Episodes
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This is it... the final episode of The Health Business Builders Show.
I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business.
But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that.
Spotify - ChiroX: Business Growth for Chiropractors
YouTube - ChiroX Marketing
Instagram - ChiroX Marketing
Website - ChiroX Marketing
Thank you...
- Corey Hiben
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score 👇
Overcoming Adversity: A Chiropractor's Journey from Injury to Healing and Business Success
In this episode, we delve into the journey of a Brazilian chiropractor who faced significant adversity, including getting roasted at Joe Rogan's comedy show and suffering a career-ending soccer injury.
He shares how his tumultuous experiences from professional soccer in Brazil to establishing his chiropractic practice in Austin, Texas ultimately shaped his career.
We discuss his initial challenges, growth strategies, the importance of community networking, and his dedication to providing exceptional patient care.
Discover how he transformed his practice into a booming success, and learn invaluable insights on chiropractic care, business growth, team building, and the impact of genuine patient connections.
01:00 Getting Roasted at Joe Rogan's Show
02:44 From Soccer Injury to Chiropractic Journey
04:44 The Healing Power of Chiropractic
07:14 Building a Chiropractic Practice
09:57 Overcoming Challenges and Finding Success
14:33 Networking and Community Involvement
28:12 Marketing Strategies and Growth
34:33 Post-Covid Remote Work Challenges
36:00 Opening a Second Clinic: Motivations and Challenges
37:19 Navigating Clinic Construction and Inflation
39:46 Effective Lead Generation and Client Acquisition
44:36 Hiring and Training: Building a Strong Team
48:48 Delivering Exceptional Patient Care
58:49 Future Plans and Expansion
ChiroX Insider
Two Hands Chiropractic Website
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Missing episodes?
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients
Discover your chiropractic business growth score
The Journey of a Chiropractor: From Struggles to Success
In this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career.
He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners.
Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success.
01:30 Introduction and Icebreaker
02:09 The Chiropractic Industry: Perceptions and Realities
05:30 Personal Journey into Chiropractic
14:00 Challenges and Triumphs in Chiropractic Practice
24:00 Starting a Practice During COVID-19
34:00 Respect for Door-to-Door Marketing
34:39 Dealing with Rejection and Ego
36:00 Effective Marketing Strategies
35:00 Advice for Starting Over
37:00 Building Relationships Over Pitching
39:00 Challenges with Social Media Marketing
41:00 Networking and Community Engagement
43:00 Importance of Google Reviews
44:00 Understanding Marketing Spectrum
45:30 Balancing Growth and Profit
56:00 Mindset Shifts for Business Success
01:06:00 Final Advice: Enjoy the Process
ChiroX Insider
Adjusted ATX Website
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Discover Your Chiropractic Practice's Growth Potential
Join Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business.
They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up.
Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration!
01:05 Introduction and Welcome
01:34 A Traumatic Youth Experience
02:00 The Effects of Cannabis Brownies
04:56 Dealing with Anxiety
08:00 Coping Mechanisms and Mindfulness
13:00 Choosing Chiropractic Over Insurance
19:00 Building a Chiropractic Practice
25:31 Networking and Community Building
31:50 Sales and Patient Conversion
35:00 Diagnostic Techniques in Chiropractic Care
36:00 The Power of X-Rays in Patient Education
38:00 Personal Journey from OT to Marketing
39:30 Patient Education and Differentiation in Chiropractic Practice
41:00 Corrective Care and Movement Programs
46:00 Challenges and Advice for Growing a Practice
54:00 Rapid Fire Questions and Personal Insights
Subscribe to the ChiroX Insider Newsletter
Scale your practice with ChiroX Marketing.
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Maximizing Joy in Business: Dr. Jared's Unique Chiropractic Journey
Join us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared’s personal journey from suffering 11 concussions to becoming a successful chiropractor.
Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking.
Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don’t miss this engaging discussion that’s packed with valuable lessons for anyone looking to start or improve their own practice.
