Episodes

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience.

    KEY TAKEAWAYS

    Video record all your podcast episodes from the beginning, you will wish you had these later on! Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record. It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential. Shorter episodes are easier to manage when you are getting started and allow you to publish more often.

    BEST MOMENTS

    “The issue I had is I didn’t record the video”

    “Our worst habit is getting in front on content”

    “I think we were trying to create content for other people when in the early days you need to create content for you”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it!

    KEY TAKEAWAYS

    You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone. Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down. If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection. Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else. Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows. Generally it isn’t advised to pay for guests. If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership.

    BEST MOMENTS

    “Your biggest cost is production and studios generally speaking”

    “You can get a mic, stand and ring lights for less than £150”

    “Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection”

    “The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

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  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully. 

    KEY TAKEAWAYS

    What is your why? Do you still want to do the podcast and are you doing it for the right reasons? Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like? Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying? Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen. SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved. If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts. Anyone who is struggling should do a relaunch! Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche. 

    BEST MOMENTS

    “Go back to your why, make sure that it’s strong”

    “Click through and retention, that’s all you should care about”

    “Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span”

    “There is a lot of outside promotion when it comes to audio”

    “Put effort into campaigns and launches, don’t just go through the motions”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    How to Launch a Number 1 Podcast Part 1 & 2: 

    https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

    https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

     

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane give a quick overview of the 12 hour ban on TikTok in the U.S. They share the reasons behind the U.S. doing this, why there was then a U-turn and the impact TikTok has had on the content space and social media landscape.

    KEY TAKEAWAYS

    TikTok was banned by Congress, they called it a propaganda machine and said it was being used by China to spy on America. There are some conspiracies that say Congress sought to gain from banning TikTok as they hold shares in American competition. TikTok has transformed the social media landscape, they are being copied across multiple platforms, including YouTube releasing shorts and Instagram reels. 39% of American businesses state TikTok is essential to the running of their business and over 7 million companies rely on it for marketing and sales. It’s important as a creator to be across platforms as there are variables in their performance, you need to be in the right place at the right time to benefit.

    BEST MOMENTS

    “Congress banned it, they said it was a propaganda machine”

    “Everyone is copying TikTok now”

    “TikTok has become the number 1 search engine for gen-z”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about Spotify’s new partner programme. They give the lowdown on how the programme will work for monetisation, the thresholds they will put in place and how it compares to other platforms. They also share other ways you can monetise that may be more worthwhile.

    KEY TAKEAWAYS

    The creator will get 50% of the revenue for ads if they meet the listener threshold. To access the programme, you will need at least 10k streamed hours on Spotify and 2k unique Spotify users a month. This is a much higher threshold than other platforms. It’s easier to monetise on YouTube, you need half the amount and have a year to achieve it and also get paid more! Direct sponsorships should make you way more money than something like this programme, this should be for supplementary income. Spotify has also introduced a feed which will be great for discoverability.

    BEST MOMENTS

    “Creators get 50% of revenue for ads sold”

    “YouTube is also significantly easier to become eligible needing 4000 streamed hours in the last year and 1000 subscribers”

    “You’re getting maybe £10 CPM but you have to get ridiculous numbers to get there in the first place”

    “One thing Spotify have introduced that is good is discoverability”

    “Podcasters want two things, listeners and money”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about why you should start a podcast in 2025. They share the many reasons you should be podcasting in 2025, including what's new, the best way to leverage AI in your podcast and the unique things you can do to make your content more discoverable.  

    KEY TAKEAWAYS

    On video platforms, the quality of content and its performance with the algorithm is becoming much more important than follower numbers and subscribers.  It used to take multiple years to become notable on social media as you have to have a large audience before you got noticed, now you can get noticed first with great content and the numbers follow. When it comes to monetisation, the quality of the listener is just as important as the audience size. A new show gives you the opportunity to build your audience based on your initial content. Older shows may struggle with a mix of audience feedback which can impact their reach to new listeners/users. Whilst your content should always put your audience first, there are small things you can do to help you with the algorithm at the same time, like your titles and thumbnails. Most podcasters are using AI in some capacity. One of the best ways to use it is for research, but it can also be used on small tasks to free your time to be spent on the more important elements and get more creative. AI tools are being incorporated into more and more software, making production and the tasks associated with creating a podcast quicker and easier. Year after year, more money is being pushed into podcasting, by 2032 it’s predicted that the podcasting industry will be worth 130 billion to 250 billion.

