Episodes
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Collin Mitchell has been in the sales space for over 15 years, including selling over 5,000 SKUs of product through his first of many companies he founded. He is currently the Managing Director of Leadium, a full-service selling agency for helping companies scale up their sales efforts. Today Collin will share valuable knowledge for inventors, startups, and small manufacturers on how to figure out what types of wholesale buyers there are, which ones are ideal for your particular product, and how to build and manage a list of these buyers so that you can grow your wholesale selling efforts quickly.
Here are the key takeaways from the episode:
Selling direct to wholesale buyers
Your ideal customer profile
Find the buyers who are best suited to your specific product.
Ranking your potential buyers from most important to least important
First identify the companies, then identify the specific contacts within your industry
Go one step further on your buyer is finding more information about your buyer so that you can set yourself above everyone else reaching out to these high value buyers.
The more information you find about your buyers the better.
It is competitive to try and get the attention of these buyers.
Use one or two sets of databases to find this information.
The phone is one of the most powerful tools that you have to reach out.
Before you pick up the phone to reach someone, be prepared.
Don’t limit yourself to one channel in approaching product buyers.
Reach out many times, be persistent.
It takes 15 to 20 touch points before a buyer.
Don’t take it personally.
A no should be looked at as a positive thing, as you are refining your list to put more effort into the best and tightest list of people that could potentially carry your product.
As you start to get traction with some buyers, you can use that success to
Collin Mitchell Links:
LinkedIn | Leadium
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Paul Davis is a senior industrial designer at our very own Mako Design for almost 10 years. He achieved Honors status in his degree in Product Design Engineering and Industrial Design at Edinburgh University. Today Paul will share valuable knowledge for inventors, startups, and small manufacturers on the difference between basic CAD and design for manufacturing, why design for manufacturing is so important early in the design process, and best practices for designing a product for manufacturing success.
Here are the key takeaways from the episode:
Designing products for manufacturing
Cost effective, good looking, and high quality.
Concept design needs to bake in planning, parts, and logic for how the product will eventually be manufactured.
Simplicity of design leads to quality manufacturing.
Using manufacturing CAD software to build original CAD models heavily improves the process and reduces cost in both prototyping and manufacturing.
Considering how you manufacture your product while building your first full CAD design
There are many manufacturing methods that go into a new hardware product.
Manufacturing draft angles, tool design, part integration, OEM parts, materials data sets, etc.
Industrial design and conceptual mechanical engineering together.
Simple products succeed more often than complex products for new hardware startups developing a new invention idea for the first time for manufacturing.
Paul Davis Links:
LinkedIn | MAKO Design
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Missing episodes?
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Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands. She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year. Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufacturers on the types of content ads to use on TikTok for selling hardware products, how to use the new TikTok store, best practices in the effectiveness of ads, and the structure of specific content in those ads so that you can sell big.
Here are the key takeaways from the episode:
TikTok is a platform that can be leveraged
TikTok shops in the United States
User-generated content is valuable on TikTok
Low-fi and less fancy assets actually perform well on TikTok
It is easy to start a shop on TikTok for your product
Most of the effort is on the creative.
How many seconds of someone’s TikTok ad are the audience watching
Think about remarketing based on how people interacted with your original product TikTok ads.
$20 per day is the minimum ad spend on TikTok
The bigger players are trying a bunch of different hooks.
4 to 7 different types of assets to try selling, to find out which TikTok ad works best for your hardware product
The structure of a good TikTok ad for an invention are the hook, the message, then the offer.
Ad rules on TikTok
TikTok has a creator platform.
Spark ads on organic first, then use the ads to push over to that long organic content.
Nikki Lindgren Links:
LinkedIn | Pennock
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands. He also hosts the I’m The One Podcast to help people migrate to the world of entrepreneurship. Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers on the importance of properly planning for an Amazon product launch, the technical aspects of an Amazon listing, and how to succeed in launching and growing your product sales on the Amazon marketplace platform
Here are the key takeaways from the episode:
Preparing your listing to have success
Amazon wants new products, and they want successful new consumer products.
