Episodes
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about their favourite creator led businesses in this episode. They also discuss some interesting stats from Patreon and OnlyFans and discuss the businesses that leverage creators the best.
KEY TAKEAWAYS
When creators get big, sites like Patreon aren’t beneficial anymore, they take 7-8%, which when you are making hundreds or thousands or more is a big chunk of cash Pateron lose their biggest money-making creators because of their fees Size can also impact the ability for a creator to be paid what they are worth from a sponsor Mr Beast gets an average of 2 million views per video. He has created various different businesses from his brand including chocolate bars and toys. Dave Ramsay is the world's biggest seller of business and money courses. He has released books, courses and has a media empire including a radio show and podcast. Congo brands have had a lot of success with leveraging creators including launching the Prime drink brand with Logan Paul and KSI. The Hubspot podcast network is licensing shows, essentially turning creators into employees.BEST MOMENTS
"When a show gets so big, suddenly that money becomes so meaningful to just give away 8% so they create their own platform elsewhere”
“Because he couldn’t get consistent sponsorship deals that would pay what he was worth he just thought ‘I’d start my own business’”.
“He makes Grant Cardone look like a nobody”
“Their number one ad-spend is on podcasts”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane is joined by Alex Sanfilippo to give an update on podcasting. Looking at current data, Alex and Kane talk about what is happening in podcasting including current active podcasts, download numbers, trends in audiences and more. They also talk about the failure rate of podcasts and what things you can do as a podcaster to ensure you aren’t in the 99% of podcasts that fail.
KEY TAKEAWAYS
By tracking through Google trends, Alex can see that the hype and buzz around podcasting remains very high. Less people are podcasting which means more opportunities for existing and new podcasters. As a podcaster, accountability matters, this doesn’t have to be financial it can be in the form of a group or community, to help you stay on track and remain consistent. The 100th episode tends to be a magic number in podcasting, it’s when a show generally starts to yield big results. There’s a 94% failure rate for podcasters hitting the 100th episode mark and it’s as high as 99% if the data is based on releasing less than 3 episodes. A niche podcast isn’t a reason for failure; it’s actually a reason for success. The internet has made the world smaller, being niche is powerful. Podcasts are worlds apart from social media, people listen to a podcast when they are seeking out something, from knowledge to laughter.BEST MOMENTS
"The industry buzz is still really high”
“We saw the number of active podcasts drop a lot”
“So many of us are preconditioned by social media…but it’s not the same as listening to a podcast”
“The reason it takes 100 episodes is because most of us, get better by 1% every day”
“Most podcasts don’t monetise, most don’t understand how valuable their audience is”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Missing episodes?
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Ash and Kane explore why podcast ads are outperforming traditional channels and how both podcasters and advertisers can capitalise on this. Learn about maximising sponsorship opportunities, crafting effective ad messages, and leveraging the unique advantages of podcast advertising. From the power of micro influencers to the importance of trackable discount codes, Ash and Kane explain the key factors driving success in this £4 billion industry.
KEY TAKEAWAYS
Don’t sell features or benefits, sell the outcomes and transformation Podcast ads have a better return than many more traditional advertising channels, which is why it has so much focus right now. The £4billion ad spend in podcasting comes from the same top 20-30% of companies. Discount codes and deals are essential when working with a sponsor to make things trackable. It means if they sign up from a different channel, they will still use your code and it will be attributed to you. Podcasters or micro influencers, are better at converting, so for marketing spend it makes sense to use them. Letting small podcasters have creative autonomy over and add makes it more authentic to their audience. One of the theories behind podcast ads converting so highly is due to the way the content is consumed. It is consumed passively whilst doing other things and in doing this, individuals generally listen more and retain information and the ad more. Podcasters know their audience incredibly well so they can contextualise and tailor the advertising for them.BEST MOMENTS
"You can sponsor a podcaster and get huge leverage”
“You can see why these companies are doubling their ad spend”
“It all adds to its credibility”
That is the ultimate form of advertising, it’s fun but it’s memorable and the brand gets paid beyond when it’s paying”
“You can contextualise your advertising”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane explore the different ways AI influencers and AI content creators are making money. None of these ‘creators’ are real but they are all making real money! Find out what’s happening in this space and the proof that there is no such thing as being too niche!
