Episodes

  • On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.  

     

    Access Full Show Notes for this Episode Here


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    News Headlines:

    Korea’s Domestic Cosmetics Market Reaches New Heights 

    Top Trends at Cosmoprof Asia

    Small Dose Cosmetics 

    How Social Media Created Beauty’s New Dialect

     

    Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?

     

    K-Beauty Products to Try

    Products Mentioned: 

    Age20s Essence Cover Pact Crystal Shining Drop Edition

    Age20s Signature Essence Cover Pact Intense 

     

    RECOMMENDATION OF THE WEEK: Atopalm for babies & kids

    Atopalm Tok Tok Facial Sun Pact

    Atopalm Outdoor Sun Stick 

    Atopalm Top to Toe Wash 

    Atopalm Gentle Baby Wash

    Pregnancy Stretch Mark Cream & Massage Oil 

    Cream Massage Oil 

     

    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

     

    See omnystudio.com/listener for privacy information.

  • Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 


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    Products Mentioned in this Episode

    Laneige Lip Sleeping Mask

    Laneige Cream Skin Refiner

    Laneige Glowy Makeup Serum

    Laneige Water Sleeping Mask 

    Laneige Radian-C Cream 

    Laneige Radian-C Spot Serum 

    Laneige BB Cushions

    Laneige Lip Glowy Balm 

    Laneige Bouncy and Firm Eye Sleeping Mask

     

    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

     

    See omnystudio.com/listener for privacy information.

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  • 2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list.

    Full Show Notes Are Available Here

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    K-Beauty News Headlines

    Skincare & Makeup Dupes are exploding in popularity in Korea

    Products Mentioned:

    Son & Park Arti Spread Color Balm

    Chanel Lip & Cheek Balm

    Holika Holika eyeshadow

    Dior Loose Blush

    BECHIC Makeup Spatula

    Picasso Makeup Spatula

    Plu Cica Booster Reedle Shot

    VT Reedle Shot

    Daiso Pudding Pots

    Fwee Pudding Pots

    Data: 헤럴드경제

    Previous Korean Beauty Show Podcast Episodes on Dupes:

    Best K-Beauty Dupes for Expensive Products

    Best Korean Skincare Dupes in 2022

    Best K-Beauty Skincare Dupes in 2024

    Best K-Beauty Makeup Dupes in 2024

    Top Selling Korean Beauty Products on Amazon for Q3 2024

    Products Mentioned:

    Biodance Collagen Mask

    COSRX Advanced Snail 96 Mucin Essence

    Data: MarketDefense x Beauty Matter

    Jelly Ko is now available at eCosmetics

    Shop: Jelly Ko Collection

    Cleanical Beauty Panel

    Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”

    Register Here

    Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin”

    Podcast episode on how to do Korean facial massage.

    K-Beauty to Try: Ciracle Red Spot Cream

    Recommendation of the Week: Korean Film “Uprising” (전,란; lit. War and Revolt)



    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

    See omnystudio.com/listener for privacy information.

  • When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you.

    Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say.

    Access Full Show Notes: Here

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    Products Mentioned in this Episode

    Fwee Pudding Pots Korean Makeup Spatula Dasique Pro Concealer Palette Missha M Perfect Cover BB Cream

    Skin79’s Super Plus Beblesh Balm

    Parnell Cicamanu Cushion

    AHC Aura Secret Tone Up Cream

    Romand Better Than Palette

    Rom&nd Juicy Lasting Tint Heimish Artless Glow Base

    Laneige Glowy Makeup Serum

    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

    See omnystudio.com/listener for privacy information.

  • Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.

    Access Full Show Notes: Here

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    K-Beauty News

    Korea surpasses France as the top exporter of beauty products to the US this year:

    Gelato Glaze Lip Mask wins Prevention Best of Beauty Award

    Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?

    K-Beauty to Try:

    Product mentioned:

    VDL Cover Stain Perfecting Foundation

    Recommendation of the Week

    Dr Rachel Ho

    See omnystudio.com/listener for privacy information.

  • We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.

    Access Full Show Notes for this Episode: Here

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    EPISODE SUMMARY

    Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea How brands and products become certified as “natural” and/or “organic” in Korea Why the Korean beauty industry isn’t happy with the current regime Proposed changes in 2024 and future of the natural / organic industry Is Natural Beauty better? Issues with the natural beauty category

    See omnystudio.com/listener for privacy information.

  • On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.

    Access Full Show Notes: Here


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    K-Beauty News: Microneedling in a Bottle - Scam?

    Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS").

    Tune in for the full discussion.

    Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops?

    Product discussed: Jung Sae Mool Essential Mool Cream

    New Product Releases

    Jelly Ko Dewy Glaze Toner Refill Jelly Ko White Truffle Souffle Serum Refill Jelly Ko Be Jelly Overnight Dream Serum Refill

    Tune in for the discussion on why we’re focusing on refills

    Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

    Products mentioned:

    Essence / Toner: Dewy Glaze Toner Serums: Jelly Ko Be Jelly Overnight Dream Serum Jelly Ko White Truffle Souffle Serum Equlib Eau Briller Serum Zeroid Intensive Hydrating Ampoule Oil: Equlib Le Noir Face Oil Moisturiser: Bubble Tea Steam Cream Zeroid Intensive Cream MD Occlusive: Cherry Blossom Sleeping Mask Avene Cicalfate

    See omnystudio.com/listener for privacy information.

