Episodes
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Do you have a dream that feels just slightly out of reach; just a little too impossible? Well, today is for you because it’s all about setting big goals and finding the right pathways to achieving them. We begin with the definition of “big goals” before exploring why it’s vital for human growth and development to always shoot for the stars. Then, we unpack Caroline Adams Miller’s summation of Dr. Edwin A. Locke's Goal Setting Theory as found in her latest book, Big Goals, why you need to be surrounded by people who support you while also holding yourself accountable, how to build the necessary grit and resilience to help you persevere, and the undeniable power of consistency. We end by examining the motivations behind your goals and the importance of understanding your “why”, and it’s always helpful to remember the people in your life who may be affected by your actions and decisions.
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As the clock winds down for another year, now is the perfect time to think about what you hope to achieve in 2025. But are the goals we set for ourselves big enough and perhaps more importantly, are they the right goals? Today we pose these questions to the eight-time bestselling author, international speaker, and world-renowned expert in positive psychology, Caroline Adams Miller. Caroline’s work is focused on setting big goals for yourself and finding the grit and determination to achieve them, and she begins today’s conversation by sharing details of her latest book, Big Goals – a manual that reveals the science behind the power of Dr. Edwin A. Locke's Goal Setting Theory. Caroline defines “big goals” and how they differ from others before explaining how setting big goals can change a person for the better. We discuss the modern trend of trying to eliminate all stress from our lives and how that has bred a timid generation, helpful tips and tools from the world of applied positive psychology, how learning goals and performance goals manifest in real life, and the roles of happiness and accountability in achieving everything you set out to do. We end with the reminder that hard work often leads to satisfaction and that through healthy competition, we are able to develop resilience, determination, and grit.
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Missing episodes?
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The great irony in personal branding is that your personal brand is not actually about you! Welcome back to another special recap episode with your host, Rory Vaden. Today’s recap episode stems from our recent interview with Jamie Hess, and we hone in on what most people get wrong about personal branding. Tune in as we explore why the best personal brands are service-focused rather than self-centered, what might be holding you back, and the key differences between selling and serving. Thanks for joining us!
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Want to know how you can secure brand deals, bring in extra income, and even increase your followers? You’re in luck! Today, we’re joined by the incredible brand deal coach, Jamie Hess, who shares her secrets to securing brand deals! Tuning in, you’ll hear all about our guest’s career, her brave shift to entrepreneurship, how brand deals became part of her work, and what led her to coach. She delves into the financial aspects of brand deals before sharing ways to find brands to partner with, how to approach them, and more! It takes a lot of courage to approach big brands, especially smaller influencers, and in this episode, Jamie also shares her tips for gaining confidence in yourself and tells us how she helps her clients shift their mindsets about brand deals. Thanks for listening in and remember not to underestimate the power you have as an influencer!
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Ask yourself: What do you truly want to accomplish with the money you make? And how do you know when the number in your bank is truly enough? We’re back with a recap of our conversation with Vanessa and Shana from Budget Besties, where AJ talks about recognizing when enough is enough. Making more money isn’t a bad thing; it’s good and sometimes necessary. But ultimately, it’s what we do with that money and how much control we let it have over our hearts that makes the difference. Join AJ as she shares her thoughts on the topic, breaks down the natural lifestyle acclimation of earning more, shares her belief in “dying with zero,” and much more. Thanks for tuning in!
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If you’re wondering if this episode is for you, ask yourself: Do you want to have more money? Would you like to keep more of what you make? Have less debt and more spending power? More financial peace and less stress? If you answered yes to any of these, then this episode is for you! AJ welcomes Vanessa Porten and Shana Roberson from Budget Besties to the Influential Personal Brand podcast for a deep dive into budgeting and financial health. Join the conversation to hear more about how they wound up founding Budget Besties, what causes people to make good money but have nothing to show for it, and the biggest mistakes people make when managing their money and how to avoid them. We also talk about some tactical approaches to managing your money and separate accounts, the 90-day audit, why you should look at your finances often, navigating and overcoming your money baggage, and much more! Don’t miss out on another great episode, start listening now!
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Before you sell to customers, you have to find them, but where do you look for your ideal clients? It starts with the places you frequently visit because serving like-minded individuals is your most powerful position. Then, it’s always helpful to ask the right questions, lean on other industry leaders, and listen to podcasts as you utilize every online search box you come across. Lastly, Google Alerts is your best friend for staying informed on your clientele’s movements, and similarly, SparkToro will help you connect the dots between certain topics and the people who follow them.