00:00 Introduction and Overview
00:25 Jared's Concussion Journey
02:31 Discovering Chiropractic
10:36 Building a Hybrid Practice
15:44 Networking and Growth Strategies
20:39 Outsourcing and Automation
30:47 Finding Joy in Daily Life
32:26 Exploring Childhood Clues
33:37 The Importance of Self-Reflection
38:00 Adapting Plans and Goals
41:20 Overcoming Imposter Syndrome
47:59 Applying the 80/20 Rule in Business
51:28 Final Advice for Entrepreneurs
ChiroX Insider Newsletter
Discover Your Chiropractic Practice's Growth Potential
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/199
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Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner.
Discover how transparency, culture, and dedication to quality care have driven his success.
00:00 Introduction and Early Challenges
00:46 Cody's Unexpected Journey into Business
01:02 Balancing Passion and Profits
01:33 Cody's Background and Family Influence
05:25 The Decision to Take Over the Business
09:05 Navigating Financial and Operational Challenges
15:32 Building a Strong Team and Culture
27:44 Maintaining High Standards in Sports Therapy
30:04 Reflecting on the First Year of Business Ownership
30:48 Financial Challenges and Growth Concerns
31:47 The Shift Towards One-on-One Care
32:56 Balancing Insurance and Cash-Based Services
36:30 Marketing Strategies and Patient Referrals
40:07 Leadership Lessons and Delegation
43:57 Future Expansion Plans
48:49 Rapid Fire Questions and Personal Insights
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Free Website Audit Quiz
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/198
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Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice.
Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self.
Don't miss this inspiring episode full of valuable insights and practical tips.
00:00 Staying Focused on the Bigger Picture
00:23 Andrew's Journey to Success
01:30 Overcoming Financial Fear
03:00 The Path to Entrepreneurship
06:30 The Importance of Community
17:11 Choosing Chiropractic
31:14 Building a Successful Clinic
36:54 Reflecting on Career Changes and Empathy in Healthcare
37:40 Understanding Patient Experiences and Treatment Approaches
41:46 The Importance of Community in Business
44:48 Overcoming Challenges in Starting a Business
51:11 Marketing Strategies and Community Engagement
57:20 Future Growth and Business Expansion
01:02:30 Rapid Fire Questions and Final Advice
Subscribe to the ChiroX Insider Newsletter
Scale your practice with ChiroX Marketing.
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/197
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In this episode, we explore the importance of effective networking and how it can significantly impact your net worth.
With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them.
Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections.
Tune in for practical tips on becoming a better networker and fostering meaningful relationships.
00:00 Introduction: The Importance of Networking
00:20 Personal Experience in Austin's Networking Scene
00:42 Common Networking Mistakes
01:15 Effective Networking Strategies
01:50 Personal Networking Journey
03:01 The Power of Giving in Networking
04:40 Conclusion: Recap and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Free Website Audit Quiz
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/196
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Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's Journey
Join us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur.
Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health.
We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.
From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.
00:00 Introduction and Guest Welcome
00:21 Morgan's Journey to Success
01:28 The Turning Point: Pregnancy and Health Challenges
03:45 Building a Strong Team
06:04 Leadership and Vision
09:03 Big Picture Thinking and Personal Growth
11:56 Creating a Unique Chiropractic Practice
24:39 Hiring and Team Dynamics
31:26 Signature Experiences and Patient Care
35:17 Building Friendships in the Office
35:44 Scaling the Unique Clinic Experience
36:02 Challenges of Expanding to New Locations
36:54 Importance of Team Integration
39:05 Acquisition vs. Partnership in Business Growth
41:59 Speed to Feedback and Training
44:04 From Six to Seven Figures: Key Lessons
48:05 Marketing Strategies for Clinicians
57:35 Rapid Fire Questions and Personal Insights
01:06:15 Final Reflections and Advice
Subscribe to the ChiroX Insider Newsletter
Scale your practice with ChiroX Marketing.
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/195
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In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency.
Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy.
They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging.
Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.
