We begin by discussing traditional measures of success, like wealth and job titles, and quickly expand into less conventional but vitally important areas such as personal joy, satisfaction, and the impact one has on others. Sherry shares insights from her own journey and the lessons she's learned from helping others redefine what success means to them.

    Throughout our conversation, we delve into how societal and cultural expectations can skew our understanding of success and discuss the emotional ties we have with money that often go unaddressed. Sherry offers practical advice for anyone looking to redefine their success metrics, align their professional life with personal values, and achieve a more fulfilling and holistic sense of success. Tune in to discover how embracing a broader definition of success can lead to deeper fulfillment and a more balanced life.

    Connect with Catryn Becker

    Website: https://optimizewe.com/Email: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Sherry MacEachern

    YouTube: https://www.youtube.com/@joyfulrootscoaching4944
    LinkedIn: https://www.linkedin.com/in/sherry-maceachern-12352254/

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

    As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Sherry MacEachern

    Sherry MacEachern is a certified executive coach, health coach, retirement coach, and success principles trainer. Sherry’s passion and expertise is in helping people overcome barriers, maximize their potential, achieve their personal and professional goals, and create a successful life, on their terms, not based on society's expectations. She has a Bachelor's degree in business administration and 25 years' experience in finance, administration and leadership development.

  • Do you ever feel like you're at war with your own thoughts? What if the boundaries between conscious, subconscious, and unconscious aren't as defined as we think? Could understanding the true relationship between these aspects of our mind unlock a new level of personal freedom and effectiveness? Join host Catryn Becker on "The Good, Bad, and Ugly of Business" as we dive deep into the intricacies of the human brain with Morry Zelcovitch.

    "You are supposed to be happy. The evidence of that is that happiness feels good. Unhappy is telling you you're doing and or thinking the wrong thing for you. So listen to the signals and follow your feelings." - Morry Zelcovitch

    In this episode, we explore the groundbreaking insights of Morry Zelcovitch, the world’s first and only brainwave entrainment engineer. Morry shares his expert knowledge on how our brains function not as compartmentalized units but as a cohesive system, seamlessly integrating conscious and unconscious processes. Through his unique approach, he challenges the traditional psychological models that divide the mind, suggesting instead that our mental states are more interconnected than previously believed.

    Morry explains how misinterpretations of our brain's operations can lead to ineffective self-help strategies and personal development efforts. By reimagining these concepts, listeners can begin to harness the power of their entire brain, leading to more profound self-awareness and a more fulfilling life. This episode not only demystifies common myths about brain usage but also provides practical advice on how listeners can apply these insights to improve their daily lives. Whether you're struggling with personal limitations or seeking ways to optimize your mental health, Morry’s insights offer valuable guidance for realigning your thoughts and actions to achieve greater harmony and success.

    Connect with Catryn Becker

    Website: https://optimizewe.com/Email: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Morry Zelcovitch

    Brain Entrainment for Business: https://catryn.krtra.com/t/vFdeWMRAStlFBrain Entrainment for Wellness: https://catryn.krtra.com/t/OGw4bRWBPYXcLinkedIn, personal: https://www.linkedin.com/in/morryzelcovitch/Instagram: https://www.instagram.com/themorrymethod

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

    As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Morry Zelcovitch

    From a young age, Morry Zelcovitch faced a myriad of challenges, including hearing multiple voices in his head and grappling with severe depression. His innate curiosity led him to explore the field of brainwave entrainment, particularly when he noticed that rhythmic sounds seemed to alter his perception of time and improve his mental state.

    Dissatisfied with the limited efficacy of existing products, Morry sought the expertise of a leading authority in brainwave entrainment.

    This pivotal encounter equipped him with invaluable insights that were previously elusive. Armed with this newfound knowledge, Morry successfully mitigated his own mental struggles.

    Now, as a distinguished brainwave entrainment engineer, he is committed to enhancing the lives of others, offering a safer and more effective alternative to habit-forming medications.

    His journey from adversity to expertise exemplifies his relentless pursuit of innovation and his unwavering dedication to improving mental well-being.

  • Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of "The Good, Bad, and Ugly of Business" as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats.

    "Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities." - Paul Tracey

    In this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.

    Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.

    This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there's invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection.

    Connect with Catryn Becker

    Website: https://optimizewe.com/Email: [email protected]: https://www.linkedin.com/in/catrynbecker/YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQTInstagram: https://www.instagram.com/relax_with_catryn

    Connect with Paul Tracey

    Website: https://www.upstatetechsupport.com/
    About Us: https://www.upstatetechsupport.com/about-us-media-focus/
    Facebook: https://www.facebook.com/ITechnologies
    LinkedIn, business: https://www.linkedin.com/company/10590816
    LinkedIn, personal: https://www.linkedin.com/in/paul-tracey-277a9a101/

    About Catryn Becker

    Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.

    As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is "pregret"—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.

    She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.

    About Paul Tracey

    Paul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
    Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions.

    Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime.
    Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors.


    In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and "Compliance Made Easy" in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, 'Cybercrime Investigations ', which had it's L.A premier September 7, 2023 and is now available on Amazon.


    Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field.