KEY TAKEAWAYS
There are AI influences that are making 10 million dollars a year! AI is even creating music and it’s not always easy to tell. There are less tech companies on the FTSE 100 now than 10 years ago! People aren’t innovating. There was AI being developed over 20 years ago in the form of AI news anchors reading the news.BEST MOMENTS
"Riverside are really making a stand on AI editors and making them good”
“There’s a robot with tits and it’s all putting you to shame”
“It doesn’t matter how good the music is I’m not listening to a robot country song”
“This was on national television years before ChatGPT was released”
“You’re never too niche, that’s the lesson”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about why The Podcaster’s Podcast was created, the value it has provided for the agency and why they love podcasting. They also talk about their highlights of creating the podcast including their favourite episodes and interviews.
KEY TAKEAWAYS
After running the biggest podcast agency and recognising podcasting is the best content to get leads, Kane decided to create the podcast. Podcasts have much more valuable audiences and engaged audiences -vs- social media like TikTok It’s a good feeling to be recognised and valued as a podcaster. Getting an inbound lead for sponsorship with Riverside was a big high point for Ash and Kane on the podcast. Any time there has been an episode where there’s been more laughter than knowledge, they know it will do well with reviews and stats, because of the good energy it projects. If you aren’t enjoying your content and creating, it will show, you need to try and find that joy in your podcasting journey again.BEST MOMENTS
"That level of buy-in to a creator is completely different”
“We then asked questions we were genuinely curious about…because we were finding out at the same time as everyone else”
“Energy is everything, it’s one of those woo, woo intangible things but if you feel confident, excited, if you love it, everything flows better”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
So you’ve secured your sponsor, what do you do next? In this episode, Ash and Kane outline what to do once you have secured your podcast sponsor and discuss contracts, scripts, remaining authentic, sales and more!
KEY TAKEAWAYS
Ask your sponsor, what is it they want you to pitch, is there anything new they want you to focus on for example? Think about the tone of the ad you want to put in your episodes, where will it naturally fit and what angle works for your content. It’s good to have features and benefits in your ad read for your sponsor, but scripts can feel unnatural and unauthentic. Larger companies will usually write up their own contract for you to sign, ensure you read through it and understand it properly before signing. Ensure you work with the sponsor to decide whether they want dynamic or baked-in ads and if they have preferences for where in the episode the ad appears. Be clear on what their expectations are from the partnership, is it purely brand awareness or is there a target of sales they are looking at.BEST MOMENTS
"What do you want us to pitch?”
“People have a much better bullshit detector than you think they do”
“Get some sort of discount code, some urgency or scarcity…anyone who wants to get sales from it there needs to be an incentive”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane interview Adam Stott, a football content creator who shares his experiences from The United Stand to launching Forever United TV. Adam discusses the challenges of growing a YouTube channel, confronting online trolls and negativity, and the reality of being a full-time content creator. This episode is essential for budding YouTubers and content creators, providing genuine knowledge about digital content creation and the football media world.
KEY TAKEAWAYS
Creating a thriving YouTube channel demands relentless dedication, with Adam broadcasting daily and pushing through holidays to sustain viewer engagement. The shift from conventional media to social platforms is reshaping football content, with genuineness and interaction becoming pivotal for success. Handling online trolls and hate is an inescapable aspect of content creation, you have to build resilience and find a supportive community to survive. YouTube earnings can provide a viable income for creators, but expanding revenue streams through sponsorships and collaborations is a more viable and consistent way of making money. Grasping and bonding with your audience is essential for your success as a creator, as it nurtures a sense of belonging and devotion among viewers. Content creators must brace for the impact on their personal lives, including relationships and work-life balance as the job requires a lot of attention around the clock. Sincerity and innovation are crucial for standing out in the packed YouTube space, with Adam stressing the significance of staying true to yourself and remaining authentic. The transition from structured, scripted content to unfiltered reactions is steering viewer preferences, particularly in football-related content.BEST MOMENTS
"I stream 24/7. I don't have a day off. That's my commitment. I have to work holidays, so I'll go on holiday and I'll be live streaming three times while I'm on holiday."
