Episodes
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In this episode, Jodie interviews globally renowned educator Chris Moody about the evolving landscape of education, particularly in the beauty industry. They discuss the importance of engaging learners, overcoming imposter syndrome, and focusing on deep, rather than wide, teaching. Chris shares his journey from hairstylist to top educator, emphasizing the value of experiential learning and the future of hybrid education. Key takeaways include the significance of delivering impactful education, the difference between teaching and exhibiting, and the potential of integrating technology in learning environments.
00:00 Introduction and Greetings
00:06 Diving into Education and Attention Spans
01:08 Chris's Journey into Education
03:34 Key Insights on Effective Teaching
05:50 Common Mistakes in Education
10:30 Branded vs. Independent Education
21:52 Engaging Learners Effectively
28:07 Future Trends in Education
30:02 Conclusion and Farewell
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Check out Jodie’s website
In this episode of the Hairstylist Rising podcast, host Jodie welcomes guest Renee Marie to discuss the untapped opportunities in the beauty industry. Renee shares her journey from being a hairstylist to becoming a successful beauty educator and coach. They delve into overcoming challenges, the importance of mindset, and the steps to create a successful online education brand. The conversation covers Renee's framework for aspiring educators, which includes identifying one's zone of genius, gaining brand clarity, developing clear messaging, and launching impactful offers. They emphasize the value of personal growth, community impact, and navigating the process with structure and clarity.
00:00 Welcome and Introduction
01:05 Renee's Journey in the Beauty Industry
03:01 Becoming an Educator: The Aha Moment
03:55 Overcoming Challenges and Building a Brand
10:15 The Importance of Structure and Clarity
28:14 Creating Your First Offer
34:28 Final Thoughts and Where to Find Renee
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In this episode of the Hairstylist Rising Podcast, Bianca shares her journey from corporate America to becoming a successful entrepreneur in the beauty industry. She highlights her initial success selling hair extensions and growing her brand, Sassy Mitchell Hair, into a global name. Bianca discusses the benefits of starting an e-commerce business for beauty professionals, including the freedom of time and the potential for unlimited income. She offers practical advice on identifying signature products, conducting market research, working with vendors, and utilizing focus groups. She also addresses common roadblocks and the importance of passion in driving success. For those interested in learning more about building an e-commerce brand, Bianca provides her contact information for further support.
00:00 Welcome and Introduction
00:25 Bianca's Journey into the Beauty Industry
03:05 Building a Successful Hair Extension Business
05:16 Advice for Beauty Professionals Entering E-commerce
08:29 Testing and Market Research
13:27 Budgeting and Vendor Selection
16:58 The Power of Influencer and Micro-Influencer Marketing
19:23 Benefits of E-commerce for Beauty Professionals
21:28 Types of Products and Audience Building
23:23 Conclusion and Contact Information
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In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.
00:00 Welcome Back to the Hairstylist Rising Podcast
01:08 Allie's Journey into Salon Design
01:55 The Importance of Branding in Salon Design
04:42 Trends in Salon Design for 2024-2025
05:14 Balancing Trends and Timeless Design
06:13 Maximalism and Personal Style
17:46 Practical Tips for Salon Storage Solutions
20:32 Resources and Final Thoughts
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In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.
00:00 Introduction and Welcome
00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals
01:46 Success Stories and Benefits of Ads
04:22 Changes in Ad Strategies and Formats
06:41 Effective Ad Techniques and Testing
13:04 Targeting and Personalization in Ads
17:40 Conclusion and Final Thoughts
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getliquid.ai
Chrystal L, the founder of Liquid, shares how her platform can revolutionize the way hairstylists operate their businesses. Liquid offers tools like the Profit Maximizer, which helps hairstylists determine their pricing and profitability. Chrystal emphasizes the importance of profit in running a successful salon and explains how Liquid can help stylists increase their profits. She also introduces Liquid Connect, a tool that enhances the client experience and increases service ticket prices. Chrystal envisions Liquid as a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Takeaways
Liquid offers tools like the Profit Maximizer to help hairstylists determine their pricing and profitability.