    BEST MOMENTS

    “What is becoming less important is follower numbers and subscribers”

    “You can post a video, and it will show it to whoever it thinks should see it on the for you page ”

    “There’s actually a bit of an advantage if you’re just starting out”

    “Make it for the audience, not the algorithm”

    “The first 30 seconds, as well as the title and thumbnail of a YouTube video, is more important than the rest of the content in terms of getting in front of people”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about how they managed a difficult period over the past few weeks where they were unable to record new episodes. They give tips on how you can plan for unforeseen circumstances and keep your podcast consistent when life happens and you can’t press record!

    KEY TAKEAWAYS

    It’s better to rerelease old episodes than to not release anything at all. Look at episodes that are still relevant or that performed particularly well. When re-releasing old episodes, ensure you communicate this to guests in the show notes to avoid any confusion. If you need to take a break from recording, you can also upload podcasts where you have been interviewed as a guest. A feed swap is another way to release content without having to record anything. It also gives your show a new platform for potential listeners. Batch record episodes ahead of time to avoid having to stray away from your release schedule. 

    BEST MOMENTS

    “Top tip, go to expos, it’s a great way to just network”

    “Your downloads are gonna take a dip over the Christmas and New Year anyway so you don’t want to put your best content out there”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join Ash and Kane for a Q&A from the Podcasters Podcast private community. They share questions from podcasters ranging from how to grow your podcast and credibility to sponsorship. They also discuss podcasting launches and relaunches and what impact having a number 1 podcast has on your podcasting journey.

    KEY TAKEAWAYS

    When speaking and negotiating sponsorship, try and get more episodes in the deal. This not only generates more income but saves you time as you will need to negotiate with less sales reps. To climb the charts, network with podcasts in your niche in the view to get interviews. You can then capitalise on each other’s audiences. Whilst it’s easier to go viral on TikTok, Instagram offers the best ‘shop window’ to convert your audience to clients and more. How you launch your podcast can be pivotal to your initial growth and performance. Head to the Podcasters Podcast Launch episode here: How to Launch a Number 1 Podcast - Part 1 Having a giveaway that’s relevant to your audience is more important than the cash value. Getting to number 1 in the charts when you launch or relaunch is valuable social proof for sponsorship deals and future guests too.

    BEST MOMENTS

    "On average it takes 7 touch points to make a buying decision”

    “There’s not an easier platform to go viral on than TikTok”

    “You’re going to get better sponsors, you’re going to get more recognition in your specific industry, get better guests on your show, it’s social proof that you’re a number 1 podcast”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Podcast Production - The Cost of the Wrong Choice

    How to Launch a Number 1 Podcast - Part 1

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement.

    KEY TAKEAWAYS

    Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business Opportunities

    BEST MOMENTS

    "Would you like some cash to write [a] book and we publish?”

    “People get opportunities from their guests”

    “We’ve had people with smallish audiences and then done live shows and sold out”

    “If you have a high bracket audience, people will pay to be on there”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Podcast Production - The Cost of the Wrong Choice

    How to Launch a Number 1 Podcast - Part 1

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Rob Moore shares how he built an 8-figure business through his podcast Disruptors, revealing secrets behind viral episodes like his infamous Andrew Tate interview. He dives into the social strategies that made him one of the biggest creators on the planet, how he monetises across multiple platforms, and the goalpost-moving challenges of going viral while balancing authenticity. Rob also discusses pivoting from property to content creation, his approach to getting high-profile guests like Will.i.am and Katie Hopkins, and why he has beef with Diary of a CEO's Stephen Bartlett. Overall an insightful peek behind the curtain of one of the OG podcasting Disruptors!

