Episodes

  • Next Week: What Higher Ed Marketing Can Learn from Ultra Running

    Next Week: What Higher Ed Marketing Can Learn from Ultra Running

    · The Higher Ed Marketer

    Bonus Episode Alert 🚹
    We’re closing out Season 6 with something special. In next week’s bonus episode, Dr. Jeff Salyer—VP for Enrollment and Marketing at Lee University—joins us to talk about endurance, storytelling, and the future of student engagement.

    This short update from Zach Coffin, VP of The Higher Ed Marketer, includes a sneak peek of what’s ahead.

    Shoutout to our friends at ZeeMee for making this bonus episode possible.

    Make sure you’re subscribed so you don’t miss it!
    --

    Bonus Episode is sponsored by ZeeMee—the student community platform that’s been shaping enrollment for over a decade. After 10 years of creating authentic student engagement, and analyzing student actions, ZeeMee knows exactly what signals lead to enrollment—and they’re bringing that data to colleges to help prioritize the right students and drive real results.

    Students open ZeeMee an average of 13 times a day, making it the place where Gen-Z finds friends, explores colleges, and builds a sense of belonging—before they ever step on campus. And it works: students on ZeeMee are 2x more likely to apply, 3.5x more likely to commit, and 50% less likely to melt.

    Ready to make recruitment smarter and more effective? Join the movement at ZeeMee.com.

    --

    Sneak Peak at the Summer of The Higher Ed Marketer:

    Faith Leader Mini-Series

    Zeemee Summer Series

    Best of Series

    Season 7 drops September


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength

    Forged in Crisis: How Higher Ed Leaders Turn Adversity into Strength

    · The Higher Ed Marketer

    Season 6 - Episode 204

    In this episode, Dr. Gayle D. Beebe, President of Westmont College, joins us for a candid conversation about leading through adversity and staying anchored in mission when everything feels uncertain. Drawing from more than 30 years in higher education — and nearly two decades as a college president — Dr. Beebe shares hard-won insights on how character, emotional intelligence, and moral clarity shape resilient leadership. We dive into his early “crucible moments,” the strategies that helped him lead through crisis, and how institutions can remain both mission-driven and future-ready — even as technologies like AI reshape the landscape.

    🎧 Listen to Learn:

    ✅What staying true to your mission looks like when budgets are tight and pressure is high.

    ✅What it means to lead with courage as AI reshapes the higher ed landscape.

    ✅Why character is foundational to effective leadership — especially in moments of crisis.
    ✅How emotional intelligence and self-awareness build resilience in high-stakes situations.
    ✅How moral knowledge helps leaders make tough decisions with clarity and integrity.
    ✅Why regular reflection isn’t just personal — it’s strategic for institutional leadership.

    Join the Discussion:

    02:00 - Exploring Leadership Lessons from History

    03:06 - A Journey into Higher Education Leadership

    06:07 - Navigating BIG Challenges in Leadership

    09:50 - How to Stay True to Mission During Crisis

    12:57 - Preparing for the Future of Higher Education Leadership

    –

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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  • Scaling AI in Higher Ed – Lessons from ASU’s AI Integration

    Scaling AI in Higher Ed – Lessons from ASU’s AI Integration

    · The Higher Ed Marketer

    Season 6 - Episode 203

    In this episode, we sit down with Tina Miller from Arizona State University to explore how ASU is boldly embracing AI—not just as a tool, but as a campus-wide transformation strategy. We also dig into their groundbreaking partnership with OpenAI and the creation of ChatGPT EDU, a major step toward reshaping how students and educators interact with AI. Tina unpacks the difference between AI literacy and fluency, and why both matter for preparing students for the future workforce. From building a “digital twin” of the university to deploying custom GPTs that empower leadership, Tina shares how ASU is weaving AI into the fabric of operations, learning, and faculty engagement.

    🎧 Listen to Learn:

    ✅ Custom GPTs can enhance communication and efficiency for university leadership

    ✅ How students can benefit from immersive learning experiences with the help of AI

    ✅ AI literacy is different from AI fluency

    ✅ Effective AI adoption thrives in a team culture built on shared learning and practice.

    ✅ A practical, comprehensive plan for your entire university to embrace AI.