Profit is important for salon owners as it allows for expansion, hiring employees, and investing back into the business.
Liquid Connect enhances the client experience and increases service ticket prices.
Liquid aims to be a decision engine for hairstylists and salon owners, providing support in operations and freeing up time for stylists to focus on their craft.
Chapters
00:00 Introduction to Liquid and its Promise
03:49 The Profit Maximizer: Determining Pricing and Profitability
10:19 Liquid Connect: Enhancing the Client Experience
18:07 Liquid as the Decision Engine for Hairstylists and Salon Owners
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Visit www.escapetoelevate.com for more info and to apply!
In this episode of the podcast, host Jodie Brown shares a recent conversation from an Instagram live session with Sherry, a salon owner and former participant of the 'Escape to Elevate' retreat.
They discuss Sherry's experiences, hesitations before attending the retreat, and the significant impact it has had on her career and personal growth.
Jodie highlights the transformative benefits of the retreat for beauty industry entrepreneurs, educators, and creatives.
They also dive into the sense of community, the value of being in a room with diverse, talented individuals, and the importance of stepping out of one's comfort zone.
Sherry shares her career developments.
Applications for the Italy 2024 retreat close at the end of July, visit escapetoelevate.com to apply.
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In this conversation, Jodie interviews Nicole about using media and press coverage to grow a business and enhance reputation as an entrepreneur. Nicole shares her expertise as a journalist and offers tips on getting affordable press coverage. They discuss the long-term benefits of press and media coverage, the credibility it brings, and the importance of positioning oneself as an authority. Nicole also emphasizes the value of building a personal brand and leveraging social media to attract bigger press opportunities. They cover the difference between earned press placements and pay-for-press schemes, and the importance of being strategic in targeting specific press outlets. Nicole shares her backstory as a magazine journalist and how she now teaches small business founders and solopreneurs to get featured and grow their visibility affordably. They discuss the purpose of PR in building brand credibility and awareness, and how it can generate new opportunities and boost sales. They also touch on the misconception that PR is expensive and the benefits of being your own publicist. Nicole provides insights into what journalists are looking for when featuring people, the importance of prompt responses and personalized pitches, and the value of syndicated press placements. They discuss the affordability of press and the potential for smaller websites to be syndicated by larger platforms. Nicole offers tips on preparing for PR, including identifying target press outlets and refining one's unique point of view. She also highlights the importance of a well-crafted bio and credentials that go beyond traditional qualifications. The conversation concludes with a discussion on the Get Featured Fast Guide and Nicole's course, Five Days to Free Press, which teaches entrepreneurs how to pitch journalists and get press coverage.
Takeaways
Press and media coverage can enhance a business's reputation and provide long-term benefits.Credibility is associated with getting press and media coverage, which can't be competed with by social media.Building a personal brand and leveraging social media can attract bigger press opportunities.Earned press placements are more valuable than pay-for-press schemes.Being strategic in targeting specific press outlets can be more impactful than trying to be everywhere.PR is about building brand credibility, creating awareness, and generating new opportunities.Prompt responses and personalized pitches increase the chances of getting featured.Syndicated press placements can provide significant exposure.Identifying target press outlets and refining one's unique point of view are important in preparing for PR.A well-crafted bio and credentials beyond traditional qualifications can make entrepreneurs stand out.The Get Featured Fast Guide and Five Days to Free Press course offer valuable resources for entrepreneurs looking to get press coverage.
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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.
00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth
00:14 The Evolution of a Money Coach: Beyond Budgets and Debt
03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment
06:03 The Power of Self-Identification: Understanding Who You Are
13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort
17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth
20:07 The Journey of Starting Messy
21:04 The Power of Consistency Over Perfection
21:34 Simplifying the Start: Overcoming Tech Overwhelm
22:17 Embracing Minimalism in Business Tools
23:37 The Importance of Starting Despite Imperfections
25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives
27:38 Getting Comfortable with Being Uncomfortable
30:51 Advice for Taking the First Step Towards Your Goals
33:43 Introducing the Starting Messy Podcast
35:57 Finding Support and the Power of Mentorship
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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.
