Episodes
-
One of UEFN's biggest strengths is that it is a melting pot of intellectual property. Jeremy Pedron, Lead Game Designer at JOGO Studios, calls it “a vast childhood playroom”, a place where you can combine playing with Batman while also playing with Legos. As creative costs go down to zero, the modern gaming market is undergoing a transformation in how IP is created. In summary, IP has never been more adaptable.
Host, Alexandra Takei, Director at Ruckus Games, sits down with Kevin Mariano, CEO of Future Trash, and Jeremy to discuss how building IP for gaming today differs from the past. They explore two distinct strategies, one focused on establishing unique art style and character design, and the other centered around character development and lore — and how both studios utilize UEFN to their advantage. The conversation also addresses the implications of transferring IP off the platform and what limitations a UGC-native brand and IP might face. For further insights into JOGO and the Fortnite Creative Economics system, be sure to listen to our other episode here.
We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
Host Devin Becker is joined by Zach Nass, Head of Gaming at nSure.ai, to discuss the complex and evolving landscape of payment fraud prevention in gaming. Zach shares insights into why payment fraud in gaming has become such a critical issue today, the unique challenges posed by game-specific economies and marketplaces, and the importance of nuanced, adaptable solutions to secure transactions.
We unpack how AI and machine learning are used to identify patterns and predict fraudulent payment activity, and also touch on how payment fraud prevention strategies are evolving to better handle the decentralized systems of web3 and cryptocurrency transactions. This episode provides an in-depth look at the future of secure gaming payments — and the technical processes that nSure.ai employs to detect and prevent payment fraud — so you can stay ahead of fraud cutting into profits.
We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
Missing episodes?
-
Host Niko Vuori and guest George Isichos, core contributor at Game7, discuss the current state of web3 gaming, focusing on the latest Game7 x Naavik research report (which you can download here). They explore the evolution of the ecosystem, the impact of platforms like Telegram and Epic Games Store, and emerging economic models such as Play-to-Airdrop. The conversation also addresses the challenges posed by bots in gaming and the shifting geographic distribution of players.
The discussion then digs into the integration of AI in gaming and its unique impact in web3, the evolving funding landscape for web3 games, the rise of indie and fall of AAA, plus the shift towards Layer 2 and Layer 3 strategies.
We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
If you’re reading this, you’re probably one of LinkedIn’s 1B+ global users. You might have also noticed some of your professional connections playing one of LinkedIn’s new games — Queens, Pinpoint, Crossclimb, or Tango — and may even be wondering "why are there games on LinkedIn?"
Host Alexandra Takei, Director at Ruckus Games, sits down with Lakshman Somasundaram, Director of Product Management at LinkedIn, to discuss the strategic intent behind games on LinkedIn and their unique approach to building games inside a professional networking and social media platform. We discuss the history of other social media’s forays into gaming and the underlying principles that guide the design, format, and product features of LinkedIn’s games.With a current D1 retention rate of approximately 80% and an exceptionally engaged community, LinkedIn hopes its portfolio of games will become a meaningful conversation starter for professionals. To discover more about the how, why, and what behind this initiative, just hit play!
We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
A new frontier is emerging with the advent of "web shops," also known as direct-to-consumer distribution methods. Alexandra Takei, Director at Ruckus Games, sits down with Chris Faught, the CEO and founder of Neon, a direct-to-consumer payments service currently working with Space Ape, Metacore, and Theorycraft to build customizable web shops and geography-specific payment systems, challenging the traditional distribution models of Apple and Google.
We explore the evolving landscape of mobile regulations, contextualize the current payment stack in gaming, and break down what it means to be “the merchant of record.” The discussion highlights what major publishers and game studios have done since the iOS and Android distribution shake-up that began with Epic's lawsuit against Apple in 2021.
Additionally, we dig into the nuances of why a direct-to-consumer webshop is about more than just increasing profitability. For any studio, investor, or revenue strategist interested in optimizing margins and considering a shift to a direct-to-consumer webshop, this episode is a must-listen.
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
Host Aaron Bush welcomes Shahar Sorek, CMO of Overwolf, and Nick Tuosto, co-founder of Griffin Gaming Partners and GoodGame Advisors, to discuss the growing – and increasingly interconnected – impact of transmedia and modding on the gaming industry.
As beloved entertainment IPs partner with more types of game creators, we examine how these transmedia efforts are reshaping consumer behaviors and evolving the market, especially with the younger UGC-native generation and as UGC creation gets more professionalized. Our guests share insights into how cross-platform support and new technologies, especially AI, are democratizing creation and unlocking new possibilities. They also share best practices for both publishers and brands who want to make UGC an effective strategy. Tune in to discover what lies ahead for the intersection of UGC and transmedia.