"You're part of people's lives as a YouTuber. They rely on you so much. Like if I said to my subscribers, I'm going to miss this evening stream. Then we got it. That'd be absolutely, that'd be devastating."
"TV is dead. TV is dead. Like no one watches it, I can't remember the last time I actually put BBC one on apart from the Euros."
"If you know the space and you know how to manipulate it and you know how to work it, it's incredibly lucrative."
"Be original. Be you. Be original. Don't change. Don't follow. Take the tips, but be you."
"You can't polish a turd. You can have all the bright lights, the best cameras, best editor in the world, but if you're not comfortable and you're not confident in yourself and what you're doing. It ain't going to work."
VALUABLE RESOURCES
https://www.youtube.com/channel/UCuaRQTP2datF13IbNrtwLDg
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane answer questions from their podcasting community. They talk about how to manage a video launch of an existing podcast, approaching sponsors and the best time to interview top guests when launching your podcast.
KEY TAKEAWAYS
If you want to launch a YouTube channel and you already have an established podcast, focus on your existing community and ways you can directly direct them to your channel when it launches for engagement. After the initial support, don’t feel like you need to push your audio audience into your videos. If you are trying to move/convert audiences instead focus on your social following. When looking for sponsorship, work backwards. Who do you think would sponsor your podcast and what would they be looking for? Brands don’t always recognise how valuable podcast audiences are and how engaged they are with the host but you can use stats to back this up when pitching. If you get a big name guest, don’t question it, just take the opportunity and interview them. Don’t put it off or mess them around and wait until you feel you are more ‘established’.BEST MOMENTS
"I don’t watch podcasts, I listen to podcasts and there’s people that do the opposite”
“Tiktok to YouTube probably works better than Tiktok to audio”
“I know I have a valuable audience, I know they trust what I say, I know they’ll buy what I tell them to buy”
“You’ll have high growth between episodes 1 and 10, in your ability”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane combat some of the biggest challenges podcasters face in this episode. They talk about how to manage your time as a podcaster, monetisation, how to get guests, how to eliminate common tech problems and how to ensure you have niched your podcast down effectively.
KEY TAKEAWAYS
Create a bank of content, so if you do find yourself with less time you can still put out episodes. You can use AI to give you content ideas or you can use your audience by asking what they would like to hear. Not having enough of a niche. Think about your strategy or/and your demographic and niche down as much as possible. A spreadsheet is a good way to organise researching and contacting guests, you can keep track of when and how you reached out to them and all info needed and continue to use the same sheet when a guest is on your show. Recording in a studio can make the whole process more enjoyable for you as a host but also eliminates tech problems.BEST MOMENTS
"What we have found works is a niche within a niche”
“If you wanna podcast and make the biggest impact, have the biggest views, probably make the most money and enjoy it the most…do it in a studio”
“Monetisation is the biggest challenge”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Whilst AI and similar tech have made a lot of promises, they mostly haven’t lived up to podcasters' expectations. In this episode, Ash and Kane talk about the technology they wished existed in the podcast space and invite anyone who is creating similar tech to reach out to them.
KEY TAKEAWAYS
A tool that could convert podcasts into different languages, dubbed, but in the hosts voices. A podcaster bot. A podcast, brand or person specific AI, to create a ‘bot’ that your audience can use instead of contacting/speaking to you directly. Quality laptop cameras and microphones. A stock market for podcasts where you can invest in creators. VR podcasting.BEST MOMENTS
"Boring, that’s not the future, these might be”
“That software would be unbelievable”
“A bot that we could put in the community so that when people ask us questions it just answers it”
“How are you spending 3k on a laptop and the camera is like a fucking potato, how is it that bad”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk to podcast expert Alex Sanfilippo from Podmatch. Alex gives an update on key podcasting metrics with his podcasting industry report and talks about podcasting and trends. They also discuss what makes a ‘real’ podcaster and Alex reveals the stats behind how many hosts are calling it quits!