00:00 Meet Crystal Green: The Hair Mentor
01:19 The Power of Digital Marketing in Hairstyling
03:54 Crystal's Journey from Dentistry to Hairstyling
07:10 The Importance of Client Experience in Hairstyling
09:36 Transitioning to Education and Mentorship
15:26 Making the Client the Hero of Their Hair Journey
19:30 Understanding and Valuing Client Feedback
23:17 Redefining the Role of a Hairstylist
24:06 The Importance of Brand and Personality in Hairstyling
24:29 Crafting Your In-Person Brand as a Hairstylist
25:48 Maintaining Professionalism While Being Authentic
26:42 Navigating Client Conversations and Experience
33:46 The Power of Communication in Hairstyling
38:32 In-Person Marketing Strategies for Hairstylists
42:29 Connecting with Your Audience and Growing Your Clientel
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In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.
00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser
01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels
09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024
10:06 Exploring the Power of SEO and Hashtags on Instagram
18:18 Broadcast Channels: The Underused Instagram Feature for Stylists
22:05 Transitioning to TikTok: Is It Necessary for Stylists?
23:22 Exploring TikTok's Potential for Hair Creators
24:49 Success Stories: From Skepticism to Client Growth on TikTok
26:17 Crafting Engaging Content for TikTok vs. Instagram
27:37 The Power of TikTok Lives for Business Growth
32:02 Optimizing TikTok Strategy for Salon Owners
32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences
40:12 Final Thoughts on TikTok's Value for Local Businesses
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This podcast episode features an in-depth interview with Erin Ray, a hairdresser turned educator and influencer in the beauty industry. With a background in business and 10 years of experience in hairstyling, Erin shares her journey from getting laid off in 2016 to finding her passion in hairdressing and education. She emphasizes the importance of doing what you love and provides insights into teaching practical hair techniques for 'normies', not just models. Erin discusses her transition into education, the importance of relatability as an educator, and the challenges of being a newcomer in education. The episode also covers strategies for working with brands, Erin's approach to securing her first brand contract, and the intricacies of content creation and exclusive brand partnerships. Additionally, Erin touches on the personal benefits of traveling for work, balancing motherhood with professional endeavors, and offers advice for stylists aspiring to step into education or brand partnerships.
00:00 Welcome and Introduction
00:03 Meet Erin: From Business Background to Hairdressing
01:20 The Journey into Hair Education
03:16 The Realities of Becoming an Educator
09:44 Navigating Brand Partnerships and Sponsorships
24:36 The Power of Travel and Personal Growth
30:47 Advice for Aspiring Educators and Stylists
32:13 Closing Thoughts and Where to Find Erin
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DM Claire Monroe
In this discussion, Claire Monroe, a salon suite owner with over 17 years of experience in the beauty industry and a consultant for salon owners and stylists, shares her journey from hairstylist to salon owner and consultant. She highlights the transformative power of modern marketing strategies, specifically email marketing, and its impact on the beauty industry. Claire offers insight into effectively using email marketing to build relationships with clients, differentiate services, and enhance salon visibility and revenue. The conversation covers the importance of personalized welcome and nurture sequences, the use of lead magnets, and leveraging reviews for SEO. Claire also introduces her email marketing course and VIP service for salon owners seeking to elevate their business through strategic email campaigns.
00:09 Background and Journey into the Beauty Industry
02:11 The Impact of Modern Marketing Strategies on the Beauty Industry
03:04 The Role of Email Marketing in a Hairstylist's Business
07:00 The Power of Automated Email Marketing
09:49 The Value of Lead Magnets in Business
13:07 The Impact of Email Marketing on Business Revenue and Client Retention
16:08 The Importance of Reviews and SEO in Business Growth
19:55 Getting Started with Email Marketing
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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.