    ✅ The details behind ASU’s groundbreaking collaboration with OpenAI

    Join the Discussion:

    03:07 AI's Impact on Learning and Operations

    04:58 Engaging Faculty and Staff in AI Integration

    08:36 Creating a Digital Twin for Enhanced Learning

    13:20 Utilizing Custom GPTs for Leadership Support

    14:22 Partnership with OpenAI and ChatGPT EDU

    19:34 Strategies for Scaling AI Initiatives Across Departments

    35:05 Principled Innovation in AI

    36:09 Literacy vs. Fluency in AI Usage

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Crisis Communication Strategies for Universities

    Crisis Communication Strategies for Universities

    · The Higher Ed Marketer

    Season 6 - Episode 202

    Is your university truly prepared for a crisis—and is that plan ready to activate when it matters most? In this conversation, Mike Thomas, Vice President for Integrated Marketing Communications at Pepperdine University, explores the vital role of gratitude, crisis communication, and the Emergency Operations Committee in navigating crises like wildfires. He underscores the power of authentic brand messaging and the university’s deep commitment to caring for its students in times of crisis. The discussion also highlights the importance of a EOC team, active community engagement, and the hopeful role a well-defined crisis communication plan can play in keeping people informed and connected during emergencies.

    🎧 Listen to Learn:

    ✅ Why crisis communication is essential for community safety and reassurance.

    ✅ How the Emergency Operations Committee plays a crucial role in crisis preparedness.

    ✅ Effective communication should address both physical and emotional safety.

    ✅ Social media can be a powerful tool for community engagement during crises.

    ✅Transparency in communication fosters trust within the community.

    Join the Discussion:

    03:02 Crisis Communication and Community Response

    06:04 Emergency Operations Committee: Preparedness and Execution

    09:05 The Importance of Communication in Crisis

    12:04 Building a Culture of Safety and Transparency

    14:58 Leveraging Social Media for Community Engagement

    23:52 Authenticity in Brand Messaging

    26:56 Metrics for Measuring Brand Effectiveness

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World

    Reclaiming Relevance: How Higher Ed Marketing Can Reconnect with a Changing World

    · The Higher Ed Marketer

    Season 6 - Episode 201

    In this episode, Carol Keese, VP and CMP at University of Oregon, challenges traditional higher ed marketing norms and invites institutions to let go of exclusivity and lean into authenticity. Drawing on her extensive experience, she unpacks how colleges and universities can better communicate their value by focusing on accessibility, data-informed strategy, and real-world relevance. Carol also explores the power of student influencers, the role of pop culture in brand storytelling, and the lessons higher ed marketers can borrow from top consumer brands.

    🎧 Listen to Learn:

    ✅ Why elitism no longer resonates with today’s students

    ✅ How to redefine the value of higher ed around social mobility
    ✅ Ways to use data to shape more effective marketing strategies
    ✅ The benefits of engaging with pop culture and student influencers
    ✅ How consumer brand tactics can be adapted for higher ed
    ✅ Why now is the perfect time to rethink your institution’s brand story

    Join the Discussion:

    03:04 - The Changing Landscape of Higher Ed Marketing

    06:13 - Understanding the Value Proposition of Higher Education

    08:58 - The Role of Data in Higher Ed Marketing

    11:51 - Marketing that Matters: Breaking the Mold

    15:10 - Engaging with Popular Culture

    18:03 - Leveraging Student Voices and Influencers

    20:59 - Lessons from Consumer Brands

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M

    Rebranding a Giant — Ethan Braden’s Bold Vision for Texas A&M

    · The Higher Ed Marketer

    Season 6 - Episode 200

    What happens when one of the most respected voices in higher ed marketing takes on one of the country’s largest and most tradition-rich institutions? In our 200th episode, Ethan Braden shares his bold vision for Texas A&M University—why he said yes to the role, how he’s reimagining its brand on a national scale, and what it takes to lead marketing at a university with 600,000 alumni and 80,000 students.

    Ethan reveals how A&M is shifting from an internal story to a national narrative, how they turned a failed campaign into a 16-million-view success, and why the university’s core strength might just be its sense of belonging in an age of loneliness. From storytelling to strategy, this episode is packed with insights for any marketer looking to make a lasting impact.

