Episodes
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ABOUT THIS EPISODE:
I’m so excited to share today’s episode with you because we’re talking about one of my favorite topics: messaging! If you’ve ever felt stuck in the 24/7 hustle of creating content, showing up online, and still not seeing the results you want, this episode is for you. I’m breaking down the exact strategies that have transformed not only my business but also the businesses of thousands of entrepreneurs.
In this episode, I take you inside my Visibility Accelerator Training and share my Momentum Messaging Framework. You’ll learn how to simplify your content, focus on clarity, connection, and consistency, and create messaging that does the heavy lifting for you. Whether you want more freedom, better engagement, or higher sales, these strategies will help you get there without being glued to your phone. This episode is packed with actionable tips, and I can’t wait for you to start seeing the results you deserve!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Debunking Common Myths About Visibility
00:17 Introduction to the Influencer Podcast
00:39 The Visibility Accelerator Training Overview
01:08 Identifying the Problem: Why Your Efforts Aren't Paying Off
02:36 The Three Pillars of Effective Messaging
04:33 Real-Life Success Stories and Simplified Strategies
06:01 Momentum Messaging: A Game-Changer
07:32 Exclusive Offer: Visibility Accelerator Training
10:01 Conclusion and Final Thoughts
11:08 Join the Community: Newsletter Sign-Up
QUOTABLES:
“Now, I know that some of you may be thinking, “but Julie, I've been told that I need to launch a new offer every month in order to be seen and get in front of people and keep it fresh. I need all these fancy funnels. I need these huge audiences to scale”. And let me tell you, it ain't true.” - Julie Solomon
“This is how I'm able to actually create less content, but have it be more powerful. Because of the Momentum messaging framework. Where it does all of the work for me. The messaging is so strong that it converts without you needing to jump on sales calls or answer 50,000 DMs or be glued to your phone all day. Ah, sounds like a dream, right? Well, the good news is It's not just a dream, it's more than possible, and it's very simple. That is the genius of the Visibility Accelerator Training.” - Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram! -
ABOUT THIS EPISODE:
I’m thrilled to bring you today’s episode featuring human design expert Erin Claire Jones! Erin has an incredible story about discovering human design in 2015 and how it completely transformed her life and career. Her passion for this powerful tool shines through as we dive deep into the world of human design and how it can help you live a more aligned and fulfilling life.
In our conversation, Erin breaks down the five human design types—Manifesting Generators, Generators, Projectors, Manifestors, and Reflectors—and shares how understanding your type can help you make decisions, build better relationships, and unlock your full potential. We also explore profiles and decision-making strategies, with Erin offering practical tips for using human design in your personal and professional growth. This episode is packed with eye-opening insights, and I can’t wait for you to discover your own unique blueprint!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Getting Started: Embrace the Messy Journey
00:16 Introduction to the Influencer Podcast
00:41 Meet Erin Claire Jones: Human Design Expert
02:24 Discovering Human Design: Erin's Journey
05:15 Understanding Human Design Types
05:55 Manifesting Generators: Embrace Your Multi-Passionate Nature
09:13 Generators: The Natural Doers
11:13 Projectors: The Insightful Guides
13:48 Manifestors: The Powerful Initiators
17:15 Reflectors: The Unique Mirrors
23:45 Exploring Human Design Profiles
26:49 Understanding the Traits of Twos
27:52 Exploring the Characteristics of Threes
29:27 The Importance of Community for Fours
31:04 Natural Problem Solvers: The Fives
31:36 Innate Wisdom of Sixes
34:36 Decision Making and Human Design
38:47 Open Centers and Sensitivity
42:39 Applying Human Design in Family Dynamics
45:35 Resources and Further Learning
QUOTABLES:
“When you trust your gut to guide you, you have so much more energy and you actually can make something happen in a really sustained and powerful way. Whereas if you're not trusting your gut, it can just drag and drain your energy and then that frustration spills out and other people feel that.” - Erin Claire Jones
“One of my biggest mottos is, just get started. When people are like, how did you grow? How did you succeed? How do you get out of analysis paralysis? I'm like, I just do it. I do it and I do it messy and I break things and I fail and then I learn and I shift and I pivot and I do it again.” - Julie Solomon
GUEST RESOURCES:
Erin Claire Jones
@erinclairejones
@humandesignblueprint
Check out Erin’s new book How Do You Choose?: A Human Design Guide to What's Best for You at Work, in Love, and in Life when it comes out on May 13th 2025
You can also look up your design for free at Human Design Blueprint and if you want your whole blueprint you can get 10% off with code JULIE
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram! -
Missing episodes?
