Episodes
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“Consider those who, not because they are inconsistent, but because they lack effort, are too restless to live as they truly want—only as they first started.” - Seneca
Seneca reminds us that success isn’t about chasing every new opportunity, it’s about committing to a meaningful path. In sales, the same applies.
Too often, we fall into shiny penny syndrome, jumping from one strategy to the next, hoping for quick wins.
But real success comes from discipline: consistent outreach, follow-ups, and relationship-building over time.
Like poker, sales requires knowing when to hold and when to fold.
Stay persistent with high-potential deals, but don’t be afraid to walk away from the wrong ones. The key? Strategic wisdom, not impatience.
Actionable tips:
Before following up on a lead, ask yourself, ‘Is this deal still moving forward, or am I chasing it out of habit?’ If it’s stalling, adjust your approach or reallocate your energy.Create a clear qualification process and define what a strong opportunity looks like so you can focus on the right deals instead of spreading yourself too thin.Reflect on your pipeline regularly. Are you holding onto deals that are unlikely to convert? Learn to let go and focus on the prospects that truly matter.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
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Website: https://www.wehaveameeting.com/
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“We cry out to God, ‘How can we escape this pain?’ Don’t you have hands? Or did God forget to give you a pair? Sit and pray your nose doesn’t run - or better yet, wipe it yourself and stop looking for someone else to blame.” - Epictetus
When things go wrong, it’s easy to look for external help or place blame. But real resilience comes from taking ownership. Complaining won’t fix the problem, action will.
In The Martian, Matt Damon’s character doesn’t waste time feeling sorry for himself.
He “sciences the hell” out of survival, focusing on what he can do, not what he can’t.
Sales is no different. Tough market? Bad leads? Unresponsive prospects? Instead of complaining, adapt.
Refine your process. Own your outcomes.
If deals aren’t closing, examine your approach, are you following up effectively? Personalizing your outreach?
Success starts with you. Stop waiting. Start doing.
Actionable tips:
Audit your sales process. If you’re struggling, review where you might be losing opportunities and adjust accordingly.Adopt a solution-focused mindset so that instead of venting about problems, you can ask yourself, “What’s the next best step I can take right now?”If you’re not getting the results you want, invest in learning: read, train, and seek feedback to improve. Take ownership of your development.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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Missing episodes?
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“So why do we get offended? Why do we complain? This is what we're built for.” - Seneca
Difficulties aren’t interruptions to life; they are life. Complaining won’t change them, only action will.
Sales is a profession built on perseverance. Rejection, tough negotiations, and lost deals aren’t signs of failure; they’re part of the job you signed up for.
Don’t avoid setbacks, use them to learn, adapt, and keep going.
Next time you face a challenge, don’t waste energy resenting it. See it for what it is: an opportunity to sharpen your skills, strengthen your resilience, and come back stronger.
Actionable tips:
Reframe setbacks as training; recognise each rejection or objection as an opportunity to improve your pitch and approach.Instead of venting about a lost deal, analyze what happened and adjust your strategy.Adopt the “next play” mindset. Like top athletes, quickly move on from setbacks and focus on the next opportunity.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“He can't serve in the military? Let him pursue public service. Must he work in the private sector? Let him be a voice for others. Is he condemned to silence? Let him lead by quiet example. Is it risky to step into the public arena? Let him show his character in private circles, at events, and among friends, being a trusted ally, a steady presence, and a thoughtful companion.” - Seneca
Things rarely go as planned and deals fall through, prospects go cold, markets shift.
A rigid mindset keeps you stuck, but adaptability opens new opportunities.
Recognizing hindsight bias helps us let go of outdated strategies and embrace what works now.
The most resilient individuals aren’t the ones who never face setbacks, but the ones who adjust, pivot, and keep finding ways to create value.
Stay flexible. Keep evolving. That’s how you thrive.