    Texan A&M Marketing and Engagement Impact Report

    Impact Report: https://marcomm.tamu.edu/2024-impact-report/

    New Stories Website https://stories.tamu.edu/

    --

    🎧 Listen to Learn

    ✅Why Texas A&M.

    ✅How to shift a university brand from regional pride to national relevance

    ✅The secret behind a marketing video that jumped from 29K to 16M views

    ✅Why traditions aren’t barriers to innovation—they're assets for belonging
    ✅The role higher ed marketers must play in solving generational loneliness

    --

    Join the Discussion

    00:00 – Welcome + Reflecting on Episode 1 with Ethan
    03:10 – Why Ethan took the Texas A&M role and what drew him in
    06:45 – From internal storytelling to a national brand strategy
    11:30 – What a failed $700K commercial taught the A&M marketing team
    15:40 – Turning traditions into tools for connection and belonging
    20:15 – How General Mark Welsh is shaping leadership and communication at A&M
    25:50 – Why “great citizens” matter more than great branding
    30:20 – Ethan’s take on higher ed marketing in a time of societal detachment
    35:40 – One bold prediction for the future of university branding

    --

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed

    Heart Over Hype: How Empathy-Driven Marketing Transforms Higher Ed

    · The Higher Ed Marketer

    Season 6 - Episode 199

    Is higher ed marketing building real connections, or just making a lot of noise? We sit down with Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of the newly released Heart Over Hype, to explore how empathy-driven marketing can revolutionize the way universities engage with their audiences.

    Jaime unpacks how schools can move beyond transactional messaging to create authentic, student-first marketing that truly resonates. We dive into the power of storytelling, the role of AI in personalization, and how to spot the disconnects in your marketing efforts. Plus, Jaime shares practical steps for building an audience-centered strategy that puts heart over hype.

    🎧 Listen to Learn:

    ✅ Empathy-driven marketing focuses on student needs and feelings first.

    ✅ Storytelling creates stronger connections than facts and data.

    ✅ Marketing should be clear, accessible, and student-friendly.

    ✅ AI can enhance, not replace, human-centered marketing.

    ✅ Fix disconnects to create stronger, student-first strategies.

    Join us as we discuss:

    02:53 - Empathy Driven Marketing: The Missing Element

    05:52 - Transforming Transactional Communications

    09:10 - The Importance of Timing and Context

    11:49 - Recognizing Disconnects in Marketing

    14:57 - From Features to Feelings: The Empathy Shift

    21:07 - Storytelling: The Heart of Marketing

    27:03 - AI and Empathy in Marketing

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.




    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Stop Sending Bad Emails! Higher Ed Marketing Insights from

    Stop Sending Bad Emails! Higher Ed Marketing Insights from "Mailed It!"

    · The Higher Ed Marketer

    Season 6 - Episode 198

    Why does no one read your university emails? Ashley Budd and Dayana Kibilds, co-authors of Mailed It!, join us to break down the biggest mistakes higher ed marketers make—and how to fix them.

    In this episode, we get tactical about what actually works in email marketing for enrollment, advancement, and alumni engagement. From crafting subject lines that get clicks to making emails feel more personal (without being creepy), Ashley and Dayana share practical, real-world strategies to improve open rates, engagement, and conversions.

    We also explore the evolving role of AI in email marketing, how to balance transactional emails with meaningful content, and what the future of email looks like for universities.

    đŸ“© If you're sending emails in higher ed, you don’t want to miss this one!

    🎧 Listen to Learn:

    ✅ The biggest mistake: universities sending overly transactional emails.

    ✅ How email marketing is shifting back to relationship building.

    ✅ How to make email personalization feel like a one-on-one conversation.

    ✅ Why AI should support—not replace—human touch in email marketing.

    ✅ Why segmentation is essential for higher ed email success.

