Episodes
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In this episode of The Pineapple Perspective, Troy Hooper welcomes Carl Orsbourn, a leading expert in the digital evolution of the food and beverage industry and co-author of two influential books: Delivering the Digital Restaurant and The Path to Digital Maturity. Carl shares insights into how restaurants, from small independents to global chains, can adopt technology and AI to streamline operations, improve customer experience, and optimize profitability.
The conversation covers the complexities of implementing a modern tech stack, the role of AI in enhancing operational efficiency, and the importance of hospitality in creating meaningful customer connections. From Carl’s transformative experiences in the retail and restaurant industries to his thoughts on the future of AI-driven solutions, this episode is packed with actionable advice for restaurateurs aiming to stay competitive in a rapidly changing landscape.
Topics Discussed in the EpisodeThe importance of embracing hospitality across all business types.
How digital transformation reshapes restaurant operations and customer experience.
Navigating the challenges of technology adoption in restaurants of all sizes.
The future of AI and automation in enhancing labor efficiency and decision-making.
Insights into global hospitality and the evolving role of personalization in dining.
Connect with Carl Orsbourn:
Carl Orsbourn - Invisible | LinkedIn
www.thedigital.restaurant
Podcasts | Delivering Book
The Digital Restaurant | LinkedIn
The Digital Restaurant (@thedigital.restaurant) • Instagram photos and videos
The Digital Restaurant - YouTube
thedigital.restaurant - DeliveringTheBook
The Digital Restaurant (@LearnDelivery) / X
Delivering the Digital Restaurant
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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In this episode of The Pineapple Perspective, Troy meets with Avi Goren, co-founder and CEO of Marqii (Mar-KEE), a digital operations platform revolutionizing the restaurant industry. Avi shares his journey from growing up in a family that cherished hospitality to launching a tech company designed to simplify the lives of restaurant operators.
With a background at Yelp and a passion for food and service, Avi has built Marqii into a tool that empowers restaurants of all sizes to streamline their operations, manage online reviews, and optimize their digital presence. Join us as we explore how Avi's personal experiences shaped his philosophy on hospitality, the evolution of Marqii, and practical strategies for enhancing guest feedback and local SEO in today’s competitive landscape.
Topics Discussed in the Episode:
Avi’s definition of hospitality and how personal experiences shaped his career in the restaurant industry.
The founding story of Marqii and its evolution from a specials-focused app to a comprehensive digital operations platform.
The importance of guest feedback and strategies for responding to reviews to improve customer loyalty and SEO.
How accurate and consistent data across digital platforms boosts local search engine visibility for restaurants.
Marqii's role in simplifying digital operations and providing hands-on support for restaurant operators.
Connect with Avi Goren:
Website: Marqii
Avi Goren - Marqii | LinkedIn
Marqii | LinkedIn
Marqii (@getmarqii) • Instagram photos and videos
Facebook: Marqii
Marqii - YouTube
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Missing episodes?
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In this episode of The Pineapple Perspective, Troy sits down with Chef Nikki Newman, a culinary veteran with a passion for regional sourcing, community impact, and creating unforgettable dining experiences. They discuss her career journey from casual restaurants to high-end resorts, her innovative approach to creating localized menus, and how embracing health-conscious practices like gluten-free options has reshaped guest experiences. Nikki shares her philosophy on hospitality, rooted in her childhood memories of family gatherings, and provides insights into navigating challenges in the food and beverage (F&B) industry, including the rise of ghost kitchens and virtual brands.
Topics Discussed in the Episode:
Nikki’s journey from casual dining to fine dining and resort kitchens.
The importance of creating regionally inspired, locally sourced menus in hotels and restaurants.
How incorporating health-conscious practices, like gluten-free cooking, benefits both guests and businesses.
The challenges and opportunities of integrating ghost kitchens and virtual brands into hotel F&B programs.
Strategies for balancing creativity with scalability in hospitality-driven culinary programs.
Connect with Nikki Newman:
www.chefnewman.com
Nikki Newman - Chief Culinary Officer - Board Member - nurish | LinkedIn
https://www.twitter.com/Newman7Nikki
@nikkinewman7 • Instagram photos and videos
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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In this week’s episode of The Pineapple Perspective, Troy welcomes franchise expert Mike LaRue, who shares his journey from direct marketing to becoming a sought-after leader in restaurant franchising. They discuss the essential components of building a sustainable franchise model, balancing growth with culture, and why understanding hospitality is crucial for long-term success.