Actionable tips:
If a deal isn’t moving forward, change your approach; try a different point of contact, reframe your value proposition, or adjust your timing.When obstacles arise, don’t dwell on what isn’t working. Ask, What can I do instead? This keeps momentum on your side.The best salespeople don’t resist change; they use it. When market conditions shift, be the first to adapt and capitalize on new opportunities.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
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Website: https://www.wehaveameeting.com/
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“Plato said it beautifully: when you want to talk about people, it’s best to zoom out and take a bird’s-eye view, seeing everything at once. Look at it all: gatherings and protests, neighborhoods and farmlands, weddings and breakups, births and deaths, busy offices and quiet parks, different cultures, celebrations, memorials, and markets… everything intertwined, a mix of opposites.” - Marcus Aurelius
Marcus Aurelius, reflecting on Plato, reminds us to zoom out and see life as a whole - a mix of wins and losses, joy and sorrow, beginnings and endings.
When you're caught up in frustration, rejection, or stress, ask yourself, ‘If I viewed this from a bird’s-eye perspective, would it still feel as overwhelming?’ Probably not.
Sales isn’t just about individual moments. It’s about relationships, resilience, and the bigger picture.
Step back, refocus, and keep moving forward.
Actionable tips:
At the end of each week, reflect on the broader goals you’re working toward. How does this week’s activity fit into the bigger picture?When faced with rejection or setbacks, pause and remind yourself that this is just one moment in a larger journey. Ask: "How will this matter a year from now?"Remember that your clients and colleagues are also part of this intricate web of life. Understanding their broader context, whether personal or professional, can help you build stronger, more meaningful connections.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“No one can derail the intentions of your mind—your thoughts can't be burned, broken, silenced, smeared, or stopped by anything.” - Marcus Aurelius
The Stoics had a concept called the mental reverse clause, which was a way to prepare your mind for obstacles before they arise.
Challenges will come, but your response is yours alone.
A tough prospect, an unfair objection, or a lost deal? They don’t control your emotions, you do.
The moment you shift from they made me to I choose to, you take full ownership of your reactions.
Expect challenges. Control your mindset. Stay resilient.
Actionable tips:
Before a pitch or client meeting, mentally prepare for potential objections or rejections and picture yourself responding calmly and constructively.Create your own "reverse clause" mantra so that when faced with unexpected challenges, you can repeat a phrase like, "This is out of my control, but my response is not." Use it to refocus on what you can influence.Focus on your process rather than fixating on the result. Remember, no rejection can harm your mindset unless you allow it to.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
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Website: https://www.wehaveameeting.com/
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“What’s your purpose? To be a good human.” - Marcus Aurelius
Whether you're in sales, management, or running a business, your core purpose remains the same: to be a good person. Integrity, kindness, and purpose should guide everything you do.
But in a world full of distractions, it’s easy to lose sight of what truly matters.
In sales, the key to success isn’t just closing deals, it’s building trust.
People buy from those they like and trust, not just from someone pushing a product.
Listening, understanding, and showing genuine care about others’ needs is the real skill that drives success.
Focus on being ethical and helpful, and your clients will remember — and keep coming back.
Actionable tips:
Focus on building a reputation for trustworthiness. Clients are more likely to become repeat customers if they see you as a reliable partner, not just a salesperson.Approach every client interaction like Captain America would: do the right thing, even when it’s hard. Whether it’s being honest about a product’s limitations or advising a customer against an unnecessary upsell, prioritise their best interests.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“I can’t call someone a hard worker just because I hear they read and write, even if they stay up all night doing it. Until I know what they’re working toward, I can’t call them industrious... But I can if their goal is to align with their own values, keeping them in harmony with Nature.” - Epictetus
In sales, it's not enough to just work hard. True productivity comes from aligning your actions with a greater purpose.
If your efforts are driven only by quotas, you're missing out on the deeper satisfaction that comes from helping clients and contributing to a bigger mission.
Just like Daniel in The Karate Kid, your daily tasks are preparing you for something bigger.