    Join us as we discuss:

    02:33 - Personalization Matters

    06:01 - Email Segmentation Strategies

    09:57 - Leveraging AI for Email Personalization

    14:57 - Revamping Email so They Get Read

    20:45 - Mastering Subject Lines (2 Second Rule)

    26:09 - The Importance of Conciseness in Email Communication

    37:33 - Practical Tips for Immediate Email Marketing Improvement

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • The Evolution of the Chief Revenue Officer and Enrollment

    The Evolution of the Chief Revenue Officer and Enrollment

    · The Higher Ed Marketer

    Season 6, Episode 197

    Too often in higher ed, finance, marketing, and enrollment teams operate in silos, creating roadblocks to sustainable growth. Steven Rutt, Chief Revenue Officer at Abilene Christian University, joins us to break down why alignment between these teams is crucial—and how to make it happen.

    In this conversation, Steven shares why more universities should rethink the CRO role, how to bridge the gap between finance and marketing, and what it takes to build a true growth culture in higher ed. He unpacks the myths around marketing ROI, the power of data-driven decision-making, and why universities need to stop viewing marketing as a cost center—and start treating it as a revenue driver. Plus, we explore the impact of AI and emerging technologies on enrollment strategy and how higher ed leaders can future-proof their investments in an evolving landscape.

    🎧 Listen Now to Learn:

    ✅ Why a growth mindset is essential for overcoming scarcity.

    ✅ Why collaboration between finance, marketing, and enrollment is crucial.

    ✅ How data-driven decisions can reveal unexpected insights.

    ✅ Rethinking ROI for strategic growth.

    ✅ Explore how holistic view of marketing spend is necessary for success.

    Join us as we discuss:

    03:10 - Rethink the Role of the Chief Revenue Officer

    06:07 - Balancing Enrollment Growth and Financial Sustainability

    08:57 - Data-Driven Decision Making in Higher Education

    11:54 - Explore a New Way to Understand Marketing ROI

    15:04 - Navigating Marketing Investments

    18:03 - Emerging Technologies and Their Impact on Your Team.

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Your First 90 Days as CMO

    Your First 90 Days as CMO

    · The Higher Ed Marketer

    Session 6 - Episode 196

    In this episode of The Higher Ed Marketer, Bryce Hoffman, VP and Chief Marketing & Communications Officer at Worcester Polytechnic Institute (WPI), shares insights from his transition into the CMO role and the evolving landscape of higher ed marketing. He reflects on generational shifts in communication, the challenges of leadership, and the role of trust and creativity in making a real impact.

    Let’s dive into the importance of building relationships with campus leadership, taking calculated creative risks, and navigating pushback while staying true to institutional culture. We will explore how courageous leadership is essential to break free from the status quo, implement bold marketing strategies, and create messaging that genuinely connects with audiences.

    🎧 Listen Now to Learn:

    ✅ How to navigate the first 90 days as a new CMO

    ✅ Why higher ed marketing struggles with risk-taking

    ✅ How to balance bold innovation with respect for institutional culture and history.

    ✅ Strategies for handling pushback while driving meaningful marketing change.

    ✅ Why pilot testing is the secret weapon for introducing bold new marketing ideas.

    ✅ How transparency, humility, and strategic creativity build long-term trust.

    Join us as we discuss:
    2:22 – Navigating the First Days as a CMO
    8:43 – Building Trust and Assessing Change
    18:10 – Courageous Leadership in Higher Education Marketing
    29:34 – Navigating Pushback and Gaining Trust
    32:13 – Driving Change While Respecting Culture

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Inside the Enrollment Playbook: Data, Strategy, and Bold Moves

    Inside the Enrollment Playbook: Data, Strategy, and Bold Moves

    · The Higher Ed Marketer

    Season 6 - 195

    How can colleges adapt to shifting demographics and enrollment challenges? In this episode, we sit down with Jeremy Taylor, Vice President of Enrollment Management at Defiance College, to explore innovative strategies for attracting and retaining students. Jeremy shares how understanding market dynamics, leveraging data, and aligning recruitment efforts with institutional mission can drive enrollment success. He also highlights key initiatives like tuition reduction and community engagement, while offering insights on balancing traditional and modern approaches to recruitment. Plus, we dive into the importance of team cohesion, self-evaluation, and strategies to prevent staff burnout in the ever-evolving world of higher ed enrollment.

    Listen now to learn:

    ✅ Demographic trends present opportunities for growth.

    ✅ Community engagement is crucial for sustainable enrollment.

    ✅ Data-driven decisions are essential in enrollment management.

    ✅ Using technology like ChatGPT can simplify data analysis.