Mike recounts his early career in franchise sales, his pivotal inspiration from Simon Sinek’s “Start With Why,” and how he applied those lessons to help brands like Halal Guys and Angry Chickz thrive. Mike also talks about a few key challenges in franchising today, the importance of franchisee culture, and avoiding common pitfalls when expanding a brand.
Mike provides insights on what makes a successful franchisor and franchisee partnership, emphasizing the need for strong operator experience, a people-first culture, and strategic growth. The discussion rounds off with a spotlight on Angry Chickz, a Nashville hot chicken concept where Mike currently serves as Vice President of Franchise Development, and their impressive growth fueled by 25 corporate stores.
Topics Discussed in the Episode:
The importance of hospitality in building memorable brands
Key lessons from Mike LaRue’s career in franchise development
Challenges and opportunities in scaling restaurant franchises
Angry Chickz’s journey: from humble beginnings to a national brand
What makes a successful franchisor-franchisee relationship
Connect with Mike LaRue:
Mike LaRue - Angry Chickz | LinkedIn
www.angrychickzfranchise.com
Angry Chickz - Feed Your Hangry (@theangrychickz) • Instagram photos and videos
The Angry Chickz - Facebook
Angry Chickz Official 🐥 (@theangrychickz_) | TikTok
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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In Episode 27 of The Pineapple Perspective, host Troy Hooper welcomes Sebastian Stahl, founder of Breadth Marketing, for a discussion on redefining restaurant branding and marketing. Sebastian delves into the critical role hospitality plays in creating human connections, how a strategic brand vision helps businesses thrive, and the common challenges restaurants face when aligning brand identity with evolving customer expectations. He highlights actionable insights and data-driven strategies restaurant owners can implement to strengthen their customer base, adapt to market trends, and build lasting brand value.
Together, Troy and Sebastian share industry-tested methods on leveraging restaurant events, maximizing private dining opportunities, and balancing customer preferences with operational efficiency.
Topics Discussed in This Episode:
The role of hospitality in cultivating lasting customer relationships
Strategies for aligning restaurant branding with target demographics
Practical approaches to maximizing revenue through private events and catering
Understanding the importance of adaptable, long-term brand strategies
Insights on balancing operational efficiency with consistent brand messaging
Connect with Sebastian:
Website: www.breadthmarketing.com
Instagram: Breadth Restaurant Marketing 🍴 (@breadthrestaurantmarketing) • Instagram photos and videos
LinkedIn: Sebastian Stahl - Breadth | LinkedIn
Facebook: Breadth Marketing
YouTube: https://www.youtube.com/@breadth2836
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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In this episode of The Pineapple Perspective, host Troy Hooper dives into the innovative intersection of hospitality, gaming, and technology with industry leader Shelly Rupel, co-founder and CEO of Devour. Together, they explore how the worlds of hospitality and gaming are merging in creative ways, providing new opportunities for restaurants to connect with Gen Z and digitally savvy consumers in immersive, virtual environments.
Shelly shares insights into Devour’s role as a pioneer in bridging restaurants with digital platforms and how these collaborations can engage younger audiences authentically, delivering personalized loyalty rewards and dynamic experiences directly within gaming platforms. Tune in for a thought-provoking discussion on the future of digital loyalty and what this means for the hospitality industry as brands explore fresh ways to reach audiences in the spaces where they naturally interact and play.
Topics Discussed in the Episode:
How Devour brings restaurants into virtual spaces and rewards gaming achievements
The importance of authenticity for brands aiming to reach Gen Z and digital audiences
Innovative loyalty programs and gaming rewards in the restaurant industry
Ways restaurants can leverage Web 3.0 technology for brand engagement
The future of hospitality as a digitally connected, personalized experience
Connect with Shelly:
Website: Devour.io
Company LinkedIn: Devour | LinkedIn
Instagram: DevourGO (@go_devour) • Instagram photos and videos
Facebook: Devour
Twitter/X: Devour (@GoDevour) / X
Order: DevourGO
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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In Episode 25 of The Pineapple Perspective, Troy Hooper dives deep into a compelling conversation with Geoff Alexander, a trailblazer in the restaurant and hospitality industry. Known for his leadership at Wow Bao, Geoff shares his journey from growing up in New York to running a renowned brand that has revolutionized quick-service dining with innovative strategies like self-ordering kiosks, mobile apps, and even virtual kitchens. He reveals the key lessons he's learned along the way, from being scrappy and thinking outside the box to growing a business without relying on huge capital investments. Geoff also shares stories about his passion for hospitality, from personal anecdotes that shaped his philosophy to the modern challenges of maintaining value and delivering exceptional service.