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ABOUT THIS EPISODE:
I’m so excited to share today’s episode with you, featuring my friend Jason Tartick. You might know Jason from The Bachelorette, but today we’re talking about something completely different—finances. Jason’s background in finance has helped him build an incredible personal brand focused on money management and mindset.
In this episode, Jason and I dive into important topics like financial security, money mindset, and even financial infidelity. We also talk about his new book, Talk Money to Me, which is all about how to have open and honest conversations about money—whether that’s with your partner, family, or friends.
I also open up about my own journey with finances, including some personal experiences I shared in my book, Get What You Want. Jason and I explore practical tips for breaking through money blocks, embracing wealth, and using money as a tool to create meaningful change.
This is such a powerful and insightful conversation, and I can’t wait for you to hear it!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:45 Meet Jason Tartick
01:09 Jason's Financial Journey
02:02 Navigating Influence and Finance
02:27 Starting the Conversation with Jason
03:12 Defining Influence
05:51 Jason's Career Pivot
09:18 Building a Personal Brand
17:23 Monetizing Your Influence
21:14 Essential Financial Questions
24:52 Understanding Financial Visibility in Marriage
25:49 The Importance of Prenups and Postnups
26:54 Tracking Your Net Worth
27:32 Empowering Women to Contribute Financially
29:10 Pitching Your Side Hustle to Your Partner
34:00 Navigating Financial Conversations in Marriage
41:45 Fun and Healthy Money Conversations
44:29 Where to Find More Financial Wisdom
QUOTABLES:
Think about someone that you think is just unbelievable at what they do. Maybe a Michael Strahan, a Paris Hilton. In three words, you can immediately identify what their brand is. And what I'd say to anyone out there is, in three words, what would your boss? What would your colleague? What would your partner? What would your mom or dad? Say your brand is, and if that isn't quickly identifiable, you may have some struggles when other people are looking at you as a resource to be their outlet for an opportunity. - Jason Tartick
I think a lot of times people don't even give themselves the permission of getting started. Of just going to start doing the podcast so I can get the data so that I then can refine and tweak. - Julie Solomon
GUEST RESOURCES:
Jason Tartick
@jason_tartick
Check out Jason’s new book Talk Money To Me
You can also listen to Jason’s Podcast Trading Secrets
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
MUST HAVE THIS MONTH:
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
ABOUT THIS EPISODE:
In this episode, I introduce my transformative “Luminary Roadmap”, a strategic guide designed to help online entrepreneurs achieve sustainable success. I break down the roadmap into actionable phases, starting with refining your foundational messaging, building automation and sales systems, implementing visibility strategies, and ultimately creating impactful legacy projects. Each phase builds on the last, providing a clear, step-by-step path to long-term growth and lasting influence.
I’m also excited to share details about my upcoming “Luminary” coaching experience a 12-month program focused on helping entrepreneurs scale their businesses strategically while unlocking high-level opportunities. Throughout the episode, I emphasize the importance of adopting a long-term mindset to elevate not only your business but also your personal brand.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to the Influencer Podcast
00:55 The Biggest Mistake in Online Entrepreneurship
03:45 Phase 1 & 2: Strategic Clarity and Refinement
10:30 Phase 3 & 4: Visibility and Sales Systems
15:34 Phase 5 & 6: Automation and Scaling
19:36 Phase 7 & 8: Strategic Positioning for High Impact
23:24 Phase 9 & 10: Legacy Building Projects
28:18 Phase 11 & 12: Long Term Growth and Scaling
36:06 Conclusion and Invitation to Luminary
QUOTABLES:
“You may need a team, a process, a system to help you be able to hold all that it is that you're calling in because visibility without systems is nothing more than a recipe for burnout.” - Julie Soomon
“It's about building something that stands the test of time. Because the short term stuff, it just doesn't cut it when you're thinking about legacy building products.” - Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
MUST HAVE THIS MONTH:
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In today's episode, I interview psychotherapist Terri Cole about high functioning codependency (HFC), a term Terri coined to describe high-achieving individuals who take on excessive responsibility for others, often at their own expense. Terri explains the impact of HFC, such as stress and strained relationships, and highlights the importance of setting boundaries and allowing others to handle their own issues.
Terri offers practical advice for breaking the cycle, including mindfulness techniques and self-regulation strategies. We discuss the benefits of overcoming HFC, like improved energy and relationships. Terri also shares relatable examples and encourages small, manageable steps to start change. Be sure to check out the amazing resources, including Terri’s book and a starter kit for those looking to break free from HFC.