00:00 Introduction: Reducing Last Minute Cancellations
01:37 The Emotional Impact of Cancellations
02:12 The Shift in Cancellation Policies
02:58 The Current State of Cancellations and No Shows
05:44 The Importance of Having a Cancellation Policy
06:48 The Power of Regularly Communicating Policies
09:37 The Consequences of Not Communicating Policies
11:10 The Long Term Impact of Charging Cancellation Fees
20:07 The Importance of Fair Policies
21:18 When to Charge a Cancellation Fee
22:33 Reducing Last Minute Cancellations
23:32 Setting Up Policies and Systems
24:29 Streamlining the Client Experience
25:37 Preventing Last Minute Cancellations
28:29 Handling Deposits and Rescheduling
30:44 Balancing Business and Human Emotions
36:10 Creating an Excellent Client Experience
38:05 Final Thoughts and Advice
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This episode features an engaging conversation between the host and Justine Martinson, a successful entrepreneur, aesthetician, and laser technician who has made valuable contributions to her city's medical aesthetic industry. Overcoming significant challenges and obstacles, Justine turned her passion for aesthetics and business into a seven-figure spa and digital marketing powerhouse, Lipstick Empire. She also shares her commitment to community service, serving various charities and local initiatives. She emphasizes the importance of physical and mental health in achieving success. Despite the trials that hit her business, her entrepreneurial spirit, community support and a dedicated team have helped her thrive in her industry.
00:00 Introduction and Guest Background
01:43 Justine's Journey into Medical Aesthetics
06:35 The Challenges of Entrepreneurship and Burnout
08:44 Rebuilding and Prioritizing Self-Care
10:24 The Birth of Lipstick Empire
13:46 Overcoming Obstacles and Building a Successful Business
25:38 The Importance of Community Involvement
34:00 Final Thoughts and Advice for Entrepreneurs
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In this episode of the hairstylist rising podcast, the host has a deep conversation with Brittney Carmichael about facing and dealing with change, especially in terms of personal and career evolution. They discuss the importance of recognizing when a change is needed and the best ways to adapt to it. The conversation covers the concept of 'soft skills' like empathy and communication, and how they are becoming increasingly important. Brittney shares her journey of shifting from a hair stylist to a photographer and coach, emphasizing following one's passion and innate talents. The hosts underscore the significance of asking for feedback, rest, self-care, and authenticity during transformation.
00:00 Introduction to Navigating Change
01:09 The Messiness of Change
01:23 The Year of the Soft Skill
02:11 The Pain and Growth of Change
02:24 The Grief of Change
02:48 The Imperfection of Change
03:19 The Challenge of Navigating Change
04:33 The Power of Authenticity
05:34 The Importance of Inner Skills
10:11 The Power of Passion
18:11 The Journey of Evolution
19:47 The Power of Curiosity
28:28 The Importance of Self-Care
33:24 Conclusion: Embracing Change
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🌻Get more information about the Sunflower Lanyard initiative🌻
🌈Connect with Meg on Instagram 💕
On this episode of the Hairstylist Rising podcast, the host speaks with Meg Long, a hairstylist based in the UK. Meg, who is both autistic and ADHD, shares her personal journey in the hair industry, discusses what neurodivergence means, and highlights the challenges faced by neurodivergent individuals in traditional salon environments. She discusses how she has created an inclusive space that accommodates the sensory needs of neurodivergent individuals, promoting comfort and acceptance within the hair industry.
The discussion also explores how salon owners and stylists can make their spaces more inclusive by understanding and accommodating neurodivergent clients and colleagues. To aid the process, Meg recommends things like asking for client preferences, considering sensory issues, and utilizing tools that can assist with creating this inclusivity. Also includes information about the Sunflower Lanyard Charity and its work to increase visibility for those with hidden disabilities.
