Episodes
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Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.
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K-Beauty News
Korea surpasses France as the top exporter of beauty products to the US this year:
Gelato Glaze Lip Mask wins Prevention Best of Beauty Award
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?
K-Beauty to Try:
Product mentioned:
VDL Cover Stain Perfecting Foundation
Recommendation of the Week
Dr Rachel Ho
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We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.
Access Full Show Notes for this Episode: Here
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Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea How brands and products become certified as “natural” and/or “organic” in Korea Why the Korean beauty industry isn’t happy with the current regime Proposed changes in 2024 and future of the natural / organic industry Is Natural Beauty better? Issues with the natural beauty categorySee omnystudio.com/listener for privacy information.
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On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.
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CONNECT WITH MEK-Beauty News: Microneedling in a Bottle - Scam?
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS").
Tune in for the full discussion.
Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops?
Product discussed: Jung Sae Mool Essential Mool Cream
New Product Releases
Jelly Ko Dewy Glaze Toner Refill Jelly Ko White Truffle Souffle Serum Refill Jelly Ko Be Jelly Overnight Dream Serum RefillTune in for the discussion on why we’re focusing on refills
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
Products mentioned:
Essence / Toner: Dewy Glaze Toner Serums: Jelly Ko Be Jelly Overnight Dream Serum Jelly Ko White Truffle Souffle Serum Equlib Eau Briller Serum Zeroid Intensive Hydrating Ampoule Oil: Equlib Le Noir Face Oil Moisturiser: Bubble Tea Steam Cream Zeroid Intensive Cream MD Occlusive: Cherry Blossom Sleeping Mask Avene CicalfateSee omnystudio.com/listener for privacy information.
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On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry?
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From Law to K-Beauty: An Unexpected Path Building a K-Beauty Empire K-Beauty Fan Following The Trends Competition in the market Looking ahead Wrap upWatch the Episode: On YouTube
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In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.
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Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product QuizEPISODE SUMMARY
Glass Skin Ads Brands Covertly Infiltrating Online Communities to Advertise Products Deceptive and Unfair Marketing Claims Advertising Sunscreens in Countries Where the Products Don't Meet Local RegulationsAccess Full Show Notes for this Episode here
See omnystudio.com/listener for privacy information.
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On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.
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CONNECT WITH MEAccess Full Show Notes for this Episode here
K-Beauty News Headlines
Shinsegae Acquires AMUSE What this means for the Shingsegae portfolio How this acquisition is different from past brand acquisitions What this tells us about global expansion plans among Korea’s top conglomerates Update on What’s Going On at STYLE STORY and Jelly KoRecommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++
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If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.
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CONNECT WITH MEAccess Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo
At Home Beauty Devices Nail salon tech Pimple Patches Pad style products Diet pills and systems Custom skincare Top Trending Ingredients Hair and scalp care K-Beauty Brands attending the Expo Who would I recommend the Cosmo Beauty Expo to?See omnystudio.com/listener for privacy information.
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If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024
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My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product QuizBest Glass Skin Products in 2024 - the Essence
Products mentioned:
COSRX Advanced Snail 96 Mucin Power Essence Mixsoon's Bean EssenceBest Glass Skin Products in 2024 - the Toner
Product mentioned:
Jelly Ko Dewy Glaze TonerBest Glass Skin Products in 2024 - the Clay Masks
Product mentioned:
Subi's Holo Dream Mask & BrushBest Glass Skin Products in 2024 - the Serum
Product mentioned:
Tosowoong Aqua Ampoule AmpouleBest Glass Skin Products in 2024 - The Moisturiser
Product mentioned:
Jelly Ko Bubble Tea Steam CreamSee omnystudio.com/listener for privacy information.
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In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea
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CONNECT WITH MEK-Beauty News
Sephora Pulls Out of Korea "Peptide" is a Keyword for the Beauty Industry in 2024Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
Purito Cica Clearing BB Cream Dr Jart Cicapair Color Correcting CreamRecommendation of the Week:
If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.
Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!
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From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
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CONNECT WITH MEAccess Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of
Korean Beauty products you may not have heard of: Makeup Spatulas
Products mentioned: Makeup Spatula
Korean Beauty products you may not have heard of: Tone Up Creams
Product mentioned: Heimish Artless Glow Base
Korean Beauty products you may not have heard of: Hair coloured powders
Korean Beauty products you may not have heard of: Cushion foundations
Korean Beauty products you may not have heard of: Aegyosal pens (애교살)
Korean beauty products you may not have heard of: Circle coloured contact lens
Korean beauty products you may not have heard of: Gommage peeling gels
Product Mentioned: Beauty of Joseon Apricot Peeling Gel
Korean beauty products you may not have heard of: Adhesive sun patchesSee omnystudio.com/listener for privacy information.
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As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out
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K-Beauty News
Popularity of Korean Ingredients Grows Overseas Lauren quoted in Elle Magazine’s Round Up of the Best Korean Vitamin C Serums The three products I'd recommend include: COSRX Vitamin C 23 Serum ByWishtrend Pure Vitamin C 21.5 Advanced Serum SOME BY MI Yuja Niacin SerumQuestion of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews
Jelly Ko Cherry Blossom Sleeping Mask:
"This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"
See omnystudio.com/listener for privacy information.
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If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024
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My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product QuizIf you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon
Best Korean Beauty Makeup Dupes in 2024
Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava Glow Recipe Sunscreen > Heimish Artless Glow Base Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour DuoAlso mentioned: Too Cool for School Art Class by Rodin.
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The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them.
But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.
Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea
Is Korea’s Personalization Trend A Fad or Lasting Trend?Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.