We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Who’s On:
Guest - Shahar Sorek: https://www.linkedin.com/in/%F0%9F%90%B0-shahar-sorek-83ab299/
Guest - Nick Tuosto: https://www.linkedin.com/in/ntuosto/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
Disclosure: GoodGame provides independent financial advice on mergers, acquisitions, financial restructurings and similar corporate finance matters. All investment banking and securities brokerage services are preformed through our partner, Belzberg Capital LLC (“Belzberg”), a member of the Financial Industry Regulatory Authority, Inc. (www.finra.org). GoodGame, through Belzberg, performs advisory services in connection with underwritings and does not sell underwritten securities to investors. Neither GoodGame nor Belzberg is a retail broker-dealer, and it does not provide research or analyst reports or solicit or carry accounts for, or offer or sell securities products to, retail customers.
-
Fortnite has paid out roughly $500 million to creators since UEFN and Creator Economy 2.0 launched in March of 2023. These payouts, which have increased 32.5% YoY (measured from March through September), are showing no signs of slowing down. However, Fortnite Creative engagement as a proportion of total Fortnite engagement has actually declined as Epic has launched more successful modes like 'Reload.'
What will it take for Epic's $500 million investment to turn into a thriving UGC ecosystem that creates more value than it costs? Where does the Fortnite economy go from here? Joining host David Taylor today are two top Fortnite creators and influencers, Chad Mustard (aka MustardPlays) and Michael Ha (aka Birdo).
MustardPlays has accumulated over 900K followers on Youtube with his Fortnite Creative content, and his company JOGO Studios, which he co-founded with TypicalGamer, is the 4th most popular game on Fortnite at the time of recording.
Birdo created a Fortnite-focused TikTok following of over 2M. He then hit it big with Minigame Box PvP, which has been played for 5 billion minutes or 1% of all Fortnite Creative time since the release of UEFN in March 2023.
We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, make sure to visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
In this episode, host Niko Vuori and guest Sean Ryan delve into the emerging category of social sweepstakes, a gaming model that barely existed as recently as 2017 but has rapidly evolved into a multi-billion dollar industry. In 2023, social sweeps generated almost $6 billion in revenue, and this number is expected to double to nearly $12 billion by next year, 2025.
What are social sweeps? When a gaming product offers users real-world prizes without the element of consideration. Removal of consideration takes place via the existence of an alternate method of entry, such as sending in a postcard, so that users can potentially receive real prizes without making a purchase.
Niko and Sean explore the mechanics of social sweeps, the regulatory challenges that come with it, and the role of VGW as a pioneer in the space. The conversation also touches on the target audience, user journey, and the future potential of social sweeps in the broader gaming market. Check out Sean's company, Zoot, on the web.
We’d also like to thank TikTok for making this episode possible. In a dynamic gaming market where a majority of games fail within three years, TikTok has become a critical partner in helping games achieve long-term player retention and substantial revenue growth. Learn more: https://bit.ly/LiveOpsProgramNAVPodcast
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube ChannelFor more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
Sebastian Park, co-founder of Infinite Canvas and a favorite recurring guest, joins host Aaron Bush to dive into the fascinating topic of building games on new platforms and with new technologies. They discuss how Infinite Canvas rapidly iterates, uses off-the-shelf LLM tech, and what the team has learned lately from building on Discord, Twitch, and Telegram. If you want to better understand how emerging AI-based tools will increase the baseline requirements for competing in game development and what emerging platforms to be most bullish on, make sure to give this episode a listen!
We’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Who’s On:
Guest - Sebastian Park: https://www.linkedin.com/in/sebastianpark/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
In this episode, host Niko Vuori and guest Danny Moy, Chief Strategy Officer at SciPlay, delve into the highly competitive category of social casino.
They discuss the evolution of SciPlay, the demographics of social casino players, and the integration of casino mechanics into mainstream games. The conversation also touches on the importance of live operations, the role of AI in game design, and the cross-pollination between real money gaming and social casino.
With insights from Danny's extensive experience in the gaming industry, this episode provides a comprehensive overview of the current landscape and future trends in social casino gaming. The discussion also covers the challenges of user acquisition in a post-IDFA landscape, highlighting the importance of community engagement through live ops and partnerships.
Check out SciPlay on the web. You can find Danny Moy on LinkedIn.
We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, make sure to visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
What is culture, and why does it matter? Seth Sivak, the founder and ex-CEO of Proletariat, a studio most known for its title Spellbreak, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss the importance of organizational culture in the gaming industry.