    ✅ Aligning recruitment strategies with institutional mission is crucial.

    ✅ Building a supportive team culture is essential for success.

    ✅ Preventing burnout involves celebrating successes and having fun.

    Join us as we discuss:

    01:30 - Challenges in Enrollment Management

    04:01 - Strategies for Enrollment Growth

    16:06 - Demographic Trends and Opportunities

    22:11 - Innovative Recruitment Strategies

    28:14 - Building a Unified Team

    31:30 - Preventing Burnout in High-Pressure Environments

    36:23 - Self-Evaluation for Institutional Success

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Building a Marketing Culture That Embraces Change

    Building a Marketing Culture That Embraces Change

    · The Higher Ed Marketer

    Season 6 - Episode 194

    How do you foster a culture of innovation in higher ed marketing? In this episode, we sit down with Matt Metzger, Chief Marketing Officer at Grace College, to explore the institution’s rebranding journey and the launch of Grace Solutions. Matt shares how his team is embracing fresh marketing strategies, overcoming challenges, and driving engagement through bold, community-focused initiatives. From creative storytelling to student-centered branding, this conversation is packed with ideas and strategies to help higher ed marketers make a lasting impact.

    Listen now to learn:
    ✅ How embedding a view book inside a journal became a game-changing marketing move
    ✅ How to foster a culture of innovation by encouraging experimentation without fear of failure
    ✅ The research and community engagement that shaped a successful rebranding process
    ✅ Leveraging the athletics logo strengthens institutional branding
    ✅ The hidden challenges of rebranding, from costs to logistical hurdles

    Join us as we discuss:

    02:19 - Innovative Marketing Strategies at Grace College

    06:21 - Fostering a Culture of Innovation

    11:19 - The Rebranding Journey of Grace College

    19:58 - Introducing Grace Solutions

    25:28 - Future Vision and Final Thoughts

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Mastering Organic Social Media: Secrets to Engagement & Growth

    Mastering Organic Social Media: Secrets to Engagement & Growth

    · The Higher Ed Marketer

    Season 6 - 193 with Jenny Li Fowler

    What does it take to build a thriving, engaged social media presence—without relying on paid promotions? In this episode of The Higher Ed Marketer, we sit down with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media, to uncover the secrets behind organic social media success. Jenny shares her 6M Framework for social media strategy, how to create content that truly resonates, and practical steps institutions can take to grow flourishing digital communities.

    From understanding why people follow your accounts to crafting shareable content and handling social media crises with confidence, this episode is packed with actionable insights for higher ed marketers looking to elevate their social game. Whether you're managing a large institution’s brand or running a social media team of one, Jenny’s expertise will help you create a strategy that attracts and engages your ideal audience.

    Listen now to learn:
    ✅ Why people follow and engage with your institution’s social media
    ✅ The fundamentals of great content—and what makes people share it
    ✅ How MIT grew its online presence while staying true to its brand
    ✅ Practical ways to build authentic communities and increase engagement
    ✅ How to handle negative feedback and social media crises effectively

    Join us as we discuss:

    05:49 - The Six M's of Social Media

    09:02 - Building Trust and Credibility

    12:03 - Tailoring Content for Diverse Audiences

    15:01 - Fundamentals of Great Content

    21:08 - Embracing Community Engagement

    23:12 - Navigating Negative Feedback

    33:37 - Metrics for Success


    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

    Hosted by Ausha. Seeausha.co/privacy-policy for more information.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Dueling Perspectives: Enrollment VP and Parent

    Dueling Perspectives: Enrollment VP and Parent

    · The Higher Ed Marketer

    ~33 minutes (at 1.5x speed)

    Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his son through college choices, from selecting a major to navigating campus visits. He highlights LVC’s 'build your own visit' model and the impact of personalized, interactive experiences. Ed also draws lessons on work ethic and growth from Kobe Bryant’s Mamba mentality.