Amazon is just a marketplace / catalogue
Prepare for your Amazon listing in advance
How do you capture eyeballs.
Main image is the most important thing, then title, then a decision to make a click into your listing.
Stack images on Amazon, then reviews, then story.
Write for the algorithm, but also write for the story to sell the customer.
Indexing on Amazon. Does Amazon find you relevant for a particular keyword.
Ranking on Amazon. This is how to get
Sell-through (conversion rate) and click-through rate.
The better you perform than your competitors, the
Amazon ads buys you visibility on the platform but it also gives you data.
You just need to be slightly better than an alternative product on Amazon.
These improvements on your ads will stack onto each other.
Search query performance data.
Constantly improve your keywords by doing research
Product opportunity explorer.
The product matters a lot, especially for reviews, but also quality matters in the long term matter for ratings.
There are a lot of garbage products on Amazon, so it is easy to compete quickly.
Robb Green Links:
LinkedIn | Solving Alpha | Podcast
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how to build a successful marketing machine for your new hardware brand.
Here are the key takeaways from the episode:
Return on Investment for marketing is critical
Investing on marketing early saves you a lot of money down the road.
Drive more sales than you spend in marketing.
Track and measure.
8 pillars of marketing, in order of importance
Goals, KPIs and industry benchmarks. An ROI driven goal for marketing.
Value proposition. Nail that ideal customer profile and what pain points you are solving for them.
Your marketing strategy. Very few people have it. Where is your target market, channels that your buyers shop,
Your marketing team.
Your website
Your analytics and reporting.
Your technology stack. CRM and marketing automation.
Templates and guides.
Not a single pillar is a marketing tactic, this is a marketing infrastructure.
Build marketing and sales infrastructure early in your hardware startup.
Make sure to track first point of contact with your brand all the way through to a sale. Website, marketing, and sales are all linked together.
Chris Peer Links:
LinkedIn | SyncShow | Book
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online. They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year. Today Tim is going to share some valuable knowledge for inventors, startups, and small manufacturers on the power of Amazon, how to get started in selling a new consumer product on Amazon, and best practices for growing sales quickly and effectively soon after launch.
Here are the key takeaways from the episode:
When he got the opportunity to build an invention business, he went all in.
The only way you can fail is if you stop trying
Amazon is an amazing platform for getting the best products a good chance in the market
If you’re coming up with one product, it is hard to succeed on your own website, but it is much easier to utilize the Amazon platform
Scale, conversion rates, and marketing in general
There are a lot of 4-star products on Amazon, so if you can be a 5-star product, you get a major advantage.
Buy products of your competitors and see how to make the best version of the product.
Look at competitor reviews, and find out what people dislike about competitors and what they do like.
Slowly make more and more progress.
Place a small order on the early.
On Amazon if you are competing on price, there is a lot of competition, if you are competing on quality, there is little competition right now.
Post your personal story is a huge differentiator.
Don’t do advertising until you have reviews.
There are lots of ways to get early reviews, use those methods.
Use your ads to let people know that you have a premium product.
Learn the advertising system yourself in Amazon.
A low cost product is harder to sell because of shipping, advertising, etc.
Focus on one product category and do it well. Don’t do a bunch of things okay, do one or a few great.