Proletariat was founded in 2012 by Seth and four other co-founders and went through various era of growth: scaling up to 80 people in person, 130 people remote during the pandemic, everyone brought back in person again, and then a sale to Blizzard Entertainment in the summer of 2022 with subsequent culture merging afterward.
We discuss the definition of culture, who is responsible for setting it, who is responsible for maintaining it, as well as tactics to create a shared vision and shared set of norms, habits, and standards. If you are curious about what supercharges a successful game and business, this is a conversation that illuminates the balance between transparency and employee focus, how to build an effective communication decorum that scales, and why spending time on your company culture does not detract from building your product and business, but if done right, enhances and augments success.
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
With metagames becoming a key component of player engagement and monetization, it’s more important than ever to get them right. Host Devin Becker welcomes Christopher Molozian, CEO of Heroic Labs, to discuss the evolving landscape of metagame systems and the technology that powers them. Christopher explains how Heroic Labs' platform integrates seamlessly into games, enabling developers to enhance live operations with scalable metagame features. The conversation also explores how metagame elements can boost retention and monetization, while also examining the potential pitfalls where these systems might work against player engagement.
Throughout the episode we address critical questions for developers, including where live operations most effectively tie into metagames, which features should be prioritized, and how to balance standardization with customization in mobile game development. Christopher also touches on the broader challenges of developing metagame features in today’s fast-paced industry and the trends that are shaping the future of metagames across all platforms. Whether you're a game developer, product manager, or simply fascinated by game design, this episode provides valuable insights into the evolving role of metagames in modern gaming.
We’d also like to thank AWS for Games for making this episode possible. AWS for Games aligns purpose-built game development capabilities — including AWS services like Amazon GameLift as well as solutions from AWS Partners — to help game developers build, run, and grow their games. For more information, visit https://aws.amazon.com/gametech/
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
When designing content creation tools for the masses, most platforms have to make trade-offs across accessibility, ease of use, capability, and power of the toolsets. However, AI has the potential to provide the best of both worlds. For instance, co-pilot technology empowers non-technical creators to write code, and 3D gen-AI enables entire environments to be created from simple command line prompts.
We’re seeing a number of companies emerge that are taking advantage of AI in order to compete with UGC gaming incumbents like Roblox and Fortnite. To help us understand the opportunities ahead, host David Taylor is joined by Vishnu Hari and Peggy Wang, the co-founders of ego, and Tabish Ahmed, the founder of Playroom. Additionally, we spend some time discussing the potential of Discord and Meta Horizon Worlds as emerging platforms in their own rights.
We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, make sure to visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
“AAA is not in crisis; it is in a moment of change.” In this episode, Kate Kellogg, the COO of EA Studios, joins our host, Alexandra Takei, Director at Ruckus Games, to discuss game launches, EA's strategic approach, and how EA staffs and organizes itself to win.
We discuss the challenge of aligning development resources with performance expectations and delve into EA's strategic pillars of Play, Watch, Create, and Connect. We explore why this strategy is not only well-suited for the current gaming market but why it is the optimal choice for EA as well as how franchises (e.g. The Sims, College Football) manifest their expressions of those strategic pillars.
Kate also explains how EA is incorporating AI into its development stack across quality assurance, asset creation, and moderation, plus how EA's talent and culture is supercharging this organization's goals.
We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
It's no secret that distribution across all major gaming platforms is virtually inaccessible to all but the most deep-pocketed developers. The go-go days of being able to bootstrap a studio or raise a modest amount of funding to grow and scale a title are long gone, and there have been very few emerging platforms that show outsized promise.
But is that about to change? Telegram games have exploded onto the scene over the past few months. Top titles like Hamster Kombat, with deceptively simple yet surprisingly deep gameplay, can attract hundreds of millions of players in a matter of months - or even weeks! How and why is this happening? Could Telegram be the next "big thing" for gaming, a truly new platform where cost-effective user acquisition and effective distribution are once again possible?
To find out, your host, Niko Vuori, sits down with Simon Davis, Founder & CEO of Mighty Bear Games, a studio that grew its own Telegram title, Goat Gaming, to 2 million players in a matter of weeks. Simon drops some major alpha about what is driving adoption among developers on Telegram, who the player base is, retention and engagement metrics, how these games are bridging some elements of web3, and much more.
We’d also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. That’s where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
In recent years, there’s been considerable discourse about the game industry’s challenges. However, according to today's guest, Jiten Dajee, one core element has been missing from the conversation: the root technical causes underlying many of today’s business woes. After all, game tech shapes the way games are developed and managed, which in turn drives business outcomes.
