Episodes
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What if securing capital for your rent-to-own business was as simple as connecting with the right financial partner? Join us for an enlightening episode with Thomas Murphy from Capital Concierges, who shares his transition from the jewelry industry to a key figure in rent-to-own financing. With his wealth of experience and a network of 50-60 financial institutions, Thomas provides valuable insights into how businesses can secure the capital they need, whether it's for inventory, new locations, or partner buyouts. His pragmatic approach to navigating the financial challenges in today's economic environment will offer listeners useful strategies to manage cash flow and accommodate customers with credit challenges.
Thomas takes us deep into the unique dynamics of the rent-to-own industry, underscoring the critical role of tailored capital solutions. We talk about the hurdles faced by RTO businesses when traditional financing avenues aren't viable due to their perceived high-risk nature. Drawing from his own career journey, Thomas shares how mentors have been pivotal to his career development and how his experience in the industry allows him to provide practical solutions for entrepreneurs. From flexible payment plans to the concept of balance on rent, we explore the operational dynamics that contribute to the success of RTO businesses.
Aspiring entrepreneurs and existing RTO business owners will find this episode especially valuable as Thomas offers practical advice on crafting a solid business plan that instills confidence in lenders. We touch on the need for a financial safety net and explore options like express lines of credit and SBA loans. Thomas also highlights the importance of supporting small RTO dealers, particularly in challenging economic times, ensuring they are well-positioned for success when the economy improves. Prepare to be inspired and equipped with actionable advice to help you thrive in the ever-evolving rent-to-own sector.Support the show
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Join me as I sit down with Kaspar Fopp to uncover the inspiring comeback story of Wondersign. Discover how this innovative company, once celebrated as "the iPhone of digital signage" in Switzerland, faced daunting challenges when it expanded to the U.S. market. Kaspar takes us through the twists and turns of reviving a tech company on the brink of closure, highlighting pivotal moments that spurred Wondersign's resurgence in the rent-to-own industry. From unexpected encounters to strategic collaborations, Kaspar shares insights on the importance of adaptability and innovation in overcoming setbacks.
We also explore the integral role of relationships in boosting business success. Learn how a serendipitous meeting with Ashley Furniture's marketing VP turned the tide for Wondersign, paving the way for transformative technological advancements. Hear about the journey of digitizing Ashley's extensive product catalog, the complexities of kiosk branding, and the challenges of adapting European success to the U.S. market. Kaspar shares personal anecdotes of navigating visa processes and the demanding responsibilities that come with being an American citizen, offering a glimpse into the personal side of building a cross-continental enterprise.
As we look ahead, dive into the launch of Wondersign 2.0 and its potential to revolutionize inventory decisions in the rent-to-own sector. Uncover how embracing technology like 3D and AR features can enhance customer experiences and drive business growth. Listen in as Kaspar and I discuss the evolution of Wondersign's brand, the necessity of diversification, and the exciting future of the RTO industry. Don't miss this captivating episode, packed with knowledge and inspiration for anyone eager to understand the resilience needed to thrive in today’s competitive business landscape.Support the show
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Are you ready to transform your marketing strategy and dominate the rent-to-own market? Join us for a deep dive into the innovative world of Wowbrands with CEO and CTO, Ryan Krass. From pioneering mobile websites to developing state-of-the-art CRM software, Ryan offers an inside look at how his team is reshaping lead generation, mobile compatibility, and customer communication to capture the attention of younger consumers. Learn how seamless integration with existing RTO systems like Versirent and High Touch ensures a user-friendly and effective experience for clients.
Discover the seismic shifts in consumer behavior brought on by the COVID-19 pandemic and what it means for your RTO business. We'll discuss the newfound importance of rapid response times to online inquiries and how younger generations are now purchasing big-ticket items online. Retraining salesforces and integrating technologies like VoIP systems can streamline customer engagement and boost efficiency. Ryan shares real-world examples and data that underscore the need to adapt quickly to these evolving trends in order to stay competitive.
Finally, get the inside scoop on how to make your digital advertising dollars work harder for you. Ryan discusses the critical role of mastering paid ads on Google, as the platform's ad space continues to expand. Learn about the varying effectiveness of different marketing channels, such as TV, radio, and social media, and why being present where consumers are most active is crucial. We'll wrap up the episode with actionable strategies for managing leads through advanced CRM systems, ensuring no opportunity slips through the cracks. This episode is packed with invaluable insights to help you stay ahead in the ever-changing RTO market.