https://podmatch.com/report
KEY TAKEAWAYS
The words podcast and podcasting have been trending among podcasters and those in the industry at the highest rate ever seen People looking for the community aspect of podcasting may be contributing to the upward trend of podcast / podcasting as a search term Podcasting activity drops over the summer months but recording a ‘bank’ of episodes means you still have content to release over busy life periods Almost 600 podcast hosts quit every day in podcasting Actively established podcasts are those that have over 100 episodes and are consistently releasing content. These can be helpful to track different metrics in podcasting and these shows are also getting 95% of all podcast listeners Consistency is essential for podcasting success, it’s about building your show into your listeners' habits and lives.BEST MOMENTS
"People are looking for the community aspect [of podcasting]”
“If you want to take summer off, take summer off but have your content ramped up and ready to go”
“The data shows so few people make it in podcasting”
“There’s 8% of shows getting 95% of the listenership”
VALUABLE RESOURCES
https://alexsanfilippo.com
https://podmatch.com/report
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Today, Kane and Ash discuss the topic of how to monetize a podcast without actually having one. They delve into two main strategies: being a guest on other podcasts and sponsoring podcasts. They emphasize the importance of building credibility and trust when being a guest on shows, highlighting the potential for exposure to specific audiences.
KEY TAKEAWAYS
Being a guest on podcasts can help reach specific audiences and build credibility, but may not directly lead to high-ticket sales unless the host has a strong background and authority.
Sponsoring podcasts can be effective if done right, with a focus on partnering with trustworthy hosts and targeting episodes with high-profile guests for better returns.
Negotiating sponsorship deals based on industry averages may not always be the most effective approach; understanding the value of genuine endorsements and partnerships is crucial.
While monetizing without a podcast is possible, having your own show can enhance the effectiveness of guesting and sponsoring strategies, providing additional touchpoints for audience engagement and trust-building.
BEST MOMENTS
"A lot of people like Daniel Priestly will not have their own podcast, but just be a guest on other shows. Doing that is great to get in front of a specific audience."
"The return on investment from the few shows I know that do that and do it well, all of their sponsors make a good return."
"If being a guest once or sponsoring a show for 10 episodes and it's a good partnership, I feel like that's going to have a better return."
"One thing to add as well, just to wrap it up, is both of these things are even more effective if you do have your own podcast."
VALUABLE RESOURCES
Website
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane is interviewed on The Networking Spark podcast by Jess White in this episode, all about his podcasting journey. Kane talks about how he has quickly risen to prominence in the UK podcasting industry, sharing his knowledge on all things podcasting, networking and his pragmatic approach to business and personal growth.
KEY TAKEAWAYS
Networking is crucial for success in podcasting and business. Kane's major career progress came from connections he made along the way. Confidence can be faked until it becomes real. Things like volunteering to go first and repetition can help overcome nervousness in public speaking. Niching down is essential when starting a podcast or business, there's potential for massive growth by sticking with it long-term. Flexibility and adaptability are key when interviewing high-profile guests on your podcast, sometimes you have to make things work in less than ideal conditions, perfect doesn’t exist. The opportunity you're in can be more important than your ability so choose industries with higher earning potential if financial success is a goal. Collaboration with other podcasters and content creators can help grow your audience and open new doors. Don't stress about long-term plans instead focus on incremental improvements and see where it takes you.BEST MOMENTS
"I haven't had the Sunday feeling in like three years."
"Having confidence and pretending to have confidence is the same thing. Nobody knows."
"I probably have more millionaires in my phone book than most people just have people in their phone book."
"Your network is your net worth."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane walk you through several proven strategies for using social media to grow the reach of your show.
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting.
KEY TAKEAWAYS
Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following. What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship. Interviews are good for building authority but solo content is where you build real rapport with your audience. It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast. You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience.BEST MOMENTS
“What does your audience spend money on?”
