Episodes
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This episode of The Innovative Agency Podcast welcomes back Karl Sakas, a familiar and trusted voice in the agency world. Through Sakas & Company, Karl offers custom consulting, executive coaching and training programs and products to help agency owners “up-level” at their agency.
He joins this episode of The Innovative Agency to share powerful and practical strategies straight from his latest book, Calm The Chaos, for agency leaders juggling relentless client demands and economic pressures.
Knowing where to turn first to restore calm and focus can feel like a big challenge. Karl’s tips can help your agency get chaos under control, delegate work intentionally, and build stronger teams. If you’re searching for practical ways to regain control and lead your agency with less stress, this episode offers tactics you won’t want to miss.
What you will learn in this episode:
The most common sources of chaos and stress for agency leaders and which issues are surging right now
Karl’s 10-part framework for calming agency chaos, with a focus on actionable leadership and management tactics
The difference between reckless and intentional delegation, and how to avoid creating more problems through abdication
The critical role of empowering a strong number two and a reliable assistant as your agency scales
Practical methods for protecting your time as a leader
How to build a culture of accountability and set clear benchmarks for performance improvement before it’s too late
Karl Sakas helps independent agency owners Work Less and Earn More, while rewarding their best team members. Drawing on his background in agency operations and leadership, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of four books—including Work Less, Earn More and Calm the Chaos—and hundreds of articles on agency growth. When he’s not helping clients, Karl volunteers as a bartender on an antique train.
Resources:
Website: https://sakasandcompany.com/
LinkedIn Personal: https://www.linkedin.com/in/karlsakas/
LinkedIn Business: https://www.linkedin.com/company/sakas-&-company/
Facebook: https://www.facebook.com/SakasAndCompany/
Twitter: https://twitter.com/karlsakas
Instagram: https://www.instagram.com/SakasandCompanyTeam/
Calm the Chaos:10 Ways to Run a Better Agency: https://sakasandcompany.com/lp/calm-the-chaos-book/
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In this episode of The Innovative Agency, Sharon Toerek is joined by Ellen Praytor Faulkner, CEO of Lewis Communications, a performance marketing powerhouse with deep roots and a forward-thinking edge. Ellen opens up about what it really takes to lead an agency through transition, stepping into the CEO role in the wake of COVID and steering through the ripple effects of economic headwinds and rapid tech shifts.
She shares hard-earned insights on guiding both teams and clients with empathy, clarity, and a firm grip on strategy. Ellen shares why those traits aren’t just nice to have, but essential for agency growth and client success.
What you will learn in this episode:
The real challenges and opportunities agency leaders face during periods of transition and change
How to set priorities and expectations when stepping into new leadership role at a legacy agency
Why empathy, transparency, and hybrid upskilling have become core agency leadership tools
Creative approaches for agencies to add value as partners when clients’ in-house teams are also struggling to adapt
The hidden pitfalls of performance marketing and how agencies can structure compensation to protect themselves while delivering client results
How agencies can build lasting client relationships by embracing a “walk-alongside” mentality in today’s performance-driven market
The make-or-break importance of candid conversations around expectations, resources, and what true success looks like for both agency and client
Ellen Faulkner looks forward, never backward. She drives innovation and change at Lewis and never allows the agency to settle for last year’s solutions. She understands how marketing has evolved, is constantly innovating on the agency's offerings, and is a driving force in clients’ growth at pivotal moments in their history.
Ellen has led groundbreaking work for a vast range of clients during her 33+ years with the company, working across D2C and B2B brands in various industries including outdoor recreation, healthcare, education, lifestyle, and the financial sector.
Resources:
Website: https://www.lewiscommunications.com/
LinkedIn Personal: https://www.linkedin.com/in/ellenpraytorfaulkner/
LinkedIn Business: https://www.linkedin.com/company/lewis-communications/
Facebook Business: https://www.facebook.com/LewisCommunications/
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Today on The Innovative Agency Podcast Sharon Toerek is joined by Lindsey DeWitte. Lindsey is Chief Impact Officer at BarkleyOKRP, one of the largest independent agencies in the country.
With economic and political headwinds reshaping the landscape, agency leaders are being called to step up in new ways, as steady hands for their clients and as champions of meaningful, values-driven work.