Work with purpose, not just for the sake of work.
Actionable tips:
Before diving into your next task, ask yourself: How does this align with my bigger sales goals? How does it benefit the client? Understanding the why behind each action.Instead of just checking off tasks, prioritise actions that move the needle, whether that’s nurturing a high-potential lead or solving a client’s pain point.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“Work inspires great minds.” - Seneca
Work is more than a task, it’s a pathway to self-improvement.
In sales, stop thinking about just meeting quotas, focus instead on honing your skills, building resilience, and shaping your character.
When you approach your work as a craft, it becomes a source of personal growth and fulfillment.
Reflect on the impact you made today, not just in numbers, but in how your work has sharpened you.
Sales is a workshop for your mind and your future.
Actionable tips:
Treat every interaction as an opportunity to refine your approach. It’s not just about closing the deal, it’s about sharpening your skills and learning something new.Dedicate parts of your day to deep work without distractions. This focused effort can be both productive and surprisingly calming.Reflect on how far you've come in your skills and mindset, rather than obsessing over hitting every target. It’s about the journey, not just the destination.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“First, don’t panic. Everything happens as it’s meant to... The next thing to do is focus on the task at hand, seeing it for what it really is, while remembering that your purpose is to be a good person. Get to work on what’s required, and speak with kindness, humility, and honesty, doing what feels right.” - Marcus Aurelius
In sales, as in life, stress won’t get you anywhere.
Whether you’re negotiating a deal or feeling pressure to hit quotas, stop, and take a breath.
Focus on what’s required: listening, empathizing, and staying calm. The loudest voices often don’t win trust—kindness, clarity, and sincerity do.
Your mission is to genuinely solve problems, not just hit targets. So, keep calm and carry on.
Actionable tips:
When faced with a challenging client or unexpected objection, take a moment to breathe. Respond calmly rather than reacting impulsively.Focus on what you can control: listening to your customer’s needs, asking thoughtful questions, and proposing solutions that genuinely fit.Approach every interaction with honesty and kindness. If a solution isn't the best fit for the prospect, say so. Authenticity fosters trust and long-term relationships.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“Well-being is built through small steps, but it’s anything but small.” - Zeno
Big changes don’t happen overnight. They come from small, consistent actions
In sales, it's often the little things that make the biggest impact — a timely follow-up, a personalized message, or remembering a client’s birthday.
Mastering the fundamentals can elevate your overall performance.
Just like a chef perfecting a dish, paying attention to the details sets you apart. As Marco Pierre White said, “Perfection is lots of little things done well.”
Actionable tips:
It’s often the second or third touchpoint that seals the deal. Don’t just rely on a single email; craft a thoughtful follow-up that addresses your prospect’s needs.Instead of only celebrating closed deals, recognise the little wins, like getting a callback, securing a meeting, or even a positive response to a cold email. These small victories will keep you motivated.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“I'm constantly struck by how effortlessly we prioritize our own self-love, yet we place more value on others' opinions than on our own sense of worth... We give so much weight to what others think of us, and so little to how we see ourselves!” - Marcus Aurelius
The Stoics believed true joy comes not from fleeting pleasures but from doing meaningful work.
It’s about being kind, letting go of temporary desires, and focusing on what truly matters.
In your career, fulfilment doesn’t come from hitting targets or earning big commissions, but from building authentic connections and helping others.
Like Keanu Reeves, who finds joy in humble, genuine interactions, the real reward lies in being authentic and grounded, not just in closing deals but in creating lasting relationships.
Actionable tips:
Next time you face a challenging sales call, remind yourself, you don’t need the prospect’s approval to feel validated. Focus on being genuine, helpful, and confident in your approach.Rather than worrying about how you’re perceived by peers, focus on what you can control such as your own KPIs, targets, and growth. Let your results speak for themselves.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“True joy for people comes from doing meaningful work. Meaningful work is about: being kind to others, ignoring fleeting desires, trusting reliable impressions, and aligning with the natural flow of things.” - Marcus Aurelius
Stoicism teaches us that real joy is not found in fleeting pleasures but in doing what we were truly meant to do: being kind, focusing on what matters, and finding clarity in our actions.