    Join us as we discuss:

    [01:52] Ed Wright's Journey in Higher Education

    [12:03] Navigating Challenges in Enrollment Management

    [17:51] The Importance of Blocking and Tackling in Enrollment

    [23:00] Parenting in Higher Education: A Personal Perspective

    [29:12] Navigating College Tours: Insights from Experience

    [34:00] The Importance of Clear Communication

    [38:05] Building Your Own Visit: A New Approach to Campus Tours

    This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

    Hosted by Ausha. See ausha.co/privacy-policy for more information.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Creative Solutions for Community College Marketing

    Creative Solutions for Community College Marketing

    · The Higher Ed Marketer

    In this episode, we’re joined by Jeff Ebbing, former NCMPR president and the current Director of Marketing and Communications at Southeastern Community College. Jeff brings a wealth of experience and a passion for showcasing the unique strengths of community colleges. He shares how authentic connections with students can transform lives and dives into marketing strategies that not only engage diverse populations but also empower non-traditional students to feel confident in their educational journey.

    Jeff also tackles common misconceptions about community colleges, revealing the power of storytelling to shift perspectives. From creative solutions for tight budgets to leading with adaptability in a rapidly changing world, this conversation is packed with practical tips and inspiring ideas for anyone involved in higher education marketing.

    Join us as we discuss:

    [03:20] Unique Strengths of Community Colleges

    [06:20] Marketing Strategies for Diverse Populations

    [10:31] Building Confidence in Non-Traditional Students

    [11:03] Addressing Misconceptions about Community Colleges

    [18:57] Leveraging Storytelling in Marketing

    [22:11] Creative Solutions for Budget Constraints

    [25:30] Leadership and Adaptability in Marketing

    [34:46] Final Insights and Advice

    This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

    Hosted by Ausha. Seeausha.co/privacy-policy for more information.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University

    Kingswood Learn: Mission-Driven Innovation in Online Education with Dr. Steve Lennox, Kingswood University

    · The Higher Ed Marketer

    In this episode of The Higher Ed Marketer, we welcome Dr. Steve Lennox, President of Kingswood University, to explore the bold vision and mission that led to the launch of Kingswood Learn. Designed to provide high-quality, free micro-courses in discipleship and leadership development, Kingswood Learn is a groundbreaking platform that strengthens the church while creating new opportunities for Kingswood University.

    Dr. Lennox shares the inspiration, the challenges faced during its development, and how partnerships rooted in trust brought the platform to life. We dive into how this initiative aligns with Kingswood’s mission, opens doors for innovative donor and enrollment conversations, and repositions the university in the eyes of the church and broader educational community. If you’re navigating the intersection of digital transformation and mission fulfillment in higher education, this episode is packed with insights and inspiration.

    Join us as we discuss:

    [03:07] Introduction to Kingswood University

    [05:55] Innovative Learning: Kingswood Learn

    [09:11] Challenges and Opportunities in Higher Education

    [12:02] Mission-Driven Education

    [15:05] Building Partnerships and Community Engagement

    [17:58] The Future of Education and Digital Solutions

    [21:00] Advice for Leaders in Higher Education

    This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].

    Resource List:

    Kingswoodlearn.com

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University

    Life Skills, AI, and Innovation with Dr. Nido Qubein from High Point University

    · The Higher Ed Marketer

    This week on The Higher Ed Marketer, we’re honored to host Dr. Nido Qubein, President of High Point University, a visionary leader whose transformative work continues to draw attention across higher ed. In this inspiring and insightful episode, Dr. Qubein shares why educational institutions must prioritize life skills alongside technical expertise, offering a holistic approach that prepares students to thrive in an ever-evolving world.

    Dr. Qubein delves into the importance of fostering appreciated value over mere value, the critical role of industry partnerships in aligning curriculum with real-world demands, and the power of distinction over uniqueness in education. Along the way, he offers compelling leadership truths—highlighting the significance of confidence, commitment, and risk management in driving innovation and growth.

    Whether you’re an educator, marketer, or leader, this episode is packed with practical and timeless wisdom that will inspire you to think differently about the future of higher education.

    Join us as we discuss:

    [00:00] The Importance of Appreciated Value

    [02:59] Curriculum Innovation and Life Skills Development

    [05:53] Engaging Generation Z in Learning

    [12:04] Integrating AI in Higher Education

    [22:27] The Power of Distinction

    [23:35] Building Industry Partnerships for Real-World Skills

    [36:40] The Importance of Confidence and Commitment

    This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].