Lindsey shares why she remains optimistic about the future, how BarkleyOKRP approaches purpose-driven work as a certified B Corp, and offers practical guidance for navigating client relationships and team dynamics in turbulent times. If you’ve wondered how to keep your agency focused, resilient, and true to its values when everything feels in flux, this episode is for you.
What you will learn in this episode:
How purpose-driven agencies can navigate economic and political uncertainty without losing sight of their core values
Strategies for guiding clients through shifts in societal tone and consumer expectations
The critical role of transparency, DEI, and sustainability in building resilient agency cultures
Practical approaches to restarting and deepening client conversations during periods of rapid change
The increasing importance of risk assessment for agency and client stability
The shifting landscape for independent agencies and what the next 12 months could hold for the industry
Lindsey DeWitte is President of PR and EVP of Purpose+Sustainability at Barkley, one of the largest independent creative idea companies in the U.S. Helping brands define, live and share their brand purpose has been a common thread in her work for brands, corporate foundations and NGOs like Estee Lauder, Kohl’s, Lee Jeans, the Staples Foundation, March of Dimes and Susan G. Komen and Fruit of the Loom, Inc.
Lindsey has helped build a sought-after purpose practice at Barkley due to her team’s integrated approach of elevating corporate initiatives, pulling purpose back into the brand DNA and creating sustainability strategies that mobilize both internal and external audiences. She was an integral part of Barkley becoming a Certified B Corporation™, a designation that complements what Barkley already does for clients — helping them build "whole brands."
Resources:
Website: https://www.barkleyus.com/
LinkedIn Personal: https://www.linkedin.com/in/lindseydewitte/
LinkedIn Business: https://www.linkedin.com/company/barkley-okrp/
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This episode of The Innovative Agency Podcast welcomes agency veteran and Bizzuka CEO John Munsell for a no-fluff conversation about what it really takes to lead an agency through the AI revolution. Drawing on decades of experience and real-world trials, John shares the hard truths and smart moves behind his transition from traditional agency life to the forefront of AI integration.
As agencies wrestle with talent retention and the breakneck pace of tech change, John explains why so many teams feel unprepared for AI, and what agency leaders must do to change that. His insights go beyond the hype, offering practical strategies to help you cut through the noise, empower your team, and make AI part of your agency’s everyday workflow.
If you're feeling the gap between AI’s promise and your agency’s current reality, this episode delivers clear strategies to help you bridge it.
What you will learn in this episode:
Why most agency leaders feel unprepared for the realities of AI adoption and the disconnect this creates within their teams
The hidden reason agencies have a natural advantage when it comes to building excellence with AI tools
First steps small and midsize agencies can take right now to accelerate AI integration
Key legal and confidentiality considerations when integrating generative AI into your agency’s workflows
Why agencies must shift their mindset from selling hours to selling outcomes if they want to thrive in the era of AI
Strategies for having transparent, value-focused conversations about AI with agency clients
John Munsell is the co-founder and CEO of Bizzuka, an AI consulting and training company based in Lafayette, LA. John is a recognized voice in the artificial intelligence (AI) space having influenced over 200 business leaders in their use and adoption of AI over the past three years. Recognizing AI's potential early on, John integrated it into all of Bizzuka's business processes.
In 2022, John pivoted Bizzuka's entire business model to help companies grow faster and retain more employees through strategic AI use. His thousands of hours mastering AI technologies led to the creation of the AI Strategy Canvas™ and Scalable Prompt Engineering™. These frameworks have transformed AI efficiency in business and have been adopted by forward-thinking institutions, including Louisiana State University, which now mandates them in AI-related degree programs.
Resources:
Website: https://www.bizzuka.com/
LinkedIn Personal: https://www.linkedin.com/in/jwmunsell/
LinkedIn Business: https://www.linkedin.com/company/bizzuka/
X: https://x.com/johnmunsell
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Today's episode of The Innovative Agency explores the real story behind brand with Justin Hoot, Partner and Director of Client Services & Growth at Chicago’s Someoddpilot. This isn’t your typical conversation about logos and taglines; we’re talking brand as culture, as community, as a living, breathing relationship between agencies and their clients.