More about Terri: Terri Cole is a licensed psychotherapist and global relationship and empowerment expert and the author of Boundary Boss and Too Much! For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over a million people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction and Welcome
00:42 Meet Terry Cole: Expert on Codependency
01:51 Understanding High Functioning Codependency
05:45 Terry's Personal Journey and Insights
11:55 Traits of High Functioning Codependency
17:03 Challenges and Recovery
23:30 Setting Boundaries with Loved Ones
24:22 The Journey to Recovery
25:13 The Cost of Overfunctioning
26:18 The Real Flex: Resisting the Urge to Fix
26:58 Surrender and Acceptance
28:04 Recognizing High Functioning Codependency
28:40 Tools for Change
30:08 The Importance of Vulnerability
31:17 Living Life Fully Present
31:44 Practical Steps to Recovery
40:18 Family Dynamics and Delegation
42:45 Conclusion and Resources
QUOTABLES:
And really, you start to see how, if they just give themselves the gift of surrender—and truly seeing and loving people for who they are, nothing more, nothing less—they can allow themselves to experience life, relationships, and intimacy in a whole new way
- Julie Solomon
I'm talking about things we do voluntarily—things we've automatically taken on as our job, even when they don’t really need to be. The first question is, do I have the bandwidth to do this without becoming resentful? And the second is, do I even want to do it? - Terri Cole
GUEST RESOURCES:
Check out Terri's Book, TOO MUCH: A Guide to Breaking the Cycle of High Functioning Codependency.
➡️ Follow Terri on Instagram
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
➡️Follow Julie on Instagram!
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better.
Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction and Core Philosophy
00:16 Welcome and Episode Context
00:46 The Shift Away from Freebies
01:04 Ideal Client and Mastermind Insights
03:07 The Concept of Phases
06:02 Introducing Ava: The Ideal Client
13:01 Phase One: Messaging Mastery
17:50 Phase Two: Scaling and Systems
24:30 Phase Three: Legacy and Leadership
29:47 Conclusion and Call to Action
QUOTABLES:
Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon
The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media.
Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:43 Meet Celinne Da Costa
02:21 Celinne's Journey in Influencing
07:28 Navigating Social Media's Impact
18:11 The Core Wounds and Social Media
23:57 Practical Steps for Authentic Expression
29:39 The Role of Truth in Marketing
30:17 Future of Social Media and Online Coaching
31:12 Burnout and Shifting Away from Social Media
33:41 The Coaching Industry's Evolution
35:10 The Importance of Authenticity in Coaching
42:40 Client Expectations and Self-Responsibility
46:22 Finding the Right Coach for Your Needs
51:09 Final Thoughts and Where to Connect
QUOTABLES:
“I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa
“It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
Follow Julie on Instagram!
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. -
I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.
In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.
You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.
Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.
Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.
Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:36 Recent Experiences and Insights
02:10 The Shift Away from Freebies
03:10 Understanding the Ideal Client
09:42 The Lie About Low Ticket Offers
17:35 Introducing Luminary: A High-Level Coaching Program
23:38 Conclusion and Next Steps
QUOTABLES:
"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."
- Julie Solomon
"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”
- Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:34 Personal Updates and Challenges
01:42 The Brand Accelerator Program
03:21 Evolution of Messaging Expertise
04:45 Expanding Beyond Brand Deals
10:02 Permission to Evolve
13:07 Supporting Mothers in Business
16:03 Introducing my new Mastermind
16:31 The Unique Challenges of Mom Entrepreneurs
18:55 The Power of Focus and Resilience
21:03 Scaling Your Business with Tactical Support
23:34 Mastermind Details and Benefits
28:00 Final Thoughts and Encouragement
QUOTABLES:
“Growth and evolution in business are essential for success.”
- Julie Solomon
“Mothers need tailored support that addresses their specific challenges.”
- Julie Solomon
“Visibility and leadership are crucial for scaling a business as a mom.”
- Julie Solomon
“Moms possess unique skills that can enhance their business success.”
- Julie Solomon
“Embracing one's journey as a mother and entrepreneur is empowering.”
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[MASTERMIND] Want to learn more about my new mastermind? Apply here.
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.
If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.
I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.
Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.
Let's make your content strategy simple, effective, and most importantly, profitable!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to Strategic Content Creation
00:33 The Power of Power and Pleasure Content
01:19 Common Mistakes in Content Strategy
04:13 Balancing Power and Pleasure Content
06:26 Creating Engaging Instagram Stories
10:13 Frameworks for Consistent Content Creation
11:12 Exclusive Access to Social Media Growth Collective
QUOTABLES:
"If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you."