This episode is packed with insights on how to stay ahead of the curve in the restaurant industry, build a resilient brand, and leverage technology while never losing sight of the core values of hospitality. Geoff also discusses the rapid growth of Wow Bao's consumer packaged goods, now available in over 10,000 grocery stores, and teases what’s next for the brand, including ventures into food service markets like military bases and cruise lines. If you're in the restaurant business or simply love hearing about innovation in hospitality, this episode is a must-listen!
Topics Discussed in the Episode:
The meaning of hospitality and how to create memorable experiences
The evolution and growth of Wow Bao from a small restaurant to a national brand
Leveraging technology in the restaurant industry, from kiosks to virtual kitchens
The expansion of Wow Bao into consumer packaged goods and grocery stores
The importance of delivering value in the hospitality industry amidst rising costs
Connect with Geoff:
Geoff Alexander - Wow Bao | LinkedIn
Wow Bao
Wow Bao (@wowbao) • Instagram photos and videos
Wow Bao-Facebook
Wow Bao (@WowBao) / X
Wow Bao (@wowbao) | TikTok
Wow Bao - YouTube
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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This week’s hospitality guest is Scot Turner, a hospitality expert, and founder of Auden Hospitality. Listen in as Scot discusses with Troy the challenges and opportunities in the hotel Food & Beverage industry, emphasizing the importance of storytelling, local community focus, and embracing digitization.
- The significance of crafting a compelling story for Food & Beverage outlets to ensure consistency in the messaging and experience.
- The need for hotels to benchmark themselves against local independent restaurants rather than just other hotels to foster a stronger connection with the community.
- The importance of leveraging technology to enhance guest experiences and streamline operations.
- Recommendation to hotels to focus on reducing friction for guests through digital ordering and automating tasks.
- Data-driven decision-making: Utilize data to make informed decisions and optimize F&B operations.
Connect with Scot:
LinkedIn - Scot
LinkedIn - Auden Hospitality
YouTube
Auden Hospitality Website
Instagram
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Looking for a chicken brand that goes above and beyond organic certifications? Tune in to learn about Greener Pastures Chicken's USDA certified organic, non-GMO, and regenerative organic certifications, and how they're delivering a superior product.
In this episode of The Pineapple Perspective, host Troy Hooper sits down with Cameron Molberg and Diego Diverde, the founders of Greener Pastures Chicken. They discuss the mission and values behind their poultry farm, highlighting the importance of hospitality in their business model. The conversation delves into the certifications and badges that Greener Pastures Chicken holds, such as USDA certified organic, non-GMO project verified, certified humane, and more. They clarify the difference between free-range and pasture-raised chicken, emphasizing the superior quality and nutritional profile of their product. The discussion also touches on the expansion of Greener Pastures Chicken into the restaurant industry, with the creation of their own restaurant brand and that NFL players Drew Brees and Patrick Mahomes have now joined as partners in the business.
Topics discussed in this episode:
- The mission and values of Greener Pastures Chicken
- The importance of hospitality in the business model
- The certifications and badges held by Greener Pastures Chicken
- The difference between free-range and pasture-raised chicken
- The expansion of Greener Pastures Chicken into the restaurant industry and the involvement of NFL players Drew Brees and Patrick Mahomes.
Connect with Cameron:
http://greenerpastureschicken.com
Connect with Diego:
https://www.linkedin.com/in/diego-diverde-9b3aa259/
http://greenerpastureschicken.com
https://www.linkedin.com/in/cameron-molberg-10850646/
https://www.facebook.com/GreenerPasturesChicken/
https://www.instagram.com/greenerpastureschicken/
https://www.wing-riot.com/
http://instagram.com/wingriotvon
http://facebook.com/wingriotvon
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Want to know more about Greener Pastures Chicken's commitment to regenerative agriculture and organic practices?