Justin pulls back the curtain on why so many brands get stuck in the past, and what it really takes to help clients reimagine who they are and what they stand for. If you've ever felt the frustration of a brand that refuses to evolve, you’ll walk away with fresh insights and a few aha moments you can put to work immediately.
What you will learn in this episode:
The biggest missteps agencies make when nurturing client brands, and how to avoid them
How to have tough conversations with clients who are entrenched in outdated brand perceptions
Strategies for aligning stakeholders and decision-makers around a cohesive brand vision
The evolving role of brand in a marketing landscape dominated by data, AI, and automation
How user-generated content and community-building are reshaping brand engagement
Tips for boutique agencies on managing project margins without sacrificing client relationships
What AI can and cannot replace
Bio
Justin Hoot heads up new business efforts and client services at Someoddpilot. His account and production teams translate business, consumer, and brand goals into cohesive solutions, and ensure the highest standards of creative output, communications, and project management for our partners.
Justin’s graduate degree in integrated marketing and background in music, entertainment and consumer brands positions our clients on the leading edge of all the most relevant consumer channels and touchpoints.
Resources:
Website: https://someoddpilot.com/
LinkedIn Personal: https://www.linkedin.com/in/justinhoot/
LinkedIn Business: https://www.linkedin.com/company/someoddpilot/
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Today The Innovative Agency Podcast welcomes Patrick Taggart, Chief Creative Officer of SkyBlue Creative, for a candid conversation about the power and challenges of video in modern brand storytelling.
As agencies face questions about authenticity, AI, and the pressure to “go big” with video content, Patrick explores his approach to unscripted, conversational video that brings out the genuine stories behind brands.
He shares how agency leaders can confidently guide clients through the video creation process, avoid common pitfalls, and utilize video as a tool for both growth and connection. If you’ve ever wondered how to make your agency’s video content stand out without falling into the trap of over-scripting or over-thinking, this episode is a must-listen.
What you will learn in this episode:
Why unscripted, conversational video outperforms overly polished content in building authentic brand connections
How the increasing demand for video is changing client expectations and agency production roles
Common fears clients have about being on camera and how agency leaders can help clients overcome them
Strategies for identifying the best on-camera storytellers
Best practices for successful agency-to-agency collaborations with video production partners
Bio
Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries.
In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself.
Resources:
Website: https://www.skybluecreative.com/
LinkedIn: https://www.linkedin.com/in/pat-taggart-1a25a595/
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In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with serial entrepreneur Erik Olson, CEO of several thriving digital marketing agencies. Erik pulls back the curtain on his journey from running a single agency to building a powerful network under a holding company model.
Erik shares the bold choices behind specialization versus diversification, and how each path impacts growth, scalability, and long-term sustainability for agencies. His entrepreneurial insights offer both a blueprint and a forecast for agency leaders eager to explore new frontiers.
What you will learn in this episode:
The decision-making process behind choosing to niche and the fear of alienation
Challenges and lessons learned from spinning off and growing multiple agencies
The importance of maintaining a financial safety net when considering business expansions or changes
Insights into the creation and successful operation of a holding company that includes multiple specialized agencies
The balance between specializations and diversification in building a resilient marketing agency
The role of intellectual capital in expanding agency capabilities
The future of agencies in light of technological advancements like AI
Bio
Erik J. Olson is a seasoned entrepreneur and the Founder and CEO of a growing portfolio of digital marketing agencies, including Array Digital, Rival Digital, and Crush Digital. While each agency specializes in helping specific industries such as law firms, HVAC contractors, and medical professionals, Erik’s vision extends far beyond day-to-day marketing. His ultimate goal is to build a $100M holding company by 2030.
Resources:
Website: https://linktr.ee/erik.j.olson
LinkedIn Personal: https://www.linkedin.com/in/iamerikjolson/
LinkedIn Business: https://www.linkedin.com/company/business-of-agency-mastermind/
X: x.com/iamerikjolson
Million Dollar Journey: https://www.amazon.com/Million-Dollar-Journey-seven-figure-business/dp/B08X6DXB3M -
On this episode of The Innovative Agency Podcast, Sharon Toerek explores the game-changing impact of AI in marketing agencies with guest Mike Todasco—former VP of Innovation at PayPal and now a professor at San Diego State University.