In your career, fulfilment comes not from hitting quotas but from genuine connections.
It’s about solving problems, really listening, and being present.
Like Keanu Reeves, who finds joy in authentic human interactions rather than fame's perks, we too can find deeper satisfaction in meaningful relationships, not just closing deals.
Actionable tips:
In your next sales call, try to understand the person on the other end, not just their business needs. Genuine curiosity and empathy can set you apart.Don’t get distracted by surface-level excitement. Focus on what truly matters: solving the client’s pain points.Instead of chasing commissions, set a goal to leave each customer better off than when you found them.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“You say that luck used to find you at every turn. But the truly lucky person is the one who creates their own luck. And true luck comes from a balanced mind, positive impulses, and meaningful actions.” - Marcus Aurelius
Fortune isn’t about waiting for luck to find you; it’s about creating your own through mindset, actions, and integrity.
In sales, success isn’t based on chance, it’s about sharpening your skills, building relationships, and showing up consistently.
Focus on improving your pitch, follow-ups, and understanding your clients to create the conditions for success.
Don’t wait for luck, make it happen.
Actionable tips:
Be proactive. Don’t wait for the perfect lead to land in your inbox. Reach out, follow up, and go the extra mile. You’ll find that good things happen when you take control of your pipeline.Spend time refining your skills, whether it’s role-playing cold calls, learning new techniques, or even studying psychology to better understand your clients.A consistent routine, like a morning ritual for planning your day, can help you focus on what you can control and build momentum that drives results.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“Show me that the good life isn't about how long it lasts, but how it's lived, and that it's all too common for someone with many years behind them to have truly lived so little.” - Seneca
In both life and sales, it's easy to fall into the trap of simply putting in the hours.
But a life well-lived, and a successful sales career, aren’t measured by time, but by how intentional and focused your actions are.
Are you busy or productive? Like a worker bee, you might be moving all the time without a clear purpose. Or you could be like a sniper, making every move count, with precision and intention.
Next time you feel overwhelmed, take a moment to step back, reset, and refocus.
A few minutes of movement can clear your mind and boost productivity, helping you approach each task with renewed energy. Make every hour count.
Actionable tips:
Review your daily tasks and see which ones are driving results. Prioritise activities that directly contribute to your pipeline and closing deals.Spend 80% of your time on the 20% of activities that generate the most value. This could mean more time prospecting high-quality leads or preparing personalised pitches.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“I don’t complain about not having enough time… what I have is enough. Today—this very day—will accomplish what no tomorrow can ignore. I’ll take on the impossible and make my mark on the world.” - Seneca
If you keep waiting for the “perfect time” to start, you risk losing momentum, and missing real opportunities.
We always think we’ll have more time. More time to improve, to take action, to be our best selves.
But as Seneca reminds us, today is the only time that truly matters. Tomorrow won’t remember the intentions you never acted on.
Small actions today lay the groundwork for tomorrow’s success. Stop delaying. Start now.
Actionable tips:
If you’re tempted to save your follow-ups for tomorrow, take five minutes to send at least one email or make one call. It could be the difference between closing a deal and losing out.At the start of each day, pick one challenging task you've been putting off and tackle it before lunch. The sense of accomplishment will boost your confidence for the rest of the day.Break the 'someday' mentality. If there’s a skill you've been meaning to develop, don’t wait. Block out 20 minutes today to start learning, whether it’s reading up on negotiation techniques or watching a quick training video.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“What is philosophy, really? Isn’t it just preparing ourselves for whatever comes our way? If I train myself to endure, then let whatever happens, happen. Otherwise, it would be like a boxer quitting the fight just because he took some hits.” - Epictetus
Philosophy and sales are all about preparation.