    KEY TAKEAWAYS

    Rob’s podcast Disruptors (previously called The Disruptive Entrepreneur) was the first of Progressive Media’s to launch 8 years ago and now has almost 1000 episodes. Build a "specific but vague" niche to maximise reach - business, money, and entrepreneurship is broad but still clear. Create in your authentic format e.g. long-form interviews for Rob. Short-form doesn't always suit creators. Repurpose one piece of content into 50. View podcasting as a commercial business. Reinvest revenue into better guests and production. You need to invest to grow. Avoid overcomplicating tech and production as a beginner. iPhone + consistency beats fancy gear! Interview skills are critical. Research helps but stay present and let conversations flow. Interviewing takes practice and you will get better with time. Go broader once you've built an audience and identity. Rob went from Disruptive Entrepreneur which was more specific to then Disruptors which interviews a wider range of guests. Handwritten letters stand out to get guests attention. Wax seals also help, you can outsource the writing. Controversial guests like Andrew Tate bring huge but fleeting blows up. Lasting impact depends on authenticity. Don't overcomplicate funnels, CRMs etc when starting out. Bang out content and drive people to simple sales funnels.

    BEST MOMENTS

    “Really, all I should think about is the impact I have on people."

    "So many people right now are overwhelmed. It's just a massive confusion. There's so much opportunity but so much confusion."

    "This morning...I felt grey and fuzzy and bleh. But I got in the garden and I did a pretty hard workout. And then I got in the ice bath... And I thought, fucking hell, my brain is not really on it."

    "Go live for three minutes, five minutes, ten minutes and then fairly easy...you can chuck that content there and they can do four or five clips from that."

    "Sometimes I think if I'd have stayed Disruptive Entrepreneur and just interviewed millionaires and billionaires, you know, maybe I might be more successful."

    "People way overcomplicate everything. Get a good agency...be more prolific with your content...and the money will start to go up."

    "I know for a fact he pays guests big money. I know this for a fact...He and others have made it harder to get guests because they're chucking big money down."

    "I like the fact that you call it a commercial business because I don't think a lot of creators do."

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Podcast Production - The Cost of the Wrong Choice

    How to Launch a Number 1 Podcast - Part 1

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane outline the resources you should know and use as a podcaster. Including revealing the Google and Tinder of podcasts and how chatGPT can help you grow and scale your show.

    Podmatch episode with Alex Sanfilippo: https://omny.fm/shows/the-podcaster-s-podcast/episode-026

    KEY TAKEAWAYS

    www.listennotes.com is a directory where you can see all podcasts including a lot of data about them such as where they are based, show notes etc. This is useful for research and looking for sponsors. www.chartable.com gives accurate and specific information on your show's listenership. It can give you the data you need to make informed decisions on what to do with your podcast. There is a lot of choice in terms of software but Adobe is the industry standard and has most of the tools and features you will ever need. www.podmatch.com is a great website for finding guests. It will match you based on what you are looking for and the guest’s availability, knowledge and more. ChatGPT can be utilised for podcasting in a variety of ways from content ideas to time-saving exercises. The best way to get the most out of any AI is to feed it as much information as possible. Descript is a transcribing software that you can then use on various AI platforms.

    BEST MOMENTS

    “What I use this for the most is finding sponsors and finding collaborators”

    “It saves you loads of time and thinking who should I reach out to because 2 minutes on listen notes and you can find a list of sponsors in your industry”

    “It’s good to track your chart position and also to research other shows”

    “It’s like tinder for podcasts”

    “You’re training AI in who you are so make sure you give it as much information as possible”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Podcast Production - The Cost of the Wrong Choice

    How to Launch a Number 1 Podcast - Part 1

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane discuss the three key ways to discover a podcast. They give you the tips and essential info you need to get maximum discoverability on your podcast show and circumvent the sometimes difficult barriers of podcasting platforms.

    KEY TAKEAWAYS

    Social media platforms, in particular TikTok and YouTube, are an essential step to getting better discoverability on your podcast. You can do this in a variety of ways including repurposing podcast content and creating clips. Search and SEO on YouTube Collaboration: Leverage other show’s audiences and attract their following by working with other podcasters Remember, you can do all these things to increase discoverability, but you want people to stay so ensure things like audio quality and content are as good as they can be!

    BEST MOMENTS

    "You can do a lot in 7 seconds”

    “People underestimate how much work it takes”

    “Podcast discoverability is generally pretty crap”

    “It was a smaller show, but the audio was decent”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Podcast Production - The Cost of the Wrong Choice

    How to Launch a Number 1 Podcast - Part 1

    ABOUT THE HOSTS

    Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

    They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

    Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

    Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane discuss research and stats about the psychology of podcast listeners. They share useful demographic research including why podcast listeners differ so much from social media users and also reveal why they think ads convert so well for podcasts.