This episode tackles the big questions: How can AI elevate agency-client relationships? Where do the biggest opportunities (and risks) lie?
Mike shares how to cut through the hype to uncover practical, real-world strategies agencies can use to stay ahead, adapt, and harness AI for greater innovation and profitability.
What you will learn in this episode:
The difference between average and exceptional content in the age of AI
Why prompt engineering is a game-changer for agencies
Risks and rewards of adopting AI for content creation
What clients are looking for in AI-savvy agencies
Strategies for agencies to maintain their competitive edge by embracing innovation
The untapped potential of AI for enhancing client relationships and agency profitability
Bio
Mike Todasco is a former Senior Director of Innovation at PayPal and a current Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at SDSU. With over 100 patents to his name, Mike played a key role in fostering a culture of innovation across PayPal’s 20,000+ employees.
A recognized expert in AI and innovation, he explores how AI can enhance creativity and revolutionize business processes and personal tasks. Passionate about democratizing advanced technology, Mike advocates for enabling innovation without requiring deep technical expertise. He frequently shares his insights on AI’s impact on innovation, decision-making, and cognition through articles on Medium and LinkedIn.
Resources:
LinkedIn: https://www.linkedin.com/in/todasco/
Medium: https://medium.com/@todasco
Newsletter: https://www.linkedin.com/newsletters/ai-conversations-6996917847037755392/
SDSU: https://business.sdsu.edu/centers-institutes/ai
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On this episode of The Innovative Agency Podcast, Sharon Toerek explores the fascinating intersection of buyer psychology and AI-driven marketing with Rai Cornell, Founder of Cornell Content Marketing.
With a background in psychology, Rai brings a unique perspective on how human behavior shapes effective content strategies. She unpacks the role of human insight in modern marketing, revealing how agencies can seamlessly blend AI technology with traditional, human-led approaches to build trust, create deeper connections, and craft high-impact marketing funnels.
What you will learn in this episode:
The critical role of human psychology in creating effective marketing strategies
Strategies to blend AI tools with human insight for sustainable brand building
How to focus on building long-term trust over short-term transactions
Techniques for agencies to assist clients in prioritizing brand building alongside conversion tactics
Understanding your ideal client for effective marketing strategies
How to use AI thoughtfully as a brainstorming and research tool, not a standalone solution
Bio
Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing, helping B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai's marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers.
Rai’s journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world.
Resources:
Website: https://www.cornellcontentmarketing.com/
LinkedIn Personal: https://www.linkedin.com/in/raicornell/
LinkedIn Business: https://www.linkedin.com/company/cornellcontentmarketing/
Facebook: https://www.facebook.com/cornellcontentmarketing/
Free SEO Guide: https://cornellcontentmarketing.kit.com/seo-checklist
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In this episode of The Innovative Agency Podcast, Adam Nathan of Blaze AI joins Sharon Toerek to discuss the integration of AI into agencies, exploring both the opportunities it presents and the fears it evokes.
Adam shares insights into how agencies can leverage AI to enhance their operations and outlines strategies for agency leaders to position themselves for future success. Discover how forward-thinking agencies are using AI to not only maintain but also enhance their value to clients.
What you will learn in this episode:
How agencies can leverage AI tools like to increase productivity and revenue
The balance between opportunity and risk in AI integration for agencies
Strategies for agencies to maximize creativity and customization with AI technology
How to transparently communicate your agency’s use of AI to clients
Understanding the potential market shifts as AI becomes a standard in agency operations
The long-term opportunities for agencies who embrace AI and adapt to technological advancements
Bio
After spending time at some of the most complex organizations and companies in the world (White House, Apple, Lyft) Adam Nathan realized he was spending more time coordinating work than actually doing it. Taking inspiration from how developers worked in Github and designers worked in Figma, he founded Almanac to build a tool to help teams collaborate in documents with structure and transparency.
In 2023, Adam launched his second product, Blaze, a marketing AI tool for teams of one to create better content in half the time.
Resources:
Website: https://www.blaze.ai/
Linkedin Personal: https://www.linkedin.com/in/adampnathan/
Linkedin Business: https://www.linkedin.com/company/getblazeai/
X: https://x.com/adampnathan
Startup Tycoon: https://startuptycoon.com/
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In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York.
Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream.
Tom provides insights on how to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and transforming agency expertise into new opportunities.
What you will learn in this episode:
The strategic power of doubling down on a niche in your agency and how it can transform your business trajectory.
How agency owners can identify unique skill sets within their teams to create new revenue streams.
How to balance and grow both a new startup initiative and an established agency without compromising either.
Strategies for setting up symbiotic relationships with other agencies as a distribution channel for specialized services.
Practical advice on developing a separate pricing and business model for a new offering while managing client expectations.
Bio
Tom Conlon is the Founder of North Street, an independent branding, strategy, and design agency. With over 20 years of experience in design, web programming, copywriting, operations, and people management, Tom has a diverse background that includes working as a web designer, developer, writer, and editor for top media outlets like Wired, Men’s Journal, AOL, and Popular Science.
He earned a degree in Communications with a minor in History from Fordham University and is an active member of the Entrepreneurs’ Organization in New York City. Tom is passionate about helping organizations succeed during moments of evolutionary change and has a particular interest in entrepreneurship, branding, and the Entrepreneurial Operating System (EOS).
Resources:
Website: https://northstreetcreative.com/
LinkedIn Personal: https://www.linkedin.com/in/thomas-conlon/
LinkedIn Business: https://www.linkedin.com/company/north-street/
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Sharon Toerek sits down with Brad Farris, Principal of Anchor Advisors, for a powerful conversation on The Innovative Agency Podcast. This episode tackles a critical yet often overlooked question: What is the real role of a CEO in an agency?
Brad breaks down the key responsibilities that separate working in the business from working on it—and why that distinction is vital for growth and innovation. Packed with practical strategies, this discussion is a must-listen for agency leaders ready to elevate their leadership and scale with intention.
What you will learn in this episode:
How to strategically divide time between working on versus in your business.
The critical role of the CEO in setting agency strategy, culture, and driving major deals.
Techniques for effective resource allocation that align both CEO and owner goals.
Distinguishing between the roles of CEO and owner for agency success.
How to leverage team feedback and performance reviews to improve leadership.
Strategies to combat common bottlenecks and foster middle management growth.
The transformative impact of taking time off to enhance creative and strategic thinking.
Bio
Brad Farris is known for helping agency owners grow through the $1M—$2M barrier to become thriving $3M —$5M agencies.
For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people to scale their firms.
In his work with hundreds of agency owners, he’s learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency’s growth is between your ears.
Resources:
Website: https://anchoradvisors.com/
LinkedIn Personal: https://www.linkedin.com/in/bradfarris/
LinkedIn Business: https://www.linkedin.com/company/anchor-advisors-ltd./
Business Growth Phase Assessment: https://anchoradvisors.com/accelerate-your-business-growth/
Self-Leadership Assessment: https://anchoradvisors.com/self-leadership-assessment/
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Today on the Innovative Agency Podcast, Sharon Toerek is joined by Hope Horner, Founder and CEO of Lemonlight. In a rapidly changing landscape where video content has become indispensable for brands, Hope shares her expertise on how marketing agencies can capitalize on this trend. This discussion delves into the democratization of video, identifying missed opportunities for brands, and the rise of user-generated content. Hope also provides insights into collaborating successfully with video production firms while navigating the complexities of the digital landscape. Listen in to discover strategies to ensure your agency and clients stay ahead in a video-driven world.
What you will learn in this episode:
The evolution of video in marketing and its democratization for brands of all sizes.
Where brands potentially miss opportunities in their video content and how agencies can guide them effectively.
The debate between user-generated content versus professionally produced content and when to use each.
How to maximize video content by creating numerous assets from a single shoot.
The role of AI in lowering video production costs and what this means for agencies and their clients.
Practical advice for agencies on forming successful strategic partnerships.
Insights into the potential disruptions and evolutions in content creation and consumption.
Bio
Hope Horner is a distinguished entrepreneur, recognized as one of Inc.'s Top Female Founders in 2023 and 2024. She has earned acclaim in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts That Could Change Your Business, and Pepperdine’s 40 Under 40. Horner’s insights into startup dynamics and scalable business strategies have established her as a leading voice in the business community.