Tim Angel Links:
LinkedIn | Zugu Case
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will impart invaluable insights tailored for inventors, startups, and small manufacturers. He will elucidate the nuances of the Walmart.com Marketplace, guide you through the product listing process, and illuminate best practices for effectively launching and expanding your hardware product in this competitive space.Here are the key takeaways from the episode:Walmart online differs from Walmart Retail Stores.Not all products on the website are available in physical stores.Online sales can demonstrate a product's value effectively.Many Walmart online products catch the attention of retail store buyers.Walmart is aggressively expanding into the e-commerce sector.Walmart possesses a vast infrastructure.There's a substantial opportunity for brands to join Walmart, especially as it's still in its early stages.Getting a new product on Walmart.com is now surprisingly straightforward.Previously, it was challenging to access the platform, but it's now more friendly to emerging product brands.It takes less than a week to list your product on the Walmart marketplace.Avoid simply mirroring listings from other marketplaces; tailor your approach to Walmart's platform.How Walmart presents and promotes your product is crucial.Different online marketplaces have varying sales metrics for the same consumer products.Maintain control over your product brand on Walmart.Walmart Fulfillment Services is akin to Amazon Prime Fulfillment.Transfer reviews from Shopify, if available, to your Walmart listing.Advertising is essential for brand scaling, especially after garnering positive reviews.Carefully design and engineer titles, keywords, descriptions, and bullets to match buyer intent.Experiment with software to find the most effective keywords for traffic and conversions.Utilize Pay Per Click ads and the DSP Programmatic Platform in both on and off-platform advertising on Walmart.com.Will Haire Links:LinkedInBellaVixThe Product Startup Podcast Links:https://www.ProductStartup.com/Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTubeMako Design Links:https://www.makodesign.com/YouTube | Instagram | LinkedIn | Facebook | Pinterest | TwitterKevin Mako Links:Instagram | LinkedIn | Quora | Facebook | TwitterProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.
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Roland Siebelink, with a background in scaling companies from 10 to over 1000 employees, started his journey in the 90s with internet hardware. With over 30 years of experience, he's aided numerous hardware startups and tech firms in transitioning from startup to scale-up. As the CEO of Midstage Institute for almost 8 years, he specializes in helping startups grow. Today, Roland will share insights for inventors, startups, and small manufacturers on the timing of transitioning from startup to scale-up, navigating high-growth transformations, and ensuring success in scale-up hardware companies.
Here are the key takeaways from the episode:
Transitioning from a startup to a hardware scale-up
The growth journey of a new product development company
Identifying the right time to stop acting like a startup
Shifting focus from exploration to exploitation when traction is visible
The potency of a small proof of market for new hardware brands
Prioritizing growth and exploitation in scale-ups, not just exploration
Recognizing that gaining traction as an inventor is just the beginning of the scaling process
Emphasizing the building of a business, not just a product
Consider involving someone with a scaling mindset for technical or inventor-focused roles
Transition from being the smartest person in the room to hiring even smarter people
Acknowledging the non-binary transition from startup to full-scale corporation with a middle stage
Implementing processes as a means to scale efficiently
Utilizing the 80/20 principle to achieve optimal results
Maintaining the entrepreneurial spirit during mid-stage growth
Leveraging the competitive advantage of being a lean startup with a strong vision
Avoid launching a second business prematurely
Identifying opportunities within a small niche in a larger market
Initial focus on visionaries and early adopters within the market segment.
Roland Siebelink Links:
LinkedIn
Midstage Institute
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Laura is the President of FORGE, a non-for-profit organization that helps specifically hardware startups in scaling from prototyping to manufacturing growth. They have worked with over 700 physical product startups to ensure that those companies are a commercial success by ensuring new product manufacturing is done right. Today, Laura is going to share valuable knowledge for inventors, startups, and small manufacturers on how to ensure your product is designed properly and correctly for manufacturing, how to ensure your documentation is complete, and how to best approach contract manufacturers to transition your developed product into a successful first manufacturing run.
Here are the key takeaways from the episode:
The importance of building a simplified design for manufacturing
Design for manufacturing is required to ensure the product is ready for production, and does not need any more design to complete to what is needed for market or for reliability or for certifications.
What to do when you haven’t tested enough the design
There is a false assumption that manufacturers are going to fix your design problems.