“You don’t need tens of thousands of listeners to get sponsorship”
“There’s a lot of people that haven’t been asked to be on podcasts”
“How do you expect to build an audience without creating the content first”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane create the ultimate podcast in this episode! They talk about how to design and build the perfect podcast show for you, from building on your unique knowledge to what would suit your specific audience they reveal the things you need to focus on to make a successful podcast in 2024.
KEY TAKEAWAYS
There are three main ways you can niche down, by strategy, by demographic or both. The obvious content isn’t always the answer, try and make yourself stand out by being unique, even if it may at first seem like the boring solution. Think about SEO when titling, can you alter it to match your demographic and appeal to them? You can utilise AI as a jumping point to find titles and allow you to filter out bad ideas What is your audience already listening to, where are they consuming content? This is where you need to place your podcast and marketing. How can you build a community for your show and content, could you do in person networking events or would an online community work better for your demographic?BEST MOMENTS
“Niche down, it’s actually easier”
“If you ask people our age where do you find podcasts a lot of them will tell you TikTok”
“I’d mostly do interview shows”
“I think with our age group, something community related would be pretty cool”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane explore podcast production with Josh Haines, the mastermind behind the hugely successful "Eventful Lives" podcast. In this episode, Josh talks to Ash and Kane about creating viral content, optimising YouTube channels, and building personal brands. From thumbnail design secrets to the art of crafting compelling titles, Josh shares knowledge that will transform your podcasting game.
KEY TAKEAWAYS
Thumbnail design is crucial: Use enhanced headshots, level eye lines, and experiment with colours like hot pink to stand out. Craft engaging titles by focusing on keywords and adapting them for different platforms. Trailers are key to success: Spend 1-2 days creating a compelling 30-60 second trailer for each episode. Optimise YouTube descriptions with clear introductions and timestamps to improve discoverability and viewer experience. Build personal brands alongside the podcast by creating separate content and varying backgrounds for guest appearances. Maintain a backlog of 7-10 episodes, balancing timely content with efficient production. Keep podcasting fun by continuously learning new skills and celebrating small milestones to stay motivated. Be selective with content. Don't be afraid to not publish episodes that don't meet your quality standards or feel right.BEST MOMENTS
"We've seen different responses from people. YouTube's now got AB testing on the thumbnails, which means you can upload three and send it out to different audiences and see how it performs."
"There's some words that sound amazing. Oh my God, that's the best word for this title. But it might be the word millionaire, for example, which would take up... nine characters."
"Keep it fun, keep it as fun as you can. There's different ways of keeping it fun... Even if it's an episode that I didn't really love... I know that I'm proud to put that out."
"We've actually set aside time to just focus on Dodge Whittle clips, not during the podcast... We've replicated the studio setup here... just to tee him up, to get him flowing."
Josh on YouTube growth: "YouTube's a game. That's all I've learned. It's like a casino. They give you a little bit and then you think you're doing really well, and then you might shot up two weeks later, and then you're back down."
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
In this episode, Ash and Kane explore the often-overlooked world of podcast websites and SEO with expert Aime from Studio Cotton. Aime shares her knowledge and thoughts on leveraging websites to boost podcast visibility, attract sponsors and enhance the overall listener experience. From SEO tricks to monetisation strategies, Aime, Kane and Ash give practical advice that could revolutionise your podcasting game.
KEY TAKEAWAYS
A podcast website is crucial for brand ownership, SEO, and monetisation opportunities, allowing podcasters to fully control their online presence and offer additional value to sponsors. Effective podcast websites should include individual episode pages, guest pitching guidance, pre-recording information, and a guest media page to facilitate promotion and backlinks. For new podcasters, starting with a simple platform like Squarespace can be a cost-effective way to begin building an online presence and attracting potential sponsors. Podcasters with 5,000+ downloads per episode should consider investing in a more comprehensive website to leverage their audience for sponsorships and affiliate marketing. Well-structured show notes are vital for SEO, focusing on specific, literal descriptions of episode content rather than marketing fluff or repetitive information. Transcripts, while good for accessibility, may not be the best solution for SEO; concise, targeted content about the episode is more effective for search engine rankings. Using AI for content creation can be risky, as it often produces low-quality, unoriginal content that may negatively impact a podcast's reputation and SEO in the long run. Incorporating unique elements like sponsor logos, affiliate links, and resource lists on episode pages can make a podcast more attractive to potential sponsors and provide additional value to listeners.BEST MOMENTS
"It kind of blows my mind that you guys in the world of podcasting aren't taking the same advantage of this really engaged, really plentiful traffic."