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Magnetic Marketing for Hairstylists
In this podcast, hairstyling expert Jodie Brown discusses the importance of magnetic marketing for hairstylists. She offers insights into her personal experiences, and how she used Instagram and online branding to grow her business. Jodie explains the significance of brand focus, connection, and consistency as key factors in building trust with clients. She also provides actionable tips on specific messaging, batching and repurposing marketing materials, optimizing Instagram for searchability, setting up Google My Business, and ensuring websites are search engine optimized and mobile friendly. These strategies, according to Jodie, can help hairstyling professionals attract their dream clients, scale their businesses, and increase revenue while staying true to their unique brand identity.
00:00 Introduction to Magnetic Marketing for Hairstylists
00:33 The Importance of Understanding Marketing Fundamentals
01:00 My Personal Journey in Online Marketing
02:08 The Power of Personal Branding in the Beauty Industry
02:50 Working Smarter, Not Harder in Marketing
03:45 Rising Above the Noise: Standing Out in a Crowded Online Space
05:04 The Importance of Quality Over Quantity in Content Creation
06:00 The Role of Branding in Attracting Valuable Clients
07:46 Creating Consistency in Your Brand Messaging
09:21 The Power of Specific Messaging and Batching in Marketing
17:40 Setting Up Online Visibility Touchpoints
22:19 Conclusion: Implementing These Tips for Effective Marketing
AI responses can produce inaccurate information about people, places, or facts.Write to the AI
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In this episode of the Hairstylist Rising podcast, host Jody Brown discusses the three most important things hairstylists can do to elevate their brand. She emphasizes the value of creating an authentic and captivating brand that connects with ideal clients, and highlights the importance of clarity, connection, and consistency in branding. Listeners will gain insights and actionable strategies to build their best life as a hairstylist.
We’re covering:
The importance of branding
The foundation of marketing
The power of connection
Consistency for trust and retention
Time Stamps
00:00 Introduction to the Podcast
00:03 The Importance of Branding in the Beauty Industry
01:52 The Difference Between Marketing and Branding
05:39 The Three C's of Cohesive and Magnetic Branding
05:52 The Role of Clarity in Branding
07:06 The Power of Connection in Branding
17:19 The Importance of Consistency in Branding
21:52 Conclusion and Action Steps
23:15 Signing Off
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Success in Small Towns: Business Growth and Pricing Strategies in the Beauty Industry In a discussion between Jodi and Casey - a small-town hair stylist - the two delve into the nuances of running a profitable hair business in a small town. Casey shares her journey of becoming a hair stylist and how she defied the skepticism of those around her, particularly those who felt a small town setting could hinder her success. She also explains that her drive to deliver high-end services in her small town led to the establishment of her salon. The pair then discuss the challenges of finance management in the industry, highlighting the necessity of understanding your business's financial health before implementing price increases. They also address the misconceptions surrounding lower pricing in smaller towns, emphasizing that quality services can be priced fairly irrespective of location. Casey advises hairstylists to focus on the strength of their business while making strategic decisions during economic uncertainty, and to abandon the habit of basing their prices on what everyone else is charging. She promotes her masterclass that helps hairstylists to strategically raise their prices in small towns. In this episode we go over: Casey's Journey in the Beauty Industry Overcoming Negative Advice and Building a Successful Business The Importance of Email Marketing and Business Growth Addressing Pricing Concerns in the Beauty Industry Understanding Your Business Finances and Pricing Strategy The Impact of Economic Climate on Pricing Decisions Challenges and Opportunities of Pricing in Small Towns Conclusion and Where to Find More About Casey Check out the previous episodes here! 3 Key stept to success as a small town hairstylist https://hairstylistrising.libsyn.com/3-key-steps-to-success-as-a-small-town-hairstylist Social Media Strategies for small town Stylists https://hairstylistrising.libsyn.com/social-media-strategies-for-small-town-stylists Find Casey Taylor on Instagram! www.instagram.com/caseytalorstylist
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