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Today’s guest does everything we teach personal brands to do, except for one thing, he’s not our client! Michael Mogill is the Founder and CEO of Crisp – America’s number one law firm growth company – and he joins us today to share his story of how he’s built a massive business by serving one, very specific niche. Crisp, America’s fastest-growing company of its kind, advises law firms on how to grow their practices and improve operational efficiency, and we begin today’s conversation with some interesting analytics about the company, including details on how it was founded and why it chose to only serve lawyers. Then, we dive into Michael’s recipes for success as we learn how to narrow one’s niche effectively, the power of free marketing through satisfied customers, his advice to novice entrepreneurs who want a better life for themselves, and his tips for scaling a business in a short time. To end, Michael underlines the goals of the Crisp Game Changers Summit, how it’s evolved since its inception, and how it plans to grow moving forward.
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Have you ever wondered how you can turn self-doubt into self-belief? What if all of the experiences that have made you doubt yourself can actually help someone else in their own struggles? Today on the Influential Personal Brand Podcast, AJ is sharing her definitions of self-doubt and self-belief and the differences between them. Tune in to hear all about how to turn self-doubt into self-belief, learn how to let the experiences that make you doubt yourself help others, and be reminded that failure is what people need to hear about the most. To hear all this and be encouraged to lean into the things that make you doubt yourself, tune in now!
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You cannot find your true destiny if you do not experience disruption in your life first! Today on the Influential Personal Brand Podcast, we are joined by the illustrious author, coach, TV personality, and mother, Marshawn Evans Daniels to discuss the concept of believing bigger. Tuning in, you’ll hear all about Marshawn’s upbringing as well as how that shaped who she is and what she does, the inspiration behind her books, how she began to believe bigger with Christ as her strength, and so much more! We delve into how to figure out what you are called to do in each season of your life, hearing God’s voice to shape you, and purpose-driven success before discussing the two voices that battle for your belief in your identity. Finally, our guest even tells us about a free gift for listeners and what it’s all about. You don’t want to miss out on this incredibly inspirational and insightful episode, so be sure to press play now!
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Our recent conversation with the high-flying coach, author, and entrepreneur, Markus Kaulius raised five important milestones that are vital to the success and financial security of an entrepreneur. It starts with becoming debt-free, as debt is the anchor to stress and anxiety while liberation from it leads to freedom and peace. Next, you need to invest in yourself first and then in your business, keep your investment strategy simple and ‘boring,’ prioritize abundance in all aspects of your life, and finally, become the best money-making ally to those around you. If you want to discover why proximity, peace, and self-love are all profitable, then press play now.
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Minutes before recording this episode, we found out that Play a Bigger Game officially earned its place on USA Today's Bestsellers list! Today, we are thrilled to be joined by the book's author and fellow Brand Builders Group member, Markus Kaulius – a serial entrepreneur who has built multiple eight and nine-figure businesses, and whose influence spans many industries from business to health and fitness. Markus is here to share his story of personal growth and success, and he begins by explaining how and why he became a member of Brand Builders Group. We discuss God's undeniable and profound influence over Markus's life, how he grew his supplements startup into a multi-million dollar business, how he navigates the highs and lows of entrepreneurship, and his take on the importance of growth and personal development. To end, Markus shares some helpful advice for Christian entrepreneurs who are trying to reach the pinnacle of their profession, and we discover how to connect with him, his book, and his many good works.
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After AJ interviewed Rory about what it takes to become a bestselling author, we now take a closer look at why you’d want to be on a bestseller list in the first place. Why should you take the time; invest your energy; do the work; and spend the money required to be on a bestseller’s list? The answer is simple: You want your book to change people’s lives and bestseller lists will help you to reach more people. So, if you revisit your ‘why’ for writing the book, that should bring more clarity on the value of bestseller lists for authors. That’s all for now, thanks for tuning in.
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We’ve learned so much in our 15-year adventure in publishing and realized that maybe we’re more than just authors; maybe we have a bigger role to play. So today, AJ sits down with Rory to reveal exciting new publishing developments at Brand Builders Group, the current state of the publishing industry, and a comprehensive five-step guide on what it takes to become a bestselling author. After a high-level overview of the 5 steps necessary to becoming a bestselling author, we closely examine the pros and cons of each publishing channel: traditional publishing, hybrid publishing, and self-publishing. Then, we discuss Mission Driven Press and why we decided to launch our hybrid publishing imprint, how to approach marketing and sales for a successful book launch, why PR alone will not help you reach your sales targets, and why being a bestseller is only one of many markers that gives a book and its author credibility. To end, we implore you to visit the Mission Driven Press website to see how we can help bring your life-changing vision to life because books do change lives!