Question of the Week: What are the popular treatments in Korea at the moment?
Rejuran HIFU
Subi Bare Skin Balm: Simply excellent quality. Easy to use, gentle to the skin, and clean very well. AHC Real Private Eye Cream For Face: wanted to try a different eye cream Jelly Ko Cherry Blossom Sleeping Mask: Heard so much about it on the podcast and it sounded exactly what I needed as a hydrating mask Skinfood Salmon Concealer Eye Cream: I have heard good reports on this item including on the You Beauty podcast. Subi Holo Dream Face Mask & Brush: I received a sample and it worked wonders on my skin, so I wanted to try the full size version!
Why Did You Buy This K-Beauty Product?Recommendation of the Week: Doctor Slump
New K-drama on Netflix starring Park Hyung Sik and Park Shin HyeSee omnystudio.com/listener for privacy information.
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Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day.
So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special
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My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product QuizPRODUCTS MENTIONED IN THIS EPISODE
Korean Skincare Valentines Day Special - Apieu Milk One Pack Strawberry Korean Skincare Valentines Day Special - APLB EGF Collagen Moisture Cream Korean Skincare Valentines Day Special - Beauty of Joseon Red Bean Water Gel Korean Skincare Valentines Day Special - I DEW CARE Bright Side Up Korean Skincare Valentines Day Special - Rom&nd Juicy Lasting Tint Korean Skincare Valentines Day Special - Subi Brightening Powder Cleanser Korean Skincare Valentines Day Special - SKIN 79 Orange Super + BB Cream Korean Skincare Valentines Day Special - Jelly Ko Dewy Glaze TonerSee omnystudio.com/listener for privacy information.
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In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024
My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz
CONNECT WITH MEEPISODE SUMMARY
Best K-Beauty Skincare Dupes in 2024 for COSRX Snail Mucin Essence - Mixsoon Bean Essence Best K-Beauty Skincare Dupes in 2024 for Paula's Choice Niacinamide 10% - One Thing Niacinamide 10% Best K-Beauty Skincare Dupes in 2024 for Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner- Axis-Y Daily Purifying Treatment Toner. Best K-Beauty Skincare Dupes in 2024 for SKII Essence - Secret Key Starting Treatment Essence Best K-Beauty Skincare Dupes in 2024 for Cerave - Illiyoon Ceramide Ato Cream Best K-Beauty Skincare Dupes in 2024 for Caudalie Vino Perfect Cream - Beauty of Joseon Dynasty Cream Best K-Beauty Skincare Dupes in 2024 for Topicals Faded Serum - I DEW CARE Bright Side Up Brightening Vitamin C SerumSee omnystudio.com/listener for privacy information.
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Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options.
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New Studies Reveal Whether Beauty Devices Really Work Jelly Ko Cherry Blossom Sleeping Mask featured in Better Homes and Gardens MagazineQuestion of the Week: “Can you explain why makeup is so much higher quality and cheaper in Korea? I'm in perth and ITS JUST NOT THE SAME?”
Product Testing Opportunities: Available at the moment via Jelly Ko's Instagram
New K-Beauty Reviews
d’Alba White Truffle First Spray Serum Kahi Wrinkle Bounce Multi BalmRecommendation of the Week - Singles Inferno 3
See omnystudio.com/listener for privacy information.
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On episode 234, we covering celebrities favourite Korean beauty products, tips and tricks. From Queen Letizia of Spain to Jisoo from Black Pink it's safe to say that K-Beauty has pretty wide appeal. And when it comes to how to get the most of out our your products some celebs have wackier tips than others. Tune into find out.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/celebs-favourite-korean-beauty-products-tips-and-tricks
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CELEBS COVERED:
Em Rata Justin Bieber Jessica Jung Jisoo Suzy Irene KimSee omnystudio.com/listener for privacy information.
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Ep 233 - Learn the Basics of Korean Medicinal Herbs
Lauren answers a listener’s question about the best place to learn about traditional Korean medicinal herbs and skincare in Korea. Plus, Laneige has a new global brand ambassador and several Korean beauty brands have announced price rises to start the new year. Real customers review products from APLB, COSRX and Jelly Ko.
Access Full Show Notes
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Sydney Sweeney Selected as Laneige’s New Global Ambassador Price of Korean Beauty Products Rising Again in 2024Question of the Week:
“Hello Lauren :) it might be off topic from what you usually talk about but in regards to wanting to learn more about medicinal herbs or on skincare in Seoul. Do you know of any institutes or one month programs for beginners by any chance? Thank you”
Take a look at the Show Notes for full detailsNew K-Beauty Products on STYLE STORY
Abib Heartleaf Spot Pad Calming Touch Anua Heartleaf 70% Intense Calming CreamNew K-Beauty Reviews
APLB Booster Clinic Hair Essence COSRX Advanced Snail Mucin Cleanser Jelly Ko Cherry Blossom Sleeping MaskRecommendation of the Week - Mixsoon Centella Asiatica Extract
See omnystudio.com/listener for privacy information.
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Wondering which skin clinic you should go to while visiting Seoul? On this episode Lauren is giving her recommendations about how to pick the right clinic for you.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/which-skin-clinic-should-i-go-to-in-seoul
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Stay up to date with the latest K-Beauty : https://stylestory.com.au/pages/free-gift-signup
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
If you enjoyed this episode, please share it with a friend!
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The Most Popular Brands & Products in Korea in 2023
On Episode 231 to wrap up 2023, Lauren is wrapping up the most popular brands and products in Korea this year.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/the-most-popular-brands-products-in-korea-in-2023
Shop Kbeauty: www.stylestory.com.au
Find Your Perfect K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/
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