  • On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry?


    CONNECT WITH ME

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    EPISODE SUMMARY

    From Law to K-Beauty: An Unexpected Path Building a K-Beauty Empire K-Beauty Fan Following The Trends Competition in the market Looking ahead Wrap up

    Watch the Episode: On YouTube

    See omnystudio.com/listener for privacy information.

  • In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

    Access Full Show Notes: Here

    CONNECT WITH ME

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    EPISODE SUMMARY

    Glass Skin Ads Brands Covertly Infiltrating Online Communities to Advertise Products Deceptive and Unfair Marketing Claims Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

    Access Full Show Notes for this Episode here

    See omnystudio.com/listener for privacy information.

  • On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.


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    Access Full Show Notes for this Episode here

    K-Beauty News Headlines

    Shinsegae Acquires AMUSE What this means for the Shingsegae portfolio How this acquisition is different from past brand acquisitions What this tells us about global expansion plans among Korea’s top conglomerates Update on What’s Going On at STYLE STORY and Jelly Ko

    Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

    See omnystudio.com/listener for privacy information.

  • If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.


    CONNECT WITH ME

    Book a Consultation My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz

    Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo

    Topics Covered in this Expo

    At Home Beauty Devices Nail salon tech Pimple Patches Pad style products Diet pills and systems Custom skincare Top Trending Ingredients Hair and scalp care K-Beauty Brands attending the Expo Who would I recommend the Cosmo Beauty Expo to?

    See omnystudio.com/listener for privacy information.

  • If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!

    Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024

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    Best Glass Skin Products in 2024 - the Essence

    Products mentioned:

    COSRX Advanced Snail 96 Mucin Power Essence Mixsoon's Bean Essence

    Best Glass Skin Products in 2024 - the Toner

    Product mentioned:

    Jelly Ko Dewy Glaze Toner

    Best Glass Skin Products in 2024 - the Clay Masks

    Product mentioned:

    Subi's Holo Dream Mask & Brush

    Best Glass Skin Products in 2024 - the Serum

    Product mentioned:

    Tosowoong Aqua Ampoule Ampoule

    Best Glass Skin Products in 2024 - The Moisturiser

    Product mentioned:

    Jelly Ko Bubble Tea Steam Cream

    See omnystudio.com/listener for privacy information.

  • In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea


    CONNECT WITH ME

    My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz

    K-Beauty News

    Sephora Pulls Out of Korea "Peptide" is a Keyword for the Beauty Industry in 2024

    Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews

    Purito Cica Clearing BB Cream Dr Jart Cicapair Color Correcting Cream

    Recommendation of the Week:

    If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.

    Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!

    See omnystudio.com/listener for privacy information.

  • From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before.

    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of


    CONNECT WITH ME

    My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of



    Korean Beauty products you may not have heard of: Makeup Spatulas

    Products mentioned: Makeup Spatula

    Korean Beauty products you may not have heard of: Tone Up Creams

    Product mentioned: Heimish Artless Glow Base

    Korean Beauty products you may not have heard of: Hair coloured powders

    Korean Beauty products you may not have heard of: Cushion foundations

    Korean Beauty products you may not have heard of: Aegyosal pens (애교살)

    Korean beauty products you may not have heard of: Circle coloured contact lens

    Korean beauty products you may not have heard of: Gommage peeling gels

    Product Mentioned: Beauty of Joseon Apricot Peeling Gel


    Korean beauty products you may not have heard of: Adhesive sun patches

    See omnystudio.com/listener for privacy information.

  • As the popularity of Korean beauty continues to grow overseas so too does the popularity of Korean ingredients. Which 3 are taking off overseas? Tune into find out. Plus, we’re discussing a popular K-Beauty toner that’s breaking a lot of people out, the best Korean Vitamin C serums and more.

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/is-this-popular-korean-toner-breaking-me-out


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    K-Beauty News

    Popularity of Korean Ingredients Grows Overseas Lauren quoted in Elle Magazine’s Round Up of the Best Korean Vitamin C Serums The three products I'd recommend include: COSRX Vitamin C 23 Serum ByWishtrend Pure Vitamin C 21.5 Advanced Serum SOME BY MI Yuja Niacin Serum

    Question of the Week: Could Anua Heartleaf Soothing Toner have broken me out?Korean Beauty Product Reviews

    Jelly Ko Cherry Blossom Sleeping Mask:

    "This mask smells heavenly. I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"

    See omnystudio.com/listener for privacy information.

  • If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024.