Resources:
Website: https://www.lemonlight.com/
LinkedIn Personal: https://www.linkedin.com/in/hhorner/
LinkedIn Business: https://www.linkedin.com/company/lemonlight-media/
Facebook: https://www.facebook.com/lemonlightmedia/
X: https://twitter.com/hopehorner
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Today on the Innovative Agency Podcast, Sharon Toerek is joined by Leah Messina, Founder of Sinuate Media. Leah delves into the dynamic world of user-generated content, shedding light on its evolution from traditional influencer strategies to fostering authentic connections with consumers.
As agencies grapple with trust and authenticity challenges in today's digital marketplace, Leah provides actionable insights on how to harness the power of genuine consumer interaction and innovate agency practices.
Whether it's understanding the intricacies of community management or navigating the ever-shifting landscape of influencer credibility, Leah's expertise offers valuable direction for agency leaders looking to thrive in this evolving ecosystem.
What you will learn in this episode:
The evolution of influencer marketing and its impact on trust in user-generated content.
Strategies for encouraging authentic consumer-generated reviews and their legal implications.
How to create immersive environments for video content creation that enhance brand experience.
Tips for setting up effective and safe user communities while avoiding potential pitfalls.
Navigating the ethical dilemmas of AI usage in consumer-generated content.
Bio
Leah Messina is a seasoned digital marketing leader and entrepreneur with over 20 years of experience driving innovation and growth. As the Founder and CEO of Sinuate Media, she pioneered Organic Marketing™—a distinctive strategy that integrates digital and traditional approaches to deliver authentic brand engagement. Her expertise has empowered industry leaders such as GEICO, Black & Decker, and The History Channel, as well as emerging startups, to harness cutting-edge marketing technologies for strategic growth.
Under Leah’s leadership, Sinuate Media has expanded its impact across healthcare, food & beverage, construction, and higher education, supporting clients with tailored, results-driven solutions.
Resources:
Website: https://sinuatemedia.com/
Facebook Business: https://www.facebook.com/sinuatemedia
LinkedIn Business: https://www.linkedin.com/company/sinuate-media/
Twitter: https://twitter.com/sinuatemedia
Leah Messina: www.leahmessina.com
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In this episode of The Innovative Agency, Sharon Toerek sits down with Tom Schwab, CEO and Founder of Interview Valet, to explore the dynamic world of podcasting as a tool for agency growth. They delve into the benefits and pitfalls of hosting your own podcast, and the powerful impact of being a guest on other shows through structured interview marketing. Tom shares insights on how to effectively use podcast guest appearances to reach the right audience and generate impactful results, while also highlighting how to leverage this content for maximum brand exposure and client acquisition.
What you will learn in this episode:
The common mistakes agencies make when starting a podcast.
How to determine if podcast guesting is the right strategy for your client.
The three pivotal aspects in podcast interview marketing.
Effective ways to repurpose content from podcast interviews to amplify reach.
How podcasting can be a strategic tool in category design and SEO.
Insights into how AI is integrated into podcast strategies.
Bio
Tom Schwab, Founder of Interview Valet, believes that meaningful conversations can transform your life and business. For over a decade, he has helped over 1500 clients, including Fortune 500 companies and top consultants, leverage podcast interviews to harness their unique strengths.
Tom emphasizes that we are “One Conversation Away” from success. His book, Podcast Guest Profits, is a must-read for those looking to use targeted interviews as a powerful, comfortable marketing tool. An engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, advocating for a clear, consistent approach that aligns with brand values. He shows that introverts can create profound connections through thoughtful conversations in comfortable environments, marking the end of pushy, loud marketing tactics.
Resources:
Website: https://interviewvalet.com/Innovative/
LinkedIn Personal: https://www.linkedin.com/in/iamtomschwab/
LinkedIn Business: https://www.linkedin.com/company/interview-valet/
Facebook: https://www.facebook.com/InterviewValet
Twitter: https://twitter.com/interviewvalet
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In this episode of The Innovative Agency podcast, Sharon Toerek sits down with Jarrod Lopiccolo, co-founder of Noble Studios, for a powerful conversation on the game-changing impact of strategic partnerships.
Jarrod pulls back the curtain on how he forged a thriving joint venture with a UK-based firm, and why building relationships beyond borders is a must for modern agencies.