Use design firms to do design for manufacturing specifically
The effects of a lack of manufacturing documentation
Reaching out to partners too soon
Laura Teicher Links:
LinkedIn
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Tyler Jefcoat is the founder of Seller Accountant, which helps Amazon sellers achieve maximum profitability through bookkeeping and CFO services. He has been behind 9 figures in Amazon sales and 9 figures in exits, and that’s after he founded a company himself that grew to 120 employees before being acquired. Today, Tyler is going to share valuable knowledge for inventors, startups, and small manufacturers on what direct-to-consumer selling online is, the pros and cons of Shopify vs Amazon and eBay, and the keys to success when scaling sales through direct-to-consumer selling online.
Here are the key takeaways from the episode:
What is Direct to Consumer selling?
Funneling your customers from various platforms
Marketplace strategy to get customers to your shopping cart
Shopify vs Amazon/Ebay
Well designed, differentiated product sells very well on Shopify
A direct connection to many customers that have a number of problem solved.
Have your own website and drive Shopify to your website
Tips to Amazon profit
Staple products typically are better suited to Amazon
Product design strategy to ensure success of product sales
Which community is important for a customer buying something online.
It’s okay to be the type of product that fits your brand
Amazon fees are high, they take a lot of fees for each sale.
Amazon logistics (pick, pack, delivery), also have fees
Marketing on Amazon also has fees.
COGS is the leading indicator to how well you can market your product
The more margin, the more freedom you have to build an audience through advertising.
The less margin the more you have to be efficient for getting product to move.
20% to 25% net margin is a very viable product. 30% is big for scaling. 15% is dead.
Know that your accounting is giving you real-time information on profitability of your hardware product sales.
Each of your sales channels needs to be profitable
Each product you have needs to be profitable.
Tyler Jefcoat Links:
LinkedIn
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Magnus Skold, a seasoned industrial designer with two decades of experience under his belt, has traversed a remarkable journey in the world of design. His career commenced by crafting opulent interiors for private jets exclusively reserved for international royalty. From there, he transitioned to collaborating with major commercial airlines before further honing his skills with renowned brands, including Dell and several others. For the past few years, Magnus has held the distinguished role of senior industrial designer at Mako Design. Today, we are fortunate to have Magnus join us to delve into the art of product sketching, elucidate its profound significance, and explore the diverse realms of ideation sketching crucial for shaping innovative hardware inventions.
Here are the key takeaways from this episode:
The importance of sketch design for new hardware products
Types of sketches: 1) Written hand sketches, 2) Digital sketches, 3) CAD sketches
Product Evolution: Progression through different product elements, emphasizing significant changes at the outset, and refining with smaller changes as the process advances
Design Approach: Pyramid funneled approach for efficiency and cost-effectiveness and consideration of the minimum viable product for inventions
Magnus Skold Links:
LinkedIn
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Andre Tiemann holds the position of Director of Production at Hot Pop Factory, a renowned company specializing in 3D printing, laser cutting, etching, and small-scale consumer product manufacturing. In this episode, Andre will impart invaluable insights aimed at inventors, startups, and small manufacturers. He will cover topics such as the fundamentals of 3D printing, its various types, the diverse materials used in 3D printing, and its significance at three critical stages in the product development journy of hardware startups.
Here are the key takeaways from this episode:
3D printing is a layering additive method.
The majority of 3D printing involves plastic printing, with Fused Deposition Modeling (FDM) being a common technique.
Stereolithography (SLA) is a resin-based 3D printing process.
Selective Laser Sintering (SLS) uses lasers to sinter powder, creating 3D printed parts.
Multi-material printing allows for versatility in materials.
Initially, ABS was the primary material, but now there are numerous material options available.
Three key phases in utilizing 3D printing for new hardware product development: 1) Rough ideation of design, 2) Engineering prototyping and, 3) Short-run low-volume hardware manufacturing for new inventions.
Short-run manufacturing provides an opportunity to alleviate uncertainty and ensure project success through customer feedback.