00:00 Introduction and Episode Overview
00:33 Guest Introduction: Corey Hiben
01:08 Corey's Journey into Healthcare Branding
02:34 Understanding the Importance of Branding
04:31 Defining Branding and Its Impact
07:44 The Role of Consistency in Branding
16:11 Branding in the Healthcare Industry
18:38 The Messy Middle and Authenticity
23:51 Challenges and Solutions in Healthcare Marketing
30:12 The Niche Hourglass Concept
32:09 Conclusion and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Free Website Audit Quiz
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/194
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Embracing the Jill of All Trades: A Conversation with Katie Calloway
In this episode, we dive deep with Katie Calloway, a former NBA dancer turned tech guru and fitness coach. Katie shares her journey of embracing a multi-passionate lifestyle, discussing the power of vulnerability, authenticity, and communication. We tackle societal pressures to specialize, the benefits of being adaptable, and the importance of building supportive systems. Katie also opens up about the challenges and rewards of her diverse career path, providing insights on maintaining motivation, the pitfalls of seeking shortcuts, and the significance of effective communication in both personal and professional settings. Join us as we explore the strength in being a 'Jill of All Trades' and finding success on your own terms.
00:00 The Lost Art of Face-to-Face Conversations
00:25 Introducing Katie: The Multi-Passionate Pro
00:53 Embracing a Multi-Passionate Lifestyle
01:06 Katie's Diverse Career Journey
04:23 The Power of Vulnerability and Authenticity
07:54 Navigating Societal Pressures and Expectations
11:01 The Importance of Perspective and Authenticity
15:13 The Emotional Depth of Coaching
20:01 Sales Tips and Building Relationships
31:27 Choosing the Right Communication Medium
31:59 The Importance of Tonality in Communication
33:42 Emojis and Emotional Communication
37:20 Over-Communicating in Business
39:01 Future Plans and Learning Mode
43:21 Identity Change and Fitness Journey
47:25 The Shortcut Fallacy in Health and Fitness
52:18 Rapid Fire Questions
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Free Website Audit Quiz
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/193
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In this episode, I’m flipping the script! Instead of hosting, I’m the guest on the Private Practice Owners Club podcast, where I break down the biggest marketing lessons I’ve learned from working with healthcare businesses.
Timestamps:
00:00 Advice to My Younger Self: From Chaos to Consistency
00:47 Welcome to the Health Business Builders Show
01:00 Marketing, Branding, and Business Growth Insights
01:27 Introduction to Corey Hyben and Andro Brand
02:40 The Importance of Consistent Marketing
06:15 Personal Journey: From OT to Marketing Expert
10:37 Helping Clients with Branding and Marketing
16:42 The Value of a Google Business Profile
21:09 Leveraging Local Partnerships for Business Growth
22:45 Defining Your Ideal Client Avatar
23:05 The Niche Hourglass Concept
25:59 The Importance of Time Horizons in Business
27:24 The Role of Coaching in Accelerating Success
28:58 AI in Website Design and Marketing
34:31 What to Expect from a Website Designer
38:02 Conclusion and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
Free Website Audit Quiz
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/192
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This episode breaks down effective marketing into three key steps: serve the right audience, solve their biggest problem, and let them spread the word.
Timestamps:
00:00 Introduction to Effective Marketing
00:09 Serve the Right Person
01:06 Solve Their Biggest Problem
02:26 Let Them Spread the Word
03:44 Final Recap and Offer
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/191
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Want to escape the 9-to-5 and build a business that fuels your passionVictoria Loving shares her secrets to success in this inspiring episode.
Timestamps:
00:00 The Fear of Complacency
00:24 Meet Victoria Loving: Vagabond Runner
01:13 Embracing the Vagabond Mindset
04:08 The Essentials of a Vagabond Life
09:31 Lessons from a Military Family
13:20 The Leap to Entrepreneurship
20:49 Building a Business from Scratch
29:58 Overcoming Business Fears
31:58 New Space and Future Plans
32:38 Balancing Work, Training, and Life
34:31 Prioritizing Tasks and Self-Care
39:02 Time Blocking and Productivity Tips
42:11 Challenges of Being a Solo Business Owner
47:28 Future Vision for Vagabond Running
50:56 Rapid Fire Questions and Insights
01:03:25 Final Thoughts and Advice
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/190
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The Farmyard Guide to Focused Marketing: Lessons from a Chicken, Dog, and Rooster
In this episode, we explore how health entrepreneurs can avoid wasting time and money on ineffective marketing by learning from the behaviors of farm animals. Drawing parallels with a chicken, a dog, and a rooster, the video emphasizes the power of focused, consistent, and clear marketing efforts.