Sponsored by APRO, Vox-pop-uli, and Jeraud Norman MarketingSupport the show
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What makes an event truly unforgettable, even in the face of unexpected challenges like inclement weather? Join us for an in-depth chat with Charles Smitherman, CEO of APRO, as he pulls back the curtain on the immense planning and collaboration that made the recent RTO World in Orlando a grand success. Charles provides valuable insights into the intricate partnership between APRO and TRIB Group and the significance of pre-event activities like the legal summit and women's forum. These forums not only set the stage for the main event but also offer essential opportunities for industry engagement and learning.
What unique platform combines networking with meaningful discussions on industry challenges, particularly those faced by women? Discover the innovative "world cafe" concept and celebrate the growing representation of women in the rent-to-own industry, as highlighted by their dominance in the million-dollar store awards. We also explore the vibrant diversity brought by new vendors at the APRO show, offering a myriad of services and products ranging from furniture to credit card processing. The Women's Forum is spotlighted for fostering a supportive community among industry leaders, proving to be an invaluable part of the event.
Looking ahead, what makes Omaha, Nebraska, the perfect location for RTO World 2025? Unpack our conversation around the strategic choice of Omaha, benefiting from its central location and excellent convention facilities. We delve into the anticipated discussions on generational and legal issues within the RTO sector, featuring insights from Edwin, the "godfather of RTO," and Michael Helton of R,G, and Co. The episode also revisits the magical fundraising night at RTO World, where the community's enthusiasm helped raise $28,000 for the APRO Charitable Foundation. As we prepare for future events, the importance of camaraderie, feedback, and continuous improvement is underscored, ensuring that each RTO World surpasses the last.Support the show
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Curious about how a TV producer makes waves in the rent-to-own industry? Join us as we chat with Justin Burns, Director of Marketing for Full O Pep Appliances, dba American Rental Home Furnishings, live from APRO's RTO World 2024 convention. Justin brings his unique perspective from a 15-year TV production career and shares the intricate process of crafting marketing strategies tailored to diverse markets. Learn about the effectiveness of CTV and OTT, and discover Justin's innovative thoughts on leveraging YouTube for targeted marketing. Our conversation is rich with insights on the importance of continuous learning and adaptation in this dynamic field.
Ever wondered how authenticity can transform your business? This episode dives deep into the power of video marketing and personal branding. Justin offers practical tips for creating engaging content, balancing high-quality evergreen pieces with frequent updates, and using simple tools like iPhones for effective video production. We also explore the significance of genuine relationships in the rent-to-own industry, revealing how authenticity builds trust and drives success. From the challenges faced by store managers to the importance of real connections, this episode is a treasure trove of actionable insights for anyone in the marketing or RTO sector.Support the show
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Ever wondered how rising costs are shaping consumer behavior in the retail world? In our latest episode, we sit down with Jennifer Harrod, owner of Jameson's Sales and Rentals, right from the heart of APRO's RTO World 2024 convention in Orlando, Florida. Jennifer shares her story of a grueling 16-hour drive to the event through heavy rain and offers a candid look at her business's summer performance. She highlights how a robust June gave her the momentum needed for the third quarter and introduces us to her new full-time Penske truck rental service, despite a dip in Penske's peak season performance this year.
Discover the secrets behind evolving sales strategies in the challenging economic landscape as Jennifer discusses her innovative approach to selling appliances and furniture. With customers now prioritizing essential items like appliances over luxury furniture, Jennifer reveals how immediate weekly discounts can provide the instant gratification that drives sales. She also shares the importance of maintaining a good inventory, the benefits of reliable vendors like American Wholesale Furniture and Nationwide Furniture Distributors, and why keeping high standards for product quality and repair capabilities is crucial for customer satisfaction and efficient store operations.
Get inspired by the innovative retail trends that could revolutionize your business! From Capital Concierges' groundbreaking large cash register-like machines to the growing necessity of a robust online presence on social media platforms like Facebook and Instagram, Jennifer provides insights into attracting more foot traffic and adapting to market trends. Plus, we touch on the invaluable benefits of networking at industry shows, the unique offerings of our rental home company, and the excitement of future collaborations. Don't miss out on the valuable lessons and personal stories that make this episode a must-listen!Support the show
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Ever wondered how to achieve consistency and engagement in your social media marketing? Join me, Pete Shau, as I dig into this topic with industry experts Chad Fosdick and Jerard Norman at APRO's RTO World 2024 convention in Orlando, Florida. We uncover the powerful blend of organic content and strategic ad placements. Chad shares his secrets on making community-focused posts that truly resonate, while Jerard dives into the nuances of paid ads to keep your business top of mind. If you're seeking actionable advice to enhance your social media presence, this conversation is a must-listen.