Andre Tiemann Links:
LinkedIn | Hot Pop Factory
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Lloyed Lobo is the co-founder of Boast.ai & Traction, boasting an impressive $100 million in funding, and the esteemed author of "From Grassroots To Greatness: 13 Rules to Forge Iconic Brands through Community-Led Growth". He is here to impart invaluable insights to inventors, startups, and small-scale manufacturers. In this episode, Lloyed unveils the crucial stages of audience engagement, their profound impact on hardware product sales, and actionable tools to initiate immediate community-building efforts.
Here are the key takeaways from this episode:
Every obscure concept that evolves into a global sensation traverses four distinct phases.
Understand the progression from an audience to a cohesive community and eventually into a dedicated cult brand following.
Discover how to transform an obscure idea into a devoted cult brand by focusing on communication, creation, and unwavering consistency.
Embrace inbound marketing strategies to educate and engage your audience effectively.
Recognize that your audience evolves into a community when they come together around a shared purpose that transcends your product.
Foster an unyielding belief in your mission, as yesterday's innovation can quickly become today's commonplace, as seen by Nike, Harley, and Apple.
Cultivate a feedback loop that transforms customers into brand evangelists, driving organic growth.
Build a thriving community by adhering to six core values that unleash happy "CAMPERs" – Connection, Autonomy, Management, Purpose, Energy, and Recognition.
Identify your ideal customer profile to effectively target your community-building efforts.
Map out your circle of influence to discover the platforms where your potential community members congregate.
Choose the type of community you wish to create, be it a community of practice, product enthusiasts, or playful engagement.
Focus initially on building your audience, subsequently nurturing them into a thriving community.
Concentrate on acquiring email addresses as a key step in your journey to interact and engage with your audience effectively.
Lloyed Lobo Links:
LinkedIn | Boast.AI | Book
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Mark Pecota is the Co-Founder of LaunchBoom, the original and largest crowdfunding agency globally. He's also the author of the top-selling Amazon book "Crowdfunded," a guide covering the end-to-end crowdfunding process, which has held its top spot for over 3 years. Additionally, Mark co-hosts the Crowdfunded Summit, an event I've had the honor of keynoting several times and will be speaking at again from September 12th to 14th.
Mark shares some invaluable insights tailored for inventors, startups, and small manufacturers. He delves into the mechanics of sales growth before and during a crowdfunding campaign for new hardware products. Mark also sheds light on the online advertising tools instrumental in driving sales, while highlighting the best practices to optimize your return on advertising investment when selling your novel invention through platforms like Kickstarter or Indiegogo.
Here are some key points from the discussion:
Crowdfunding serves as a potent avenue to bring hardware products to fruition.
The beauty of crowdfunding lies in generating pre-orders, with the funds earmarked for manufacturing.
A crucial misconception is assuming that products on crowdfunding platforms will naturally gain immense traction.
Establishing a robust pre-launch strategy is pivotal to leverage crowdfunding algorithms.
Harness advertising to cultivate email subscriber lists.
Facebook stands out as the primary platform for launching new products, both in pre-launch and during crowdfunding.
The cornerstone is consistent, scalable, and high-quality traffic.
In the pre-launch phase, the focus is on constructing a meticulously curated email list.
During the live campaign, the goal shifts to driving actual sales.
Accurate targeting is vital, with Facebook audiences revolving around user interests.
Utilize Facebook's suggestions to build a comprehensive list of user interests.
The visual content of ads holds paramount importance, with the creative element (photo or video) being particularly critical.
Crafting scroll-stopping ads is a key strategy.
When choosing Facebook objectives, prioritize those yielding tangible ad results over awareness campaigns.