- Julie Solomon
"You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."
- Julie Solomon
“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast.
Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content!
If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity.
Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level.
Listen into this conversation to discover how to turn your passion into profitable brand partnerships!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to Brand Clarity
00:18 Welcome to the Influencer Podcast
00:40 Interview with Sean Cannell
03:32 Understanding Brand and Reputation
05:28 Common Mistakes in Branding
07:31 Five Brand Identity Steps
08:06 Specialization vs. Niche
09:59 Steps to Building a Strong Brand
14:12 Importance of Specialization
19:47 Practical Tips for Creators
24:58 Building Awareness and Selling
25:49 Understanding Influencer Tiers
27:53 Types of Brand Partnerships
35:51 Negotiation Tips for Creators
43:11 The Future of Influencer Marketing
45:54 Resources and Final Thoughts
QUOTABLES:
"I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel."
– Julie Solomon
"Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way."
– Julie Solomon
"Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in."
– Julie Solomon
GUEST RESOURCES:
Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast
IG: @seancannell
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:46 How to Triple Your Earnings Next Quarter
01:38 Strategies for Attracting Ideal Clients
02:15 Creating Content That Converts
02:51 The Importance of Specificity in Targeting
05:00 Defining Your Ideal Client
06:43 Aligning Content with Sales Goals
09:52 Unique Selling Propositions
16:58 Effective Content Strategy
QUOTABLES:
“To triple your income, focus on targeted content. Content should support what you are selling.”
— Julie Solomon
“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”
— Julie Solomon
“Align your content strategy with your sales goals. Quality content is more effective than quantity.”
— Julie Solomon
RESOURCES:
THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In today’s episode, I’m giving you an insider sneak peek into my upcoming Visibility Accelerator Masterclass! I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
02:35 The Power of Effective Messaging
06:03 Julie’s Success Story
08:03 Mastering Your Messaging
13:52 Client Success Stories
QUOTABLES:
"Your ability to grow your sales today is directly tied to the strength of your messaging."
— Julie Solomon
"Messaging is your foundation of influence, authority, and most important, sales."
— Julie Solomon
“Refining your messaging can attract your ideal clients effortlessly.”
— Julie Solomon
RESOURCES:
[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Clients & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In this episode, I’m sharing three powerful message keys that can help you attract your dream client, boost visibility and grow sales in just one hour per week. You’ll learn how to specialize your messaging to stand out from the crowd, position yourself uniquely to increase visibility, and showcase your results in a way that connects with the transformation your ideal clients are seeking - all leading to sales growth from JUST your content.
These strategies can not only grow your sales but also build a loyal community of clients, all while minimizing the time you spend on content. If you're ready to streamline your strategy and get more ideal clients knocking on your digital door, this episode is for you!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:41 Three Key Messaging Strategies
01:22 Masterclass Invitation
03:03 Implementing the Three Key Strategies
04:19 Specialization in Content
13:14 Visibility: Standing Out in a Crowded Market
20:18 Showcasing Results Effectively
QUOTABLES:
"These three things will skyrocket the amount of ideal dream clients that are in your DMs ready to work with you while only investing one hour each week on content."
— Julie Solomon
"Your job is to position yourself through your content in a way that naturally pulls your dream client to move into your offer."
— Julie Solomon
"Specialization over generalization always."
— Julie Solomon
RESOURCES:
[NEW TRAINING] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Client & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits.
Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
01:29 Dana's Journey: From Corporate to Nonprofit
01:42 The Importance of Specialization
03:43 Dana's Mastermind Experience
13:06 Creating the Monthly Giving Mastermind
23:16 Scaling High-Ticket Programs
24:59 The Journey to Writing a Book
25:32 Exploring Hybrid Publishing
26:01 Launching the Book and Monthly Giving Summit
37:22 The Power of Belief and Influence
QUOTABLES:
"When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging."
— Julie Solomon
“By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.”
— Dana Snyder
"We are following the for profit business trends."
— Dana Snyder
GUEST RESOURCES:
Dana Snyder | Positive Equation
@PositiveEquation
Grab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today!
RESOURCES:
[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
Hello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way.
If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd.
Tune in for all the gems on reaching a decade of success in the influencer industry!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:33 Celebrating Milestones: Turning 40 and 10 Years in Business
02:34 Lessons from Costa Rica: All You Need is Less
04:45 The Power of Making Moves
13:45 Embracing the Role of a Trailblazer
23:05 Finding a Purpose Greater Than Yourself
QUOTABLES:
“Have a purpose that is greater than yourself and be of service to others.”