In this episode of The Pineapple Perspective, host Troy Hooper interviews Diego Diverde, a key member of Greener Pastures Chicken. They discuss the concept of hospitality and how it applies to their farm-to-table approach.
Here are the key topics discussed:
- The importance of intentionality and communication in providing a unique and high-quality product.
- The mission of Greener Pastures Chicken: focusing on maintaining organic practices.
- The challenge of educating consumers and stakeholders about the value of their product and the importance of transparency in the industry.
- Scaling the business to expand its reach by partnering with like-minded farms.
- The role of marketing and content creation in conveying the values and mission of Greener Pastures Chicken using different platforms.
Connect with Diego:
https://www.linkedin.com/in/diego-diverde-9b3aa259/
http://greenerpastureschicken.com
https://www.linkedin.com/in/cameron-molberg-10850646/
https://www.facebook.com/GreenerPasturesChicken/
https://www.instagram.com/greenerpastureschicken/
https://www.wing-riot.com/
http://instagram.com/wingriotvon
http://facebook.com/wingriotvon
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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How is a pasture-raised organic chicken operation in Texas revolutionizing the poultry industry?
In this episode of The Pineapple Perspective, host Troy Hooper interviews Cameron Molberg, CEO of Greener Pastures Chicken. They discuss Cameron's background in the food industry and his journey from restaurant management to agriculture. They also delve into the benefits of organic and pasture-raised chicken, including the improved nutritional content and the impact on overall health.
Here are this week’s topics:
- The concept of hospitality and its role in the restaurant industry.
- Cameron's background in the food industry and his transition from restaurant management to agriculture.
- The benefits of organic and pasture-raised chicken, including improved nutritional content and overall health impact.
- The unique processing plant built by Greener Pastures Chicken and its proximity to the ensuring a shorter supply chain.
Connect with Cameron:
http://greenerpastureschicken.com
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Are you ready to learn how to navigate the current economic challenges in the restaurant industry and come out stronger than ever?
In this episode of The Pineapple Perspective, Gregg Majewski, CEO of Craveworthy Brands, shares insights on the current state of the economy and its impact on the restaurant industry. He discusses the significant increase in inflation and how it has affected consumer spending. Gregg emphasizes the importance of restaurants being proactive and finding new ways to drive revenue, such as catering, virtual brands, and exploring alternative revenue streams. He encourages thinking outside the box and adapting to the changing landscape to ensure survival and success in the industry.
Here are the key points from the interview:
- How Gregg defines hospitality.
- The importance of believing in and supporting the people you hire.
- Gregg’s approach to building successful brands, focusing on quality and creating a unique offering.
- The current economic climate and the impact of inflation on the restaurant industry.
- The need for restaurants to think outside the box and adapt to changing circumstances.
Connect with Gregg:
https://www.craveworthybrands.com/
https://www.linkedin.com/in/greggmajewski
https://twitter.com/CraveworthyUS
https://www.instagram.com/craveworthybrands/
https://www.youtube.com/@CraveworthyBrands
https://www.facebook.com/craveworthybrands
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Looking for ways to build a strong and caring team in the fast food industry? Learn from Monica Rothgery's experiences as she shares her journey from being a Taco Bell manager to becoming a COO, and discover the importance of showing genuine care and appreciation for your team members.
In this episode of The Pineapple Perspective, host Troy Hooper interviews Monica Rothgery, a former Taco Bell manager turned COO of KFC in America. Monica shares her journey in the hospitality industry and highlights the importance of caring for team members to create a positive customer experience. She also discusses her book, Lessons from the Drive Thru, which offers valuable insights and lessons for frontline leaders in the industry.
Topics Discussed:
- The significance of hospitality in making people feel special and appreciated.
- Monica's experience as a Taco Bell manager and the challenges she faced in leading a team.
- The importance of investing in team members and building genuine relationships with them.
- The impact of team members' experience on the customer experience.
- Monica's career progression from a single store manager to the COO of KFC in America.
- Monica's book, Lessons from the Drive Thru, as a resource for frontline leaders.
Connect with Monica at the following links:
Monica Rothgery
LinkedIn
Check out her book on Amazon!