    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024

    CONNECT WITH ME

    My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz

    If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon

    Best Korean Beauty Makeup Dupes in 2024

    Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava Glow Recipe Sunscreen > Heimish Artless Glow Base Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour Duo

    Also mentioned: Too Cool for School Art Class by Rodin.

    See omnystudio.com/listener for privacy information.

  • The Korean beauty industry is responsible for launching many of the top trending innovations in the global beauty industry for the last 15 years. This year's biggest trend so far is personalization. From colour analysis, to MBTI and made-for-you foundations, it seems everyone in Korea wants skincare, beauty and even makeup that's personally tailored to them.

    But is the latest personalization trend going to stick around or are there too many barriers for most brands looking to jump on it? Lauren discusses on episode 238 of the Korean Beauty Show podcast.

    Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/personalization-is-2024s-leading-trend-in-korea


    Is Korea’s Personalization Trend A Fad or Lasting Trend?

    Based on an interview I did with Cosmetics Design Asia, I'm sharing my thoughts on this trend and whether we're likely to see this trend spread.

    Question of the Week: What are the popular treatments in Korea at the moment?

    Rejuran HIFU


    Why Did You Buy This K-Beauty Product?

    Subi Bare Skin Balm: Simply excellent quality. Easy to use, gentle to the skin, and clean very well. AHC Real Private Eye Cream For Face: wanted to try a different eye cream Jelly Ko Cherry Blossom Sleeping Mask: Heard so much about it on the podcast and it sounded exactly what I needed as a hydrating mask Skinfood Salmon Concealer Eye Cream: I have heard good reports on this item including on the You Beauty podcast. Subi Holo Dream Face Mask & Brush: I received a sample and it worked wonders on my skin, so I wanted to try the full size version!

    Recommendation of the Week: Doctor Slump

    New K-drama on Netflix starring Park Hyung Sik and Park Shin Hye

    See omnystudio.com/listener for privacy information.

  • Whether you're planning to spend the day solo, with girlfriends (#GalentinesDay) or loved up with your favourite person, there's one thing I know for sure: that there's no shame in feeling and looking your best on Valentines Day.

    So sit back, grab a wine or a box of choccies and throw one of these Korean skincare products on! We're doing our bit by offering you 14% off these pampering faves exclusively at STYLE STORY.

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-skincare-valentines-day-special

    CONNECT WITH ME

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    PRODUCTS MENTIONED IN THIS EPISODE

    Korean Skincare Valentines Day Special - Apieu Milk One Pack Strawberry Korean Skincare Valentines Day Special - APLB EGF Collagen Moisture Cream Korean Skincare Valentines Day Special - Beauty of Joseon Red Bean Water Gel Korean Skincare Valentines Day Special - I DEW CARE Bright Side Up Korean Skincare Valentines Day Special - Rom&nd Juicy Lasting Tint Korean Skincare Valentines Day Special - Subi Brightening Powder Cleanser Korean Skincare Valentines Day Special - SKIN 79 Orange Super + BB Cream Korean Skincare Valentines Day Special - Jelly Ko Dewy Glaze Toner

    See omnystudio.com/listener for privacy information.

  • In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones.

    Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024


    CONNECT WITH ME

    My Instagram Shop Kbeauty Shop Jelly Ko Follow us on TikTok Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz

    EPISODE SUMMARY

    Best K-Beauty Skincare Dupes in 2024 for COSRX Snail Mucin Essence - Mixsoon Bean Essence Best K-Beauty Skincare Dupes in 2024 for Paula's Choice Niacinamide 10% - One Thing Niacinamide 10% Best K-Beauty Skincare Dupes in 2024 for Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner- Axis-Y Daily Purifying Treatment Toner. Best K-Beauty Skincare Dupes in 2024 for SKII Essence - Secret Key Starting Treatment Essence Best K-Beauty Skincare Dupes in 2024 for Cerave - Illiyoon Ceramide Ato Cream Best K-Beauty Skincare Dupes in 2024 for Caudalie Vino Perfect Cream - Beauty of Joseon Dynasty Cream Best K-Beauty Skincare Dupes in 2024 for Topicals Faded Serum - I DEW CARE Bright Side Up Brightening Vitamin C Serum

    See omnystudio.com/listener for privacy information.

  • Thinking about pulling the trigger on an expensive new K-Beauty device? Tune into this episode first. We’re looking at the latest research, plus answering a listener’s question about why makeup in Korea is so much cheaper and higher quality than other popular options.

    CONNECT WITH ME

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    K-Beauty News

    New Studies Reveal Whether Beauty Devices Really Work Jelly Ko Cherry Blossom Sleeping Mask featured in Better Homes and Gardens Magazine

    Question of the Week: “Can you explain why makeup is so much higher quality and cheaper in Korea? I'm in perth and ITS JUST NOT THE SAME?”

    Product Testing Opportunities: Available at the moment via Jelly Ko's Instagram

    New K-Beauty Reviews

    d’Alba White Truffle First Spray Serum Kahi Wrinkle Bounce Multi Balm

    Recommendation of the Week - Singles Inferno 3

    See omnystudio.com/listener for privacy information.