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So many entrepreneurs underestimate the role and power that faith plays in your business. They may not even realize how faith can shape your future profits. On this episode of the Influential Personal Brand podcast, Rory dives into three ways your faith affects your profits based on his recent interview with highly successful entrepreneur, renowned TEDx keynote speaker, and bestselling author, Graham Cochrane. Tune in as he unpacks three different exercises and demonstrations of faith that are elemental to growing your business!
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On our journey to finding true fulfillment, we must reflect on three key elements: our joy, dreams, and desires. Today’s guest firmly believes these elements were placed within us by God to help us discover who we are. Graham Cochrane is a highly successful entrepreneur, renowned TEDx keynote speaker, and bestselling author of How To Get Paid For What You Know and his upcoming book, Rebel: Find Yourself by Not Following The Crowd. He hosts The Graham Cochrane Show, a podcast ranked in the top 0.5% globally, and has amassed 700,000 YouTube subscribers. With over 14 years of experience in online coaching and content creation, Graham has built multiple seven-figure businesses that require less than five hours of work per week to maintain, establishing himself as a leading figure in the life-giving business movement. In today’s conversation, we dive into his new book, how to make money doing what you love, getting paid for what you know, and much more! If you want to learn how to work fewer hours while continuing to grow your business and make more money, don’t miss out! Thanks for listening.
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Have you ever wondered how to get referrals? What if we told you that the best way to get referrals is incredibly simple? Today on the Influential Personal Brand Podcast, we are recapping our conversation with Sara Hardwick of GIFT-OLOGY about how to get referrals. Tuning in, you’ll hear all about why the secret to getting referrals is simply to give them first! We dive into how giving someone something first makes asking for something easier before discussing where referral hesitation comes from and how you can avoid that obstacle. We even talk about the importance of reframing our perception of what a referral is, why you need to know exactly who you want to be referred to, and the ins and outs of relationship-building as a business growth strategy. You don’t want to miss this so be sure to press play now!
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Can you meaningfully grow your business through referrals? Today on the Influential Personal Brand Podcast, Sara Hardwick from GIFT-OLOGY joins us to discuss their new referral course and the importance of building connections to grow your revenue. This episode is the perfect way to honor the late CEO of GIFT-OLOGY, John Ruhlin who left an incredible legacy by doing just that. Tuning in, you’ll hear that a referral is simply an introduction that adds value, how you can get referrals without asking, three key points to consider when having a referral conversation, the best and worst time to ask for referrals, focusing on finding a referral partnership, and a breakdown of their COPE system to find the right referral partners. We delve into the importance of having a strategy and system for referrals before discussing how to create ‘incentives’ for people to refer your business and why a ‘thank you’ goes a long way. We even discuss how important it is for the person who receives a referral to communicate. Finally, Sara shares advice for helping referral partners to introduce you to their contacts. To hear all this and find out more about GIFT-OLOGY’s Referral Partner Transformation Course, press play now!
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Most people are unaware of the three key components of a world-class presentation, so here they are now: Content, charisma, and circumstance. You always start with content because, without content, you have nothing (no jokes!). Charisma is all about how you deliver your presentation; being a great storyteller is key! And lastly, it’s easy to forget just how important the environment is to the overall quality of presentations. Your circumstance is one-third of delivering a world-class presentation, so always consider the five W’s and one H when outlining your presentation.
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Are you looking for a framework to build a highly profitable and transformational event? You’re in the right place! Jennifer Kem works with thought leaders and personal brands to help them make more impact (and more money). Named by Forbes as a top brand strategist, Jennifer’s company, Master Brand Media, collaborates with influencers, celebrities, CEOs, bestselling authors, and modern entrepreneurs to teach them how to master their businesses, create unforgettable personal brands, and dominate their niches by turning their ideas into cash and meaning. She joins us today to discuss one of her not-so-secret marketing mastermind superpowers: monetizing live events. Tune in as she offers insight into her Million Dollar Experience program, which shows you how to design, build, and sell a high-ticket live event. From structuring the agenda to building the offer, creating a pre-event questionnaire, making the framework the hero, and much more, this episode is jam-packed with practical strategies that will help you elevate your brand, maximize your profits, and create impactful experiences for your audience. Don't miss this opportunity to unlock the secrets to live event success!
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