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
If you're interested in being a guest on the show, please send an email to: [email protected]
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Interested in how AI and technology are revolutionizing the QSR space? Discover how Jim Balis and his team are implementing innovative solutions to enhance labor efficiency and improve the guest experience.
Summary: Jim Balis, partner of Strategic Operations Group at Capitol Spring, discusses the importance of hospitality in the restaurant industry and shares insights on implementing technology to improve labor efficiency and enhance the guest experience.
In this episode of The Pineapple Perspective, Troy Hooper interviews Jim Balis, partner of Strategic Operations Group at Capitol Spring. They delve into how hospitality can be delivered effectively in the fast-casual and QSR space. Jim shares thoughts and insights on the future of loyalty programs, automation, and customization in the industry.
Here are a few key topics discussed:
- Importance of hospitality in different segments of the restaurant industry
- Implementing technology to improve labor efficiency
- Enhancing the guest experience through automation and customization
- The future of loyalty programs in the industry
Connect with Jim at the following links:
https://www.linkedin.com/in/jim-balis-5879a34
www.capitalspring.com
https://www.linkedin.com/company/capitalspring
www.sizzlingplatter.com
https://www.linkedin.com/company/sizzling-platter-llc/
https://www.instagram.com/sizzlingplatterllc/
https://www.ilovelulus.com/
https://www.instagram.com/lulusfinepizza
https://www.facebook.com/profile.php?id=100090559873514
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Want to learn the secrets to exceeding guest expectations and how it can elevate your business and brand? Join Troy Hooper as he dives into the strategies behind the power of customer retention, maximizing revenue and minimizing expenses with restaurant expert Chip Klose.
In this conversation, Chip Klose discusses with Troy the key topics that are top of mind for restaurant operators today. He emphasizes the need to shift the focus from customer acquisition to customer retention in marketing strategies. Chip highlights the importance of profitability and the misconception that more revenue and less expenses automatically lead to profit. He suggests a more targeted approach, setting revenue goals and managing expenses to ensure consistent profitability. Additionally, Chip emphasizes that the restaurant industry should be recognized as a luxury and indulgence, providing an extraordinary experience that is worth the price.
Here are a few key topics discussed:
- Importance of customer retention in marketing
- Misconception about profitability in the restaurant industry
- Targeted revenue goals and expense management for consistent profitability
- Recognizing the restaurant industry as a luxury and indulgence
Connect with Chip on Instagram and his podcast.
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Looking for expert advice on performance measurement and how to create a performance-driven culture in your restaurant?
In this episode of The Pineapple Perspective, host Troy Hooper interviews Derek Smith, CEO of Canopy Metrics, a data analysis company specializing in data collection and visualization for restaurants.
Derek shares his perspective on hospitality, emphasizing the importance of a guest-centric approach. He also talks about his background in customer service and analytics, which led him to start Canopy Metrics. Derek explains how his company helps restaurants use their data effectively to increase profitability. He discusses the power of visualizing data and creating customized dashboards for clients. Derek shares a case study where he helped a restaurant improve their food cost variance by gaining the trust of the operators through accurate data visualization. The episode concludes with a discussion on the challenges and opportunities in the restaurant industry and Derek's recommendations for visitors to Vancouver, including trying poutine in Montreal and hiking the Grouse Grind for a breathtaking view of the city.
Topics Discussed:
1. The importance of hospitality in the restaurant industry
2. Derek's background in customer service and analytics
3. How Canopy Metrics helps restaurants use data effectively
4. The power of data visualization and customized dashboards
5. A case study on improving food cost variance through accurate data visualization
Connect with Derek on LinkedIn and the Canopy Metrics website.
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Want to hear real-life success stories of brands using Adentro's platform to drive customer engagement and increase sales? Tune in to this episode as Michael Potter shares case studies and examples of how businesses have leveraged Wi-Fi gating and personalized messaging to connect with their customers on a deeper level. Don't miss out on these valuable insights!
In this episode of the Pineapple Perspective, Troy interviews Michael Potter, the VP of Strategic Accounts for Adentro. They discuss the importance of hospitality and how it can be integrated into digital marketing strategies.