Jarrod shares the opportunities, challenges, and mindset shifts needed to expand globally, collaborate effectively, and stay ahead in an ever-evolving marketing and advertising landscape.
What you will learn in this episode:
The benefits of strategic partnerships for agency growth and differentiation
How to form successful collaborations across international borders
The role of cultural understanding in building strong agency alliances
Tips for assessing and choosing the right partners for agency collaboration
How cross-agency partnerships can lead to new revenue streams
Insights on creating international travel programs to enhance agency culture
Bio
Jarrod Lopiccolo is a leader in creative digital performance marketing with a background in architecture. With his wife Season as co-founder, Jarrod has led Noble Studios as CEO, building it from the ground up and collaborating with top global brands such as Adobe, Google, and the Islands of Tahiti. Their visionary leadership has earned the agency accolades like the AdAge “Best Places to Work - 2024” and Inc “2023 Best in Business - Advertising” awards.
Jarrod's passion for exploring new technologies is contagious, and he brings that energy and excitement to every conversation, showing how innovations like AI, sustainability and personalization are reshaping digital marketing and driving unprecedented results.
Resources:
Website: https://noblestudios.com/
LinkedIn Personal: https://www.linkedin.com/in/jarrodlopiccolo/
LinkedIn Business: https://www.linkedin.com/company/noble-studios/
Business Facebook: https://www.facebook.com/noblestudios/
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In this episode of The Innovative Agency Podcast, Sharon Toerek delves into the future of AI in marketing agencies with Brandon White, CEO of 3rd Brain Digital. Brandon unveils his powerful 5-level framework for AI integration—breaking down how agencies can harness automation to boost efficiency, profitability, and scalability.
From streamlining workflows to building a unified data layer, he shares actionable strategies that balance cutting-edge technology with the irreplaceable value of human expertise. If you're looking to stay ahead in the AI revolution, this is an episode you won’t want to miss.
What you will learn in this episode:
The importance of documenting processes before implementing AI.
How to understand the 5-level framework for AI operational integration.
The significance of creating a unified data layer for seamless operations.
How to identify and address inefficiencies within your agency.
The evolving role of human intervention in AI-driven workflows.
Best practices for agency-client discussions about AI integration.
Bio
Brandon White is an experienced entrepreneur, investor, and former venture capitalist with two successful business exits. He started his career by building one of the earliest social networks, which he later sold. Brandon has worked in marketing at America Online and now serves as the CEO of 3rd Brain, where he helps companies integrate AI and automation to improve operational efficiency. His real-world experience on both sides of the business table—building companies and investing in them—gives him a unique perspective on business growth and innovation.
Resources:
Company Website: https://www.3rdbrain.co/
Personal Website: https://brandoncwhite.com/
LinkedIn: https://www.linkedin.com/company/3rd-brain-automation/
Twitter: https://twitter.com/BrandonCWhite
The Productivity Podcast: https://brandoncwhite.com/best-podcast-network/
5Qs Podcast: https://feeds.captivate.fm/5qs-podcast/
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On today’s episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures.
From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers actionable insights owners need to hear to make their agency a desirable acquisition target.
What you will learn in this episode:
How detailed documentation of systems and processes can increase your agency's appeal to potential buyers.
Creating a smooth transition plan to maintain team stability post-sale.
The significant impact of market conditions on agency valuations and exit multiples.
Client acquisition strategies and how to maintain profit margins.
Tips for identifying and vetting potential buyers to ensure a smooth acquisition process.
Max Bidna is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he's earned more than 200,000+ total followers with impactful marketing content. Through his agency, 1-on-1 consulting, & portfolio of businesses, Max's work has driven $100m+ in attributable revenue for brands of all shapes & sizes.
He has been privileged to help grow 250+ amazing brands. Whether optimizing ad campaigns based on $10m+ in managed ad spend experience, building dozens of outside-the-box high-ROI marketing funnels, or teaching growth marketing tactics, Max helps companies grow faster.
Resources:
Website: https://www.growthdaily.com/
LinkedIn Personal: https://www.linkedin.com/in/maxbidna/
LinkedIn Business: https://www.linkedin.com/company/marty-capital/
X: https://x.com/MarketingMax
How Can Max Help You: https://www.marketingmax.io/
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Today on the Innovative Agency Podcast, Sharon Toerek welcomes April White from Trust Relations, a nationwide strategic communications firm.