Is radio still the king of credibility, or has social media taken the throne? In our exploration, we debate the trustworthiness of traditional media versus the deep engagement potential of social media. I make a case for social media's ability to forge strong connections with your audience through longer-form content. With younger generations increasingly opting out of traditional ads, we discuss why mastering social media is crucial for staying relevant and building brand loyalty.
How can you adapt your business strategies for growth without losing sight of your core values? Through real-world examples from Chad's businesses, we discuss personalized social media engagement and the benefits of cross-platform campaigns. Discover why being active and approachable on social media can significantly impact your conversion rates. Lastly, we share insights on Premier's evolution in response to market demands and offer a sneak peek into next year's RTO World 25 event in Omaha, Nebraska.Support the show
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What if you could navigate economic turmoil without sacrificing essential services? Join us on this episode of The RTO Show, where Jason Winters from Impact Holdings unpacks the effects of today's economic climate on the rent-to-own (RTO) industry. We break down the rising costs of living and how RTO offers a lifeline for those in financial straits. Jason reveals the hidden operational costs that go into maintaining these critical services—think free deliveries, no-credit-check payment plans, and more—debunking the myth that RTO is overpriced.
Ever wonder about the real cost of long-term financial commitments? We dissect the often overlooked interest rates on mortgages and car payments and draw compelling comparisons to the transparency and flexibility of RTO options. Providing unique insights into customer service, we discuss the significance of personalized interactions in smaller businesses versus the impersonal nature of big-box retailers. Our conversation sheds light on the stigma around using RTO services and stresses their vital role for individuals facing financial hardship, ensuring they can still access essential household items.
Hiring and retaining quality employees in the RTO sector is no walk in the park, especially in today's tough economic environment. We discuss the high turnover rates, the importance of effective collections, and the need for a more rigorous hiring process. Learn about the importance of maintaining strong relationships with both employees and customers to ensure long-term success. Whether you're an industry insider or just curious about how RTO can be a lifeline during these challenging times, this episode offers valuable insights and practical advice for navigating the complexities of the current economy.Support the show
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Value has always been the difference between one RTO company and the next. In a sea of the same what sets your brand apart. Well, Benefit Marketing Solutions have the answer. With their help you can offer your customers some of the best membership programs in the business. From extended service plans, to discount medical products, and even Tele-medicine options BMS memberships adds more value to the transaction. Brad Denison gives us insight on the stability of BMS, and how they have grown throughout the years. Listen in to find out why 90% of the RTO Industry trusts BMS for added value when it comes to the customer transaction.
Sponsored by: APRO, Vox-pop-uli, Jeraud Morman Marketing, and Dialectic
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The industry of RTO has been in existance for over 40 years. It has overcome adversity, misunderstanding, and economic downturns. With a solid history and over 10 billion in revenues annually you would think that there is nothing but great things headed our way. That is until bills A9585 and S9275 were introduced to the New York legislature this past session. With the possibility of shutting down RTO as we know it in the state of New York APRO notified the NYRDA to act fast to get on top of this new legislation, and see just what needed to be done to educate these lawmakers on the effects these two bills have on the RTO industry in this state. NYRDA's new president Jeff Smith and his partner Matt Radecki at Hometown Rent to Own are working hard to keep RTO working properly in the state of NY and so much more.
Sponspred by APRO, Vox Pop Uli, and Jeraud Marketing Group
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The best way to brand and advertise your RTO company is to go all out. To make sure that you leave no stone unturned and no area uncovered. When it comes to making their brand a household name no RTO company does it better than Cleek's Home Furnishings Rental and Sales in Missouri. Everywhere you go in Missouri you can see and hear about "Tiger" John Cleek Jr's RTO locations. That means TV, Radio, Social Media, and even with the local rap artists like Nick Danger. It also includes local charities and more! Listen in on how family, tradition, and good old community outreach keeps John and Cleek's Home Furnishings on top of the RTO industry.