Jiten, General Partner at Rendered VC, joins host Aaron Bush to discuss how the state of game tech is holding developers back, how many managers fail to solve systemic issues, interesting trends across global development teams, and how all of this shapes the way he invests. We also hit where future game tech breakthroughs may come from and areas adjacent to gaming that are worth keeping an eye on.
We’d also like to thank AWS for Games for making this episode possible. AWS for Games aligns purpose-built game development capabilities — including AWS services like Amazon GameLift as well as solutions from AWS Partners — to help game developers build, run, and grow their games. For more information, visit https://aws.amazon.com/gametech/
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Who’s On:
Guest - Jiten Dajee: https://www.linkedin.com/in/jitendajee/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
If you are into fantasy sports, Dream 11 is a household name. Boasting over 220M active users, it is one of the most popular fantasy sports platforms in the world. But what you might not know is that Dream 11 is just one part of the Dream Sports Group, which aspires to be a full 360 sports experience beyond fantasy (including merchandise, travel, streaming, live experiences, and, of course, video games).
Rohit Gupta, Founder and CEO of Dream Games Studios, joins our host, Alexandra Takei, Director at Ruckus Games, for a discussion about innovation and growth in the sports video game industry with a specific eye towards Cricket and India. Their most recent game, Dream Cricket, aims to be the most authentic and realistic cricket game in the market. But what makes a good cricket game, and can you create a blockbuster cricket video game akin to Madden for the Indian market? What advantages are there to building in public, and what are the challenges in the licensing (name, image, and likeness) across the pro cricket space? What is the macro positioning for the sports video game market, and how has Dream Sports Group organized itself to capitalize on the opportunity? That and more!
We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
Over the last few years, brands have increasingly gravitated to platforms like Roblox as a way to reach younger audiences. In 2023 alone, we saw 240 brand activations on Roblox, which doubled from the year prior. In terms of revenue, this contributed to over $80 million in brand spend, which equates to roughly 10% of Roblox's developer earnings for 2023.
From the brand perspective, results can vary greatly depending on the execution. As advertisers, the cost per play session in a branded experience can range from as much as $1 to a fraction of a cent. Critical decisions include whether a brand should build its own experience versus integrate into an already popular one, and it's important to understand how well the brand resonates with Roblox's audience as well as any specific genre. With such uncertainty around outcomes, much of the spend so far has come from innovation budgets rather than traditional marketing allocations.To explore these trends further and discuss what needs to happen for advertising to further scale on Roblox, our host, David Taylor, sat down with three veterans of the Roblox advertising space, each with their own unique approaches: Matt Edelman, President of Super League Gaming, Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables.
We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
The gaming industry is currently facing an identity crisis, with widespread layoffs, escalating budgets, and a flood of new games hitting the market. In light of these macro trends, game studios and platforms need to find ways to leverage their existing strengths or develop new strategies for long-term success.
Ben Feder, Managing Partner at Tirta and former CEO of Take-Two, and Ken Wee, former CSO of Activision Blizzard King, join host Alexandra Takei, Director at Ruckus Games, to delve into the strategies of four major players in the gaming industry: Microsoft, Sony, Valve, and Roblox. Given the dynamic and uncertain future of the gaming industry, this episode explores how these companies and platforms are approaching content discovery, the role of AI in game development, innovative business models, and future-proofing their businesses. If you want to gain insights into the strategies of these four companies from industry experts, this episode is for you!
We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
-
UGC is hot, hot, hot right now. Roblox is on track to pay out half a billion USD to creators - annually - and never has it been more possible for young, individual creators to make a meaningful living as “game developers.” But is Roblox the only place for such creators?
HiberWorld, a platform that's empowering anyone to build and share their own 3D worlds, is trying to change that by making making it as easy possible for anyone, at any age, and anywhere in the world to build their own virtual worlds. HiberWorld has already achieved some impressive milestones, reaching 1 million worlds in 2021, 5 million in 2023, and 6.5 million at latest count. Underlying everything is Hiber3D, Hiber’s web engine, which is trying to make it as easy as possible for anyone to build their own HiberWorld.
In this episode your host, Niko Vuori, sits down with Hiber’s Chief Strategy Officer Sean Kauppinen to discuss Hiber’s story, what growth strategies it has used to grow, and what differentiates it from Roblox.
Check out Hiber on the web. You can find Sean Kauppinen on LinkedIn. For more information about some of the topics discussed in this episode, check out Dive Analytics for outsourced games BI, Nir Eyal’s excellent book “Hooked” about building habit-forming products, and The New York Times’ “Hard Fork” podcast for all things tech and particularly their excellent coverage of developments in AI.
We’d also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. That’s where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
- Show more