April delves into the timely and crucial topic of building trust within the marketing and communications landscape. As trust becomes increasingly vital for brands navigating a complex media environment, April shares her expertise on establishing authenticity and maintaining credibility. Tune in to learn how to counsel your clients on rebuilding trust when it's broken and why having solid proof points is essential for any brand's communication strategy.
What you will learn in this episode:
The crucial role of trust in today's media consumption and brand relationships.
Insight into the culture challenges at large agencies and how they impact client trust.
The significance of authenticity and individuality in fostering team cohesion and productivity.
Practical steps to rebuild brand trust after a misstep and the importance of proof points.
Strategies for advising clients on how to develop and sustain trust with their target audiences.
How you can integrate trust-building measures systematically within a brand's operations.
Bio
After working at some of the best PR agencies in the world, Trust Relations’ CEO & Founder April White was fed up with the old way of doing things in PR, so she founded the agency that she wished existed.
A seasoned communications specialist, official TEDx speaker and writer with both B2B and B2C experience, April is as creative as she is strategic. With nearly 20 years of experience representing Fortune 100 companies and their executives at leading public relations agencies including Weber Shandwick, Edelman, Spong and Rubenstein Public Relations, she is skilled at developing targeted communications programs that convey strategic messaging, compelling narratives, intangible brand attributes and subtle points of differentiation.
April has experience not only with marquee brands including MasterCard Worldwide, MetLife International, Sotheby's International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air, and eMusic, but also with startups including Beekeeper, Softomotive (acquired by Microsoft), NEXT Trucking, Richr, Wilbur, Picnic Tax and Suzy. The former award-winning journalist started her own company in 2013 and coined the term “Trust Relations” in 2019, which led to the creation of the strategic communications agency Trust Relations.
April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated communications at Columbia University’s master’s program in Strategic Communications in New York City. She is an official member and contributor of the Forbes Agency Council, Entrepreneur and Newsweek.
Resources:
Website: https://trustrelations.agency/
LinkedIn Personal: https://www.linkedin.com/in/aprilnicollewhite/
LinkedIn Business: https://www.linkedin.com/company/trustrelations/
Facebook: https://www.facebook.com/trustrelations
X: https://x.com/TrustPRelations
The PR Wine Down Podcast: https://www.youtube.com/playlist?list=PLK6KEIu0mK5DCmz6LXHXHC896MplJmND2
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In this episode of The Innovative Agency Podcast Sharon Torek welcomes Founder of Cobble Hill Digital, Austin Dandridge. He discusses the essential strategies for adding value in service-based businesses and the unique challenges faced when onboarding new clients.
Austin outlines the differences in advising small or early-stage startups versus growth-stage businesses and shares his perspective on the importance of aligning with client needs and goals. He also delves into the transformative role of AI and automation in advertising and how agencies can adapt to maintain a strategic advantage.
What you will learn in this episode:
The critical importance of adding value during the onboarding process for new clients.
How to tailor marketing strategies for small businesses versus growth-stage enterprises.
Strategies for managing advertising budgets while leaving room for experimental channels.
The role of AI and automation in reducing manual tasks in advertising, allowing agencies to focus on creativity and strategy.
How to navigate the blurred lines between direct-to-consumer brands and legacy brands in today’s market.
The evolving importance of specialized service offerings in modern agencies and how they can provide a competitive edge.
Austin Dandridge is the visionary CEO of Cobble Hill and a seasoned digital marketing expert. For over 12 years, Cobble Hill has provided award-winning digital marketing for e-commerce and hospitality clients such as Draper James, Frances Valentine, Cynthia Rowley, Freda Salvador, Marysia, Lake Pajamas and more..
Resources:
Website: https://cobblehilldigital.com/
LinkedIn Personal: https://www.linkedin.com/in/austin-dandridge-47593016/
LinkedIn Business: https://www.linkedin.com/company/cobble-hill/
Facebook: https://www.facebook.com/cobblehilldigital
X: https://x.com/austindandridge
The Marketing Factor Podcast: https://www.themarketingfactor.tv/
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