Sponsored by APRO, Vox-Pop-Uli, and Jeraud Marketing Group
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Everyday there are challenges to face and overcome. Not all situations are the same and in fact the only thing that makes them similar is the fact that they become obstacles on the road to success. Karen Martin has many years of multi-unit management under her belt and she is a master at overcoming obstacles. From labor shortages to long distances she brings insight on how to cope, manage, and overcome the day to day obstacles that can keep us just a few steps away from success.
Sponsored by: APRO, Vox-Pop-Uli, and Jeraud Marketing group
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You don't have to run the world to be a major player in the RTO industry. Premier Franchise owner Chad Fosdick explains why empty file cabinets and new beginnings are the best way to help you make your mark in the community you live in. He also explains his seats on both APRO and TRiB Boards and how they affect the industry today. Of course nothing comes easy whether its the change from one RTO giant to another or stepping back from running a region to just one location his insights are informative and directional. Leaving a good quote or some words of wisdom on your local social media page doesn't hurt either, specially when you have 26% of the community as followers. Luckily for us Chad is open to giving us the inside scoop on just how you can have single store success for yourself as well.
Sponsored by APRO and VOX-pop-uli
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You know that there is a fire in the heart of the people who work in the RTO industry. It never dies out. Well in this case it was burning enough to take Leroy Steen out of retirement to build his own RTO brand in the state of Texas. The owner and operator of Rent Buy in Texas gives us insight on what brought him back to the industry from retirement, how he opened his stores on a budget, and the differences he's had to learn about the RTO Industry during and post COVID. If you want to make your own way you wont want to miss this! And if anyone knows how to Franchise a business please let him know how.
Show Sponsors: APRO and Vox-pop-uli
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In the RTO industry we have relationships with our customers and those relationships are vital to the success of our locations. Another important relationship is the one we share with our Vendors. Nekotva has played a critical part in the growth and expansion of our beloved industry for years and now we get to speak with them directly through Brian Rosen. Brian has been a vendor to RTO industry for around 20 years and that experience and knowledge is compounded by the fact the he is a 2nd generation RTO partner following his father Denis Rosen's footsteps. Brian is also a part of APRO's Vendor Advisory Committee helping bride the gap's between the vendors and representatives of the RTO industry as a whole.
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Premier sponsor: APRO
Platinum Sponsor: Vox-pop-uli
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In RTO who doesn't love the feel of a big sale with a new customer? Thing is now it probably started from an on line or text lead from a CRM program. Everyone is going digital and our customers are as well. Most showrooms are going quiet and the walk-ins are becoming more and more digital in nature. Now is the best time to work on making our sales associates better at the on line transaction. We talk about the speed of the response, but what about the response itself. Digital role play and working with an on line sales marketing team like Jeraud Norman Marketing can drastically change the way we approach the digital sale and seal the deal.
Premier Show Sponsor: APRO
Show Sponsor: Jeraud Norman Marketing
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There are many things we can do to grow rental revenues, but today's question is what's more important to do first. Should you increase the marketing budget to bring in more leads or invest in sales training to close more agreements. This is an old question we shed a brand new light on. Listen as we talk to the owner of Vox-pop-uli about the way he sees the marketing campaigns, how to make these work together, and more importantly how to increase your revenues.
Prime Sponsor: APRO
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There are some traditions in RTO as old as time. A good old fashion sell a thon is one of them. Over the years these sales events have progressed and defined themselves to be a major staple in the day to day business of the RTO Industry. War Rooms are a great way to motivate your teams, make some sales, and most importantly grow by renting and moving product. But just how does one prep and execute a sales War Room? And more importantly what really is a War Room? Stick around and listen to Pete Shau and Joe Milligan describe this amazing event in detail.
Sponsored by APRO, Vox-Pop-Uli, and Jeraud Norman Marketing
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There is always a silver lining so to speak. Even on the roughest days there are the positives that happen. Look for the small wins because they add up. Don't try and tackle the entire RTO Industry at one time. Chip away at it and remember the battle isn't won in just one sitting it's won in small settings. I just wanted to remind our team members out there that small wins are the building blocks for big wins.
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Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jeraud Norman Marketing!
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It's easy to forget the basics when everything seems to be changing on a daily basis. James Harvey from Buddy's Home Furnishings is here to remind us how to get it done with the basics from GM buy in, to making us laugh, its all in the process. Here are some of the things that gets his region to collect and hopefully they will help you to!
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Sponsored by APRO, VOX POP ULI, Dialectic RTO Division, and Jeraud Norman Marketing!
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