Episodes
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through topics and headlines to come out of the outdoor adventure community over the past week or so including a French ski resort that has closed due to climate change, grades for Congress when it comes to National Parks, and Hipcamp's acquisition of BookOutdoors.
Here's the full list of topics with time codes:
4:49 - Congress gets graded on their record when it comes to National Parks11:51 - Specialized releases new suspension technology for Gravel Bikes20:19 - Hipcamp acquires Bookoutdoors25:50 - French ski resort Alpe du Grande Serre shuts down due to impacts from climate change34:08 - The Parting ShotHurricane Helene Relief Links:
Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well.
Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs.
They then comment on a listener email that identified prAna as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to.
Finally they talk about Vans entry into the technical hiking market with their new shoe that is based on the classic Old Skool.
Lastly they wrap things up with their Parting Shots!
Chapters:
01:49 - Will HeyDude end up being worth the $2.5 Billion it was bought for?21:37 - Prana: The Zombie Brand of the Outdoor Industry30:24 - Vans Enters the Hiking Shoe Market38:15 - The Parting ShotHurricane Helene Relief Links:
Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Missing episodes?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.
It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.
That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.
On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.
Hurricane Helene Relief Links:
Fuel Goodshttps://outdoorbusinessalliance.org/ GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was The Blair Witch Project this year? The original Friday the 13th!
They start the show by talking about a couple of headlines to come out of the outdoor community in the past week including an Australian hiker was caught upside down for 7 hours and a new AI that has a soft spot for wild places.
Then they delve into their annual Halloween tradition of reviewing an outdoor-themed horror movie, this year focusing on the original 1980 classic, "Friday the 13th." As they dissect the film, they explore its themes, the outdoor setting, and share personal reflections on how it surprisingly evokes a desire to connect with nature and the outdoors.
Finally they determine their favorite use of outdoor gear, and finally answer the question: does this movie make you want to go outside?
Lastly, they wrap up the show with their Parting Shots where Justin has election fatigue and Colin wants new holiday decorations.
Hurricane Helene Relief Links:
Fuel Goodshttps://outdoorbusinessalliance.org/ GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity.
Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about).
The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now a $2b brand and the news that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted).
The wrap things up with their Parting Shots where Dave talks about the new creative team at Columbia and Colin throws a fit about a new Crocs collaborator.
Chapters:
01:42 - How Marmot became a zombie.26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu?30:53 - Dick's to close Public Lands36:24 - The Parting Shot!Hurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry.
Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The episode also delves into the implications of new legislation in California, SB707, which holds producers accountable for their textile waste. They also discuss Sophie's coverage of the Trashie program, which aims to tackle fashion waste while raising questions about consumer behavior and responsibility.
Lastly they wrap things up with another edition of This Week In Greenwashing!
Chapters:
02:27 - Exploring Upcycling and Recommerce14:00 - California's New Textile Legislation23:52 - Understanding the 'Trashy' Take Back Program34:07 - This Week in GreenwashingHurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Paddy O'Connell returns for his record setting 6th appearance! He joins Colin & Justin to talk about the production of season 2 of his show "PaddyO Sucks At..." and sticks around to chat about some adventure headlines to come out of the outdoor community.
Three hosts means three Parting Shots. And for his, PaddyO saves the best for last.
Want to skip around? Here are the topics that the trio cover:
04:50 - Season Two of "PaddyO Sucks At..."21:00 - Ultrarunner Michelino Sunseri faces charges for his FKT attempt on the Grand Teton. Should he serve time?27:13 - The discovery of Andrew "Sandy" Irvine's foot and boot on Mount Everest. Will there be a movie?31:58 - Can you hack being in the backcountry with all of the mosquitos and black flies?36:13 - The return of PICKLEBALL CORNER!40:59 - The Parting Shot! Colin: Justice for Statler & Waldorf; Justin: No Seriously, Don't Text Me During Sports, Paddy: Fuck Ski Town LocalismHurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin kicks off the show talking about the decision by Red Wing to sunset the Vasque brand.
Colin and Producer Dave delve into the historical significance of Vasque, a company that since 1964 has played a crucial role in shaping outdoor footwear in the US. They examine the trajectory of the brand, from its early innovations, such as the iconic Sundowner boot, to its struggles with brand identity and market competition.
The duo then talk about Nike's decision to utilize their ACG line to revitalize their international business before wrapping things up with their parting shots.
Here's the Nike ACG history article as referenced by Producer Dave.
Chapters:
00:00 - Support Relief Efforts After Hurricane Helene02:02 - The Fall of Vasque Footwear20:06 - Nike's Strategic Shift in the Outdoor Market30:00 - Parting Shots: Lessons from Vasque's ClosureHurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's all about outdoor specialty retail!
Specialty retailers play a crucial role in the outdoor industry, serving as community connection points and acting as tastemakers essential for brand legitimacy and consumer engagement. Today on THE ROCK FIGHT Gabe Meyer, president of the Grassroots Outdoor Alliance, joins Colin to talk about the about the evolving landscape of specialty retail in the wake of direct-to-consumer trends and larger retail competition.
As the industry navigates these transitions, Gabe emphasizes the importance of specialty shops, driven by their unique value and the experiences they offer to customers. The pair wrap things up with a discussion on trade shows and national gatherings.