Here are the key topics discussed:
- Hospitality as a key factor in business success
- Integrating hospitality into the company's mindset and operations
- Going beyond demographic information to understand the customer deeply
- The role of digital marketing in driving customer engagement
- Utilizing Wi-Fi tracking to collect customer data and personalized marketing campaigns
- Using data to increase customer visits and visit frequency
Connect with Mike at:
https://www.linkedin.com/in/mbpnetworks/
https://www.linkedin.com/company/adentromarketing/
https://adentro.com/
https://www.instagram.com/adentromarketing/
https://twitter.com/AdentroMktg
https://www.facebook.com/AdentroMarketing/
https://x.com/mpotter415
https://www.eatthistech.com/
https://www.instagram.com/digestibletech/
https://www.facebook.com/people/Digestible-Technology/100095172094018/
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
Episode author:
Troy Hooper, Mike Potter
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Are you a chef looking for new avenues to create a life beyond the kitchen? Discover how Chef Christian Fisher is helping chefs find independence and success through his disruptive chef entrepreneur show and book writing system.
In this episode, Troy talks with Chef Christian Fischer who shares his journey in the hospitality industry and his commitment to helping chefs transition into successful entrepreneurs. He emphasizes the importance of hospitality as creating a welcoming environment where people feel valued and cared for, and how food can bring people together and create lasting memories. Chef Fischer introduces his book writing program, which aims to guide chefs in writing, publishing, and selling their own books in a short period of time. He highlights the transformative power of writing a book, such as establishing oneself as an expert, elevating one's career prospects, and gaining self-discovery. Additionally, Chef Fischer discusses his other business support services, including operational tools, plant-based products, and investment opportunities for innovative ideas.
Connect with Christian on his website and LinkedIn.
You can follow him on Facebook and TikTok and listen to his podcast.
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Looking for inspiration to take your marketing efforts to the next level? Don't miss this episode of the Pineapple Perspective podcast, where Troy Hooper and Justin Ulrich share their experiences and insights on the importance of giving, local marketing, and leveraging data to drive growth.
In this episode of The Pineapple Perspective, Troy Hooper interviews Justin Ulrich, the marketing lead at Evocalize. They discuss the concept of hospitality and the importance of treating others with respect and kindness. Justin emphasizes the value of giving without expecting anything in return and how it can enrich both the giver and the receiver. They also delve into the trends in local digital marketing, highlighting the significance of hyperlocal and hyper-contextual targeting. Justin shares insights on leveraging data to segment audiences and tailor marketing messages to specific demographics.
Highlighted topics are:
- Discussion on the concept of hospitality and the importance of giving and treating others with respect and kindness
- Trends in local digital marketing, focusing on hyperlocal and hyper-contextual targeting
- Leveraging data to segment audiences and personalize marketing messages
Connect with Justin on LinkedIn.
Learn more about Evocalize at:
Website
LinkedIn
Facebook
Instagram
X
YouTube
TikTok
And their podcast: Local Marketing Lab
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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Are you struggling to find quality candidates in the current labor market? Curious about the latest trends in the hiring process? Discover how Landed, a unique SaaS platform, is revolutionizing the hiring process for restaurant brands.
In this episode of the Pineapple Perspective, host Troy Hooper interviews Rouhaan Shahpurwala, CEO of Landed, a SaaS product and service partner business. They discuss the importance of hospitality in all aspects of business and how Landed integrates it into their operations.
Here are a few topics discussed in the episode:
- The importance of hospitality in every business and how it extends to employees, customers, and stakeholders.
- Rouhaan's belief in hospitality, influenced by his upbringing and early work experiences.
- The challenges faced by brands in hiring and retaining quality hourly workers, with a focus on ghosting and finding candidates who show up for interviews.
- The importance of employee happiness and culture in attracting and retaining talent, including the use of employee referrals.
- The role of technology, such as Landed's generative AI, in streamlining the hiring process and creating a personalized candidate experience.
Landed is a unique hiring platform that combines high-touch, personalized engagement with social media and AI technology to help restaurant brands find and hire hourly talent. By leveraging the power of social media, Landed reaches millennial and Gen Z candidates who may not be actively searching on traditional job boards. Through AI-powered conversations, Landed engages with candidates, vets them based on brand-specific criteria, and books them for interviews, ultimately improving retention rates and streamlining the hiring process for restaurant brands.
Connect with Rouhaan on LinkedIn.
This show is sponsored by Pepper Lunch. Find a location near you!
Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.
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