Episodes
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Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
In this episode of The Marketing Factory podcast, host Marisa Candy dives into the world of marketing strategies that drive impactful results for businesses. She discusses the psychological tactics employed by supermarkets, such as the placement of fruits and vegetables at the entrance to trigger the health halo effect, encouraging customers to fill their carts. Marisa also shares her extensive experience as an award-winning marketer, offering insights into how to create profitable marketing campaigns. The episode features Marisa reacting to viral marketing videos, setting the stage for a lively discussion about innovative marketing techniques.
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Timestamps:
00:00:00 - Introduction
00:00:20 - Psychological Hacks in Supermarkets
00:00:32 - Understanding Marketing vs. Sales
00:01:33 - What is Marketing?
00:02:09 - Olaplex's Clever Marketing Strategy
00:04:34 - Making Six Figures Online as a Teenager
00:05:48 - The Print on Demand Business Model
00:07:00 - Creating Value in the Market
00:10:13 - The Importance of Visibility for Restaurants
00:11:45 - Subliminal Marketing Messages
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In this episode of The Marketing Factory podcast, host Marisa Candy discusses the reason why your marketing won't work and that's because of the critical importance of having a written marketing strategy or plan. She reveals that half of Australian businesses are currently operating without one, which significantly hinders their marketing success. Marisa emphasizes that poor planning leads to poor performance and encourages business owners to involve their teams in the strategy development process. With over two decades of experience in the marketing field, Marisa shares proven strategies to help listeners create impactful and profitable marketing campaigns. Tune in to discover how clarity can turn into actionable results for your business.
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:01:24 - The Consequences of Poor Planning
00:02:28 - Tug of War Analogy
00:04:05 - Benefits of Having a Strategy
00:05:08 - Defining Business Outcomes
00:05:51 - Understanding Target Audience
00:07:07 - Pain vs. Goals in Marketing
00:07:41 - Importance of Market Research
00:09:15 - Points of Difference (POD) and Unique Value Proposition (UVP)
00:11:23 - Customer Feedback in Strategy
00:12:08 - The Importance of Clear Goals
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Missing episodes?
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In this episode of The Marketing Factory podcast, host Marissa Candy shares 20 years of expert marketing advice in just 10 minutes. She emphasizes the importance of understanding your core purpose as a business. Marisa argues that effective marketing goes beyond simply selling a product or service; it's about delivering confidence and value to your customers. She discusses the pitfalls of cutting marketing budgets and the necessity of believing in the value of your marketing efforts. Tune in for Marisa's top tips on creating impactful marketing campaigns that truly resonate with your audience. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you think differently about your marketing strategies.
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:01:14 - The Importance of Planning
00:02:49 - The Value of Marketing Investment
00:03:32 - Know Your Audience
00:04:14 - The Power of Regular Engagement
00:07:29 - Staying True to Your Brand
00:08:22 - Recognizing Milestones Beyond Sales
00:09:35 - Continuous Learning: Evolving as a Leader
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In this episode of The Marketing Factory, host Marissa Candy dives into the essential role of marketing and how it differs from sales. She emphasizes the importance of building awareness about products and understanding the outcomes that marketing aims to achieve, which can vary based on the stage of the business. Marissa shares her insights and proven strategies for creating impactful marketing campaigns that drive real results. Tune in to explore key concepts of marketing in a concise 10-minute format and learn how to turn clarity into action for your business.
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:01:13 - What is Marketing?
00:02:17 - Assessing Your Business Stage
00:03:43 - Comparing Businesses
00:04:15 - Marketing as an Investment
00:05:31 - Generating Inquiries
00:06:24 - Encouraging Action
00:07:28 - Understanding Product Use
00:08:10 - Choosing the Right Marketing Tactics
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In this episode of The Marketing Factory, Marissa Candy shares the real backstory of what drove her to build her marketing career and business to a place where she could work with iconic brands like Toyota, Lexus, Mazda, and Subaru. She touches on the importance for businesses to implement innovative marketing tactics, improve branding, and drive lead generation to achieve impactful results. Just scraping the surface on this first podcast, Marissa also reveals what is to come from The Marketing Factory in future episodes, with over 20 years of marketing experience, she's set and ready to help you enhance your marketing efforts and boost your profitability. Turn the volume up for this one!
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
Follow The Marketing Factory:
https://www.youtube.com/@themarketingfactoryAUS
https://www.instagram.com/themarketingfactoryaus/
https://www.facebook.com/themarketingfactory
https://www.tiktok.com/@themarketingfactoryaus
Follow Marissa:
https://www.instagram.com/mariscandy/
https://www.linkedin.com/in/marissa-candy/
Timestamps:
00:00:00 - Introduction
00:00:21 - Embrace creativity in marketing
00:03:43 - Starting a business young
00:08:11 - Opportunities and sliding door moments