Mark Pecota Links:
LinkedIn | Boast.AI | Book
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Thomas Ask is a Professor of Industrial Design at Penn College, which stands as a sibling institution to Penn State. With extensive experience spanning over three decades in the realm of hardware product development, he has also played pivotal roles in nurturing two hardware startups. Thomas's academic journey culminated in the acquisition of a PhD in Industrial Design, further enhancing his expertise. Today, Thomas is going to share some valuable knowledge for inventors, startups, and small manufacturers on what ethnocentric design is, why it is valuable for a hardware startup, and the process to ensure you do a great job at getting inside the mind of your customer so that you can best achieve both design and sales success for your invention product.
Today you will hear us talk about:
Defining what ethnocentric design
Different cultures
Different demographics
Subject matter expert
Inventing something and inventing something for someone
A lot of design and invention has ego, but you should take out the ego. Instead, look at data.
Identify the problem.
Develop empathy for the user. What is going on in their life.
Interview your customer, or prospective customer types.
Formal ethnographic techniques.
Processes, understand the user, ideation, feedback.
Ideation is where you create ideas to match and infuse them to what you have learned from your customer.
Cultural consensus questionnaire
First, ensure your end customers are the correct people.
A structured questionnaire.
Human observation.
Many people don’t want radical change from traditional methods, even if it is better.
If it doesn’t work well and it is not intuitive, people will not use it.
A dynamic feedback loop ensures success.
Thomas Ask Links:
LinkedIn | Penn College
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Paul McEnroe is the creator, developer, and leader behind UPC barcodes for IBM. The work he did is still the standard over 50 years later on almost all products worldwide. Since then he has been the head of engineering and eventually President for hardware companies, and sits on a number of boards and educational institutions. Today Paul is going to share some valuable knowledge for inventors, startups, and small manufacturers on the type of team you need to build for your hardware product, how to manage that team, and how to ensure smooth communication so that your team can make sure your new hardware product is a big success.
Today you will hear us talk about:
When you see someone that has a huge part of the market, and they aren’t doing it well, you know there is lots of opportunity for new innovation.
Innovation and execution does not happen overnight, it can take years to get it built, then to market, then to scale.
The power of team in building a new hardware product
Ensure you have a great technical team in building a hardware product, especially as a hardware.
Have experience in fields that you do not have yourself.
What do you want to do with your product, and how does that bring about a team?
Each team member can not be focusing just on themselves, they need to recognize the power of the whole.
What do you want others to do?
Communicate openly, in both directions
Individual Skills, Whole goal, and communication.
You have your people, the designers and engineers in the shop,
Explain it in simple terms to people that have the money, or are buying the product.
To improve your business communication among your team, learn some of the skills of a college debate team.
Put your mind in the place of the person you are communicating with, not just your own perspective.
Ensure that everyone on your team is in full understanding.
Help out the quieter people in the room, as their insight is potentially just as important.
Make yourself, as the leader, as available as can be.
If someone comes up with an issue, do not let it bubble up, especially interpersonal issues.
Paul McEnroe Links:
LinkedIn | Book
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Suresh Sethi is a Professor in Industrial Design at the University of Illinois. Prior to that, he ran a product design studio for 15 years, and before that, was a VP and Design Director at Whirlpool, among other high-level design roles at various companies. Today Suresh is going to share some valuable knowledge for inventors, startups, and small manufacturers on why customer storytelling is so important in the early development phases of designing a new physical consumer product invention, and how to best maximize the success of your product through the findings from his Ph.D. thesis on this very subject.
Today you will hear us talk about:
Creating products is about connecting to the business world.
Feasible in terms of cost and the ability to sell in the market.
Optimized material for the least waste in designing the product.
Remove ego from design.
Understand the client’s story and the meaning of the product.
No product designers work in isolation, so you create an ecosystem that works together.
Ability to understand and communicate.
What leads a designer to love the form of their design?
By focusing on the story and making a better product to fulfill that story, you will inadvertently create a more profitable and marketable product.
It is the connection between people and the opportunity of the product.