— Julie Solomon
"Make a move, even if it isn't the perfect one."
— Julie Solomon
"Lean in when everyone else is leaning out."
— Julie Solomon
RESOURCES:
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses!
If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.
Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
01:01 The Power of Online Courses
02:26 Creating and Launching Your Course
04:58 Why Choose Online Courses?
08:02 Real-Life Success Stories
12:55 Pricing Your Course
19:29 The Importance of the First Launch
21:35 The Importance of a 10% Edge in Course Creation
23:33 Adapting Course Content for Modern Audiences
25:10 Effective Course Launch Strategies
28:25 Finding Your Course Creator's Sweet Spot
31:07 Validating Your Course Idea
32:37 The Course Confident Bootcamp
QUOTABLES:
"When I think about online courses, I think about freedom."
— Amy Porterfield
"You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people."
— Amy Porterfield
"The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more."
— Amy Porterfield
GUEST RESOURCES:
Amy Porterfield
IG | @AmyPorterfield
RESOURCES:
[BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. -
Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life.
There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert.
If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:44 The Overlooked Asset in Online Business
02:01 Discovering Online Courses
03:13 Investing in Yourself
05:27 Creating the First Online Course
06:38 The Success of Pitch It Perfect
07:51 The Power of Online Courses
09:48 Expert Advice and Resources
13:14 The Freedom of Choice
QUOTABLES:
"What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?"
— Julie
"Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016."
— Julie
RESOURCES:
[DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. -
Hello, friends! I'm thrilled to share some incredible updates with you in today’s episode. Specifically, I'm revealing three pivotal internal shifts that have catapulted my business to new heights this year—more impact, more sales, and more clients, all without increasing external visibility.
I’ll dive into the nuances of these internal changes, from revamping my sales systems and automations, to overhauling our messaging, and expanding support within our program offerings.
If you're ready to transform your business by doing less while achieving more, this episode is a must-listen.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:39 Instagram Live Insights: Revenue Growth
01:01 Key Shifts for Business Success
03:19 The Importance of Internal Systems
05:39 Sales System Overhaul
13:38 Messaging Transformation
17:17 Introducing the Revenue Growth Lab
QUOTABLES:
"A lot of times most people think that the summer means less sales, less opportunity, less growth. And that is just not the case."
— Julie
"Most people are taught to create offers for this type of person, or what this type of person needs right now, or this is what I want to create. And what ends up happening is you have all of these offers that are siloed, that don't talk to each other, and it makes it 15,000 million times harder to sell when offers are siloed."
— Julie
“I have done less externally in the last six months. I have been less visible, less on, I have posted 40% less on Instagram and I've already made more money this year than I made all of last year."
— Julie
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!
[MAKE SALES ON REPEAT] Imagine having dream clients buying every offer you sell, effortlessly and consistently. Ready to elevate your business from good to great? Apply now to amplify your sales efforts with my Elite Sales System!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Today I'm breaking down how I managed to secure over $70,000 in brand deals this year, and $15,000 in a month by honing in on just three core strategies. Remarkably, I accomplished this by dedicating only about 3 hours a month to brand partnerships. I'll discuss the importance of creating "deal-worthy" content that focuses on potential brand partners, refining your elevator pitch to amplify your authority, and actively pitching to brands rather than waiting for them to come to you.
Plus, I'm introducing my brand deal blueprint and giving you a sneak peek into my signature program, Pitch It Perfect. Whether you're just starting out or looking to refine your current strategy, this episode is packed with practical insights and tips to help you land those lucrative brand deals.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:39 How I Landed $70,000 in Brand Deals
02:35 The Importance of Value-Driven Content
03:49 Creating Deal-Worthy Content
04:35 The Spotlight Method
07:49 The Elevator Pitch Formula
11:02 Stop Waiting for Brands to Come to You
13:14 Brand Deal Blueprint
QUOTABLES:
"To be able to have a six figure revenue stream in brand deals every single year by only working on brand deals for maybe 40 hours for the entire year has been incredible."
— Julie
"Even though I don't post every day and even though I don't spend all hours of the day pitching to a brand, and it's because of the spotlight method, it's because the time that I do spend on pitching is so specific, so value driven, so instantaneously, exactly for what the brand is looking for that I don't have to dilute."
— Julie
"Don't Wait: I have students with as little as 338 followers that land paid brand deals. And it's because the follower number doesn't matter."
— Julie
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! - Show more