Key lessons include the necessity of being persistent like an Australian Shepherd, the importance of clarifying your message and targeting your audience like a rooster, and the pitfalls of spreading yourself too thin like a scattered chicken.
Timestamps:
00:00 Introduction: The Marketing Struggle
01:02 The Power of Focus: Lessons from the Farm
01:19 The Chicken: Scattered Marketing Efforts
02:00 The Dog: Relentless Consistency
03:56 The Rooster: Clear and Consistent Messaging
04:26 Actionable Marketing Tips
06:49 Final Thoughts and Offer
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/189
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Jani Tuomi, co-founder ofImaware, shares how his brother’s battle with cancer inspired his mission to transform healthcare. We explore the power of AI in diagnostics, building trust in healthcare, and lessons from his entrepreneurial journey.
Episode Timestamps:
00:00 Introduction: Love, Fear, and Healthcare
00:44 Meet Yanni Toumami: Entrepreneurial Journey
02:59 Building Trust in Healthcare
03:17 Personal Story: A Brother's Battle with Cancer
04:30 Starting I'm Aware: Challenges and Lessons
06:54 The Importance of Facts Over Fear
10:16 Early Days of I'm Aware
10:37 Navigating Healthcare Regulations
13:10 Lessons from Building a Healthcare Startup
24:48 The Role of AI in Healthcare
33:48 Jet Lag Solutions: Garmin's New Tracker
34:40 Startup Passion: What's Next?
35:14 Austin's Startup Ecosystem
36:36 Mentorship and Lessons Learned
37:37 Navigating the Ever-Changing Startup Landscape
39:08 Curiosity Over Fear: Embracing AI and Change
43:10 The Importance of Feedback for Founders
51:46 Balancing Business and Personal Passions
54:34 Rapid Fire Questions and Final Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/188
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What exactly IS branding, and why should you care? This episode breaks down the essentials of branding and how it can transform your health business.
Episode Timestamps:
00:22 - What is branding?
02:18 - Why is it important?
04:25 - How do you build a strong brand?
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/187
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Dr. Casey Morgan shares how he turned an $80K investment into a thriving chiropractic practice. Learn his secrets for simplifying operations, building strong patient relationships, and scaling with impact.
In This Episode:
00:00 Introduction to Dr. Casey Morgan
01:02 Casey's Early Life and Chiropractic Inspiration
02:06 Family Business and Entrepreneurship
03:28 The Value of 'Boring' Businesses
06:15 Accelerated Path to Chiropractic
08:20 Mentorship and Learning Experiences
10:24 Starting and Growing a Practice
12:01 Challenges and Successes in Chiropractic
17:18 Patient Care and Building Relationships
28:01 Navigating the Pandemic and Clinic Setup
30:16 Open Office Dynamics
32:07 Simplifying Practice Operations
34:06 Insurance vs. Cash-Based Practices
38:36 Balancing Personal and Professional Life
42:04 75 Hard Challenge Experience
43:41 Impactful Books and Reading Habits
50:22 Future of Western Chiropractic
51:02 Rapid Fire Questions and Closing Thoughts
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/186
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Are your marketing tactics stuck in 2024? Discover the 3 trends that will dominate 2025 and learn how to attract more clients, boost engagement, and grow your health business.
Episode Timestamps:
00:19 - Authenticity
02:12 - The Messy Middle
04:08 - Video Domination
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/185
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An inspiring story about how a nurse practitioner by the name of Tania Yousaf started a mobile IV business called Your Nurse Friend ATX.
In This Episode:
01:00 - Introduction and Name Discussion
02:00 - A Funny Story About B12
03:00 - Journey to Nursing
06:30 - Early Lessons in Nursing
11:30 - Starting the Mobile IV Business
15:30 - Marketing Strategies and Success
27:30 - Navigating the Hiring Process
27:50 - Joining the Bio Boardroom
28:30 - The Value of Networking
32:00 - Challenges in the IV Business
33:40 - The Peptide Game
39:00 - Lessons from Business Mistakes
45:40 - Future Plans and Rapid Fire Questions
50:00 - Final Thoughts and Advice
The Health Brand Builder Newsletter - Marketing Tips for Health Brands
The Niche Test
Get all links, resources, and show notes at:
www.coreyhi.com/podcast/184
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