Evoke emotions
Building a connection with your product
People remember stories, not products
People remember experiences, not products
Creating a product that people want.
Communicating clearly
If your product doesn’t make a profit, your story doesn’t work either.
Products come out of your own life experiences.
Use narratives to design and build a product to
Think about the business, not just the product.
Connect emotionally with your customers.
Create a name that is memorable.
Design simple and timeless forms.
Suresh Sethi Links:
LinkedIn
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Lamees Butt is the Senior Vice President of Zoovu, a 250-person e-commerce data platform company that works with hardware startups all the way through to some of the leading hardware brands in the world. She has spent over 15 years in the world of e-commerce tools, working with brands such as Mercedes Benz, 3M, Microsoft, and more. Today Lamees is going to share some valuable knowledge for inventors, startups, and small manufacturers on what product discovery is for e-commerce products, how to get potential customers to find your product, and how to maximize the success of return on ad spend for scaling up e-commerce sales for your new hardware product invention.
Today you will hear us talk about:
Bridging the gap between retail stores and e-commerce
How to understand Product discovery (potential buyers finding your product)
The human factor behind product discovery for a new hardware product online
The power of having a connected customer experience online via e-commerce
Different demographics of potential customers use different mediums and techniques to discover new products that can solve their pain points or help them with their opportunities.
Websites are just indexes, you need to branch past that
Enhancing the e-commerce experience to increase conversions
Understand your product data
Product information management platform
There are many formats for humanizing the technical specifications
Developing trust with your customers
Time is precious, so if you can save time to help your potential customers find your product, so you increase the retention rate of those customers
Understanding your customer, even post-purchase is quite important to figure out how to sell to your future customers.
Use AI to identify common threads with your paying customers. What is applied AI to find the answer.
Customer-first methodology.
Over time segment your customers so that you really understand your different groups of people, so that you can best advertise to those groups of people.
Once you capture the views of potential customers, how do you capture them into paying customers.
Lamees Butt Links:
LinkedIn | Zoovu
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
David Brown is a design engineer at Mako Design. He has both a product engineering and an industrial design background. Today David is going to share some valuable knowledge for inventors, startups, and small manufacturers on what photo-realistic product renderings are, how they are designed and produced for hardware products, and why they are so valuable for hardware startups whether you are using them to raise money or using them to capture new hardware product sales.
Today you will hear us talk about:
There are many different types of hardware invention renderings
Low fidelity renders
CAD renders
Great renders first require the foundation of great computer-aided design.
Rendering is a whole art, and is no simple.
Renders determine the materials, finishes, lighting, reflections, background, etc.
Video can be quite exciting, especially for investors.
Hero shots, zooming in and out, fading, exploded view.
Exploded view is very powerful.
David Brown Links:
LinkedIn | Mako Design
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. -
Rich Walsh is the CEO of CorVent Medical, which is the eighth company Rich has helped build. Prior to CorVent, Rich was a part of many different companies building them from early phases right to exiting through either acquisition or going public. He has been in the space for over 25 years. Today Rich is going to share some valuable knowledge for inventors, startups, and small manufacturers on how rewarding building a hardware startup is, how to move fast to accomplish big goals much faster than big companies, and how to be a repeat serial hardware startup entrepreneur.
Today you will hear us talk about:
Hardware startups are leading the pack for innovation in 2023
The hardware world is extremely rewarding when done right.
Startups are very nimble, they can develop far faster than a big company, even though big companies have so much more money.
Company vision is key to bringing on many different stakeholders.
Build a quality product and sales and financing will come.
The culture of your startup and the stakeholders you work with will be important.
The sooner you start, the better. Even young people can have multiple exits before they even hit mid-career.
Rich Walsh Links:
LinkedIn | CorVent Medical
The Product Startup Podcast Links:
https://www.ProductStartup.com/
Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube
Mako Design Links:
https://www.makodesign.com/
YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter
Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. - Show more