"Every single person who might sponsor your podcast is also working on their SEO, is also working on their brand presence. So if you can say, 'Hey, if you sponsor us on our website, you will also have your logo in our footer on every single episode,' it just makes you a lot more appealing as a commercial investment."
"As much as a lot of podcasts think that sponsorship might be out of their reach, a lot of potential sponsors also think that they can't sponsor a podcast because they are not Better Help and they're not Airbnb."
"If you create a website that is basically optimised to just list audio files, it keeps that traffic in a place where it's unlikely to form those long-term relationships."
VALUABLE RESOURCES
https://www.linkedin.com/in/aime-cox-16b893173/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Today Kane talks with Alex Sanfilippo, about the state of podcasting. They delve into various statistics and insights related to podcasting, such as the number of active podcasts, the importance of consistency in reaching milestones like 100 episodes, and the significance of having the right guests on a podcast. They also touch on the value of podcast listenership and the importance of focusing on quality over quantity when it comes to audience engagement.
KEY TAKEAWAYS
Podcasting Saturation: Despite there being over 3 million podcasts, only about 400,000 are actively producing episodes, showing that podcasting is not as saturated as it may seem.
Established Podcasts: Around 130,000 podcasts are actively established, releasing episodes consistently and on track to make an impact in the podcasting world.
Chances of Success: Only about 7% of podcasts reach the milestone of 100 episodes, highlighting the importance of consistency and commitment in podcasting.
Podcast Guesting: With an estimated 4 million people wanting to be guests on podcasts, it's crucial for podcasters to be selective in choosing guests to maintain the quality of their content.
Podcast Listenership: Achieving 30 listeners in the first seven days of a new episode release puts a podcast in the top 50% of all podcasts, emphasizing the value of engaged listeners over sheer numbers.
BEST MOMENTS
"I owe nothing to my guests, but everything to my listeners. I really like that. Even if it's 30 people, those are bums in seats listening to you for an hour every week. It's valuable."
"The wrong listeners make your data irrelevant. I had somebody boost my podcast with 20,000 listens in one day, ruining my data. It's all wrong. Self-discipline is key in podcasting."
"If you're in a room on a stage with 30 people in it, is that not extremely valuable? And if I told you those 30 people would show up every week to hear you talk, would you not show up every week to talk to them?"
"I always say that podcast listeners are like people sitting in seats. Could you imagine being on a stage and 4,800 people were sitting in that auditorium listening to you? Like, is that not the most valuable thing ever?"
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
-
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk through the reasons you need to focus on the audio listeners of your podcast. Whilst a video podcast is important in 2024, Ash and Kane explain why it’s essential you don’t neglect your core listenership in favour of platforms like YouTube.
KEY TAKEAWAYS
When launching focus on the Apple charts, this is where you want to be directing your downloads. Apple podcasts are decentralised, you are able to speak freely and the algorithms won’t disrupt your feed. YouTube has a lot of rules and things it will de-platform or demonetise you for. Although YouTube doesn’t want to be seen as censoring content, it does so in the form of shadow banning and reducing reach. Retention on audio is higher than video, generally because listeners have made a conscious choice to find and listen to that content. It hasn’t been suggested by an algorithm. Dynamic ads allow you to resell your content to multiple people.BEST MOMENTS
“Apple charts is the Grammy’s in the music industry”
“To listen to a podcast, you’ve had to actively make the decision that you want to consume that content”
“Dynamic ads are big for podcasts as then you can sell the same content to multiple people”
VALUABLE RESOURCES
Website
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Instagram
LinkedIn
Email: [email protected]
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