Chapters:
02:52 - Why Specialty Retailers Matter07:10 - Challenges Facing Specialty Retail12:24 - Do brands understand the value of specialty?22:38 - The Role of Trade ShowsHurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback.
Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed.
Chapters:
00:00 - Support for Hurricane Relief01:02 - Welcome to the Rock Fight!01:11 - Interview with OIA President Kent Ebersole02:02 - The Shift from Outdoor Retailer to Switchback23:00 - Where the OIA is today and where should it be in the future?Hurricane Helene Relief Links:
Fuel GoodsGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app.
Then they run through some of the latest headlines to come out of the outdoor adventure community including seasonal job cuts at the National Forest Service, a climbing mishap on Mt. Whitney and proposed thru hike through Texas.
The end the show with their Parting Shots! Colin has it in for 30-somethings while Justin would prefer his sports not be spoiled!
Chapters:
00:00 - Intro to the Rock Fight02:18 - Outdoor Sports Draft!11:54 - Budget Cuts for the National Forest Service18:16 - Mt. Whitney Climbers Rescued24:47 - Proposed Texas Long-Distance Trail29:00 - The Parting Shot!Hurricane Helene Relief Links:
GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused collaboration between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to generate excitement around their products.
Then the discussion moves to the recent layoffs at Patagonia, where the hosts reflect on the harsh realities of corporate life and the expectations placed on brands like Patagonia to maintain a higher standard.
They close the show with their Parting Shots, where Producer Dave takes aim at another brand collaboration that missed the mark while Colin celebrates the 30 year anniversary of Expedition News.
Chapters:
00:00 - Hurricane Helene Update01:42 - Altra/Smartwool Run The Winter 17:47 - Patagonia Layoffs26:08 - Parting Shots!30:12 - Celebrating 30 Years of Expedition News32:00 - The Rock Fight Fight Song with Chris DeMakesHurricane Helene Relief Links:
GoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.
Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.
Donate to Hurricane Helene relief efforts by clicking here!
Links to help via the Appalachian Trail Conservancy!
Chapters:
00:00 - Welcome to the Rock Fight00:52 - The Recent Surge in Secondhand Discussions02:05 - Introducing Barruch Ben Zekry03:19 - Overview of Out and Back03:39 - The Importance of Supply in Resale Market09:00 - Differentiation in the Secondhand Market13:33 - Consumer Engagement and Shift in Trends16:39 - Challenges in the Secondhand Space22:21 - Brands and Their Role in Secondhand Initiatives33:07 - Future Perspectives on Industry ProductionHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something).
Then they discuss the lasting impact of Hurricane Helene, how Mount Rainier's summit has moved and gotten shorter and then react to two new stories to come out of space.
They of course wrap things up with their Parting Shots where Justin encourages good behavior while Colin takes Fox Racing to task.
Donate to Hurricane Helene relief efforts by clicking here!
Links to help via the Appalachian Trail Conservancy!
Chapters:
00:08 - Intro to Rock Fight02:19 - National Coffee Day Quiz07:05 - Hurricane Helene's Outdoor and Adventure Impact13:07 - Mount Rainier Summit Shift23:24 - Black Hole Plumes and Asteroid Defense28:16 - Parting Shots 29:39 - Outro - The Rock Fight Fight SongHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon".
Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand sites and 'upcycling' as solutions to sustainability and circularity initiatives.
They close the show with their parting shots. Dave offering his usual book recommendation and Colin passionately responding to Lululemon's assertion that many are experiencing 'wellness burnout'.
Donate to Hurricane Helene relief efforts by clicking here!
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond.
Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and taking over Wilderness Exchange in Denver while retaining that retailers current ownership.
There is clearly something interesting happening at Black Diamond that is bucking current trends when it comes to brands in the outdoor industry. And Neil Fiske is on the show today to dig into the decision to step back, BD's retail strategy, and the brands approach to their sustainability/circularity initiatives.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year.
Sean talks about the reasoning behind the move, the response, comments and criticism that has emerged since the announcement and how he and his team are working to ensure the future of the event.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week.
Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both initiatives are admirable, outdoor brands are much to dependent on these types of avenues to claim that they are being 'sustainable' and/or 'circular'.
Then Colin & Producer Dave give their initial thoughts on Outdoor Retailer moving to one event per year and wrap up the show with their parting shots.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts.
Podcast advertising is $4 billion large globally. But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans.
To dig into why that is Emily Holland and Angie Marie from Wild Poppy Creative Consulting join Colin on today's show.
With backgrounds in the outdoors, Emily and Angie help podcasters grow their own shows and help brands find suitable partners to help spread their messaging via podcasts. So they're the perfect guests to find out why the industry has such a big blindspot when it comes to their ad strategies and podcasts.
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)!
Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week.
Here's the rundown:
A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litter follows. (02:58)A pack of otters attacked a jogger who was out for her morning run in Malaysia. This story begs the question: what is the cutest animal that can royally f@%& you up? (13:21)A lost hiker was found after being missing for 30 days in North Cascades National Park. How much do we know and how many questions should we actually ask? (21:00)Lael Wilcox set a new record for biking around the world. How awesome is that?! (30:08)And of course they wrap things up with their Parting Shots! (37:17)
Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!
Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.
Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.
Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.
Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
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