Just as a boxer expects to take hits in the ring, sales professionals must embrace rejection as part of the game. A lost deal, an objection, an unanswered email - they’re not defeats; they’re training.
Every "no" sharpens your instincts. Every challenge builds resilience.
If you walk away from adversity, you walk away from growth.
So when the next rejection lands, don’t flinch. Instead, remind yourself: This is what I’ve trained for.
Actionable tips:
See every "no" as a chance to improve your pitch. Each rejection is just a jab; learn to take it, adjust, and throw a better counterpunch next time.Just like a boxer practises combinations, rehearse responses to common objections. When they come up in real conversations, you'll be ready.After tough sales calls, review what went well and what didn't. It's your equivalent of watching the game tape to improve your technique.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“What's the point of hoarding endless books when you couldn't get through them all in a lifetime? The learner isn't educated but overwhelmed by sheer volume; it's better to absorb the wisdom of a few great minds than to be lost in the noise of many.” - Seneca
Seneca reminds us: hoarding endless books won’t make you wiser, but deeply understanding a few great works will.
The same applies to sales. Chasing every lead, attending every event, and consuming endless content won’t guarantee success.
You ought to focus on quality over quantity, nurturing the right prospects, not spreading yourself too thin.
Prioritize depth over breadth. Master your craft. Build meaningful relationships. That’s where real success lies.
Actionable tips:
Prioritise your leads. Not every prospect is worth your time so focus on leads that are truly aligned with your product and who are ready to buy.Instead of trying to learn every sales tactic, choose a few strategies that resonate with you and master them.Concentrate on delivering value to your best clients. The deeper your relationship, the more likely they are to become long-term partners.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“That’s why philosophers remind us not to settle for just learning— we need to practice and train. Over time, we forget what we’ve learned, start doing the opposite, and end up believing the wrong things.” - Epictetus
Don’t settle for simply understanding a technique. Use it, test it, tweak it—until it’s second nature.
Learning isn’t enough, you have to be able to apply it. Knowledge fades without action, and worse, bad habits creep in.
The best salespeople don’t just know the perfect pitch—they refine it through constant repetition. Like Kobe Bryant drilling the same moves for hours, mastery comes from relentless practice.
Actionable tips:
Set aside time daily for role-playing exercises to keep your sales techniques sharp. It might feel repetitive, but consistency is key.Review your calls and meetings regularly, identifying what went well and what could be improved. This practice can help you avoid slipping into bad habits.Take one new thing you’ve learned this week and apply it in a real conversation with a prospect. Test it, refine it, and then make it part of your toolkit.Remember you will die.
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Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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“Focus on what's in front of you— the principle, the task, or the message being communicated.” - Marcus Aurelius
Whether big or small, every task reflects your character.
Small actions shape who you are, so approach each one with diligence. If you cut corners on routine tasks, that mindset will carry over into your major deals.
Excellence isn’t a one-time effort; it’s a habit.
Like Tom Brady’s commitment to every practice, consistency in the fundamentals lays the foundation for success.
How you do one thing is how you do everything.
Actionable tips:
Don’t just bring your A-game to high-stakes meetings. Make every interaction a quality one, whether it's a quick email response or a call with a cold lead.Focus on the basics that often get overlooked: follow-ups, CRM updates, and personal development. Consistently executing these "boring" tasks will make you more effective in the long run.Remember you will die.
—
Watch The Sales Stoic on Stream by Dealfront: https://www.dealfront.com/resources/stream/series/the-sales-stoic
Subscribe to The Sales Stoic for daily insights: https://www.dealfront.com/resources/newsletters/the-sales-stoic/
Follow Jack & Zac:
Jack: https://www.linkedin.com/in/jack-frimston-5010177b/
Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b/
Connect with We Have a Meeting:
LinkedIn: https://www.linkedin.com/company/we-have-a-meeting/
Website: https://www.wehaveameeting.com/
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