    KEY TAKEAWAYS

    UK Podcast listeners average 5 hours a week listening, this is an hour a day for the working week. The ethnic diversity of listeners is increasing, younger audiences are also becoming engaged and the gap between male and female listeners is getting smaller yearly, showing that podcasting is for everyone. Having one good guest then unlocks the ability to have other good guests and gives your show credibility amongst listeners. What a listener sees first counts, it’s how they decide whether to listen or not so focus on artwork, titles and focus on getting good guests. Podcast listeners often have informational needs, meaning they are seeking out information and want to learn. This differs from social media users who are seeking out social needs. Give away everything for free on your podcast, the higher value content you provide the better your podcast will perform better. Podcast listeners are creatures of habit; you have to be consistent on episode length and publish day and frequency

    BEST MOMENTS

    “You can broaden out with your podcast over time”

    “Curious people probably make up the higher earners”

    “Once you get one good guest that becomes the ‘unlock’ for other good guests”

    “Artwork is massively important, it’s the first thing people see it needs to look good”

    “If it looks shit, people assume it’s shit”

    “For every trend and movement there’s an opposite”

    “Podcast listeners are creatures of habit”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join Ash and Kane for part to of their Q&A with 500+ member community. They continue to answer questions from their online podcasting community including what makes you and your show attractive to sponsors, how to leverage a webinar and the opportunities having a podcast can create.

    KEY TAKEAWAYS

    When running a webinar, it needs to link back to your podcast concept and content. Any webinar you create, record it so you can repurpose the content for your podcast. You can also live stream it across your social media accounts. What makes an audience attractive to audiences and sponsors is the same, high quality content targeted at a niche audience that is well produced. There are nearly endless opportunities to gain from creating a podcast, but the network you build is among the most valuable benefits!

    BEST MOMENTS

    “You can do a live webinar and record it for your podcast”

    “The best way to attract sponsors to your podcast is to go out and find them”

    “Get more listeners, have high quality production, have a niche targeted audience, if you do those three things people will come to you”

    “A lot of doors are opening through our guests”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Join for a Q&A with 500+ member community. Ash and Kane answer the hottest questions from their online podcasting community from the perfect length for a podcast episode to why VR could be the next big thing in podcasting and how to grow your audience for free.

    KEY TAKEAWAYS

    Solo eps should be around 15 minutes and 45 minutes is ideal for an interview. Consistent length episodes are important too, keep it the same length every week. Hobbyist podcasts provide a perfect niche, they have large and loyal audiences. An untapped area of podcasts currently is AR and VR. Ask your audience to leave reviews and create an audience focused call to action. Advertise your show on other podcasts in your niche to get 1000’s of listeners, you can then use these listeners to leverage sponsorship deals on your own show. Don’t underestimate good show notes and titles, this is how your audience will find you organically (i.e for free!)

    BEST MOMENTS

    "If you’re going to do an interview cut it down to 45(minutes)”

    “Hobbyist podcasts are huge”

    “AI generated podcasts can fuck off”

    “The bigger the channel the better guests you get the end user benefits”

    “Get good searchable titles where people can find you organically and it costs you nothing”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about viral clips in this episode. They discuss what traits viral clips have in common including the role of invoking emotions in people and why context (or lack of) can really make all the difference in making a clip go viral. They also share the top things you can do to increase your chances of going viral across different platforms including TikTok and YouTube.

    KEY TAKEAWAYS

    Your audio and visual quality matters; all social media algorithms take this into account as it’s a quick way to filter out of millions of videos. Using good software, quality equipment like mics and ensuring a good wifi signal are all ways you can guarantee you are creating higher quality content. Namedropping is an easy way to help your clip go viral. It gets people talking. Content with strong opinions becomes viral as people want to give their own thoughts and opinions too. Interviews which ask more unusual questions, which mean guests give more unique content to their usual interviews, are much more likely to be popular. Clips with less context tend to provoke more intense responses from people watching, which creates virality. Creating some form of controversy can increase your chances of going viral, for example, by interviewing someone controversial. Even asking more controversial questions that others might avoid makes you stand out.