    ---

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College

    FAFSA, Athletics and Tuition Reset with Dr. Bryan Gross from Hartwick College

    · The Higher Ed Marketer

    This week on The Higher Ed Marketer Podcast, we’re joined by Dr. Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College, for a thought-provoking conversation on marketing and enrollment through the lens of athletics and tuition.

    Dr. Gross dives into Hartwick’s bold tuition reset, sharing the data-driven insights and collaborative efforts behind this game-changing move. Discover how Hartwick is addressing affordability, transparency, and the evolving expectations of students and families.

    We also explore the vital role athletics plays in driving enrollment, retention, and school spirit, particularly at smaller institutions. With practical advice for navigating financial aid changes, including the latest FAFSA updates, Dr. Gross challenges institutions to take data-driven risks to shape their enrollment strategies. Tune in for actionable insights and forward-thinking strategies that will inspire real change in your enrollment marketing

    Join us as we discuss:

    [02:45] Enrollment Management Initiatives at Hartwick College

    [06:04] A bold Tuition Reset and Its Challenges

    [09:05] Data-Driven Decisions for Tuition Reset

    [12:02] Challenges and Feedback from Current Students

    [14:57] The Role of Athletics in Enrollment and Retention

    [17:57] Final Tips for Enrollment Management Success

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

    Hosted by Ausha. See ausha.co/privacy-policy for more information.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • GenAI for Teams with Bart Caylor and Zach Coffin

    GenAI for Teams with Bart Caylor and Zach Coffin

    · The Higher Ed Marketer

    In this episode of The Higher Ed Marketer Podcast, we’re taking a look under the hood at Caylor Solutions and into the transformative power of generative AI with Bart Caylor, Founder and President of Caylor Solutions, and Zach Coffin, Director of The Higher Ed Marketer. Together, they reveal how the team at Caylor Solutions uses GenAI to elevate productivity, scale services, and innovate new offerings. From custom tools like the "Ask Bart GPT," fractional CMO services, to enhancing the team's productivity, Bart and Zach share the AI-driven strategies that streamline operations and open new creativity within the team. Tune in to discover which tools are indispensable, how daily practice and shared learning fuel team growth, and why focusing on core capabilities over fleeting trends is key to long-term success.

    Join us as we discuss:

    [02:51] The Impact of AI on Work and Consulting

    [05:48] Leveraging AI as a Collaborative Tool

    [11:57] Tools for Enhanced Efficiency

    [15:08] Custom GPTs and Their Applications

    [17:57] GenAI Masterclasses for Your Team

    [24:51] Demystifying AI in Marketing Teams with Mindset Shifts

    [34:43] Navigating the AI Tool Landscape with Teams

    [43:35] Practical Tips for Immediate Action

    Resources mentioned in this episode:

    GenAI Masterclass for Team

    Caylor Solutions

    ChatGPT

    HeyGen

    Chasing Mission Fit by Bart Caylor


    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

  • Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism

    Millennial President Nick Griffin: Bold Leadership, AI, and Bilingualism

    · The Higher Ed Marketer

    In this episode, we sit down with Nick Griffin from Mid-South Christian College, who shares valuable insights on fostering creativity, collaboration, and community engagement in higher education. As a young college president of age 32, with a big, action-driven vision, Nick talks about embracing new opportunities, the importance of building an agile, forward-thinking team, and how technology—especially AI—plays a role in advancing bilingual education. He also highlights the importance of community service and relationship-building to build trust and cultural relevance on campus. Nick wraps up with practical advice for institutions ready to take risks and try fresh initiatives, even if success isn’t guaranteed on the first attempt.

    Join us as we discuss:

    [03:03] Embracing Creativity and Experimentation

    [05:45] Building a Young and Agile Team

    [08:49] Collaboration Among Institutions

    [11:59] Marketing on a Tight Budget

    [14:55] Leveraging AI for Bilingual Education

    [18:02] Engaging with Your Community

    Resources mentioned in this episode:

    Mid-south Christian College

    Opportunity Leadership by Roger Parrott

    ChatGPT

    HeyGen

    Chasing Mission Fit by Bart Caylor

    Caylor Solutions GenAI Masterclass for Teams

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

    Hosted by Ausha. See ausha.co/privacy-policy for more information.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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