    BEST MOMENTS

    "We always get our guests to namedrop people”

    “People just love to get upset for no reason”

    “Sometimes with clips we leave context out because we know it will piss people off”

    “One of the main ways you go viral on social media is through comments, likes don’t really make much difference”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane explore the podcast discovery stats posted on www.thepodcasthost.com all about how people find podcasts and what makes them listen. They discuss the top listener behaviours when they discover your podcast and reveal the things you can do to help people discover you and grow your podcast audience.

    KEY TAKEAWAYS

    Google isn’t where people generally search for podcasts, they search in app. Think about the person looking for your podcast and what you can do to make this easier. Your podcast name and episode titles need to be optimised and explain what your content is. Don’t overlook your artwork, is it clear and does it grab attention? Your audience grows by impressing people who don’t know you. Good guests are important for growth because you are tapping into someone else’s audience. The stats suggest the podcast description is one of the first deciders on whether or not something listens to your podcast.

    BEST MOMENTS

    "It’s getting easier for people to find new podcasts”

    “The titles of your episodes need to be SEO stacked”

    “If you can tap into somebody else’s audience then you’re onto a winner”

    “The way people act and what they say is often very different”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane share how to maintain your enthusiasm when you are struggling to feel motivated podcasting. They talk about how you can stay consistent despite challenges, discuss the importance of discipline over motivation, share strategies for dealing with rejection, and explore whether taking breaks is beneficial.

    KEY TAKEAWAYS

    Outsourcing challenging aspects of podcasting (like editing) can help maintain enthusiasm and ensure long term consistency When seeking guests or sponsors, getting rejections is actually a positive sign, it means you're aiming high enough Treating podcasting as a hobby rather than just a way to make money, can lead to better long term success and motivation Consistency is key! Showing up regularly, even when you aren’t feeling motivated, leads to better results over time Guest booking becomes more challenging as your podcast grows, requiring dedicated effort and persistence, plan for this. Fall in love with the process of podcasting, rather than focusing solely on the outcome Taking breaks can break momentum and make it harder to return to podcasting Having a clear "why" beyond monetary gain helps maintain motivation during tough periods

    BEST MOMENTS

    "If everyone's saying yes, you've just got to look at yourself in the mirror and be like, well, I'm better than this."

    "The people that make the most money from podcasting are usually the ones that aren't doing it for money at the start."

    "I think seeing a podcast as a hobby is massively underutilised."

    "You can't just not turn up to work one day because you don't really fancy it if you're an entrepreneur and you're serious about it."

    "If you're going to treat it as a business, treat it as a business in every respect."

    "The vast majority of people don't carry on because as soon as you break that routine... you just fill that void that extra time with something else."

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic.

    KEY TAKEAWAYS

    Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation. Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche. Don’t endorse things you don’t truly believe in or may change your mind on. As you build a show, you need to consistently engage with your audience and take on their feedback. Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable. Rushing episodes because you aren’t organised can mean you are putting out poor content which will impact you and your show's reputation.

    BEST MOMENTS

    “The thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevant”

    “Don’t just try and get your opinion on controversial topics because it’s trending”

    “The biggest thing in podcasting is people’s relationship with the host”

    “If you always put your guest on a pedestal then you become a chat show host like Graham Norton”

    “Make sure you’ve got good production, make sure you’ve planned”

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

    VALUABLE RESOURCES

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]

  • Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

    Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology.

    KEY TAKEAWAYS

    Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you. Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve. Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence. The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios. Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views! When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky. Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence.

    BEST MOMENTS

    "We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own”

    "There is a snobbery to luxury, and what I mean by that is you can't show you're too keen."

    "I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level."

    "I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways."

    "Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact."

    "I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."

    VALUABLE RESOURCES

    https://www.linkedin.com/in/askinsben/

    Website

    EPISODES TO CHECK OUT NEXT

    Comparing Podcast Production Options | using AI?

    Building a High Ticket Offer | The Best Way to Monetise a Podcast

    ABOUT THE HOSTS

    Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

    CONNECT & CONTACT

    Instagram

    LinkedIn

    Email: [email protected]